What Maroon Pr does

Maroon PR, Inc. is a privately held, boutique creative communications agency founded in April 2006 by John Maroon and headquartered at 6940 Columbia Gateway Drive in Columbia, Maryland, within the Baltimore-DC corridor. The firm delivers integrated public relations services spanning earned, owned, and paid media, organized around four vertical sub-brands: Maroon Cares (nonprofit and healthcare), Maroon Gathers (hospitality), Maroon Plays (sports), and Maroon Works (professional and trade services). Supporting capabilities include media relations, social media strategy, content development, targeted media buying, influencer marketing, in-house video and graphic design production, and podcast production through the in-house "Spin is a Four Letter Word" industry podcast.

Maroon PR operates on a professional services, retainer- and project-based revenue model, quoting custom engagements rather than publishing standardized pricing. The go-to-market is relationship-led direct sales targeting enterprise, mid-market, nonprofit, and government clients primarily across the Mid-Atlantic region, with selective national work. Named clients include Marriott, Walmart, Facebook/Meta, BMW Championship, Cal Ripken Jr., Cal Ripken Sr. Foundation, Maryland Food Bank, Ocean City (destination marketing), Baltimore Ravens, and COPT, with five clients maintaining tenures of ten years or more. The firm has approximately 11-50 employees, a leadership team with over 150 combined years of PR experience, and no disclosed external funding, M&A, or institutional ownership.

The business has remained founder-led and independent throughout its 20-year history. Recent strategic activity includes the September 2025 launch of the Influencer & Creator Network service line, the 2021 launch of the in-house podcast and expanded production capabilities, the 2021 formation of the SAIL NIL advisory joint venture with Team Services, LLC, and ongoing sub-brand verticalization. In April 2026 the firm commenced a year-long 20th anniversary celebration, characterizing the preceding period as its most successful year on record.

Name

Maroon Pr

Legal name

Maroon PR, Inc.

Website

https://maroonpr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Maroon PR is a privately held boutique creative communications agency in Columbia, Maryland, delivering earned, owned, and paid media services to enterprise, mid-market, nonprofit, and government clients across sports, hospitality, nonprofit/healthcare, and professional services sectors in the Mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Sports Public Relations, Communications & Reputation Management (MPAKAKAE), Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Public relations services
• Media relations
• Earned media strategy
• Social media marketing
• Influencer marketing campaigns

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Relations Services: Full-service public relations agency providing strategic communications across earned, owned, and paid media. Services include media relations, social media strategy, content development, targeted media buying, and influencer partnerships. Revenue generated through retainer-based client engagements and project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maroon PR is a full-service creative communications agency that provides strategic public relations services through earned, owned, and paid media strategies. The firm delivers media relations, social media strategy, content development, targeted media buying, and influencer marketing campaigns for clients across sports, hospitality, nonprofit/healthcare, and professional services sectors, organized into four vertical sub-brands (Maroon Cares, Maroon Gathers, Maroon Plays, Maroon Works) supported by in-house video, graphic design, and podcast production capabilities.

Product overview

Maroon PR is a full-service public relations agency organized around four sector-focused sub-brands (Maroon Cares for nonprofits/healthcare, Maroon Gathers for hospitality, Maroon Plays for sports, and Maroon Works for professional services) supported by three core media service modules (Earned Media, Owned Media, and Paid Media Services). The agency also offers specialized capabilities including Influencer & Creator Network, in-house video/graphic production, and podcast production. Their own branded content includes the 'Spin is a Four Letter Word' industry podcast and 'Maroon Minute' social media series.

Differentiator

Problem solved

Functional benefit

Products and services

• Maroon PR Core Agency Services Full-service creative communications agency providing strategic public relations across earned, owned, and paid media for clients in sports, hospitality, nonprofit, and professional services sectors. Founded in 2006, the agency serves over twenty active clients ranging from national organizations to regional businesses.
• Maroon Cares PR service line focused on nonprofit and healthcare organizations, helping clients raise funds and grow their missions through strategic media relations, social media engagement, and content development.
• Maroon Gathers PR service line focused on the hospitality industry, serving restaurants, bars, festivals, hotels, spas, and hospitality brands to tell their stories and drive traffic through public relations tactics.
• Maroon Plays PR service line focused on sports, serving significant events, sports-centric organizations, leagues, and teams; this is the area the agency was founded on and continues to excel in.
• Maroon Works PR service line focused on B2C and B2B businesses across professional and trade services, helping companies grow through strategic communications that build awareness, attract talent, and strengthen reputation.
• Influencer & Creator Network Influencer marketing service that works with budgets of all sizes to develop and execute influencer campaigns that deliver measurable results while maintaining authentic partnerships.
• Spin is a Four Letter Word Podcast Industry podcast hosted by John Maroon discussing public relations and media-industry topics with top journalists, PR professionals, and news makers; produced in-house by the agency's multimedia specialist and recorded in the office studio. Entered fourth season in 2026.

Quantifiable outcome

• 293+ million earned media impressions for BMW Championship event
• +6 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Team Services, LLCcoreStrategic or Co-development Partner · 30 March 2021Joint formation of SAIL (Student Athlete Image & Likeness), an educational NIL resource for colleges and universities and student-athletes navigating new NIL legislation. Maroon PR partnered with Team Services, LLC to create this advising program.
• Cybersecurity Association of Maryland (CAMI)minorOthers · 3 June 2019Maroon PR joined CAMI as a Premier member to support the growth of cybersecurity in Maryland and strengthen presence in the industry. CAMI hosts over 30 programs and events annually.
• Weller DevelopmentcoreStrategic or Co-development PartnerOngoing public relations partnership with Weller Development for Port Covington urban revitalization project. Maroon PR has served since the project's inception approximately 7 years.
• Western Golf Association / Evans Scholars FoundationcoreStrategic or Co-development PartnerMaroon PR serves as local Agency of Record for BMW Championship, working with WGA on PR and media buying for the PGA Tour playoff event benefiting Evans Scholars Foundation.
• Maryland Sports CommissioncoreStrategic or Co-development PartnerPR partnership with Maryland Sports Commission for sporting events including Preakness Festival announcement and promotion.
• Corporate Office Properties Trust (COPT)coreStrategic or Co-development PartnerOngoing PR partnership with COPT for Discovery District communications, Columbia Gateway cyber hub promotion, and DreamPort space showcasing.
• Restaurant Association of MarylandminorStrategic or Co-development PartnerPartnership with RAM for Maryland Restaurant Week earned and paid media strategies; 7-year relationship.
• Scouting AmericaminorStrategic or Co-development PartnerNational organization client listed among Maroon PR's portfolio of work.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Padilla: Mid-sized integrated PR and marketing firm with consumer, food and beverage, and sports verticals. Comparable as a boutique-to-mid-sized agency offering integrated earned, owned, and paid media services to consumer and nonprofit clients.
• Crosby Marketing Communications: Maryland-based integrated marketing and communications agency of comparable size serving government, healthcare, nonprofit, and association clients. Closely comparable as a Mid-Atlantic boutique with similar vertical mix and integrated earned/owned/paid capabilities.
• MGH Marketing: Baltimore-based full-service marketing and PR agency serving consumer brands and regional clients. Directly comparable geographically and in size, with similar integrated communications offerings across consumer, hospitality, and nonprofit verticals.
• 5W Public Relations: Mid-sized independent PR agency with strong consumer, sports, hospitality, and lifestyle verticals. Comparable as an entrepreneurial, relationship-driven boutique-to-mid-sized agency offering integrated earned, owned, and paid media services.
• Hager Sharp: Washington, DC-area PR and communications agency of similar boutique scale, with strong positioning in education, nonprofit, healthcare, and public affairs. Comparable as a relationship-driven Mid-Atlantic boutique with vertical specialization.
• IMRE: Mid-sized integrated marketing agency with strong sports, lifestyle, and consumer verticals. Comparable as a boutique-to-mid-sized agency with sports PR heritage and integrated earned/owned/paid media capabilities.
• Warschawski: Baltimore-based integrated marketing agency offering PR, branding, digital, and creative services to consumer, B2B, and nonprofit clients. Comparable as a Mid-Atlantic boutique with similar service mix and vertical exposure.

Emerging players

• BerlinRosen: Fast-growing mid-sized PR firm serving consumer, nonprofit, advocacy, and entertainment clients. Comparable in vertical mix (nonprofit, consumer) and service approach, though larger and more nationally distributed than Maroon PR.

Broad incumbents

• Weber Shandwick: Top-tier global PR agency with deep sports, consumer, and corporate communications practices. Comparable offering to Maroon PR's sports and hospitality verticals but at significantly larger scale and geographic breadth.
• Edelman: Largest independent global PR firm offering integrated communications across all verticals and geographies. Relevant as the dominant broad incumbent serving many of the same enterprise and nonprofit client categories Maroon PR targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maroonpr
• Facebookfacebook.com/MaroonPR
• LinkedInlinkedin.com/company/maroon-pr
• Instagraminstagram.com/maroonpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maroon Pr