Messetjeneste

What Messetjeneste does

Messetjeneste AS is a Norwegian full-service exhibition stand provider founded in 1982 and headquartered at Bærums Verk, Norway, with operational reach across Oslo, Bergen, Stavanger, and Kristiansand through its membership in the Aksell Gruppen diversified group. The company designs, produces, delivers, assembles, disassembles, and stores custom and modular exhibition stands for B2B exhibitors across industries including seafood, energy, construction, food and beverage, electro, building materials, wood/interior, and maritime. Core technical capabilities combine beMatrix modular aluminum framing with a proprietary beMaster+ system and an in-house carpentry workshop that produces bespoke furniture, counters, podiums, and display elements; CAD-based design supports project engineering. The business is sales-led and project-based: pricing is custom-quoted per engagement based on stand size, complexity, materials, and scope of included services (logistics, rigging, storage), with multi-year contracts common for repeat enterprise customers such as SalMar, Shell, Hunton, ESSVE, and Combiwood. International project delivery is enabled by the company's status as the sole Norwegian member of IFES, and the company holds Miljøfyrtårn (Environmental Lighthouse) certification, positioning reusable modular solutions as a sustainability differentiator. The company employs 11-50 people and has delivered hundreds of stands over four decades, with no external funding or M&A activity disclosed.

Name

Messetjeneste

Legal name

MESSETJENESTE AS

Website

https://messetjeneste.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Messetjeneste is a Norwegian full-service exhibition stand provider, founded 1982 and part of Aksell Gruppen, designing and producing custom and modular trade show stands for enterprise B2B exhibitors across Norway and internationally via the IFES network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bærums Verk

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Exhibition Stand Design, Production & Execution: Full-service provision of custom and modular exhibition stands including concept development, design, production, logistics, rigging, assembly, and storage. Revenue is generated on a project-by-project basis, with stand complexity, size, materials, and scope of services determining pricing. Solutions range from simple roll-up and table setups to complex multi-zone pavilions with custom furniture and technical installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Messetjeneste designs, produces, and installs custom and modular exhibition stands for B2B clients participating in trade shows and events, covering concept development, design, production, logistics, rigging, on-site assembly, and storage. The company combines its proprietary beMaster+ modular aluminum system and beMatrix framing with an in-house carpentry workshop for bespoke furniture and interior elements, delivering full-service exhibition solutions domestically in Norway and internationally via the IFES network.

Product overview

Messetjeneste is a leading provider of exhibition and event services since 1982, offering a comprehensive portfolio of trade show stand solutions. The core offering centers on Messestands (custom exhibition stands) using beMatrix modular aluminum systems and in-house carpentry (Snekkeri) for bespoke elements. Supporting services include Konseptutvikling (concept development), Fellesstand (joint/shared stands for multiple exhibitors), and Fagmesser og eventer (professional fair and event planning). The proprietary beMaster+ modular system enables flexible, reusable stand configurations. The company operates from Bærums Verk with workshop, warehouse, and office facilities, and is the only Norwegian member of IFES (International Federation of Exhibition and Event Services) for global project delivery. As part of Aksell Gruppen, the company has access to graphic production, signage, and digital solutions capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• beMaster+: Modular exhibition stand system developed for flexibility, efficient assembly and reuse across exhibitions. Based on aluminum constructions that can be combined in various ways.
• AST Nettbutikk

Products and services

• Messestands (Trade Show Stands) Design, production, and installation of trade show stands in various sizes and price ranges, using modular beMatrix aluminum systems combined with custom carpentry solutions. Targeted at B2B companies participating in trade shows and exhibitions.
• Konseptutvikling (Concept Development) Concept development service that connects messaging, design, and functionality to ensure effective trade show participation with a strategic approach. Targeted at B2B exhibitors seeking strategic stand concepts.
• Fellesstand (Joint Exhibition Stands) Joint exhibition stands where multiple exhibitors share one unified solution while maintaining individual brand visibility through zoned areas and shared meeting spaces. Targeted at multiple B2B exhibitors co-locating at a trade show.
• Snekkeri (In-house Carpentry Workshop) In-house carpentry workshop producing custom furniture and fixtures for exhibition stands, including specialized walls, counters, podiums, and display elements. Targeted at B2B exhibitors needing bespoke stand elements that complement modular systems.
• Fagmesser og eventer (Trade Fairs and Events) Planning and execution of professional fairs and events from start to finish, including development of exhibition areas, stand setup planning, exhibitor coordination, and logistics. Targeted at organizers and exhibitors at professional fairs and events.
• beMaster+ Modular Stand System Proprietary modular exhibition stand system based on aluminum constructions designed for flexible assembly, efficient mounting, and reuse across different exhibitions. Targeted at B2B exhibitors seeking reusable, cost-effective, and adaptable stand configurations.
• AST Nettbutikk (Online Exhibition Supplies Store) Online store for exhibition materials and supplies, accessible at nettbutikk-tmu.no/ast. Targeted at B2B and individual buyers purchasing exhibition-related products.

Quantifiable outcome

• 40+ years in business with hundreds of exhibition stands delivered
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IFES (International Federation of Exhibition and Event Services)coreStrategic or Co-development PartnerMessetjeneste is the only Norwegian company in the exhibition and events industry with IFES membership. IFES is a global network of exhibition and event service providers, giving Messetjeneste access to international collaboration partners across most of the world. This enables delivery of stands and events internationally with local expertise and execution while maintaining consistent quality.
• Aksell GruppencoreOthersMessetjeneste is part of Aksell Gruppen, which provides access to specialist expertise across graphic production, signage and decor, digital solutions, and regional presence in Oslo, Bergen, Stavanger, and Kristiansand. The group structure enables Messetjeneste to draw on complementary competencies and maintain a nationwide footprint.
• beMatrixcoreTechnology or IntegrationMessetjeneste uses beMatrix modular aluminum framing systems as the foundational building block for exhibition stands. The beMatrix system enables modular, configurable, and reusable stand construction that forms the basis of many Messetjeneste projects.
• Melvær & CominorStrategic or Co-development PartnerCreative agency collaboration for concept development. Messetjeneste works with Melvær & Co and other creative environments to develop exhibition concepts that are both visually distinctive and feasible to execute within project parameters.
• Imagination (Design Agency)minorStrategic or Co-development PartnerCollaboration with international design agency Imagination on the Shell ONS project. Imagination developed the stand design while Messetjeneste handled production, logistics, and on-site execution.
• Havnevik (Design Agency)minorStrategic or Co-development PartnerDesign agency collaboration on the SalMar Seafood Expo Global project. Havnevik contributed to design development while Messetjeneste handled technical development, production, logistics, and assembly in Barcelona.
• Arena Service TeamminorChannel Partner/ Reseller/ DistributorArena Service Team acts as an intermediary/commissioning partner on ESSVE exhibition stand projects, coordinating between Messetjeneste and the end customer ESSVE.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nüssli Group: Swiss-headquartered global provider of temporary event and exhibition infrastructure, including custom pavilions and modular stand construction. Directly comparable to Messetjeneste in delivering turnkey exhibition builds for enterprise clients at major international trade shows.
• Czarnowski: US-based experiential marketing and exhibition services firm with deep custom fabrication capabilities and a broad enterprise client base. Comparable to Messetjeneste in delivering branded exhibit experiences combining design, production, and on-site execution for B2B exhibitors.
• Syma System: Austrian manufacturer and supplier of modular aluminum exhibition stand systems with global reach. Closely comparable to Messetjeneste's beMatrix- and beMaster+-based modular offering, including reusable aluminum framing solutions for trade shows.
• OCTANORM: German-origin global supplier of modular aluminum profile systems for exhibition stands, retail fixtures, and event construction. Directly comparable technology stack to Messetjeneste's modular aluminum framing business, though without the integrated carpentry workshop offering.
• Expo Display Group: European exhibition stand builder offering custom and modular booth solutions for international B2B exhibitors. Comparable in serving enterprise clients across multiple trade shows with project-managed design-build-deliver services.
• ProExhibits: US-headquartered custom exhibit design and fabrication house focused on B2B trade show clients. Comparable to Messetjeneste in combining design, custom fabrication, and full-service program management for repeat enterprise exhibitors.

Broad incumbents

• GES (Global Experience Specialists): One of the world's largest exhibition and event services providers, offering end-to-end design, fabrication, logistics, and on-site services globally. Overlaps with Messetjeneste's full-service model but operates at significantly larger scale across multiple geographies.
• Messe Frankfurt (Exhibition Services division): Global trade fair organizer and exhibition services provider with extensive in-house stand construction capabilities for its own events. Relevant adjacent incumbent given Messetjeneste's delivery of stands for international trade fair organizers and enterprise exhibitors.

Regional players

• Creativeman: Swedish exhibition stand builder serving Nordic enterprise clients. Comparable offering and client base to Messetjeneste but primarily operating across Sweden and the Nordics rather than Norway.
• Elmia (Älmhult/Sub-contractors): Swedish trade show venue and event services group that also coordinates exhibition stand provision for its venues. Comparable adjacency through shared Nordic exhibition ecosystem, though structurally different as a venue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/messetjeneste
• LinkedInlinkedin.com/company/messetjeneste
• Instagraminstagram.com/messetjeneste

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messetjeneste