Tech Wise Solutions
Tech Wise Solutions is a South African value-added distributor of cyber security and data protection software (Acronis, Bitdefender, Zecurion, Sendmarc, Trustwave), serving 472 channel reseller partners across Africa with tier-one technical support and professional services.
- Company typePrivate
- Founded2018
- HeadquartersBryanston, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tech Wise Solutions does
Tech Wise Solutions PTY Ltd is a South African value-added distributor of cyber security and data protection software, founded in 2018 and headquartered in Bryanston, Sandton, with a second office in Cape Town. The company operates a channel-centric model, distributing a portfolio of third-party vendor solutions including Acronis (backup, anti-malware, endpoint protection), Bitdefender (endpoint security), Zecurion (data loss prevention), Sendmarc (email protection), DigiGuard (digital risk protection), and Trustwave (managed security services) to a network of 472 reseller partners across the African continent. Tech Wise Solutions does not develop proprietary software; instead it provides authorized distribution and tier-one technical support, supplemented by professional services for complementary backup, anti-virus, and Microsoft infrastructure products.
The company generates revenue through software distribution margins and professional/technical services fees. Pricing is quote-based with no public list pricing, and sales are conducted through direct enquiry (email and phone) plus the reseller channel. End-customer reach is indirect: Tech Wise's resellers collectively serve 300k+ end customers and 500k+ protected endpoints globally, though Tech Wise's direct commercial relationships are with its 472 channel partners. The company has received multiple vendor awards (Acronis Service Provider of the Year 2022, Bitdefender Distributor of the Year 2022, Acronis Corporate Cloud Distributor 2024 and 2025) and has articulated a vision to extend distribution into Europe, the Middle East, and India beyond its current African footprint. Ownership is private and founder/director-led under Peter Kohlöffel, with no disclosed institutional investment.
Tech Wise Solutions firmographics
Firmographics- Name
- Tech Wise Solutions
- Legal name
- Tech Wise Solutions PTY Ltd
- Website
- https://tech-wise.co.za
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tech Wise Solutions is a South African value-added distributor of cyber security and data protection software (Acronis, Bitdefender, Zecurion, Sendmarc, Trustwave), serving 472 channel reseller partners across Africa with tier-one technical support and professional services.
- Ownership category
- akta.pro rank
Tech Wise Solutions industry classification
Industry- Product category
- Cybersecurity Software Distribution
- NAICS
- Software Publishers (5132), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Tech Wise Solutions is headquartered
LocationHeadquarters
- HQ city
- Bryanston
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Tech Wise Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Software Distribution: Tech Wise Solutions distributes premium cyber security and data loss prevention software solutions to businesses across Africa through a network of channel partners and resellers. The company acts as an authorized distributor for multiple vendor products including Acronis, Bitdefender, Zecurion, and Sendmarc.
- Professional Services: The company offers tier-one technical support and professional services for its distributed products including backup solutions support (Acronis, Arcserve, Veeam, Veritas, Asigra, Altaro), anti-virus solutions support (Kaspersky, Panda AV, Sophos, Sentinel One), and Microsoft support services (SharePoint, Active Directory, SQL, Exchange, Server and Desktop Support).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tech Wise Solutions product offering
Product offeringCore offering
Tech Wise Solutions is a value-added distributor that resells licensed third-party cyber security and data loss prevention software to businesses across Africa, operating through a network of 472 channel partners. The company earns revenue from software distribution (licensing) and from tier-one professional services and technical support covering backup, anti-virus, and Microsoft infrastructure products.
Product overview
Tech Wise Solutions is a channel-centric distributor of cyber security and data protection solutions operating across Africa. The company distributes a portfolio of cutting-edge security products: Acronis (backup, anti-malware, endpoint protection), Bitdefender (endpoint security), Sendmarc (email security), Zecurion (data loss prevention), DigiGuard (digital risk protection), and Trustwave (managed security services). Additionally, the company provides professional support services for complementary backup solutions (Arcserve, Veeam, Veritas, Asigra, Altaro), anti-virus solutions (Kaspersky, Panda AV, Sophos, Sentinel One), and Microsoft infrastructure products. Tech Wise Solutions does not manufacture its own product but serves as an authorized distributor and reseller partner providing tier-one technical support to channel partners across the African continent.
Differentiator
Problem solved
Functional benefit
Products and services
- Acronis Cyber Protection Distribution
- Bitdefender Endpoint Security Distribution
- Zecurion Data Loss Prevention Distribution Distribution of Zecurion's Next Generation Data Loss Prevention (DLP) software to African businesses, protecting against data breaches, unauthorized access, and internal risks.
- Sendmarc Email Security Distribution Distribution of Sendmarc email security software that protects communication channels from fraudulent activities, phishing, and domain spoofing, complemented by tier-one technical support from Tech Wise Solutions.
- DigiGuard Digital Risk Protection Distribution Distribution of DigiGuard digital risk protection software providing online monitoring, fraud protection, and data misuse detection for African businesses.
- Trustwave Managed Security Services Distribution Strategic distribution of Trustwave's managed security services and cyber security solutions, including managed detection and response (MDR), managed security services (MSS), cyber advisory, penetration testing, database security, and email security, to the African channel.
- Backup Solutions Support Services Professional tier-one technical support services for backup solutions including Arcserve, Veeam, Veritas, Asigra, and Altaro, complementing the Acronis backup offering for African channel partners and end customers.
- Anti-Virus Solutions Support Services Professional tier-one technical support services for anti-virus solutions including Kaspersky, Panda AV, Sophos, and Sentinel One, complementing the Bitdefender endpoint security distribution.
- Microsoft Support Services Professional technical support services for Microsoft infrastructure products including SharePoint, Active Directory, SQL, Exchange, Server, and Desktop Support, offered to African businesses and channel partners.
Quantifiable outcome
- 300k+ customers served globally
- +3 more outcomes
Companies that use Tech Wise Solutions
Customer profileSegments1 record
Ideal customer profiles1 record
Tech Wise Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tech Wise Solutions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TrustwavecoreTech Wise Solutions forged a strategic partnership with Trustwave, a global cyber security and managed security services leader with over 25 years of experience. Trustwave offers an unparalleled offensive and defensive security portfolio including managed detection and response (MDR), managed security services (MSS), cyber advisory, penetration testing, database security, and email security. The partnership aims to bring Trustwave's industry-leading cyber security solutions to Tech Wise's channel and strengthen clients' cyber security posture.
- AcroniscoreAcronis, a global leader in cyber protection solutions, appointed Tech Wise Solutions as the official distributor for Acronis Home Office. This strategic partnership aims to enhance the availability and accessibility of Acronis products specifically tailored for home office users. Acronis Home Office is a comprehensive suite including advanced features such as backup, anti-malware, and endpoint protection for individuals and small businesses operating in home office environments.
- ZecurioncoreZecurion, a vendor of Next Generation DLP, appointed Tech Wise Solutions and Kristel as their distribution partners in Africa. Zecurion is a world-class IT security solution vendor recognized by Gartner, Forrester, and IDC, helping companies protect against insider threats with over 150 partners worldwide in more than 70 countries. The partnership aims to expand Zecurion's presence in the African region and empower businesses with original data security solutions.
- KristelcoreKristel, based in Kenya, was appointed as a distribution partner for Zecurion in Africa as part of the trilateral partnership with Tech Wise Solutions. Kristel is a leading distribution company with a strong presence in the African market, known for its expertise in technology distribution and focus on customer satisfaction and market growth.
- BitdefendercoreBitdefender is an endpoint protection vendor whose products are distributed by Tech Wise Solutions across Africa. The partnership has been recognized with the Bitdefender Distributor Of The Year 2022 award, demonstrating exceptional collaboration and expertise in offering top-tier security solutions.
- SendmarccoreSendmarc is an email protection and fraud prevention vendor whose products are distributed by Tech Wise Solutions. Sendmarc safeguards communication channels from fraudulent activities and complements Tech Wise's cyber security portfolio.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Tech Wise Solutions competitors and assessment
Company assessmentRegional players
- Cyber1: Cyber1 is a publicly listed cybersecurity solutions provider with deep African and EMEA operations, distributing and delivering enterprise security across multiple African markets. It is comparable to Tech Wise as a regional cybersecurity distributor operating in overlapping African geographies.
Broad incumbents
- Exclusive Networks: Exclusive Networks is a global value-added distributor specializing in cybersecurity and cloud solutions, with operations across EMEA, APAC and the Americas. It is comparable to Tech Wise as a higher-end incumbent VAD that competes for the same vendor principals (including some of Tech Wise's vendors) and serves overlapping channel partners.
- Westcon-Comstor: Westcon-Comstor is a global value-added distributor of cybersecurity, networking and datacenter technologies, with significant operations in EMEA and Africa. It is comparable to Tech Wise as a broad incumbent VAD offering many of the same vendor lines and competing for the same African channel partners.
- ALSO Group: ALSO is a European-headquartered value-added distributor offering cybersecurity, cloud and IoT solutions across more than 30 countries. It is comparable to Tech Wise as a broad incumbent VAD operating in overlapping EMEA geographies and representing many of the same cybersecurity vendors.
- Ingram Micro: Ingram Micro is one of the world's largest IT distributors with extensive cybersecurity and cloud offerings across global markets including Africa. It is comparable to Tech Wise as a broad incumbent distributor that competes for vendor relationships and channel reach in the same enterprise security categories.
- Arrow ECS: Arrow Electronics' ECS division is a major global value-added distributor of enterprise computing and security solutions. It is comparable to Tech Wise as a broad incumbent VAD carrying many of the same cybersecurity vendors and serving enterprise and channel customers in overlapping geographies.
Direct peers
- BUI: BUI is a South Africa-based IT solutions provider specializing in cybersecurity, cloud and identity solutions for African enterprises. It is comparable to Tech Wise as a direct South African cybersecurity channel player with overlapping Microsoft, security and cloud-focused services targeting the same African enterprise buyer.
- Netstar (Altron subsidiary): Netstar is a South African IT security and managed services provider offering cybersecurity, monitoring, and infrastructure solutions. It is comparable to Tech Wise as a direct South African peer operating in the same cybersecurity distribution and services category for African enterprise customers.
- Softworx: Softworx is a South African value-added distributor and managed services provider focused on cybersecurity, data protection and enterprise IT. It is comparable to Tech Wise as a direct peer in South Africa distributing cybersecurity and data protection solutions through a partner channel.
- Huddlestone Solutions: Huddlestone Solutions is a South African value-added distributor of cybersecurity and networking products serving the African channel. It is comparable to Tech Wise as a direct peer distributing similar cybersecurity vendor portfolios through resellers across African markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Tech Wise Solutions social profiles
Digital presenceTech Wise Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tech Wise Solutions leadership team
Management profileNumber of profiles
Profiles4 records
Tech Wise Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tech Wise Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tech Wise Solutions
What does Tech Wise Solutions do?
Tech Wise Solutions is a value-added distributor that resells licensed third-party cyber security and data loss prevention software to businesses across Africa, operating through a network of 472 channel partners. The company earns revenue from software distribution (licensing) and from tier-one professional services and technical support covering backup, anti-virus, and Microsoft infrastructure products.
Is Tech Wise Solutions a public or private company?
Tech Wise Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tech Wise Solutions founded?
Tech Wise Solutions was founded in 2018. It employs 1 to 10 people.
Where is Tech Wise Solutions based?
Tech Wise Solutions is headquartered in Bryanston, South Africa, in the Africa region.
How does Tech Wise Solutions make money?
Two revenue lines are on record. Software Distribution is the primary driver. The others are professional Services.
Who are Tech Wise Solutions's main competitors?
Cyber1 is listed as a regional player. Broad incumbents are Exclusive Networks, Westcon-Comstor, ALSO Group, Ingram Micro and Arrow ECS. Direct peers are BUI, Netstar (Altron subsidiary), Softworx and Huddlestone Solutions.
Does Tech Wise Solutions have an API?
No public API is recorded for Tech Wise Solutions.
What industry is Tech Wise Solutions in?
Tech Wise Solutions's product category is Cybersecurity Software Distribution. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 5132 and its SIC code is 7372.