What Plumrocket does

Plumrocket Inc. is a New York-based, privately held eCommerce development company founded in 2008 that builds and sells proprietary Magento extensions and delivers custom development services. Its product catalog comprises roughly 30 Magento 1 and Magento 2 add-ons (Social Login Pro, Layered Navigation, GDPR & CCPA, Newsletter Popup, Size Chart, Data Feed Generator, Rich Snippets, Cart Reservation, Estimated Delivery Date, Affiliate Programs, LGPD, LLMs TXT Generator, and others) delivered under a 100% open source code licensing model, plus a dedicated suite of Hyvä-compatible extensions for the React-based Magento frontend. Extensions are sold as one-time licenses priced between $79 and $199+ with 12 months of bundled updates and support, and customers can extend or renew support on tiered pricing (50-110% of product price).

Beyond extensions, Plumrocket provides professional services across Magento development, Magento 1-to-2 and Magento-to-Shopify migrations, Hyvä theme development, Salesforce integration, Shopify, Wix and Squarespace development, catalog management and dedicated developer staffing. Distribution is multi-channel: a direct eCommerce storefront at plumrocket.com, an Adobe Commerce Marketplace listing, a three-tier (Bronze/Silver/Gold) reseller program with 100+ partners across 50+ countries and 20-40% partner discounts, and a 10% flat-rate affiliate program managed through ShareASale with a $200 average order value. Plumrocket claims 150,000+ Magento stores running its extensions across 165 countries, 1,000+ positive reviews across Trustpilot, Google, Facebook, Yelp and Clutch, and named enterprise customers including Jaguar, Land Rover, Dyson, Coca-Cola, Dell, Cadbury, Pantone and Atlassian. The firm is bootstrapped with no disclosed institutional funding.

Name

Plumrocket

Legal name

Plumrocket Inc

Website

https://plumrocket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Plumrocket Inc. is a bootstrapped, New York-based Magento extension vendor and eCommerce development agency founded in 2008, serving 150,000+ merchants across 165 countries with proprietary extensions, Hyvä theming, and custom Magento/Shopify/Salesforce/Wix/Squarespace services distributed via a 100+ partner global reseller network.

Ownership category

akta.pro rank

Product category

eCommerce Platform Extensions and Development Services

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Magento extensions
• Ecommerce development
• Magento development services
• Shopify development
• Hyva theme development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Magento Extension Sales: One-time purchase of Magento 1 and Magento 2 extensions. Each extension is sold with a base price; customers can purchase additional support periods. Extensions are priced individually ($79 to $199+ for paid extensions; free extensions available). Includes 12 months of free updates and support bundled with each purchase.
2. Partner/Reseller Program: Partners purchase Plumrocket products at 20-40% discount (Bronze/Gilver/Gold tiers) and resell at full price. Partners must maintain revenue commitments ($2,500+/year for Silver, $5,000+/year for Gold). Revenue comes from margin spread between discounted purchase price and retail selling price.
3. Affiliate Program Commission: Affiliates earn 10% flat-rate commission on sales they refer via ShareASale affiliate network. With $200 average order value, commissions average $20 per referred sale. Managed entirely through ShareASale with monthly payments.
4. Custom Development Services: Professional services including Magento Development, Magento Migration, Salesforce Development, Shopify Development, Wix Development, Squarespace Development, Hyvä Theme Development, Catalog Management, and Magento UX/UI Design. Offered as custom project engagements.
5. Updates & Support Renewals: After the initial 12-month included support period, customers can extend or renew updates and support. Extension pricing: 50% of product price for 12 months (extend) or 70% (renew). 24-month options at 90% (extend) or 110% (renew). All one-time payments with no subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Plumrocket develops and sells proprietary Magento 1, Magento 2, and Hyvä-compatible extensions delivered as 100% open code, addressing functionality gaps such as social login, layered navigation, GDPR/CCPA/LGPD compliance, data feeds, rich snippets, cart reservation, affiliate programs, and shipping tracking. The company also provides professional services including custom Magento, Shopify, Salesforce, Wix, and Squarespace development, platform migration, Hyvä theme development, and catalog management, sold as bespoke engagements to eCommerce merchants and agencies.

Product overview

Plumrocket is an eCommerce development company specializing in Magento and Shopify extensions and services. The product portfolio consists of a library of Magento 1 and Magento 2 extensions (including Hyvä-compatible versions), complemented by professional development services. Key Magento 2 extensions include Social Login Pro (50+ network social login), Newsletter Popup, GDPR & CCPA compliance, Layered Navigation products, Size Chart, Data Feed Generator, Rich Snippets, Cart Reservation, Affiliate Programs, Estimated Delivery Date, Order Status & Shipping Tracking Lite (free), Layered Navigation Lite (free), CSP Reports, Lazy Load, Twitter & Facebook Login, LLMs TXT Generator (AI/LLM data file generation), and LGPD (Brazilian data protection). The company also offers Magento Development Services, Magento 2 Migration Services (including Magento to Shopify migration), Magento Salesforce Integration, Hyvä Theme Development Services, Salesforce Development Services, Shopify Development Services, WIX Development Services, Squarespace Development Services, and Magento Catalog Management Service. The extension model provides add-on functionality while services provide custom development, migration, and integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Login Pro (Magento) Magento 1 extension enabling customers to log in or register via 50+ social networks (Google, Facebook, Twitter, PayPal, Amazon, MS Live) and includes social sharing capabilities. Built for eCommerce merchants seeking to reduce registration friction.
• Newsletter Popup (Magento) Magento 1 extension that displays newsletter signup popups and integrates with email marketing platforms to grow subscriber lists.
• GDPR & CCPA (Magento) Magento 1 extension that helps merchants meet GDPR (EU) and CCPA (California) regulatory requirements for data protection, consent, and privacy.
• Layered Navigation & Product Filter (Magento) Magento 1 extension for advanced product filtering with layered navigation, improving product discovery and conversion on category pages.
• Size Chart (Magento) Magento 1 extension that displays size charts and popups to help apparel and footwear customers select correct product sizes.
• Data Feed Generator (Magento 2) Magento 2 extension that generates product feeds and affiliate data feeds for marketing channels and comparison shopping engines.
• Rich Snippets (Magento 2) Magento 2 extension that implements structured data (rich snippets) to improve search engine visibility and click-through rates.
• Cart Reservation (Magento 2) Magento 2 extension that lets customers reserve a shopping cart for a limited time, reducing cart abandonment.
• Affiliate Programs (Magento 2) Magento 2 extension for managing in-store affiliate marketing programs, tracking referrals, and handling affiliate commissions.
• Estimated Delivery Date (Magento 2) Magento 2 extension that displays estimated delivery dates to customers based on shipping method and destination.
• Order Status & Shipping Tracking Lite (Magento 2, Free) Free Magento 2 extension providing customers with order status visibility and shipment tracking information.
• Layered Navigation Lite (Magento 2, Free) Free Magento 2 extension for basic product filtering and layered navigation on category pages.
• CSP Reports (Magento 2) Magento 2 extension for Content Security Policy (CSP) reporting and monitoring to enhance storefront security.
• Lazy Load (Magento 2) Magento 2 extension that defers offscreen image loading to improve page load times and Core Web Vitals.
• Twitter & Facebook Login (Magento 2) Magento 2 extension enabling customer login through Twitter and Facebook social accounts.
• LLMs TXT Generator (Magento 2) Magento 2 extension that generates TXT files containing store product and content data formatted for AI/LLM training and processing.
• LGPD (Magento 2) Magento 2 extension for Brazilian data protection law (LGPD) compliance, covering consent, data subject rights, and privacy workflows.
• Hyvä Theme Extensions Plumrocket extensions adapted for Hyvä, the modern React-based Magento 2 frontend theme, including Layered Navigation Lite for Hyvä and other Hyvä-compatible modules.
• Magento Development Services Professional Magento/Adobe Commerce development services including custom extension build, theme development, optimization, and ongoing support, sold as project-based engagements to merchants and agencies.
• Magento 2 Migration Services Service to migrate Magento 1 stores to Magento 2, including data transfer, theme rebuild, and extension upgrades.
• Magento to Shopify Migration Service Service to migrate merchants from Magento to Shopify, including data import, theme setup, and extension replacement.
• Magento Salesforce Integration Service Integration service connecting Magento stores with Salesforce CRM for customer data synchronization and sales automation.
• Magento Hyvä Theme Development Services Custom development service for building and customizing Magento stores on the Hyvä modern React-based frontend framework.
• Salesforce Development Services Custom Salesforce CRM development and implementation services for businesses, sold as project engagements.
• Shopify Development Services Professional Shopify store development and customization services for new builds and migration projects.
• WIX Development Services Custom WIX website development services for businesses, sold as project engagements.
• Squarespace Development Services Custom Squarespace website development services for businesses, sold as project engagements.
• Magento Catalog Management Service E-commerce catalog management service including product data entry, organization, and optimization for Magento and other platforms.
• Hire Magento Developers Dedicated Magento developer staffing service for clients that need ongoing, embedded development resources on their projects.

Quantifiable outcome

• 150K+ Magento stores globally using Plumrocket extensions
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShareASalecoreChannel Partner/ Reseller/ DistributorShareASale is the affiliate network managing Plumrockit's affiliate program. It handles affiliate tracking, commission payments (via check, direct deposit, Payoneer), and provides reporting tools. Plumrocket pays 10% commission per sale through this channel.
• 100+ Official Partners (Global Reseller Network)coreChannel Partner/ Reseller/ DistributorPlumrocket maintains 100+ official partners across 50+ countries including: Australia (Magenable, Shine Infotech, Built With Digital, Ezerus), Canada (Webrunner Media, ClikBoutik, Guru Dynamics), Germany (Shop-Construct, Splendid Internet, COMMON GmbH), India (Codilar, Cue Blocks, MageComp, CedCommerce), Netherlands (Evoworks, Maxanoo, West Point Digital), Poland (Divante, shopMAGES.com), UK (ActiveEbiz, iWeb, Venture Stream, Face Interactive), USA (MageCloud.net, Customer Paradigm, ICUBE, Magenext), and many more including China, Brazil, France, Japan, South Korea, Vietnam, Ukraine, and other regions. Partners resell Plumrocket products at full price and receive 20-40% discounts based on tier.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amasty: Amasty is one of the largest independent Magento/Adobe Commerce extension developers, offering a broad catalog of paid extensions and themes that directly compete with Plumrocket across nearly the same merchant base and price points.
• Mirasvit: Mirasvit develops and sells Magento 2 extensions covering SEO, layered navigation, rewards, and performance, overlapping directly with Plumrocket's catalog categories and target merchants.
• Aheadworks: Aheadworks is a long-standing Magento extension studio and agency that competes with Plumrocket on both extension sales and custom Magento development services for enterprise merchants.
• MagePlaza: MagePlaza offers a large Magento extension marketplace plus custom development services, with overlapping product lines (layered navigation, blog, SEO) and a similar SMB-to-mid-market merchant focus.
• BSS Commerce: BSS Commerce develops Magento 2 extensions and provides Magento development/migration services, positioning it as a direct competitor in both the extension catalog and the agency services Plumrocket sells.
• Webkul: Webkul builds multi-platform eCommerce extensions and connectors (Magento, Shopify, OpenCart, PrestaShop) and offers custom development, mirroring Plumrocket's cross-platform extension-plus-services model.
• LandofCoder: LandofCoder sells Magento themes and extensions at price points similar to Plumrocket's $79-$199 range and targets the same Magento merchant SMB segment.
• Magenest: Magenest is a Magento solutions partner offering custom development, extensions, and ERP/CRM integrations; it competes with Plumrocket for mid-market and enterprise Magento implementation projects.
• Tigren: Tigren is a Magento development agency and theme/extension provider with a comparable product-plus-services model and similar SMB/mid-market customer focus.
• Inchoo: Inchoo is a Magento-focused digital agency offering custom development, migrations, and Hyvä implementations, overlapping with Plumrocket's services arm and increasingly its Hyvä specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/plumrocket
• Facebookfacebook.com/plumrocket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumrocket