Care in Action

What Care in Action does

Care in Action is a 501(c)(4) nonprofit advocacy organization founded in 2016/2017 and headquartered in New York City, dedicated to building political power for the approximately 2.5 million domestic workers in the United States — predominantly nannies, house cleaners, and home care workers, the majority of whom are women of color and immigrant women. The organization operates as the political advocacy arm of the National Domestic Workers Alliance (NDWA) ecosystem, founded at the request of NDWA's domestic worker members to translate grassroots organizing into electoral and legislative outcomes. Its core activities include endorsing and electing women of color candidates (76 endorsements in 2020 across 7 states, with a 74% win rate), running large-scale voter-contact programs (27 million voter contacts in the 2020 cycle, 5.8 million during the Georgia Senate runoffs), and advocating for legislative protections including Domestic Workers Bills of Rights.

The organization's business model is donation-funded rather than product- or service-based. Revenue is generated through individual donations processed via ActBlue, ACH/bank transfers, stock donations, and mailed checks; donations are not tax-deductible due to the organization's 501(c)(4) status. Its go-to-market is community-led and membership-driven: Care in Action mobilizes domestic workers and women of color through canvassing, phone banking, text outreach, voter guides, and digital communications, and coordinates its state-level operations through dedicated state directors in Virginia, Georgia, North Carolina, South Carolina, Nevada, Arizona, and Michigan. The organization co-hosts annual Care Can't Wait Coalition summits and maintains partnerships with NDWA, Caring Across Generations, and the broader Care Can't Wait Coalition to advance care-economy policy. Technology infrastructure is minimal — website (careinaction.us), social media channels, and third-party voter contact tools — and the organization is not technology-focused. Leadership includes Ai-jen Poo (Senior Advisor and founder), Jess Morales Rocketto (Executive Director), and interim co-directors Sobaika Mirza and Heather Cronk.

Name

Care in Action

Legal name

Care in Action

Website

https://careinaction.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Care in Action is a 501(c)(4) nonprofit advocacy organization that mobilizes domestic workers and women of color across 7 U.S. states through voter engagement, candidate endorsements, and policy advocacy for the care economy.

Ownership category

akta.pro rank

Product category

Nonprofit Political Advocacy

NAICS

Human Rights Organizations (813311), Political Organizations (813940), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Social Care & Long-Term Care Benefits Administration (BPAIAKAK)

Keywords

• Political advocacy services
• Voter mobilization
• Community organizing
• Nonprofit advocacy
• Policy advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: Care in Action is a 501(c)(4) nonprofit organization that generates revenue through donations from individuals, supporters, and political donors. They accept online donations through ActBlue, bank/ACH transfers, stock donations, and mailed checks. Donations are not tax-deductible as they are a 501(c)(4) organization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Care in Action is a 501(c)(4) nonprofit advocacy organization that organizes domestic workers (nannies, house cleaners, home care workers)—predominantly women of color and immigrant women—to build political power through voter mobilization, candidate endorsements, and policy campaigns. The organization runs voter turnout programs, endorses women-of-color candidates, and advocates for labor protections including state-level Domestic Workers Bill of Rights legislation.

Product overview

Care in Action is a nonprofit, nonpartisan advocacy organization (501(c)(4)) dedicated to fighting for dignity and fairness for domestic workers in the United States. The organization operates voter engagement programs, candidate endorsement campaigns, and advocacy initiatives to elevate women of color. Key programs include the '#CareWins' campaign, voter guides spanning 2018-2025, and state-level campaigns across Virginia, Georgia, North Carolina, South Carolina, Nevada, Arizona, and Michigan. The organization facilitates donations through ActBlue and provides tools, training, and community for working families to advocate for labor protections.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Worker Advocacy and Political Mobilization
• #CareWins Campaign

Quantifiable outcome

• Helped flip Virginia State legislature in 2019 by endorsing 12 women of color, leading to passage of bills including domestic workers in minimum wage provisions
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Domestic Workers Alliance (NDWA)coreStrategic or Co-development PartnerNDWA is Care in Action's sister organization. Founded in 2007, NDWA is the leading voice for dignity and fairness for millions of domestic workers. The two organizations work closely together - NDWA focuses on membership and direct services while Care in Action handles policy advocacy and political engagement. Care in Action was founded at the request of domestic workers who were part of NDWA's network, who knew they needed to build political power.
• Care Can't Wait CoalitioncoreStrategic or Co-development PartnerA coalition of organizations, stakeholders and advocates committed to building comprehensive 21st century care infrastructure. The coalition advocates for robust investments to expand access to childcare, paid family and medical leave, and home- and community-based services. Care in Action co-hosts annual summits with this coalition.
• Caring Across GenerationscoreStrategic or Co-development PartnerCare in Action partners with Caring Across Generations, an organization also founded by Ai-jen Poo, to advocate for care infrastructure. The organizations share leadership and collaborate on policy advocacy efforts.
• NDWA Labs LLCminorStrategic or Co-development PartnerAffiliated entity mentioned in communications with domestic workers. Part of the NDWA ecosystem of organizations working to support domestic workers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Domestic Workers Alliance: Care in Action's sister 501(c)(3) organization and founding partner; NDWA focuses on membership and direct services for domestic workers while Care in Action handles political advocacy. The two organizations share leadership (Ai-jen Poo founded both) and a member pipeline, making NDWA the most directly comparable peer in mission and constituency.
• Moms Demand Action: A grassroots advocacy organization mobilizing women and families around gun violence prevention through voter engagement and candidate accountability. Shares Care in Action's women-led, voter-contact-driven, candidate-endorsement GTM motion and 501(c)(4) status.
• Caring Across Generations: Co-founded by Ai-jen Poo and a strategic coalition partner of Care in Action. Both organizations advocate for care economy investment and domestic/care worker protections, co-host summits, and share leadership — making it a near-twin peer in policy domain and ecosystem.
• NARAL Pro-Choice America: A 501(c)(4) political advocacy organization that mobilizes voters and endorses candidates around a progressive women's rights issue. Like Care in Action, NARAL operates a federal political arm and state affiliates, accepts non-deductible donations, and runs endorsement-and-mobilization campaigns — a structural and operational analog.
• EMILY's List: A political organization dedicated to electing pro-choice Democratic women, including women of color. Care in Action's endorsement-and-elect model for women of color candidates mirrors EMILY's List's core function, making it a directly comparable peer in candidate mobilization mechanics and donor base.

Broad incumbents

• Planned Parenthood Action Fund: The 501(c)(4) political arm of Planned Parenthood Federation, operating a much larger national advocacy and endorsement operation across all 50 states. As a broader incumbent in 501(c)(4) progressive advocacy with deep field infrastructure, it serves as a scaled-up structural analog to Care in Action's model.
• Human Rights Campaign: One of the largest LGBTQ+ civil rights advocacy organizations in the U.S., running both a 501(c)(4) political arm and a 501(c)(3). Its combination of issue advocacy, voter mobilization, and candidate endorsement mirrors Care in Action's structure at a much larger scale.
• League of Women Voters: A long-established civic engagement and voter mobilization organization with state and local affiliates in all 50 states. Operates voter guides (a direct feature overlap with Care in Action) and nonpartisan voter education programs at a broader geographic scale.
• Center for American Progress: A large progressive public policy research and advocacy organization with deep connections to the Democratic coalition. While broader in scope than Care in Action, it operates in the same care-economy policy space and frequently partners with movement-aligned organizations.

Emerging players

• A Better Balance: A nonprofit legal and policy advocacy organization focused on workplace rights for caregivers and domestic workers. Comparable in policy-domain focus on care economy and worker protections, though it emphasizes legal advocacy over electoral mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CareInActionUS
• Facebookfacebook.com/CareInActionUS
• Instagraminstagram.com/careinactionus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care in Action