Absolutely American
Absolutely American is a privately held, founder-led recruiting firm that places military veterans into civilian roles with employers in high-tech engineering services, manufacturing, and energy, supplemented by a podcast and Amazon-published transition guide content library.
- Company typePrivate
- Founded2007
- HeadquartersAltoona, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Absolutely American does
Absolutely American, Inc. (AAI) is a privately held, founder-led military veteran recruiting and staffing firm headquartered in Altoona, Pennsylvania, founded in 2007. The company connects military veterans seeking civilian employment with employers in high-tech engineering services, manufacturing, and energy who are seeking technically skilled, leadership-disciplined candidates such as junior officers, maintenance technicians, and enlisted leaders. Service delivery is human-driven and relationship-based rather than platform-automated, covering Military-Friendly Job Fairs, Job Posting and Resume Search, Employer Branding and Digital Promotion, Search and Placement, Contract Staffing & Government Contracting, and Recruiting and Onboarding Consulting. Revenue is generated on a transaction-fee basis from employers, with quote-based / custom engagement pricing and no publicly disclosed rate cards or contract values.
The firm's product surface extends beyond recruitment services into a substantial content-marketing ecosystem. Founder and CEO Mike Jennings, CPC hosts the Military Minute podcast and authored the Amazon.com #1 best-selling book 'On Target & On Time,' with a 2024 Edition of The Military-to-Civilian Transition Guide reaching over 4 million copies in distribution. These assets function primarily as lead-generation and trust-building content rather than direct revenue streams, with distribution via Apple Podcasts/Amazon and an associated domain (militaryminute.us). The published books and podcast reinforce the company's positioning within the niche veteran transition market.
The business operates as an owner-operated services firm with 11-50 employees, no disclosed institutional investment, no parent company, and no subsidiaries or partnership alliances publicly listed. Geographic scope is the United States only, with no international footprint. Customer logos are not named publicly, but the segment mix skews toward unnamed enterprise employers in three verticals (high-tech engineering services, manufacturing, energy), alongside individual veteran job seekers using the website to register and search for positions. Operating channels include a self-serve website platform, direct employer engagement, in-person military job fairs, and email/newsletter communications, with an SMS opt-in system for targeted job alerts and event notifications.
Absolutely American firmographics
Firmographics- Name
- Absolutely American
- Legal name
- Absolutely American, Inc.
- Website
- https://absolutelyamerican.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Absolutely American is a privately held, founder-led recruiting firm that places military veterans into civilian roles with employers in high-tech engineering services, manufacturing, and energy, supplemented by a podcast and Amazon-published transition guide content library.
- Ownership category
- akta.pro rank
Absolutely American industry classification
Industry- Product category
- Military Veteran Recruiting Services
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Professional and Management Development Training (611430)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)
- akta.pro secondary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where Absolutely American is headquartered
LocationHeadquarters
- HQ city
- Altoona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Absolutely American business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Employer Recruitment and Staffing Services: Revenue generated from employers seeking to recruit military veterans. Services include job posting, resume search, employer branding, search and placement, contract staffing, government contracting, and recruiting and onboarding consulting.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Absolutely American product offering
Product offeringCore offering
Absolutely American provides military veteran recruiting and staffing services that connect employers with career-focused military-experienced job seekers. Core offerings include military-friendly job fairs, job posting and resume search, employer branding and digital promotion, search and placement, contract staffing and government contracting, and recruiting and onboarding consulting. The company complements these staffing services with educational content such as the Military Minute podcast and published transition guides for veterans.
Product overview
Absolutely American, Inc. is a military veteran recruiting firm offering a unified suite of services that connect military-experienced job seekers with employers. The core offering consists of recruitment services including Military-Friendly Job Fairs, Job Posting and Resume Search, Employer Branding and Digital Promotion, Search and Placement, Contract Staffing & Government Contracting, and Recruiting and Onboarding Consulting. Complementing these services are educational content offerings including the Military Minute Podcast and published resources such as the "On Target & On Time" book and The Military-to-Civilian Transition Guide Book. The company specializes in placing military veterans in high-tech engineering, manufacturing, and energy sector positions.
Differentiator
Problem solved
Functional benefit
Products and services
- Military-Friendly Job Fairs
Quantifiable outcome
- Over 4 million copies of The Military-to-Civilian Transition Guide distributed, making it the most widely used transition guide for military services, veterans, and families
Companies that use Absolutely American
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Absolutely American technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Absolutely American partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Absolutely American competitors and assessment
Company assessmentEmerging players
- HirePurpose: Tech-enabled veteran and military spouse career platform connecting candidates to employers; represents a digitally native alternative to traditional military recruiting firms like AAI.
- Shift.org: Digital veteran career-transition platform focused on software engineering and tech roles; emerging threat in the high-tech vertical that overlaps with AAI's named employer segments.
Others
- Military.com: Major military-affiliated media and job board that funnels veteran candidates toward employer opportunities; adjacent competitor to AAI's transition content and candidate acquisition channels.
Broad incumbents
- Robert Half: Large generalist staffing and recruiting firm with dedicated veteran hiring initiatives and significant employer relationships — provides indirect competition for placement contracts in the same verticals AAI serves.
- Randstad: Global staffing firm operating across commercial, manufacturing, and energy verticals; competes for the same enterprise contract staffing and placement work that AAI pursues at smaller scale.
Direct peers
- Orion Talent: Talent acquisition firm with deep military recruiting heritage offering job fairs, sourcing, and contingent staffing — competes head-to-head for the same employer accounts and veteran candidates as AAI.
- Hire Heroes USA: Nonprofit veteran employment services organization offering free job search assistance, career coaching, and employer connections — competes for the same transitioning-service-member candidate pool.
- RecruitMilitary: One of the largest U.S. military-to-civilian recruiting platforms, operating job fairs, a job board, and employer branding services targeting veteran hires — a directly comparable offering to AAI's core services.
- Bradley-Morris: Military-to-civilian executive search firm placing junior officers, NCOs, and enlisted leaders into corporate careers — directly overlapping AAI's candidate profile and search-and-placement service line.
- Corporate Gray: Military-friendly job fair operator and publisher of military transition guides; notable overlap with AAI given that AAI appears to host/distribute Corporate Gray's transition guide content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Absolutely American social profiles
Digital presenceAbsolutely American financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolutely American leadership team
Management profileNumber of profiles
Profiles1 record
Absolutely American funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolutely American M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolutely American
What does Absolutely American do?
Absolutely American provides military veteran recruiting and staffing services that connect employers with career-focused military-experienced job seekers. Core offerings include military-friendly job fairs, job posting and resume search, employer branding and digital promotion, search and placement, contract staffing and government contracting, and recruiting and onboarding consulting. The company complements these staffing services with educational content such as the Military Minute podcast and published transition guides for veterans.
Is Absolutely American a public or private company?
Absolutely American is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Absolutely American founded?
Absolutely American was founded in 2007. It employs 11 to 50 people.
Where is Absolutely American based?
Absolutely American is headquartered in Altoona, United States, in the North America region.
How does Absolutely American make money?
One revenue line is on record: employer Recruitment and Staffing Services.
Who are Absolutely American's main competitors?
Emerging players on record are HirePurpose and Shift.org. Military.com is listed as an others. Broad incumbents are Robert Half and Randstad. Direct peers are Orion Talent, Hire Heroes USA, RecruitMilitary, Bradley-Morris and Corporate Gray.
Does Absolutely American have an API?
No public API is recorded for Absolutely American.
What industry is Absolutely American in?
Absolutely American's product category is Military Veteran Recruiting Services. Its primary akta.pro industry code is EDAAAOAH, Veterans & Military-to-Civilian Transition Programs, with a secondary code of BPAIAHAL, Veterans Affairs & Military Family Services. Its NAICS code is 561311 and its SIC code is 7361.