UMI
- Company typePrivate
- Founded2011
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
UMI firmographics
Firmographics- Name
- UMI
- Legal name
- OOO «Yumi» (Общество с ограниченной ответственностью «Юми»)
- Website
- https://umi.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UMI industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where UMI is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
UMI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Recurring subscription revenue from tiered tariff plans ('Site of Specialist', 'Company Site', 'Landing', 'Online Store') billed monthly, annually, or multi-year. Plans range from free (with limitations) to premium paid tiers with advanced features, custom domains, and extended capabilities. 100% prepayment required.
- Freemium / Free Tier: Free entry-level tier provides basic site creation with UMI subdomain, limited storage (100 MB), and standard templates. Site exists indefinitely on free plan if terms are respected. Used as a funnel to convert users to paid plans.
- Domain Name Registration and Renewal: Revenue from selling and renewing domain names (.RU/.RF and international TLDs) to platform users. Domains are offered as a gift with annual plan payment.
- UMI.CMS License Sales (Site Export): One-time license revenue from selling UMI.CMS software for users who export their site from the platform to standalone hosting. Three editions: Corporate (17,900 RUB), Shop (29,900 RUB), Commerce (39,900 RUB).
- Partner / Affiliate Program: Partners (web studios, resellers) earn commissions (15-40% tiered by active paid sites) and can set their own pricing. Revenue share from domain name sales and license exports also flows to partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic site creation with platform subdomain |
| Subscription | Annual | Site Specialist plan — personal/business card sites |
| Subscription | Annual | Company Site plan — business websites |
| Subscription | Monthly | Landing Page plan — single-page conversion sites |
| Subscription | Monthly | Online Store plan — full e-commerce functionality |
| One time/ perpetual license | Multi-year contract | UMI.CMS Corporate — standalone license, 20 modules |
| One time/ perpetual license | Multi-year contract | UMI.CMS Shop — standalone e-commerce license, 21 modules |
| One time/ perpetual license | Multi-year contract | UMI.CMS Commerce — full-featured standalone license, 26+ modules |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
UMI product offering
Product offeringCore offering
UMI provides a cloud-based website builder (1C-UMI / UMI.ru) that lets Russian small businesses, sole proprietors, and freelancers create websites, landing pages, and online stores without coding, using ready-made templates or the AI-powered Neyrosayt generator. The platform bundles hosting, .RU/.RF domain registration, SSL, CRM, automated SEO, e-commerce, Yandex.Direct advertising automation, and integrations with 1C, MoySklad, Yandex.Market, VKontakte, and Russian payment gateways (YooKassa, QIWI, ROBOKASSA, PayAnyWay, Chronopay, PayOnline). Complementing the SaaS builder, UMI sells UMI.CMS as a downloadable PHP-based CMS license (Lite/Corporate/Shop/Commerce/Ultimate editions) for users who want to export their site to independent hosting.
Product overview
1C-UMI is a cloud-based website builder platform offering a freemium model with tiered pricing plans (Сайт специалиста, Сайт компании, Лендинг, Интернет-магазин) that enable users to create websites without coding skills. The platform features the AI-powered Нейросайты (AI Website Builder) for generating complete websites including design, content, images, and logos via AI. It integrates hosting, domain registration, SSL certificates, CRM, built-in SEO tools, Yandex.Direct advertising automation, and 1C/MoySklad synchronization. The companion product, UMI.CMS, is a PHP-based content management system available as downloadable licenses (Lite, Corporate, Shop, Commerce, Ultimate editions) for sites exported to standalone hosting. UMI.CMS Commerce is the most feature-rich edition with 26+ modules, open-source code, and VIP support.
Differentiator
Problem solved
Functional benefit
Brands
- UMI.CMS: Content management system (CMS) software used by the UMI website builder platform for creating and managing websites.
- Neyrosayt (Нейросайт)
- U-Shop
Products and services
- 1C-UMI (UMI Website Builder) Cloud-based website constructor service enabling users to create websites (landing pages, business sites, blogs, e-commerce stores) without coding knowledge; provides ready-made templates, AI-powered site generation, hosting, domain registration, built-in SEO, and Yandex.Direct advertising automation. Targets Russian SMBs, sole proprietors, and individual entrepreneurs.
- Нейросайты (Neyrosayt AI Website Builder) AI-powered website creation feature that generates unique designs, textual content, images, and logos using artificial intelligence. Lets users create a complete website with AI assistance in minutes without design or programming skills.
- UMI.CMS (Content Management System) PHP-based content management system available as a downloadable license for self-hosted websites. Supports site export from the 1C-UMI cloud service to standalone hosting. Sold in multiple editions (Lite, Corporate, Shop, Commerce, Ultimate) with one-time perpetual pricing in Russian rubles.
- UMI.CMS Corporate Standalone UMI.CMS edition for individual specialists and small businesses. Includes 20 built-in modules such as news, feedback, photo galleries, blogs, auto-updates, newsletters, and statistics. Available as a one-time 17,900 RUB license.
- UMI.CMS Shop E-commerce-focused UMI.CMS edition for small and medium online stores. Includes 21 modules, two-way 1C integration, VKontakte store, the UMI.Manager mobile app, and Yandex.Market export. Available as a one-time 29,900 RUB license.
- UMI.CMS Commerce Most comprehensive UMI.CMS edition for large-scale e-commerce sites and commercial portals. Includes all 26+ modules, open-source code access, VIP support, multi-warehouse management, and full two-way 1C integration. Available as a one-time 39,900 RUB license.
Quantifiable outcome
- Users can launch a selling website in 5 minutes from templates
- +4 more outcomes
Companies that use UMI
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
UMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature9 records
UMI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- 1C Enterprise (1C:Predpriyatie)coreDeep two-way data synchronization between UMI.CMS and 1C:Enterprise, allowing automatic product/price updates, order downloads, and customer data exchange. This is a flagship feature of UMI.CMS Shop and Commerce editions, enabling SMBs to manage their online store entirely from 1C without logging into the website admin panel.
- Yandex.MarketcoreUMI.CMS provides automated YML export of product catalogs to Yandex.Market, enabling online stores to list products on Russia's largest product comparison and pricing platform. The YML feed is automatically updated and downloaded by Yandex.Market robots.
- VKontakte (VK)coreUMI.CMS includes a native VKontakte social network module enabling merchants to launch a full VK storefront directly from the platform's admin panel. Products, catalog, and purchasing are integrated within the VK environment, significantly expanding the addressable audience.
- YooKassa (Yandex.Kassa)coreIntegrated payment gateway supporting bank cards, Yandex.Money, Sberbank Online, and other methods. Included in UMI.CMS Commerce and Shop editions with no additional development required.
- MoySklad (MySklad)coreIntegration with MoySklad internet service for inventory and warehouse management synchronization, allowing bidirectional data exchange between UMI online stores and MoySklad accounts for inventory tracking and order management.
- Yandex.DirectcoreAutomated contextual advertising creation and management through Yandex.Direct integrated directly into the platform. UMI generates and configures ad campaigns automatically for client websites to drive traffic from Yandex search engine.
- Google Analytics and Yandex.MetricacoreIntegrated web analytics via Google Analytics and Yandex.Metrica. Both systems use cookies and metadata for traffic statistics and advertising optimization. Analytics code can be added through the platform's admin panel.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
UMI competitors and assessment
Company assessmentOthers
- Reg.ru: Reg.ru is a major Russian domain registrar and hosting provider referenced as a partner for UMI's domain services. It is adjacent rather than directly competitive, but its bundle of hosting and domain offerings overlaps with parts of UMI's value proposition.
Broad incumbents
- Wix: Wix is the global leader in PLG website building with AI design tools, e-commerce, and broad SMB reach. While it operates internationally, it directly competes with UMI in the Russian SMB segment, offering a more modern UX and larger marketing budget.
- 1C-Bitrix (1С-Битрикс): 1C-Bitrix is the dominant Russian CMS and website platform from the 1C ecosystem, widely used by Russian SMBs and enterprises for sites and intranets. It overlaps with UMI on content management and is a deep ecosystem peer given UMI's 1C affiliation.
- Shopify: Shopify is the global leader in hosted e-commerce platform software for SMBs and mid-market merchants. It competes with UMI's Online Store tier for SMB retailers wanting a turnkey storefront with payment and shipping integrations.
- Squarespace: Squarespace is a global website builder targeting SMBs and creatives with design-forward templates and integrated commerce. It overlaps with UMI's premium site-builder positioning and is a relevant global benchmark for design quality and UX.
Direct peers
- Tilda Publishing: Tilda is a leading Russian-born no-code website builder targeting SMBs, designers, and content creators. It is UMI's most direct domestic competitor, offering templated site building, integrated publishing, and a similar PLG freemium model aimed at the same Russian-speaking SMB audience.
- InSales: InSales is a Russian SaaS platform focused on building online stores for SMB and mid-market retailers. It directly overlaps with UMI's e-commerce tier, offering catalog, payment, and shipping integrations tailored to the Russian market.
- Nethouse: Nethouse is a Russian website builder specifically targeted at SMBs and individual entrepreneurs, offering sites, online stores, and domain services. It is a direct competitor to UMI in the Russian SMB self-serve website builder category.
- Creatium: Creatium is a Russian no-code website and landing page builder aimed at SMBs and marketers. It competes head-on with UMI on PLG-driven site creation for the same Russian SMB customer base, with a strong focus on landing pages and conversion features.
- Setup.ru: Setup.ru is a Russian self-serve website builder aimed at small businesses, offering templates, hosting, and domain services. It competes directly with UMI in the Russian SMB segment with a similar freemium, all-in-one value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
UMI social profiles
Digital presenceUMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMI leadership team
Management profileNumber of profiles
Profiles2 records
UMI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMI
What does UMI do?
UMI provides a cloud-based website builder (1C-UMI / UMI.ru) that lets Russian small businesses, sole proprietors, and freelancers create websites, landing pages, and online stores without coding, using ready-made templates or the AI-powered Neyrosayt generator. The platform bundles hosting, .RU/.RF domain registration, SSL, CRM, automated SEO, e-commerce, Yandex.Direct advertising automation, and integrations with 1C, MoySklad, Yandex.Market, VKontakte, and Russian payment gateways (YooKassa, QIWI, ROBOKASSA, PayAnyWay, Chronopay, PayOnline). Complementing the SaaS builder, UMI sells UMI.CMS as a downloadable PHP-based CMS license (Lite/Corporate/Shop/Commerce/Ultimate editions) for users who want to export their site to independent hosting.
Is UMI a public or private company?
UMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UMI founded?
UMI was founded in 2011. It employs 11 to 50 people.
Where is UMI based?
UMI is headquartered in Saint Petersburg, Russia, in the Europe region.
How does UMI make money?
Five revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are freemium / Free Tier, domain Name Registration and Renewal, UMI.CMS License Sales (Site Export) and partner / Affiliate Program.
Who are UMI's main competitors?
Reg.ru is listed as an others. Broad incumbents are Wix, 1C-Bitrix (1С-Битрикс), Shopify and Squarespace. Direct peers are Tilda Publishing, InSales, Nethouse, Creatium and Setup.ru.
Does UMI have an API?
Yes. UMI provides a Partner API for registering new clients and receiving payment notifications. The API is organized as a client-server technology where a third-party service sends a request with data to a specific URL. Data exchange is performed via HTTP protocol with responses in JSON format. The API supports POST requests with UTF-8 encoding at https://gate.umi.ru/partnerapi.php. Available actions include: user registration, site payment, site blocking/unblocking, checking domain name availability, retrieving upgrade information, retrieving product pricing for perpetual site licenses, and site upgrades. Partner authentication requires partner login and partner code. Developer documentation is at umi.ru/help/partners/api.
What industry is UMI in?
UMI's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5132 and its SIC code is 7370.