Plug in SEO
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Plug in SEO firmographics
Firmographics- Name
- Plug in SEO
- Website
- https://pluginseo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Plug in SEO industry classification
Industry- Product category
- E-commerce SEO Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
- akta.pro secondary industries
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Plug in SEO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Plug in SEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- App Subscription: SaaS subscription model for SEO optimization tools delivered as a Shopify app
Go-to-market motion1 record
Distribution channels1 record
Plug in SEO product offering
Product offeringCore offering
Plug in SEO is a SaaS application that delivers tailored, website-specific search engine optimization advice to Shopify store owners. It is distributed as a native Shopify app that merchants install directly from the Shopify App Store, providing SEO improvement guidance within the Shopify admin interface to help stores attract more organic visitors.
Product overview
Plug in SEO is a single-purpose SEO application designed specifically for Shopify merchants. The product is distributed as a native Shopify app and provides SEO optimization capabilities directly within the Shopify admin interface.
Differentiator
Problem solved
Functional benefit
Companies that use Plug in SEO
Customer profileSegments1 record
Ideal customer profiles1 record
Plug in SEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Plug in SEO partnerships and signals
Strategic signalRecent moves3 records
Plug in SEO competitors and assessment
Company assessmentBroad incumbents
- SEMrush: SEMrush is a broad, established SEO/performance marketing platform used by marketers including Shopify merchants. It dwarfs Plug in SEO in scope, but overlaps on the same SEO use case for e-commerce sites.
- Moz Pro: Moz Pro is an established broader SEO platform with audits, keyword research, and link tools that overlap with Plug in SEO's on-page and reporting functions but addresses a wider market of marketers and agencies.
- Ahrefs: Ahrefs is a leading broad SEO toolset (keyword research, site audit, content exploration) used widely by e-commerce teams. It serves a similar core problem (SEO for websites) but with a much larger portfolio and no Shopify-native UX.
Direct peers
- SEO Manager: SEO Manager is one of the most-installed Shopify SEO apps, offering on-page optimization, audits, and metadata controls to the same Shopify merchant segment as Plug in SEO, distributed through the same self-serve Shopify App Store channel.
- Smart SEO: Smart SEO is a Shopify marketplace app that automates on-page SEO tasks (metadata, alt tags, JSON-LD), targeting the exact same use case and customer base as Plug in SEO inside the Shopify app ecosystem.
- JSON-LD for SEO: JSON-LD for SEO is a Shopify-focused structured data / rich results app that overlaps heavily with Plug in SEO's on-page and product-feed SEO positioning for Shopify merchants.
- AVADA SEO Suite: AVADA offers a suite of Shopify apps including SEO/image speed/email tools; its SEO suite is one of the most-installed in the Shopify App Store, competing directly for the same merchant installs.
- Booster SEO: Booster SEO is a Shopify-only SEO app focused on improving page speed and on-page SEO for merchants, competing head-on with Plug in SEO for the same SMB Shopify merchant segment via self-serve installation.
Emerging players
- Surfer SEO: Surfer SEO is an AI-driven content optimization platform targeting SEO-savvy users including e-commerce brands, overlapping with Plug in SEO on the on-page/technical SEO use case for merchants.
- Yoast SEO: Yoast is the dominant SEO plugin for WordPress with strong SMB familiarity, mirroring Plug in SEO's role in the Shopify ecosystem; products are not on the same platform but solve the same SMB SEO problem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Plug in SEO social profiles
Digital presencePlug in SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plug in SEO leadership team
Management profileNumber of profiles
Plug in SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plug in SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plug in SEO
What does Plug in SEO do?
Plug in SEO is a SaaS application that delivers tailored, website-specific search engine optimization advice to Shopify store owners. It is distributed as a native Shopify app that merchants install directly from the Shopify App Store, providing SEO improvement guidance within the Shopify admin interface to help stores attract more organic visitors.
Is Plug in SEO a public or private company?
Plug in SEO is a private company. It is classified as unknown and is currently operating.
When was Plug in SEO founded?
Plug in SEO was founded in 2009. It employs 1 to 10 people.
Where is Plug in SEO based?
Plug in SEO is headquartered in London, United Kingdom, in the Europe region.
How does Plug in SEO make money?
One revenue line is on record: app Subscription.
Who are Plug in SEO's main competitors?
Broad incumbents on record are SEMrush, Moz Pro and Ahrefs. Direct peers are SEO Manager, Smart SEO, JSON-LD for SEO, AVADA SEO Suite and Booster SEO. Emerging players are Surfer SEO and Yoast SEO.
Does Plug in SEO have an API?
No public API is recorded for Plug in SEO.
What industry is Plug in SEO in?
Plug in SEO's product category is E-commerce SEO Software. Its primary akta.pro industry code is BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds), with a secondary code of BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its NAICS code is 51929 and its SIC code is 7310.