Veritus Group
Veritus Group is a US consulting and training firm that helps non-profit organizations build mid-level, major, and planned giving programs through its "Veritus Way" methodology, direct consulting engagements, the Veritus Group Academy online courses, and a Veritus UK & Europe subsidiary serving international clients.
- Company typePrivate
- Founded2009
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Veritus Group does
Veritus Group is a privately held US consulting and training firm founded in 2009 that specializes in mid-level, major, and planned giving fundraising for non-profit organizations. The company sells a relationship-based methodology branded as "The Veritus Way," anchored by a trademarked conversation technique called Permission-Based Asking™ and a planning framework called the Donor Engagement Plan (DEP). Its service catalog spans Major Gift Programs (Planning, Development & Management), Enterprise Partnership engagements, Mid-level Gift Management & Consulting, Donor Impact Portfolio, and Strategic Planning & Organizational Development, delivered as direct consulting to non-profit leadership teams. Veritus also operates a regional subsidiary, Veritus UK & Europe, to extend the same offerings to international non-profits.
The company's core products are delivered through two channels: hands-on consulting engagements and the Veritus Group Academy, an online learning platform (academy.veritusgroup.com) offering certification, introductory, and skill-building courses, plus the Veritus Scholars advanced program, group coaching, and individual coaching. Adjacent content products — two podcasts (Real Talk for Real Fundraisers, Nothing But Major Gifts), two published books ("It's Not Just About the Donor," "It's Not JUST About the Money"), a white paper library, webinars, and a Community Hub — function as top-of-funnel marketing and ecosystem glue. A Free Donor Assessment serves as the lead-generation entry point, offering complimentary analysis of donor file attrition, retention, and revenue potential.
Commercially, Veritus generates revenue through professional services (consulting engagements, Enterprise Partnership retainers), recurring Academy subscriptions and course fees, one-time book and white paper sales (including through Amazon), and revenue-generating webinars. Pricing is not publicly disclosed; consulting and Academy offerings are quote-based. Customer concentration sits in the non-profit vertical, with named logos spanning human services, health, environmental, arts, advocacy, food bank, child services, animal welfare, public media, and arts education, including American Cancer Society, Salvation Army, Nature Conservancy, Feeding America, and Greater Public member stations. The firm is small (11-50 employees) and operates as an independent LLC with no disclosed parent, private equity backing, or external institutional investment.
Veritus Group firmographics
Firmographics- Name
- Veritus Group
- Legal name
- Veritus Group, LLC
- Website
- https://veritusgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veritus Group is a US consulting and training firm that helps non-profit organizations build mid-level, major, and planned giving programs through its "Veritus Way" methodology, direct consulting engagements, the Veritus Group Academy online courses, and a Veritus UK & Europe subsidiary serving international clients.
- Ownership category
- akta.pro rank
Veritus Group industry classification
Industry- Product category
- Non-profit Fundraising Consulting & Training
- NAICS
- Other Management Consulting Services (541618), Educational Support Services (611710)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Coaching, Mentoring & Facilitation Services (BPACANAI)
Keywords
Where Veritus Group is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veritus Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Direct consulting engagements for non-profit organizations including major gift program planning, development, and management; enterprise partnership programs; mid-level gift management; strategic planning; and organizational development.
- Veritus Group Academy: Revenue from certification courses, introductory courses, and skill-building courses for fundraising professionals. Includes customized trainings, group coaching, and individual coaching.
- Educational Resources: Sales of white papers, books (It's Not Just About the Donor, It's Not JUST About the Money), and free resources that require email registration.
- Webinars and Events: Revenue generating webinars and educational events for non-profit fundraising professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Donor Assessment |
| Subscription | Annual | Academy Courses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Veritus Group product offering
Product offeringCore offering
Veritus Group is a consulting and training firm that helps non-profit organizations build, manage, and grow mid-level, major, and planned giving programs through structured consulting engagements. Core service lines include Major Gift Programs Planning Development & Management, Enterprise Partnership, Mid-Level Gift Management & Consulting, Donor Impact Portfolio (donor offer development), and Strategic Planning & Organizational Development. These consulting services are paired with the Veritus Group Academy—an online learning platform offering certification, introductory, and skill-building courses with customized training, group coaching, and individual coaching—anchored by proprietary methodologies such as Permission-Based Asking™ and the Donor Engagement Plan (DEP).
Product overview
Veritus Group is a consulting and training firm specializing in major gift, mid-level, and planned giving fundraising for non-profit organizations. The core offering consists of consulting services (Enterprise Partnership, Major Gift Programs, Mid-level Gift Management, Donor Impact Portfolio, Strategic Planning) delivered alongside Veritus Group Academy, an online learning platform providing certification courses, introductory courses, and skill-building programs with options for customized training, group coaching, and individual coaching. Key methodologies include Permission-Based Asking™ and the Donor Engagement Plan (DEP). The company also produces content products including podcasts (Real Talk for Real Fundraisers, Nothing But Major Gifts), white papers, and books ("It's Not Just About the Donor," "It's Not JUST About the Money"). Free tools include a Donor Assessment for analyzing donor files.
Differentiator
Problem solved
Functional benefit
Brands
- Veritus Group Academy: Training academy offering major gift fundraising courses and certification programs for non-profit professionals.
Products and services
- Major Gift Programs: Planning, Development & Management Consulting service to help non-profit organizations plan, develop, and manage mid- and major-gift fundraising programs, build authentic donor relationships, qualify donors, create individual donor plans, and hold fundraising teams accountable for executing against goals.
- Enterprise Partnership Comprehensive consulting engagement that unifies fundraisers, establishes a consistent organizational culture, and implements Veritus's proven major-gift system across global needs of large non-profit organizations.
- Mid-level Gift Management & Consulting Consulting service to develop and optimize mid-level donor programs and cultivate mid-level donors as the pipeline for future major gifts, supporting retention and gift-size progression.
- Donor Impact Portfolio (Donor Offer Development) Service to help non-profit organizations develop compelling donor offers contained within existing budget constraints that inspire donors to make transformative gifts.
- Strategic Planning & Organizational Development Long-term strategic planning consulting to help non-profit organizations develop and ensure proper functioning, structure, and execution of their fundraising operations.
- Veritus Group Academy Online learning platform offering comprehensive major-gift fundraising training for fundraisers and non-profit organizations of all sizes, including certification courses, introductory courses, skill-building courses, customized trainings, group coaching, and individual coaching.
- Free Donor Assessment Complimentary diagnostic tool that analyzes a non-profit's donor file to identify value attrition, donor retention rates, revenue potential, and staffing needs, used as a freemium entry point to scope consulting engagements.
- It's Not Just About the Donor (Book) Published book authored by Veritus Group leadership offering actionable strategies for building authentic donor relationships, becoming an inspiring leader, and driving greater fundraising revenue for non-profits.
- It's Not JUST About the Money (Book) Published book providing actionable strategies for building and managing a successful major gift program with emphasis on donor relationships over transactional fundraising.
Quantifiable outcome
- 82% revenue increase for clients (Usdan case study)
- +5 more outcomes
Companies that use Veritus Group
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles3 records
Veritus Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Veritus Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Veritus Group competitors and assessment
Company assessmentEmerging players
- Givebutter: Modern fundraising platform for non-profits. Not a consulting peer, but a rising competitor for the educational/training layer and for the wallet of the same development leader buyer.
- Bloomerang: Donor management and fundraising CRM with a strong educational content arm (blog, webinars, reports) targeting the same non-profit buyer as Veritus. Adjacent rather than head-to-head, but increasingly competing for content/training mindshare.
Broad incumbents
- Blackbaud: Largest incumbent provider of non-profit software and services, including fundraising CRM, analytics, and consulting-adjacent offerings. Competes less on consulting and more as a strategic backdrop for non-profit development teams.
- Network for Good: Fundraising software and services platform serving small and mid-sized non-profits. Broadly comparable audience; offers donor management plus donor cultivation guidance, intersecting with Veritus's mid-level donor and stewardship focus.
- Classy: Online fundraising platform serving large non-profits, with playbooks and educational resources. Overlaps with Veritus's content ecosystem and competes for the same customer's digital transformation budget.
Direct peers
- The Curtis Group: Boutique consulting firm focused on fundraising and development strategy for non-profits. Highly comparable to Veritus: similar service mix (campaign counsel, major gift program build-out), similar target buyer (development leaders at non-profits), and similar boutique scale.
- Campbell & Company: One of the best-known non-profit fundraising consulting firms in the US, serving large national non-profits with campaign planning, major gifts, and feasibility studies. Direct competitor to Veritus's Enterprise Partnership and major gift program work.
- CharityHowTo: Provider of webinars, courses, and training resources for non-profit fundraisers. Direct peer to the Veritus Group Academy offering, competing for the same training budget and learner audience.
- John Haydon: Boutique non-profit consulting and training firm specializing in online fundraising, donor engagement, and marketing. Comparable scale and content-led GTM motion to Veritus.
- The Fundraising School: Fundraising training and certification provider for non-profit professionals. Closely comparable to Veritus Group Academy on curriculum, certification, and learner profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Veritus Group social profiles
Digital presenceVeritus Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veritus Group leadership team
Management profileNumber of profiles
Profiles3 records
Veritus Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Veritus Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veritus Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veritus Group
What does Veritus Group do?
Veritus Group is a consulting and training firm that helps non-profit organizations build, manage, and grow mid-level, major, and planned giving programs through structured consulting engagements. Core service lines include Major Gift Programs Planning Development & Management, Enterprise Partnership, Mid-Level Gift Management & Consulting, Donor Impact Portfolio (donor offer development), and Strategic Planning & Organizational Development. These consulting services are paired with the Veritus Group Academy—an online learning platform offering certification, introductory, and skill-building courses with customized training, group coaching, and individual coaching—anchored by proprietary methodologies such as Permission-Based Asking™ and the Donor Engagement Plan (DEP).
Is Veritus Group a public or private company?
Veritus Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veritus Group founded?
Veritus Group was founded in 2009. It employs 11 to 50 people.
Where is Veritus Group based?
Veritus Group is headquartered in Lexington, United States, in the North America region.
How does Veritus Group make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are veritus Group Academy, educational Resources and webinars and Events.
Who are Veritus Group's main competitors?
Emerging players on record are Givebutter and Bloomerang. Broad incumbents are Blackbaud, Network for Good and Classy. Direct peers are The Curtis Group, Campbell & Company, CharityHowTo, John Haydon and The Fundraising School.
Does Veritus Group have an API?
No public API is recorded for Veritus Group.
What industry is Veritus Group in?
Veritus Group's product category is Non-profit Fundraising Consulting & Training. Its primary akta.pro industry code is BPACANAI, Coaching, Mentoring & Facilitation Services. Its NAICS code is 541618 and its SIC code is 8742.