Mageworx
Mageworx (MGworx, LLC) develops and sells approximately 40 Magento/Adobe Commerce extensions and Shopify apps, plus professional services, to eCommerce merchants, agencies, and developers worldwide, claiming 40,000+ stores using its software.
- Company typePrivate
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mageworx does
Mageworx (legal entity MGworx, LLC) is a privately held eCommerce software company founded circa 2008-2011 and headquartered in Minneapolis, Minnesota. The company develops a portfolio of approximately 40 Magento 2 extensions and Shopify apps covering SEO, product options, shipping, order management, checkout, customer pricing, store locator, gift cards, and marketing automation, plus a smaller Magento 1 extension catalog. Technically, the extensions target Adobe Commerce (Magento Open Source, Commerce, and Commerce Cloud) with REST and GraphQL API support, Hyva and Hyva Checkout compatibility, and developer-friendly practices including unencrypted code and Composer installation. The flagship products are SEO Suite Ultimate, Advanced Product Options Suite, Shipping Suite, Order Management, and Checkout Suite, supplemented by specialized add-ons and free extensions.
The business model is primarily one-time/perpetual licenses per production installation at price points of $99-$349 per extension, with an annual subscription transition effective February 1, 2022 that includes first-year lifetime source access plus one year of updates and support, and year-2+ renewals at 60% of first-year price. Revenue is supplemented by professional services including a $69 professional installation add-on and a $349 SEO Suite Ultimate configuration service. Distribution is multi-channel: direct sales via mageworx.com, Magento Marketplace, Shopware Extensions Store, Amasty Marketplace, and an affiliate program offering up to 50% commission. The company claims 40,000+ stores using its products, a 4.8/5 average rating from 1,500+ reviews, and an Adobe Certified Magento Developer / Adobe Exchange Partner designation. Leadership comprises Co-Founder Alexander Shymanets (Partner, Chief Product Officer) and Founder Vitali Dudin (CEO, Mentor). The company is privately held with no disclosed external funding or institutional investors.
Mageworx firmographics
Firmographics- Name
- Mageworx
- Legal name
- MGworx, LLC
- Website
- https://mageworx.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mageworx (MGworx, LLC) develops and sells approximately 40 Magento/Adobe Commerce extensions and Shopify apps, plus professional services, to eCommerce merchants, agencies, and developers worldwide, claiming 40,000+ stores using its software.
- Ownership category
- akta.pro rank
Where Mageworx is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mageworx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses (One-time Purchase): Mageworx sells perpetual licenses for their Magento extensions and Shopify apps. Each license grants the right to use the software on one production Magento/Shopware installation, with the ability to install on staging/dev/test hosts at no additional cost. Starting February 1, 2022, products transitioned to annual subscription pricing model.
- Annual Subscription (Updates & Support): Starting February 1, 2022, Magento products are sold under annual subscription prices. First-year subscription includes lifetime access to source code and 1-year of free updates & support. Second-year and onwards pricing equals 60% of the paid first-year purchase price. Purchases made before February 1, 2022 retain free lifetime updates.
- Professional Services: Additional services including Professional Installation ($69), Priority Support, Magento development, Magento migration, Magento maintenance & support, Magento design, and SEO Suite Ultimate configuration service ($349).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Product Custom Options Templates - One-time license |
| One time/ perpetual license | Annual | Prices per Customer - One-time license |
| One time/ perpetual license | Annual | Customer Group Prices - One-time license |
| One time/ perpetual license | Annual | Reward Points - One-time license |
| One time/ perpetual license | Annual | Multi Fees - One-time license |
| One time/ perpetual license | Annual | Customer Prices Suite - One-time license |
| One time/ perpetual license | Annual | Advanced Product Options Suite - One-time license |
| One time/ perpetual license | One time/ perpetual license | Advanced SEO Configuration Service |
| Subscription | Annual | Annual Subscription Renewal |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mageworx product offering
Product offeringCore offering
Mageworx develops and sells a portfolio of Magento 2 extensions and Shopify apps that extend eCommerce storefront functionality across SEO, shipping, order management, checkout, product options, customer pricing, store locator, marketing automation, and gift cards. The company complements its software products with professional services including Magento development, migration, design, maintenance, and SEO configuration.
Product overview
Mageworx offers a comprehensive portfolio of Magento extensions and Shopify apps for eCommerce merchants, agencies, and developers. The product lineup is organized as a suite-based architecture centered on flagship extensions like SEO Suite Ultimate, Advanced Product Options Suite, Shipping Suite, Order Management, and Checkout Suite, supplemented by specialized add-on modules covering pricing (Customer Prices Suite, Prices per Customer, Customer Group Prices), shipping/delivery (Store Locator & In-Store Pickup, Delivery Date & Time, Shipping Table Rates), marketing (Marketing & Sales Suite, Product Countdown Timers, Affiliate, Ultimate Sales Boost), SEO (Landing Pages, Layered Navigation, Extended Rich Snippets, Cross Linking, Sitemap Suite), and product management (Gift Cards, Reward Points, Multi Fees, File Downloads, Product Custom Options Templates, Event Management). The company also offers free extensions (Shop by Brand, Personal Customer Discount) and AI-powered features including AI Product Compare using OpenAI ChatGPT and Google Gemini. With 12 years in business, 40,000+ customers, and 4.8/5 average rating from 1,500+ reviews, Mageworx extensions are used on more than 40,000 stores worldwide. The company provides services including Magento development, migration, Shopify development, maintenance, design, and SEO configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Suite Ultimate All-in-one Adobe Commerce (Magento 2) SEO extension providing meta templates, XML/HTML sitemaps, rich snippets, SEO reports, canonical URLs, layered navigation optimization, and GraphQL API support for PWA storefronts. Targeted at Magento/Adobe Commerce merchants and agencies seeking to improve search visibility.
- Advanced Product Options Suite Feature-rich Magento 2 extension to set and manage product options with unlimited combinations, product option templates, color/image/text swatches, custom option pricing, OR/AND dependencies, inventory management, and dynamic options for price-per-unit calculation. Targeted at Magento merchants needing customizable product configurations.
- Shipping Suite Comprehensive Magento 2 shipping extension with custom shipping methods, advanced table rates, delivery zones, shipping cost calculator on product pages, delivery date & time slots, zipcode validation, and per-product shipping assignment. Targeted at Magento merchants building flexible shipping systems.
- Order Management Magento 2 order management extension enabling order editing without cancellation, complete order deletion, an extended orders grid with 28 extra parameters and 20 mass actions, and staff access levels. Targeted at Magento merchants needing granular order control.
- Checkout Suite Magento 2 One Page Checkout extension that introduces a delivery-oriented checkout flow with integrated Delivery Date and Store Locator & In-Store Pickup features. Targeted at Magento merchants seeking streamlined checkout experiences.
- Store Locator & In-Store Pickup Magento 2 Store Locator extension providing BOPIS (Buy Online, Pick up In Store), no-contact delivery, curbside pickup, item availability tracking, store locations on Google Maps, MSI support, and a comprehensive API. Targeted at Magento merchants with physical retail locations needing omnichannel fulfillment.
- Customer Prices Suite Magento 2 extension that combines shopper-specific and group-specific customer prices with individual and group promotions and bulk price update capabilities. Targeted at Magento merchants running personalized pricing, B2B stores, or loyalty-driven pricing strategies.
- Prices per Customer Magento 2 extension adding personalized pricing for individual customers, with flexible pricing schemes (flat rate, ± flat rate or percentage), CSV mass update/import/export, REST API for ERP integration, and Magento 1 to Magento 2 migration support. Targeted at Magento merchants needing individual-level pricing.
- Customer Group Prices Magento 2 extension setting custom product pricing for different customer groups with fixed or percentage surcharges/discounts, REST API support, and CSV import/export. Targeted at Magento merchants with tiered customer group pricing.
- AI Product Compare Magento 2 extension that uses OpenAI ChatGPT and Google Gemini to generate AI-powered product comparisons, helping shoppers understand product similarities, key differences, pricing, and recommendations in a decision-ready format. Targeted at Magento merchants seeking AI-driven product discovery.
- Marketing & Sales Suite Magento 2 marketing automation suite combining a rewards program, recent sales notifications, countdown timers, review reminders, and discounts. Targeted at Magento merchants seeking conversion-optimization tools in a single bundle.
- Gift Cards Magento 2 gift card extension supporting online and offline gift cards with flexible pricing schemes and multi-store support. Targeted at Magento merchants seeking to add gift card functionality to their stores.
- Reward Points Magento 2 reward points extension for building customer loyalty programs that reward active customers and motivate hesitant shoppers. Targeted at Magento merchants running loyalty and retention programs.
- Multi Fees Magento 2 extra fee extension allowing merchants to set up product, shopping cart, shipping method, license, handling, and transaction fees. Targeted at Magento merchants needing to add custom fees across the checkout flow.
- Event Management by Staylime Magento 2 extension developed by Staylime and sold through Mageworx for creating, managing, and selling Magento events (conferences, concerts, parties) as products. Targeted at Magento merchants in the events and ticketing space.
- Advanced SEO Configuration Service Professional SEO service providing site audit, SEO Suite Ultimate installation, personalized configuration of meta templates, sitemaps, cross links, hreflang tags, rich snippets, and Google/Bing Webmaster Tools setup. Targeted at Magento merchants seeking hands-on SEO implementation by Mageworx experts.
- Professional Installation & Development Services Bundle of professional services including extension installation ($69), Magento development, Magento migration, Magento maintenance & support, and Magento design services. Targeted at Magento merchants and agencies needing expert implementation assistance.
- Shopify Apps Shopify apps extending Shopify storefront functionality, complementing Mageworx's Magento extensions portfolio. Targeted at Shopify merchants seeking Mageworx-grade enhancements for their stores.
Quantifiable outcome
- 40,000+ stores worldwide using Mageworx extensions and apps
- +2 more outcomes
Companies that use Mageworx
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Mageworx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Mageworx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Adobe (Magento)coreCertified Magento Developer and Adobe Exchange Partner. Mageworx extensions are officially compatible with Magento Open Source (Community), Commerce (Enterprise), and Commerce Cloud editions. Deep platform integration with support for Magento 2.4.x versions and GraphQL API for PWA storefront compatibility.
- HyväcoreHyva-ready and Hyva Checkout compatible extensions. Mageworx offers dedicated Hyva-ready versions of key extensions including Store Locator & In-Store Pickup, Gift Cards, Multi Fees, Reward Points, Shipping Suite, and Advanced Product Options Suite, with full compatibility for Hyvä's modern Magento theme framework.
- StaylimeminorStaylime developed the Mageworx website as noted in the footer credit 'Website by Staylime'. Staylime is also the developer of the Event Management extension for Magento 2 sold through Mageworx.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mageworx competitors and assessment
Company assessmentDirect peers
- Plumrocket: Plumrocket develops Magento extensions focused on security, performance, and customer experience features. It is a direct competitor in the Magento extension marketplace, targeting the same merchant and agency customers as Mageworx.
- Amasty: Amasty is a leading Magento extension developer with a comparable catalog covering SEO, checkout, shipping, and marketing modules. It is a direct competitor to Mageworx in the same platform ecosystem with overlapping product lines and pricing.
- BSS Commerce: BSS Commerce is a Magento extension developer offering a broad catalog spanning B2B, checkout, customer segmentation, and marketing. It competes with Mageworx for similar merchants with comparable product breadth.
- Mageplaza: Mageplaza develops Magento extensions and themes focused on SEO, security, checkout, and marketing. It serves the same Magento merchant and developer base as Mageworx with comparable products and pricing.
- Weltpixel: Weltpixel builds Magento themes and extensions including SEO, navigation, and product page tools. It is comparable to Mageworx in targeting Magento merchants with overlapping product categories and similar pricing models.
- aheadworks: aheadworks is an established Magento extension and solutions provider covering storefronts, checkout, marketing, and B2B features. It competes directly with Mageworx for Magento merchants and agencies with comparable product breadth.
Emerging players
- Hyva: Hyva is a modern Magento frontend framework gaining adoption. Mageworx is a Hyva-ready and Hyva Checkout compatible partner, making Hyva a strategically adjacent emerging ecosystem player whose adoption directly shapes Mageworx's competitive positioning.
- Plug in SEO (Shopify): Within the Shopify App ecosystem, comparable app developers (e.g., Plug in SEO for SEO, Klaviyo/Yotpo for marketing) overlap with Mageworx's product categories as Mageworx expands its Shopify portfolio.
Broad incumbents
- Shopify: Shopify is the leading SaaS commerce platform where Mageworx also sells apps. Shopify is the broader incumbent in commerce platforming and represents both a partner channel for Mageworx's app business and a competitive context for the broader eCommerce platform landscape.
- Adobe (Magento / Adobe Commerce): Adobe owns Magento and offers its own commerce features as part of Adobe Commerce. It is the platform incumbent that Mageworx builds extensions for, with overlapping capabilities in checkout, SEO, and merchandising at a portfolio level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mageworx social profiles
Digital presenceMageworx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mageworx leadership team
Management profileNumber of profiles
Profiles2 records
Mageworx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mageworx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mageworx
What does Mageworx do?
Mageworx develops and sells a portfolio of Magento 2 extensions and Shopify apps that extend eCommerce storefront functionality across SEO, shipping, order management, checkout, product options, customer pricing, store locator, marketing automation, and gift cards. The company complements its software products with professional services including Magento development, migration, design, maintenance, and SEO configuration.
Is Mageworx a public or private company?
Mageworx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mageworx founded?
Mageworx was founded in 2011. It employs 11 to 50 people.
Where is Mageworx based?
Mageworx is headquartered in Minneapolis, United States, in the North America region.
How does Mageworx make money?
Three revenue lines are on record. Software Licenses (One-time Purchase) is the primary driver. The others are annual Subscription (Updates & Support) and professional Services.
Who are Mageworx's main competitors?
Direct peers on record are Plumrocket, Amasty, BSS Commerce, Mageplaza, Weltpixel and aheadworks. Emerging players are Hyva and Plug in SEO (Shopify). Broad incumbents are Shopify and Adobe (Magento / Adobe Commerce).
Does Mageworx have an API?
Yes. Mageworx extensions provide REST API support for various Magento 2 operations. The Customer Group Prices extension supports endpoints for: Get Product Customer Group Prices (POST /V1/products/mw-group-prices-information), Delete Product Group Prices (POST /V1/products/mw-group-prices-delete), Update/Create Product Group Prices (POST /V1/products/mw-group-prices), Replace Product Group Prices (PUT /V1/products/mw-group-prices), Get Product Group Special Prices, Delete/Replace Product Group Special Prices, and similar endpoints for Customer Groups (GET/DELETE/PUT /V1/customerGroups/mw-group-prices). The Prices per Customer extension also supports REST API for adding/updating/removing customer prices. Admin authorization token required. Developer documentation is at support.mageworx.com/manuals/groupprices/#api.