One Design Company

What One Design Company does

One Design Company is a Chicago-based, independently operated design and development studio founded in 2005 that delivers research-driven branding, identity systems, website design, and full-stack web development for enterprise and mid-market clients. The firm positions itself at the intersection of research, communication, design, and technology, and serves a diversified roster that includes LanzaJet (sustainable aviation fuel), Indigo Agriculture (agriculture biotech), Generate Biomedicines (biotech), S2G Investments and DCVC (venture capital), Merus and JLL Income Property Trust (real estate), Pfister Hotel and Saint Kate (hospitality), Slumberkins (children's education), and Academia Patrón (spirits education), among others.

Its core technology stack centers on Craft CMS, where One Design holds official Craft Service Partner status, supported by Craft Commerce for e-commerce and a set of proprietary plugins the firm has built and published: One ShipStation (fulfillment integration), Craft Fastly (CDN caching integration), and One Campaign Monitor (email marketing integration). The studio also delivers Shopify-based e-commerce and integrates with Fastly, Campaign Monitor, and ShipStation at the application layer. Custom development is described as agile and iterative, emphasizing web standards and API integrations that connect client sites to existing services and data sources.

The business model is professional services: revenue is generated through project-based engagements and retainers for branding, identity, website design, and web application development. Pricing is custom and not publicly disclosed, consistent with a boutique agency model. Go-to-market is sales-led, relying on direct sales, client referrals, industry recognition via design awards (STA 100, PRINT, Communication Arts, AIGA), and participation in Chicago design community events. The firm is privately held with no disclosed funding rounds, no parent company, and a leadership team anchored by founders Patrick Griffin and Sam Rosen, with David Sieren serving as Design Director and James Johnston as Account Director.

Name

One Design Company

Legal name

One Design Company

Website

https://onedesigncompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

One Design Company is an independently operated Chicago-based design and development studio that delivers research-driven branding, identity systems, website design, and full-stack web development for enterprise, mid-market, and growth-stage clients across diverse industries.

Ownership category

akta.pro rank

Product category

Brand Strategy and Web Design Services

NAICS

Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy services
• Web design agency
• Identity design
• Web application development
• Craft cms development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: One Design generates revenue through client services including brand strategy, identity design, web design, and web application development. Services are delivered on a project and retainer basis for enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

One Design Company is a research-driven design and development studio that delivers comprehensive brand strategy, logo and identity systems, website design, and front and back-end web development services. As an official Craft Service Partner, the studio builds custom websites on Craft CMS and Craft Commerce, performs API integrations, and develops proprietary Craft plugins for clients across enterprise, mid-market, and growth-stage companies. Engagements are delivered on a project and retainer basis, with clients in real estate, biotech, hospitality, venture capital, and clean energy sectors.

Product overview

One Design Company is a research-driven design and development studio offering a comprehensive suite of services at the intersection of experience and technology. Their core offerings span Branding & Strategy, Logo & Identity Systems, Website Design, and Front/Backend Web Development. The company specializes in API Integrations, E-Commerce Integration (working with Shopify and Craft Commerce), and Content Management Systems. As an official Craft Service Partner, they leverage Craft CMS as their primary web platform along with Craft Commerce for e-commerce functionality. They offer proprietary Craft plugins including One ShipStation (fulfillment integration), Craft Fastly (caching), and One Campaign Monitor (email marketing) that extend the Craft platform's capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Strategy

Quantifiable outcome

• Eight projects received STA 100 recognition in 2025, demonstrating consistent design excellence
• +1 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Craft CMS (Pixel & Tonic)coreTechnology or IntegrationOne Design is an official Craft Service Partner, one of a select group of agencies hand-selected to be official partners. This partnership provides expertise in building websites with Craft CMS, including Craft Commerce for e-commerce solutions.
• OffsiteminorStrategic or Co-development PartnerCollaborated with Offsite on Academia Patrón identity refresh, where Offsite led the identity refresh while One Design created the digital platform.
• ListenminorStrategic or Co-development PartnerStudio partner on Slumberkins project where Listen designed the brand system and One Design executed the e-commerce digital experience.
• Field of PracticeminorStrategic or Co-development PartnerCollaboration with Field of Practice on Watermelon Pictures bilingual visual identity system for Palestinian-owned film production company.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Instrument: Portland-based digital creative agency providing brand, digital product, and content services to enterprise clients. Comparable as an integrated branding and digital agency competing in the same mid-market and enterprise rebrand space.
• Character: San Francisco branding and design agency serving tech-forward enterprise clients with brand strategy, identity, and digital experience work. Comparable as a similarly sized award-winning studio competing for the same enterprise rebrand budgets.
• Work & Co: Digital product and brand agency serving Fortune 500 clients with integrated design and development. Comparable as a craft-driven studio combining branding, UX, and engineering services for enterprise clients.
• MetaLab: Vancouver-originated digital design agency known for product and brand design for tech companies. Comparable as an integrated design and development studio with similar craft-led positioning and enterprise client mix.
• Frank Collective: New York creative agency offering brand strategy, identity, and digital experience work for consumer and enterprise clients. Comparable as a similarly sized integrated design shop with award-winning creative output.
• Manual: Creative agency providing brand strategy, identity, and digital design for ambitious brands. Comparable as a similarly positioned integrated design studio competing for high-end brand engagements.
• Red Antler: Brooklyn-based branding and design agency known for category-defining startup and consumer brand work. Closely comparable as an integrated branding, identity, and digital agency serving high-growth and enterprise clients with similar craft-focused positioning.
• Pentagram: Internationally recognized independent design firm with partner-led model serving enterprise clients across identity, digital, and brand strategy. Comparable in craft positioning and integrated service offerings, though much larger in scale.

Broad incumbents

• Huge: Global digital experience agency offering strategy, design, and engineering at scale for major brands. Comparable in service offering breadth but materially larger; represents the scaled incumbent competing for the same enterprise RFPs.
• Code & Theory: New York-based digital-first creative agency delivering brand, design, and technology services for enterprise clients. Comparable in integrated service model but operates at meaningfully larger scale as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onedesignco
• YouTubevimeo.com/onedesigncompany
• Facebookfacebook.com/onedesigncompany
• Instagraminstagram.com/onedesignco
• LinkedInlinkedin.com/company/one-design-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Design Company