digisure
Digisure is a Norwegian insurtech that operates a white-label digital insurance platform, enabling brand-led partners such as banks, fuel retailers, and automotive firms to offer car, travel, and home cover to their own customers while Digisure handles sales, support, and claims.
- Company typePrivate
- Founded2018
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What digisure does
Digisure AS is a Norwegian insurance technology company founded in 2018 and headquartered in Oslo, operating as an approved insurance agent under the Norwegian Insurance Mediation Act and supervised by Finanstilsynet. The company builds and operates a white-label, API-driven digital insurance purchase platform that enables partner companies — banks, fuel retailers, automotive companies, and other brand-led businesses — to offer car, travel, and home insurance to their own customers under the partner's brand, tone, and messaging. The platform's user-facing flow includes Vipps-based identification or national-ID fallback, automated retrieval of vehicle and personal data, instant personalized quote generation, and one-click purchasing with automatic cancellation of existing policies, supported by an in-house team of insurance advisors and customer-service staff who handle claims on behalf of the underwriter Eir Försäkring AB (a Swedish carrier licensed by Finansinspektionen with Norwegian cross-border approval).
The business model is a transaction-based insurance agent commission: Digisure earns a 20% take rate on new sales and renewals, with the balance covering partner-side operations, claims handling, product development, and platform maintenance. Revenue is generated through B2B white-label partnerships — anchored by Instabank (digital banking, Norway) and Circle K Sweden (fuel retail, ~800,000 customers, 760 stations) — alongside Digisure's own direct-to-consumer sub-brands Nord Forsikring (car, travel, home) and CoverMe (EV-focused car insurance). Distribution is fully digital and embedded into partners' customer journeys, with the company positioned as a non-carrier intermediary rather than a risk bearer.
Digisure operates as part of the Nord Insurtech Group (nordinsuretechgroup.se), a Swedish-headquartered insurtech holding that shares a similar "partners-offer-insurance-under-their-own-brand" thesis. The company has 11 named team members across CEO, COO, sales, product, finance, partnerships, and customer-service functions, with no disclosed outside funding rounds to date. A January 2023 pilot with Volkswagen Møller Bilfinans signals continued expansion into the automotive financing vertical.
digisure firmographics
Firmographics- Name
- digisure
- Legal name
- Digisure AS
- Website
- https://digisure.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digisure is a Norwegian insurtech that operates a white-label digital insurance platform, enabling brand-led partners such as banks, fuel retailers, and automotive firms to offer car, travel, and home cover to their own customers while Digisure handles sales, support, and claims.
- Ownership category
- akta.pro rank
digisure industry classification
Industry- Product category
- Insurance Distribution Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industries
- Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where digisure is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
digisure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance agent commissions: Digisure operates as an authorized insurance agent earning 20% commission on new sales and renewals. Commission covers costs for sales, customer handling, sales center operations, insurance system and product development, claims handling, and other administrative costs.
- White-label platform services: Provides technology platform and operational services (sales, support, claims handling) to partners under their own brands, enabling new revenue streams for partners without operational responsibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Insurance agent commission |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
digisure product offering
Product offeringCore offering
Digisure AS is a Norwegian authorized insurance agent that provides a white-label, fully digital insurance purchase platform enabling partner companies to offer car, travel, and home insurance under their own brand. The platform supports Vipps identification, automated data retrieval, instant quoting, policy purchase, and automated cancellation of existing agreements. Digisure also operates own consumer brands Nord Forsikring and CoverMe, and administers sales, support, and claims on behalf of insurance provider Eir Försäkring AB.
Product overview
Digisure operates as an insurance agent offering a white-label digital insurance distribution platform. The core product is the Digisure Insurance Platform, which enables partner companies to offer insurance under their own brand through a fully digital purchase portal. The portfolio includes own sub-brands Nord Forsikring (car, travel, home) and CoverMe (specializing in car/electric vehicle insurance), as well as white-label partnerships with Instabank and Circle K. Additional services include claims management and customer support, all administered on behalf of insurance provider Eir Försäkring AB.
Differentiator
Problem solved
Functional benefit
Brands
- Nord Forsikring: Norwegian insurance brand offering car, travel, and home insurance with fully digital self-service purchasing.
- CoverMe
Products and services
- Digisure Insurance Platform A white-label, fully digital insurance purchase portal that enables partner companies (banks, fuel retailers, automotive companies) to offer car, travel, and home insurance products under their own brand. The platform handles Vipps identification, automated data retrieval (e.g., vehicle data), quote generation, direct purchase, and automated cancellation of existing policies on behalf of insurer Eir Försäkring AB.
- Nord Forsikring Digisure's own insurance brand offering car, travel, and home contents insurance to Norwegian consumers through a digital self-service platform. Demonstrates the viability of the white-label platform model in a direct-to-consumer setting.
- CoverMe A Digisure-owned car insurance brand with a particular focus on electric vehicle coverage, sold directly to Norwegian consumers through a dedicated self-service website.
Companies that use digisure
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
digisure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
digisure partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Circle K SwedenflagshipCircle K Sweden (800,000 customers, 760 gas stations, 3,500 employees) partnered with Digisure to offer car insurance to their loyalty customers. Circle K's first car insurance launched in Sweden in May 2022 using Digisure's fully digital purchase solution. Various value propositions tested with 60,000 customers prior to full launch. Circle K has a large customer volume and attractive loyalty program (Circle K Extra).
- InstabankflagshipFirst partnership partner. Digisure enabled Instabank (fully digital Norwegian bank) to offer fully digital purchase and administration of car insurance and travel insurance under Instabank's own brand. Smart APIs created seamless solution. High customer satisfaction reported, strengthening customer loyalty. Goal of delivering competitive insurance products, first-class service, and cost-effective model.
- Eir Försäkring ABcoreSwedish insurance provider (Org. 559166-0617) headquartered at Kungsgatan 37, 111 56 Stockholm, Sweden. Licensed by Swedish Finansinspektionen and approved by Norwegian Finanstilsynet for cross-border operations to Norway (ID: FT00115507). Digisure acts as insurance agent issuing policies on behalf of Eir Försäkring AB. Digisure has no ownership interests in Eir Försäkring AB.
- Nord Insurtech GroupcoreDigisure is part of Nord Insurtech Group (nordinsuretechgroup.se), a Swedish insurtech group. The group changes the power balance in the insurance market by enabling partners to offer insurance products under their own brand while retaining ownership of insurance customers.
- W.R. Berkley Insurance Nordic NUFminorDigisure has liability insurance with W.R. Berkley Insurance Nordic NUF. Contact: Akersgata 35-39, 0158 Oslo, Norway. Provides professional liability coverage for Digisure's insurance mediation operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
digisure competitors and assessment
Company assessmentEmerging players
- Frida: Swedish insurtech offering simple digital home and car insurance to consumers. Comparable Nordic direct-to-consumer digital insurer targeting similar product lines and customer pain points.
- Insurello: Swedish insurtech helping consumers recover money from existing insurance claims. Comparable Nordic insurtech adjacent to the digital insurance distribution and claims space.
- Laka: UK-based embedded insurance startup focused on cycling, mobility and e-scooter coverage distributed through partners. Comparable embedded-insurance-as-a-service approach with B2B2C distribution.
Direct peers
- Qover: Belgium-based embedded insurance orchestration platform enabling partners to offer insurance products via APIs. Highly comparable white-label/embedded insurance infrastructure business model.
- WeFox: European insurtech platform connecting customers with insurance products and broker services. Comparable as a digital insurance intermediary model with embedded-style distribution across European markets.
- Clark: German digital insurance broker that aggregates and manages insurance products through an app. Comparable digital-first broker model focused on simplifying insurance UX for consumers.
- Getsafe: German insurtech offering embedded digital insurance products through partners and direct channels. Comparable as a digital-first insurance distributor with both partner and direct distribution motions.
- Hedvig: Swedish digital-first insurance carrier selling car, home, and pet insurance directly to consumers via a mobile app. Closely comparable Nordic insurtech targeting the same end-customers and product lines as Digisure's own brands.
Others
- Eir Försäkring AB: Swedish insurance carrier that underwrites policies distributed by Digisure. Not a competitor but the underlying carrier partner; useful comparable for understanding Swedish non-life insurance underwriting in the Nordic market.
Broad incumbents
- If Skadeförsäkring: One of the largest Nordic P&C insurers, offering car, home, and travel insurance with growing digital capabilities. Comparable as the incumbent competitor Digisure is positioning against in the Norwegian and Swedish markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
digisure social profiles
Digital presencedigisure compliance and trust
Trust signalCompliance3 records
digisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
digisure leadership team
Management profileNumber of profiles
Profiles12 records
digisure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
digisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about digisure
What does digisure do?
Digisure AS is a Norwegian authorized insurance agent that provides a white-label, fully digital insurance purchase platform enabling partner companies to offer car, travel, and home insurance under their own brand. The platform supports Vipps identification, automated data retrieval, instant quoting, policy purchase, and automated cancellation of existing agreements. Digisure also operates own consumer brands Nord Forsikring and CoverMe, and administers sales, support, and claims on behalf of insurance provider Eir Försäkring AB.
Is digisure a public or private company?
digisure is a private company. It is classified as corporate owned and is currently operating.
When was digisure founded?
digisure was founded in 2018. It employs 1 to 10 people.
Where is digisure based?
digisure is headquartered in Oslo, Norway, in the Europe region.
How does digisure make money?
Two revenue lines are on record. Insurance agent commissions are the primary driver. The others are white-label platform services.
Who are digisure's main competitors?
Emerging players on record are Frida, Insurello and Laka. Direct peers are Qover, WeFox, Clark, Getsafe and Hedvig. Eir Försäkring AB is listed as an others. If Skadeförsäkring is listed as a broad incumbent.
Does digisure have an API?
No public API is recorded for digisure.
What industry is digisure in?
digisure's product category is Insurance Distribution Platform. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of THALALAN, Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate). Its NAICS code is 524210 and its SIC code is 6411.