Team Services LLC
Team Services LLC is a Maryland-based sports marketing agency that develops and sells naming rights, brokers sponsorships, values sponsorship inventory, and procures athlete talent for professional teams, collegiate athletics departments, corporate brands, and dairy-industry nonprofits including Dairy Management Inc.
- Company typePrivate
- Founded2002
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team Services LLC does
Team Services LLC is a privately held, Rockville, Maryland-based sports marketing and sponsorship consulting firm founded in 2002. Operating as a boutique services agency rather than a software or product company, it specializes in developing and selling naming rights for stadiums, arenas, and performing-arts venues, brokering sponsorships between brands and sports properties, valuing sponsorship inventory, procuring athlete and celebrity talent for activations, and providing corporate hospitality. Its client base spans professional sports franchises across the NFL, NBA, MLB and NHL (e.g., Baltimore Ravens, Indiana Pacers, Houston Astros, Pittsburgh Penguins), more than two dozen collegiate athletics departments (e.g., University of Texas, Michigan, Louisville, UMBC, Towson), corporate brands (Verizon Wireless, Yum! Brands, PNC, Leidos), government/tourism entities, and dairy-industry nonprofits.
The firm's economics rest on a mix of professional-services consulting fees and transaction/commission-based revenue tied to naming-rights and sponsorship deals it sources and closes. Go-to-market is entirely sales-led and relationship-driven: direct B2B outreach to athletic departments, teams, and corporate marketers, reinforced by presence at marquee industry events (Super Bowl, NFL Draft) and earned media on client wins. Pricing is undisclosed and bespoke per engagement. Its most economically significant relationship is a retained, exclusive sports-marketing agency mandate with Dairy Management Inc. (DMI), under which it activates DMI's NFL partnership across 32 teams, schedules roughly 200 NFL player appearances annually, and runs the Fuel Up to Play 60 youth-health program reaching 73,000+ schools.
Team Services is led by co-founders/principals Fred Fried and E.J. Narcise (the latter cited as a participant in 25+ collegiate and professional naming-rights negotiations) plus VP/GM Chris Hudgins, supported by a small consulting and sales bench. With 1–10 employees, the company has expanded its surface area into the emerging NIL (Name, Image and Likeness) advisory market through SAIL, a 2021 joint venture with Maroon PR, with VCU and UMBC as early clients.
Team Services LLC firmographics
Firmographics- Name
- Team Services LLC
- Legal name
- Team Services LLC
- Website
- https://teamservicesllc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Services LLC is a Maryland-based sports marketing agency that develops and sells naming rights, brokers sponsorships, values sponsorship inventory, and procures athlete talent for professional teams, collegiate athletics departments, corporate brands, and dairy-industry nonprofits including Dairy Management Inc.
- Ownership category
- akta.pro rank
Team Services LLC industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industries
- Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where Team Services LLC is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Team Services LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sports Marketing Consulting: Strategic consulting services for corporate clients seeking sports marketing, sponsorship, and branding solutions
- Naming Rights Representation: Commission-based representation for stadiums, arenas, and institutions seeking naming rights partners
- Sponsorship Sales: Sales and brokering of sponsorships between brands and sports properties
- Corporate Hospitality Services: Full suite of event services including talent procurement, hospitality events, and VIP experiences
- NIL Advising: Education and guidance services for collegiate athletics departments navigating NIL legislation through SAIL joint venture
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Team Services LLC product offering
Product offeringCore offering
Team Services LLC is a B2B sports marketing and consulting agency that develops and sells naming rights and sponsorships for stadiums, arenas, collegiate athletic programs, and corporate brands. It provides strategic consulting, sponsorship valuation, talent procurement, corporate hospitality, NIL advisory services (via the SAIL joint venture), and golf representation for clients across professional sports leagues, universities, and corporate America.
Product overview
Team Services LLC is a sports marketing and consulting firm offering a suite of professional services including naming rights sales, corporate consulting, collegiate partnerships, sponsorship valuation, NIL services, golf representation, talent procurement, and corporate hospitality. The company operates as a services-based agency rather than a software product company, providing strategic sales and marketing expertise to sports organizations, corporations, and educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- SAIL (Student Athlete Image & Likeness): Joint venture with Maroon PR providing NIL advisory services for college athletics departments
Products and services
- Naming Rights Developing and selling naming rights for stadiums, arenas, and other sports and entertainment venues for collegiate and professional sports organizations.
- Corporate Consulting Strategic consulting services for corporate clients on marketing and sponsorship matters, including sales consulting, corporate consulting, and brand activation guidance.
- Collegiate & Institutional Partnerships Developing and brokering partnerships between corporations and educational institutions, helping universities monetize athletics relationships and corporate brands access campus audiences.
- Sponsorship Valuation & Analysis Analytical services to assess and quantify sponsorship values for clients, supporting pricing, deal structuring, and ROI justification across collegiate and professional sports properties.
- NIL Services Name, Image, and Likeness consulting services for collegiate athletics departments and student-athletes, helping institutions navigate NIL legislation and advising athletes on endorsement opportunities. Delivered at scale through the SAIL joint venture with Maroon PR.
- Golf Services Representation and marketing services for professional golfers, including tour management, sponsorship acquisition, and tournament scheduling support (e.g., Joseph Bramlett's PGA TOUR card and endorsements).
- Talent Procurement Procuring professional athletes and personalities for client appearances, campaigns, and activations, leveraging an established network of NFL player ambassadors and other sports figures.
- Corporate Hospitality Full suite of corporate hospitality and event services for clients at major sporting events such as the Super Bowl and NFL Draft, including talent procurement, hospitality events, and VIP experiences.
Quantifiable outcome
- 25+ naming rights negotiations completed
- +2 more outcomes
Companies that use Team Services LLC
Customer profileNamed customers58 records
Segments7 records
Ideal customer profiles5 records
Team Services LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Team Services LLC partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- University of Maryland, Baltimore County (UMBC)coreTeam Services worked with UMBC to secure naming rights agreement for Chesapeake Employers Insurance Arena. Previously known as UMBC Event Center, the partnership establishes a platform for student internships, hiring, and applied research projects.
- Oak View GroupminorOak View Group continues to manage Chesapeake Employers Insurance Arena facility operations following naming rights agreement.
- Chesapeake Employers InsurancecoreChesapeake Employers Insurance Company partnered with UMBC for naming rights to Chesapeake Employers Insurance Arena. As Maryland's largest writer of workers' compensation insurance, this partnership connects the corporation with UMBC students, staff, and alumni.
- Dairy Management Inc. (DMI)coreTeam Services serves as the exclusive sports marketing agency for Dairy Management Inc., strategically negotiating and activating DMI's partnership with the NFL, 32 NFL teams, and NFL player ambassadors. Manages Fuel Up to Play 60 program activations.
- National Football League (NFL)coreThrough DMI relationship, Team Services activates NFL partnerships, player ambassadors, and Fuel Up to Play 60 program nationwide. Coordinates NFL player appearances and corporate hospitality at NFL events.
- Maroon PRcoreTeam Services and Maroon PR formed SAIL (Student Athlete Image & Likeness) joint venture to help colleges prepare for and navigate NIL legislation. VCU and UMBC were early SAIL clients.
- United Dairy Industry of Michigan (UDIM)coreTeam Services facilitates NIL partnerships between UDIM and collegiate athletes including Sierra Brooks (University of Michigan gymnast) and Ziyah Holman (University of Michigan track athlete) under the Conquer with Milk brand.
- Dairy MAXcoreDairy MAX, nonprofit regional dairy council, partnered with Houston Dash as official nutrition partner. Team Services facilitated multi-year partnership including community initiatives and nutrition digital activations.
- Virginia Commonwealth University (VCU)coreVCU became first school client of SAIL (joint NIL-focused agency with Maroon PR). SAIL helps VCU navigate NIL rules and prepare student-athletes for NIL opportunities.
- GoNoodleminorFUTP 60 partnered with GoNoodle to create 'Coach Terry's Touchdown' two-player game for children, combining physical activity with gaming experience.
- SubwayminorSubway partnered with Fuel Up to Play 60 and the NFL on 'Tackle Hunger' and '60-Cent 6-Inch Sundays' promotions across nearly 21,000 locations to support school nutrition programs.
- Pizza HutminorPizza Hut partnered with DMI and JuJu Smith-Schuster to provide half a million pizzas to graduating high school class of 2020 during pandemic.
- Fair Oaks FarmsminorTeam Services organized collaboration between Fair Oaks Farms (dairy farm innovation) and Georgetown University MBA program to address sustainability challenges facing dairy industry.
- Georgetown UniversityminorGeorgetown University MBA students partner with Fair Oaks Farms through Team Services facilitation to develop sustainability solutions for dairy industry marketing challenges.
- Kimmel Center for the Performing ArtsminorTeam Services partnered with Philadelphia-based Kimmel Center for consulting on corporate naming rights for performing arts campus, plaza space, and festival events.
- National Dairy CouncilcoreTeam Services works with National Dairy Council on FUTP 60 activations, NFL partnerships, and dairy promotion programs across the country.
- GENYOUthminorFUTP 60 grants funds directed to GENYOUth for distribution to local schools to help deliver meals to children facing food insecurity.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Team Services LLC competitors and assessment
Company assessmentBroad incumbents
- Endeavor (TKO Group): Global sports and entertainment holding company with talent agency, sports marketing, and event operations. Comparable across multiple Team Services service lines, but at vastly greater scale and with proprietary events/IP.
- Wasserman (Wasserman Media Group): Large agency group offering athlete representation, brand consulting, and sports marketing across multiple verticals. Overlaps with Team Services on sponsorship sales and talent procurement, but operates a far broader portfolio.
Direct peers
- GMR Marketing: Sports and entertainment experiential marketing agency that connects brands with sports properties, athletes, and fans. Comparable in sponsorship activation and talent procurement for major corporate clients.
- Front Row Marketing Services: Sports and entertainment marketing firm offering naming rights, sponsorship sales, and event consulting, particularly for collegiate properties. Directly comparable to Team Services' collegiate and institutional partnerships work.
- Elevate Sports Ventures: Sports consulting and sales agency working with teams, leagues, venues, and brands on sponsorships, premium hospitality, and naming rights. Closely matches Team Services' service mix at a larger scale.
- Van Wagner Sports & Entertainment: Sports marketing and sales firm focused on sponsorship sales, naming rights, and in-venue advertising for colleges, venues, and brands. Overlaps directly with Team Services' collegiate and venue naming rights practice.
- Learfield (Learfield IMG College): College sports multimedia rights holder and sponsorship sales partner for hundreds of universities. Comparable in collegiate sponsorship and naming rights domain, though far larger and structurally tied to multi-year school contracts.
- Sportfive: International sports rights and marketing agency specializing in sponsorship, naming rights, and media rights for clubs, leagues, and venues. Closely comparable business model to Team Services' naming rights and sponsorship sales work.
- Octagon: Global sports marketing agency offering sponsorship sales, athlete representation, and event consulting for brands, leagues, and federations. Directly comparable to Team Services across naming rights, sponsorship valuation, and talent procurement, but at much larger scale.
Emerging players
- 16W Marketing: Independent sports marketing agency focused on sponsorship sales for college athletic departments and pro sports teams. Similar boutique positioning to Team Services and direct competition in collegiate naming rights and sponsorship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Team Services LLC social profiles
Digital presenceTeam Services LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Services LLC leadership team
Management profileNumber of profiles
Profiles7 records
Team Services LLC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Team Services LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Services LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Services LLC
What does Team Services LLC do?
Team Services LLC is a B2B sports marketing and consulting agency that develops and sells naming rights and sponsorships for stadiums, arenas, collegiate athletic programs, and corporate brands. It provides strategic consulting, sponsorship valuation, talent procurement, corporate hospitality, NIL advisory services (via the SAIL joint venture), and golf representation for clients across professional sports leagues, universities, and corporate America.
Is Team Services LLC a public or private company?
Team Services LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Services LLC founded?
Team Services LLC was founded in 2002. It employs 1 to 10 people.
Where is Team Services LLC based?
Team Services LLC is headquartered in Rockville, United States, in the North America region.
How does Team Services LLC make money?
Five revenue lines are on record. Sports Marketing Consulting is the primary driver. The others are naming Rights Representation, sponsorship Sales, corporate Hospitality Services and NIL Advising.
Who are Team Services LLC's main competitors?
Broad incumbents on record are Endeavor (TKO Group) and Wasserman (Wasserman Media Group). Direct peers are GMR Marketing, Front Row Marketing Services, Elevate Sports Ventures, Van Wagner Sports & Entertainment, Learfield (Learfield IMG College), Sportfive and Octagon. 16W Marketing is listed as an emerging player.
Does Team Services LLC have an API?
No public API is recorded for Team Services LLC.
What industry is Team Services LLC in?
Team Services LLC's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAMAA, Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management). Its NAICS code is 7114 and its SIC code is 7900.