Realtors Association of Maui

What Realtors Association of Maui does

The Realtors Association of Maui (RAM), legally REALTORS Association of Maui, Inc., is a nonprofit professional trade association founded in 1968 and headquartered at 441 Ala Makani Street in Kahului, Hawaii. It serves more than 2,000 REALTOR members and Affiliate Partners across Maui County, including the communities of Hana, Kahului, Kihei, Lahaina, Pukalani, Wailea, and Wailuku. RAM functions as the regional arm of the National Association of REALTORS, operating the official Multiple Listing Service for Maui County and providing professional standards, ethics enforcement, arbitration, advocacy for homeownership rights, and community programs such as the Annual Charity Walk.

The association's core product is the Maui MLS, a searchable property database built on the SaleCORE platform that covers residential, commercial, land, and rental listings and is integrated with Google Maps for location search. Supporting products include a REALTOR and Affiliate Partner directory, agent search, market and housing statistics, a KAHIAU community blog, continuing education and professional development classes, and an authenticated member portal for saved listings and member resources. Third-party integrations include Google Analytics for usage tracking and Google reCAPTCHA for site security. The technology stack is a conventional SaleCORE deployment without documented APIs, SDKs, or proprietary AI components.

RAM is funded almost entirely through annual membership dues on a recurring subscription basis, with pricing tiers not publicly disclosed and prospective members directed to contact the association. Revenue streams include REALTOR member dues, Affiliate Partner dues (covering mortgage lenders, title companies, home inspectors, banks, credit unions, and insurance providers), and continuing education fees. The go-to-market is sales-led, combining direct outreach, professional development programming, community events, social media presence (Facebook, Instagram, YouTube), and content marketing via the KAHIAU Blog to attract and retain members.

Name

Realtors Association of Maui

Legal name

REALTORS Association of Maui, Inc.

Website

https://ramaui.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

The Realtors Association of Maui is a nonprofit professional trade association founded in 1968 that operates the official Maui County Multiple Listing Service and serves over 2,000 REALTOR members and Affiliate Partners across Maui's residential, commercial, and land real estate market.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate and Rental and Leasing (53)

SIC

Services-Membership Organizations (8600), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate trade association
• Multiple listing service
• REALTOR membership
• Professional development
• Housing market statistics

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: RAM generates revenue through membership dues from REALTOR members and Affiliate Partners. The association offers various membership tiers and benefits packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Realtors Association of Maui operates the Maui MLS (Multiple Listing Service), providing a searchable property database for residential, commercial, land, and rental listings across Maui County. The association serves over 2,000 REALTOR members and Affiliate Partners through membership dues, professional development and continuing education, ethics enforcement via the REALTOR Code of Ethics, market statistics, networking events, and an affiliate partner directory.

Product overview

The Realtors Association of Maui operates primarily as a Multiple Listing Service (MLS) platform built on the SaleCORE real estate marketing solution. The core offering is the Maui MLS, a searchable database of properties for sale and rent across Maui County, supplemented by agent search, affiliate partner directory, housing market statistics, professional development/continuing education programs, and a community blog (KAHIAU). Members access the platform through an authenticated portal supporting saved properties, saved searches, and member resources. The organization serves over 2,000 REALTOR members and affiliate partners across Maui's real estate communities including Hana, Kahului, Kihei, Lahaina, Pukalani, Wailea, and Wailuku.

Differentiator

Problem solved

Functional benefit

Products and services

• Maui MLS (Multiple Listing Service) Searchable database platform providing residential, commercial, land, and rental property listings for sale and rent across Maui County, with filters for location, price, bedrooms, bathrooms, property type, and amenities. Used by REALTOR members and the general public.
• Home and Agent Search Property and REALTOR search functionality allowing users to find homes for sale or rent, locate agents, view open houses, and access map-based search across Maui County.
• RAM Affiliate Partner Directory Directory of vetted affiliate partners including mortgage lenders, title companies, home inspectors, photographers, and other real estate service providers partnering with RAM based on shared REALTOR values.
• Market Statistics / Housing Statistics Housing market data and statistics for Maui County, providing insights into market movements and trends for consumers and members.
• Professional Development / Continuing Education Classes Continuing education (CE) programs, classes, events, and online education partner offerings for REALTORS to maintain licensing and professional standards.
• RAM Member Portal Authenticated portal for REALTOR members to manage saved properties, saved searches, account settings, and access member-only resources including the REALTOR Code of Ethics and professional standards materials.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Mason McDuffie MortgageminorChannel Partner/ Reseller/ DistributorMortgage lender affiliate partner providing home loan services to RAM members and consumers
• Movement MortgageminorChannel Partner/ Reseller/ DistributorMortgage lender affiliate partner
• American Savings Bank Home LoansminorChannel Partner/ Reseller/ DistributorHome loans provider and affiliate partner
• First Hawaiian BankminorChannel Partner/ Reseller/ DistributorBanking services affiliate partner
• First Hawaiian MortgageminorChannel Partner/ Reseller/ DistributorMortgage services affiliate partner
• Guaranteed RateminorChannel Partner/ Reseller/ DistributorMortgage lender affiliate partner
• Fidelity National TitleminorChannel Partner/ Reseller/ DistributorTitle insurance services affiliate partner
• Old Republic TitleminorChannel Partner/ Reseller/ DistributorTitle insurance and escrow services affiliate partner
• Title Guaranty HawaiiminorChannel Partner/ Reseller/ DistributorTitle insurance services affiliate partner
• A Sound Mind Home InspectionminorChannel Partner/ Reseller/ DistributorHome inspection services affiliate partner
• Island Inspection ServicesminorChannel Partner/ Reseller/ DistributorHome inspection services affiliate partner
• StateFarmminorChannel Partner/ Reseller/ DistributorInsurance services affiliate partner
• Hawaii State FCUminorChannel Partner/ Reseller/ DistributorCredit union services affiliate partner
• Wailuku Federal Credit UnionminorChannel Partner/ Reseller/ DistributorCredit union services affiliate partner
• SaleCOREcoreTechnology or IntegrationWebsite platform provider powering ramaui.com with MLS integration, property search, and member portal functionality

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Honolulu Board of REALTORS: The principal REALTOR association for Oahu, operating the HiCentral MLS for the most populous Hawaiian island. Highly comparable to RAM in structure, business model (membership dues, MLS, education, ethics), and revenue mix, but serves a larger, urban Honolulu market rather than Maui.
• Texas Realtors: The state REALTOR association for Texas, providing MLS support, professional development, advocacy, and ethics enforcement. Comparable to RAM in association structure and member services, though operates at a much larger scale across a high-growth, geographically dispersed market.
• California Association of REALTORS: A large state-level REALTOR association serving California, the largest U.S. real estate market. Shares RAM's structure of MLS support, advocacy, education, and ethics enforcement, but operates at materially larger scale across a high-volume, high-cost market.
• Florida Realtors: The state REALTOR association for Florida, one of the largest state REALTOR organizations. Shares RAM's resort/second-home market exposure and association model, with similar emphasis on MLS access, education, and advocacy, but at a much larger scale.
• Hawaii Island REALTORS: The REALTOR trade association for the Big Island of Hawaii. Operates with an essentially identical model to RAM (MLS, member dues, education, ethics) but covers a different Hawaiian island with a more rural, lower-density real estate market.
• Kauai Board of REALTORS: The REALTOR trade association for the island of Kauai. Comparable to RAM as a small-island Hawaii REALTOR association with similar membership-based model and MLS operations, serving a resort/second-home-leaning market.

Broad incumbents

• National Association of REALTORS: The national umbrella organization for the REALTOR brand. RAM members are required to be NAR members; NAR sets the Code of Ethics, advocacy, and education standards that RAM implements locally. Comparable in mission and member service framework, but operates at vastly larger scale and broader scope.

Direct peers

• California Regional Multiple Listing Service (CRMLS): The largest MLS in the United States, serving California REALTORS. Directly comparable to RAM's Maui MLS operations in providing listing infrastructure, but CRMLS operates proprietary technology at vastly greater scale across a more competitive market.
• Bright MLS: A multi-state regional MLS serving the Mid-Atlantic region, providing listing infrastructure, technology, and data services to REALTOR members. Comparable as a regional MLS operator, though Bright's technology investment and geographic scope are far larger than RAM's.
• Stellar MLS: A large regional Multiple Listing Service serving Florida and parts of the Southeast, providing MLS technology, data, and member services. Directly comparable to RAM's MLS operations but at significantly greater scale and with proprietary technology infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy68p1ae-oqWVMd0QtD8szQ
• Facebookfacebook.com/realtorsofmaui
• Instagraminstagram.com/ra_maui
• Xx.com/ra_maui
• LinkedInlinkedin.com/company/realtors-association-of-maui-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtors Association of Maui