What Downtown Decorations does

Downtown Decorations Inc. is a privately held, family-owned commercial holiday and seasonal décor provider headquartered in Syracuse, New York, with additional sales offices in Austin, Texas and Harwich, Massachusetts. Founded by Ted Peterson and joined by his son Garrett Peterson in 2003, the company designs, fabricates, and installs custom commercial decorations — including commercial Christmas trees (up to 110 feet via a proprietary stackable steel-ring system), giant ornaments, fiberglass holiday displays, pole wraps, garlands, wreaths, snowflake pole decorations, giant flowers, topiary animals, and light pole banners — for cities, shopping centers, colleges, parks, botanical gardens, hotels, and commercial offices across the United States and selectively internationally.

The company's core technology rests on proprietary construction methods: a modular steel-ring tree architecture that expands in 2-foot increments, a proprietary two-tone UV-rated "DDI Special Mountain Pine" foliage formulation, hand-crafted Masson fiberglass decorations with high-gloss marine gel finish, and UL-listed, fire-retardant, weather-resistant materials backed by a 5-season warranty. Sub-brands include Masson (spring/summer fiberglass décor), Adamlights (European snowflake pole décor, co-developed with Estonian partner ADAMLIGHTS), and Reval (permanent programmable lighting). All products are UL listed, and the company is a member of the American Public Gardens Association.

Downtown Decorations operates a quote-based enterprise sales motion delivered through named account executives, with project budgets ranging from $2,000 entry-level banner programs to $500,000+ comprehensive downtown environments. Revenue is generated through one-time product sales combined with professional services revenue from design and installation, supported by a separate e-commerce channel (downtownbanners.com) for light pole banners. The company has no institutional capital, no disclosed revenue, and remains under Peterson family ownership.

Name

Downtown Decorations

Legal name

Downtown Decorations Inc.

Website

https://downtowndecorations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Downtown Decorations is a family-owned Syracuse, NY-based manufacturer and installer of commercial holiday and seasonal décor — including custom Christmas trees, fiberglass ornaments, light pole banners, and year-round placemaking installations — for cities, shopping centers, botanical gardens, and commercial properties across the United States.

Ownership category

akta.pro rank

Product category

Commercial Holiday Decorations

NAICS

Arts, Entertainment, and Recreation (71), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM)

Keywords

• Commercial holiday decorations
• Commercial Christmas trees
• Light pole banners
• Seasonal street decor
• Municipal holiday displays

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Commercial Décor Products: Design, fabricate, and sell custom commercial holiday and seasonal decorations including trees, displays, ornaments, wreaths, garlands, pole wraps, topiaries, and flowers. Products range from stock items to fully customized designs.
2. Installation Services: Full-service installation of décor products, handling the complete process from delivery through completion of installation.
3. Design Services: In-house design team creates custom ornament patterns, branding applications, and themed displays to match client spaces from traditional holiday to modern, sleek, and stylized designs.
4. Light Pole Banners: Sale of printed banner products through related site downtownbanners.com, including Marine Acrylic, MainStreet Fabric, and Vinyl options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Downtown Decorations is a family-owned design house that designs, fabricates, and installs commercial-scale holiday and seasonal decorations. Its product portfolio spans commercial Christmas trees, giant ornaments, holiday displays, wreaths, garlands, pole wraps, snowflake pole decorations, topiary animals, giant flowers, and light pole banners for cities, shopping centers, colleges, parks, botanical gardens, and commercial offices across the United States and select international markets.

Product overview

Downtown Decorations is a premier commercial holiday décor provider offering a comprehensive portfolio of physical décor products and installation services for cities, shopping centers, colleges, parks, and commercial offices. The company operates as a design house with full-service capabilities including design, fabrication, and installation. The product portfolio centers on seasonal holiday décor (Commercial Christmas Trees, Giant Ornaments, Holiday Displays including Design Stars, Orbs, and Ice Shards) and year-round décor solutions (Pole Wraps, Garlands & Wreaths, Snowflake Pole Decorations via the Aurora Collection, Giant Flowers via the Masson line, Topiary Animals, and Botanical Garden Displays). The company also offers light pole banners through its downtownbanners.com brand, with products featuring Marine Acrylic, MainStreet Fabric, and Blockout Vinyl options. Services include customization capabilities, in-house design teams, and installation support across the United States and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Masson: Spring and summer line of decorations featuring giant flowers, butterflies, birds, bees, dragonflies, and other nature-inspired fiberglass décor items.
• Adamlights
• Reval

Products and services

• Commercial Christmas Trees Full-service commercial Christmas trees with life-like individual branches constructed from 2-foot steel rings, expandable in 2-foot increments up to 110 feet. All products are UV resistant, UL listed, and fire retardant, and ship with a 5-season heavy weather warranty. Used by cities, shopping centers, hotels, and commercial properties for outdoor holiday displays.
• Holiday Displays (Design Stars, Orbs, Ice Shards) Masson line of hand-crafted fiberglass holiday decorations including Design Stars (4.5' to 20'), Orbs (16" to 51"), and Ice Shards (6.5' to 11'5"). Weather and UV resistant, available with LED 7mm string lights for interior and exterior commercial use.
• Giant Ornaments Oversized fiberglass ornaments with a high-gloss marine gel finish for outdoor durability. Available as single ornaments or stacked displays of four or ten with custom logo and branding options. Stock colors include Fire Red, Emerald Green, Canadian Blue, Light Gold, Light Purple, Chrome Silver, and Lime Green.
• Street Decor (Pole Wraps, Garlands, Wreaths) Commercial pole wraps, garlands, and wreaths with 2-tone UV-rated DDI Special Mountain Pine foliage for mainstreet, shopping center, and business installations. Includes side, center, and post-over wreaths; wall-mount and hanging wreaths from 3' to 15'; available lit with 5mm coaxial LED mini-lights or unlit.
• Pole Banners Light pole banners sold through the downtownbanners.com brand with customization options. Available in Marine Acrylic (solution-dyed acrylic), MainStreet Fabric (dual-ply acrylic-coated polyester), and Blockout Vinyl options, each suited to different climate conditions including subarctic maritime, extreme sun, and Gulf Coast environments.
• Snowflake Pole Decorations (Aurora Collection) Modern snowflake pole decorations developed in collaboration with Estonian partner ADAMLIGHTS. Includes Classic Aurora, Deluxe Aurora, and Bespoke Collections in sizes from 3' to 6.5' with various color options and lighting packages including rope light and string lights.
• Giant Flowers & Masson Seasonal Decor Spring and summer fiberglass decor line featuring giant hand-crafted flowers in seven petal styles and seven colors, plus butterflies, bees, dragonflies, and birds. Weather and UV resistant for interior and exterior installations.
• Topiary Animals Artificial turf sculptures in animal shapes, handmade and covered in UV-resistant turf. Lightweight but durable for year-round exterior use; includes dinosaurs, elephants, giraffes, and other interactive designs suitable for photo opportunities.
• Botanical Garden Displays Commercial-grade design-forward installations for botanical gardens including sculptural illuminated trees, custom light structures, thematic exhibit elements, and seasonal immersive installations. Built with aluminum and fiberglass construction and commercial-grade LED lighting.
• Design and Installation Services Full-service in-house design team creates custom ornament patterns, branding applications, and themed displays to match client spaces. Field installation crews handle the complete process from delivery through completion of installation, providing a turnkey commercial decor program.
• Reval Permanent Programmable Lighting Permanent year-round programmable lighting system with 20+ preset color programs, used for installations such as the Providence, Rhode Island reval lighting system for civic and municipal customers.

Quantifiable outcome

• 237% increase in opening night downtown traffic for Lynchburg Bright Nights installation
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ADAMLIGHTScoreStrategic or Co-development PartnerEuropean partner based in Estonia with over 20 years of experience designing and manufacturing bespoke holiday decorations for clients worldwide. Collaboration created the Streetwear Decor line featuring modern and elegant snowflake pole decorations designed to work as mixed decoration collections.
• Linden Digital MarketingminorOthersDigital marketing agency that built Downtown Decorations' website.
• American Public Gardens Association (APGA)minorOthersDDI is a proud member of APGA, an organization serving public gardens across the country.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Brite Ideas Decorating: A national commercial Christmas and holiday décor installer serving malls, municipalities, and commercial properties with design, fabrication, and installation services. Direct competitor to Downtown Decorations in the same commercial holiday installation space with similar turnkey service model.
• Christmas Designers: Commercial Christmas décor supplier offering commercial-grade trees, wreaths, garlands, and lighting products to businesses, cities, and property managers. Direct peer competing on commercial holiday product range and pricing tiers.
• Holidynamics: Designer and manufacturer of giant animated and illuminated Christmas displays for shopping centers, cities, and commercial venues. Comparable in large-scale custom holiday display fabrication and installation services.
• US Christmas Lights and Décor: Commercial Christmas lighting and décor installation company serving municipalities, shopping centers, and commercial properties across the US. Comparable service offering and customer base.
• Polar X (Christmas Décor by Polar X): Designer and fabricator of commercial Christmas décor including animatronics, light displays, and themed installations for shopping centers and municipalities. Direct competitor in large-scale holiday display fabrication.
• Season Decor: Designer, manufacturer, and installer of large-scale commercial Christmas decorations including trees, arches, and themed displays for cities and shopping centers worldwide. Direct global competitor with similar turnkey model.

Regional players

• Impact Signs and Décor: Custom commercial sign and décor fabricator producing holiday displays and banners for shopping centers and municipalities. Comparable custom fabrication capabilities but with regional US focus.
• ItalChristmas: Italian-based designer and manufacturer of artistic Christmas decorations and lighting for public spaces and shopping centers across Europe and internationally. Comparable high-end design and fabrication capabilities.

Broad incumbents

• Gemmy Industries: Large designer and manufacturer of seasonal and holiday décor including animatronics, inflatables, and lighting products. Broader portfolio spanning consumer and commercial channels; overlaps with DDI on commercial holiday décor manufacturing.

Others

• ADAMLIGHTS: Estonian-based designer and manufacturer of bespoke holiday decorations with over 20 years of experience. Listed as an existing strategic partner of Downtown Decorations for the Aurora Collection; comparable in design-forward streetwear holiday décor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DowntownDecorations
• LinkedInlinkedin.com/company/894530
• Xx.com/dtdecorations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Decorations