The Buzz Agency

What The Buzz Agency does

The Buzz Agency is a South Florida public relations, social media, and community relations firm founded in 2009 and headquartered at 104 W. Atlantic Avenue in Delray Beach, Florida. The firm delivers integrated earned-media and digital marketing services — including public relations, influencer partnerships, content creation, social media campaign management, digital storytelling, community outreach, SEO-driven content, and crisis communications — to clients across seven verticals: aviation/aerospace, commercial/residential development, general business, healthcare, restaurant/retail, social services/nonprofit, and travel/hospitality. Its named client roster includes Hilton West Palm Beach, Amrit Ocean, Aviation Week Events, Norman Love Confections, YMCA Palm Beaches, and BOCA Helping Hands, illustrating a mix of regional enterprises and nonprofits.

The business operates as a B2B professional services firm on project or retainer billing, with a sales-led go-to-market targeting South Florida clients through direct relationships, community networking, and regional referrals. Every client partners directly with co-founders Elizabeth Kelley Grace and Julie Mullen, supported by a senior team including former political media operatives and vertical-specialized directors. The agency has no proprietary technology platform; its delivery is human-led earned media and content production, with standard third-party tools for social publishing, email (Constant Contact), and website operations.

In April 2026, The Buzz Agency announced a strategic merger with 2TON Creative, combining PR and community engagement with branding, digital marketing, and creative development. The combined organization employs 30+ full-time professionals, operates from The Buzz Agency's Delray Beach office, and positions The Buzz Agency as the specialized PR and community engagement division of an integrated digital marketing and communications firm. The firm is privately held, with no disclosed external institutional funding.

Name

The Buzz Agency

Legal name

The Buzz Agency

Website

https://thebuzzagency.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Buzz Agency is a South Florida public relations and digital marketing firm offering PR, social media, influencer, content, community outreach, and crisis communications services across hospitality, nonprofit, healthcare, aviation, real estate, restaurant, and general business verticals. Following its April 2026 merger with 2TON Creative, it operates as the PR division of a 30+ person integrated agency headquartered in Delray Beach, Florida.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Influencer Marketing Agencies (BPAFAHAA), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Public relations services
• Social media management
• Community relations
• Crisis communications
• Digital marketing agency

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services: B2B PR and digital marketing services billed on project or retainer basis. Services include public relations, social media campaigns, content creation, influencer partnerships, community outreach, and crisis communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Buzz Agency is a South Florida public relations and digital marketing firm that delivers integrated digital and earned media strategies for business clients. Its core services span public relations, influencer partnerships, content creation, social media campaigns, digital storytelling, community outreach, SEO-driven content, and crisis communications, delivered on a project or retainer basis with direct co-founder involvement on every engagement.

Product overview

The Buzz Agency is a public relations and digital marketing firm offering integrated digital and earned media strategies. Services include public relations, influencer partnerships, content creation, social media campaigns, digital storytelling, community networking and outreach, SEO-driven content, and crisis communications. The agency operates as a single unified service offering rather than a platform with distinct modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Quantifiable outcome

• Meaningful connections that translate into measurable results

Named customers18 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 2TON CreativecoreStrategic or Co-development Partner · 15 April 2026Strategic merger combining The Buzz Agency's publicity and public affairs expertise with 2TON Creative's branding, digital marketing, and creative development capabilities. The combined organization operates from The Buzz Agency's Delray Beach office, with The Buzz Agency serving as the specialized PR and community engagement division. This represents a natural progression after 15 years of client partnerships.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sachs Media Group: Florida-based public affairs and PR firm headquartered in Tallahassee with deep regional government and media relationships, closely comparable to The Buzz Agency's South Florida positioning. Similar mid-sized service model focused on earned media and stakeholder communications.
• Boardroom Communications: Full-service Florida PR and integrated marketing agency serving the same South Florida market as The Buzz Agency. Directly comparable in offering (media relations, crisis, social media) and target clients (regional enterprise, hospitality, real estate, nonprofit).
• rbb Communications: Miami-headquartered PR and integrated communications agency with similar mid-market Florida positioning and comparable practice areas (consumer, hospitality, real estate, crisis). Directly comparable in scope and regional competition.
• MP&F Strategic Communications: Mid-sized PR and public affairs firm serving Florida-based enterprise, nonprofit, and government clients. Comparable vertical mix and similar service offering including media relations, crisis communications, and content strategy.
• The Zimmerman Agency: Florida-based advertising, PR, and digital marketing firm with comparable full-service positioning and regional enterprise client base. Overlaps in social media, influencer marketing, and crisis communications services.
• 5W Public Relations: US-based mid-sized PR agency offering media relations, digital, influencer marketing, and crisis communications to consumer, hospitality, and nonprofit clients. Directly comparable service mix and mid-market positioning.
• Hunter PR: Consumer, lifestyle, and hospitality-focused PR firm with integrated digital and influencer capabilities. Comparable practice mix including travel/hospitality and restaurant/retail verticals that overlap with The Buzz Agency's strongest segments.
• Coyne PR: Mid-sized US PR agency with strong consumer, travel/hospitality, and lifestyle practices. Comparable integrated service offering (earned media, social, influencer, content) and similar mid-market client mix overlapping with Buzz's restaurant/retail and hospitality verticals.

Broad incumbents

• Edelman: Global public relations and communications firm with Florida offices offering the same core services (media relations, crisis, digital, influencer) at much greater scale. Relevant as the largest competitive threat for enterprise accounts and as the prior employer of co-founder Elizabeth Kelley Grace.
• Weber Shandwick: Global communications network offering integrated PR, social, influencer, and crisis services with significant Florida presence. Competes for the same enterprise and hospitality clients The Buzz Agency serves, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buzzagency
• LinkedInlinkedin.com/company/the-buzz-agency
• Instagraminstagram.com/thebuzzagency
• TikToktiktok.com/@thebuzzagencypr
• Xx.com/thebuzzagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Buzz Agency