TotallyKidz
TotallyKidz is a COPPA-certified advertising platform operated by Evolve Media Holdings LLC that aggregates brand-safe inventory across independent kids gaming publishers, mobile apps, OTT/CTV, and VOD, serving brands seeking to reach Generation Alpha in compliant environments.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What TotallyKidz does
TotallyKidz is a COPPA-certified advertising platform and portfolio aggregator of independent kids' gaming publishers, operating as a property of Evolve Media Holdings LLC. The platform unifies brand-safe, third-party-audited inventory across kids gaming websites, mobile apps, OTT/Connected TV, and Video-on-Demand partners, with named publishers including Poki, Azerion, Crazy Games, Cool Games, Toon Googles, and Kidzworld. Its product surface includes standard display and video advertising, in-app playable ads, OTT/CTV inventory, and an award-winning in-house creative studio for custom game development and high-impact ad takeovers, supplemented by a metaverse advertising offering. Contextual targeting with gender- and age-based recommendations is delivered through vetted games and categories provided by publishing partners.
The company serves two distinct customer bases. On the demand side, brands and advertisers purchase kids-targeted campaigns to reach Generation Alpha audiences in compliant, brand-safe environments; on the supply side, independent kids gaming publishers monetize their inventory while outsourcing COPPA compliance, fraud controls, and advertiser relationships to TotallyKidz. Distribution is conducted through direct enterprise sales and, as of October 2025, an exclusive SSP partnership with Bright Mountain Media providing programmatic access to 3,000+ kids' game apps. Revenue is generated almost entirely through advertising, with pricing negotiated per campaign rather than through publicly disclosed tiers.
TotallyKidz holds two notable compliance credentials: COPPA certification and kidSAFE Seal Program membership, both of which function as third-party verifications advertised on the platform. The company was founded in 2001, operates from Beverly Hills, California, and reports 101-250 employees. No funding rounds, acquisitions, executive team details, or revenue figures are publicly disclosed.
TotallyKidz firmographics
Firmographics- Name
- TotallyKidz
- Legal name
- Evolve Media, LLC
- Website
- https://totallykidz.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TotallyKidz is a COPPA-certified advertising platform operated by Evolve Media Holdings LLC that aggregates brand-safe inventory across independent kids gaming publishers, mobile apps, OTT/CTV, and VOD, serving brands seeking to reach Generation Alpha in compliant environments.
- Ownership category
- akta.pro rank
TotallyKidz industry classification
Industry- Product category
- Kids Digital Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
- akta.pro secondary industry
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
Keywords
Where TotallyKidz is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TotallyKidz business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Revenue: Revenue generated from brands and advertisers paying to display ads across TotallyKidz's portfolio of COPPA-compliant kids' gaming sites, apps, OTT/CTV and VOD platforms. The company offers in-app playable ads, OTT/CTV advertising, and custom game development for brands.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
TotallyKidz product offering
Product offeringCore offering
TotallyKidz is a COPPA-certified advertising platform and portfolio of leading independent kids' gaming publishers. It sells brand-safe, compliant advertising inventory across kids' gaming websites, mobile apps, OTT/CTV, and VOD partners to brands seeking to reach Generation Alpha audiences. Revenue is generated by offering in-app playable ads, OTT/CTV advertising, custom game development, and metaverse ad formats to advertisers.
Product overview
TotallyKidz is a COPPA-certified advertising platform and portfolio of leading independent kids' gaming publishers. The offering comprises a unified platform connecting brands with children through multiple channels: a network of top-performing kids gaming websites and mobile apps, OTT/Connected TV inventory, and VOD partners. The portfolio is supplemented by specialized ad formats including in-app playable ads and an award-winning in-house creative studio for custom game development. Additional offerings include metaverse advertising opportunities and advanced contextual targeting based on game complexity and themes. The platform is brand safe, COPPA compliant, and fraud controlled.
Differentiator
Problem solved
Functional benefit
Products and services
- Kids Gaming Sites Portfolio A portfolio of top-performing kids gaming websites that are brand safe and COPPA compliant, serving as the core platform for reaching young audiences through curated advertising inventory. Brands purchase ad placements across these sites to reach Generation Alpha in pre-vetted, compliant environments.
- Kids Mobile Apps Mobile applications within the TotallyKidz portfolio that provide brand-safe, COPPA-compliant gaming experiences for children. Brands advertise within these apps to reach kids audiences on mobile devices.
- OTT/Connected TV Advertising Over-the-top and connected TV advertising inventory within the TotallyKidz portfolio, enabling brands to reach kids through streaming platforms in COPPA-compliant environments.
- VOD Partners Inventory Video-on-demand partner inventory available through the TotallyKidz platform for children's media advertising, providing brands with COPPA-compliant VOD placements.
Companies that use TotallyKidz
Customer profileSegments2 records
Ideal customer profiles2 records
TotallyKidz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TotallyKidz partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Bright Mountain MediacoreTotallyKidz selected Bright Mountain Media as its exclusive SSP (Supply-Side Platform) partner to enhance kids' advertising campaigns. The partnership leverages Bright Mountain's portfolio of over 3,000 kids' game apps and audience insights to improve targeting and safety. It aims to strengthen digital advertising strategies for children's media platforms, highlighting significant market influence of Generation Alpha.
- PokicoreGaming partner in TotallyKidz's portfolio of top-performing kids gaming sites and apps. Poki is one of the major gaming platforms integrated into the TotallyKidz advertising network.
- AzerioncoreGaming partner and ad platform provider integrated into TotallyKidz's portfolio. Azerion provides gaming and entertainment content within the kids advertising ecosystem.
- Crazy GamescoreMajor kids gaming platform partner in TotallyKidz's portfolio, providing brand-safe gaming inventory for COPPA-compliant advertising.
- Cool GamescoreGaming partner providing inventory within TotallyKidz's portfolio of kids gaming sites and apps for advertising purposes.
- Toon Googles / TG JuniorcoreKids gaming platform partner providing cartoon and entertainment content integrated into TotallyKidz's advertising network.
- KidzworldcoreKids-focused gaming and entertainment platform partner in the TotallyKidz portfolio.
- Evolve Media Holdings LLCcoreTotallyKidz is a property of Evolve Media Holdings LLC, which owns and operates the platform. Evolve Media, LLC is the operating entity.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
TotallyKidz competitors and assessment
Company assessmentBroad incumbents
- Azerion: Azerion is a European-headquartered digital gaming and entertainment platform with a portfolio of casual and kids games (e.g., the TotallyKidz-listed Azerion integration) and an advertising/distribution business. Comparable to TotallyKidz because it operates both publisher inventory and an ad-tech layer, though it is much larger and broader.
- WildBrain: WildBrain is a large publicly-traded kids entertainment company (Peppa Pig, Teletubbies, YouTube kids networks) selling ad inventory across owned kids platforms. Comparable as a brand-safe kids media ad-sales business, though at materially greater scale and with owned IP.
- Moonbug Entertainment: Moonbug (acquired by Candle Media) operates large kids IP franchises (CoComelon, Blippi) and monetizes across YouTube, streaming, and CTV. Comparable in selling kids audiences to advertisers via digital video/streaming inventory, though with proprietary IP rather than aggregating third-party games.
- Roblox Corporation: Roblox operates one of the largest kid-rich gaming and UGC platforms with a sophisticated immersive-ad business. While not a direct competitor in third-party game aggregation, it competes for the same kids-gaming advertiser budgets with deeper engagement and identity capabilities.
Direct peers
- CrazyGames: CrazyGames is a major HTML5 browser gaming platform integrated into TotallyKidz's kids-gaming portfolio. They overlap as supply-side kids gaming publishers monetizing gameplay via ads and serve the same end advertiser demand.
- Poki: Poki is one of the largest free-to-play online kids' game portals globally and a named TotallyKidz partner. Both operate ad-supported kids gaming publishing business models and sell analogous advertiser-friendly inventory.
- pocket.watch: pocket.watch is a kids-focused digital media company that bundles creator/IP content and sells brand-safe advertising solutions across kids video and gaming. Comparable to TotallyKidz in its kids audience focus, brand-safe ad sales model, and multi-format (video/CTV) inventory.
- Kidoodle.TV / a.kids (A Parent Media Co.): Kidoodle.TV is a COPPA-certified, kidSAFE-certified kids streaming service that sells advertisers direct access to COPPA-compliant kids audiences. Comparable to TotallyKidz in combining certification, brand-safe inventory, and an ad-supported model aimed at kids.
- SuperAwesome (Epic Kids Web Services): SuperAwesome operated the leading global kidSAFE/COPPA-certified digital advertising and consent platform for kids publishers and brands; merged into Epic Games in 2024. It is the closest direct competitor to TotallyKidz given overlapping COPPA/kidSAFE positioning, kid-focused ad inventory aggregation, and tooling for brands to reach children legally.
- Bright Mountain Media: Bright Mountain Media is TotallyKidz's exclusive SSP partner and operates a portfolio of 3,000+ kids' game apps with audience insights. The two companies are tightly coupled distribution partners operating in the same kids gaming advertising category with overlapping SSP/inventory functions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TotallyKidz social profiles
Digital presenceTotallyKidz compliance and trust
Trust signalCompliance2 records
TotallyKidz financial estimates
Financial estimateRevenue estimate
Valuation estimate
TotallyKidz leadership team
Management profileNumber of profiles
TotallyKidz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TotallyKidz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TotallyKidz
What does TotallyKidz do?
TotallyKidz is a COPPA-certified advertising platform and portfolio of leading independent kids' gaming publishers. It sells brand-safe, compliant advertising inventory across kids' gaming websites, mobile apps, OTT/CTV, and VOD partners to brands seeking to reach Generation Alpha audiences. Revenue is generated by offering in-app playable ads, OTT/CTV advertising, custom game development, and metaverse ad formats to advertisers.
Is TotallyKidz a public or private company?
TotallyKidz is a private company. It is classified as corporate owned and is currently operating.
When was TotallyKidz founded?
TotallyKidz was founded in 2001. It employs 101 to 250 people.
Where is TotallyKidz based?
TotallyKidz is headquartered in Los Angeles, United States, in the North America region.
How does TotallyKidz make money?
One revenue line is on record: advertising Revenue.
Who are TotallyKidz's main competitors?
Broad incumbents on record are Azerion, WildBrain, Moonbug Entertainment and Roblox Corporation. Direct peers are CrazyGames, Poki, pocket.watch, Kidoodle.TV / a.kids (A Parent Media Co.), SuperAwesome (Epic Kids Web Services) and Bright Mountain Media.
Does TotallyKidz have an API?
No public API is recorded for TotallyKidz.
What industry is TotallyKidz in?
TotallyKidz's product category is Kids Digital Advertising. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration), with a secondary code of MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT). Its NAICS code is 5162 and its SIC code is 7900.