What Mageplaza does

Mageplaza is a Magento 2 and Adobe Commerce extension developer and custom development services provider, headquartered in Manhattan, New York, with a delivery operation in Hanoi, Vietnam. The company sells a catalog of 224+ extensions covering checkout, product feed, SEO, loyalty, layered navigation, B2B functionality, and integrations with payment gateways (Stripe, PayPal, SagePay, BrainTree, Authorize.net), CRMs (Salesforce, Zoho), accounting (QuickBooks Online), and marketplaces (Google Shopping, Facebook, Amazon, eBay, Bing). Its technology base is PHP-based Magento 2 modules built on Magento's modular architecture (XML configuration, dependency injection, event-driven patterns), with Hyvä compatibility across 88+ extensions, API/GraphQL support across 50+ extensions, and a set of PWA-ready modules. Flagship products include One Step Checkout (offered in Standard, Professional, and Ultimate editions at $199+ per license) and Product Feed (multi-channel feed generation supporting TXT, CSV, XML, XLS, TSV with scheduled cron-based delivery).

The company operates a hybrid go-to-market combining self-service e-commerce via mageplaza.com (where customers browse demos and purchase extensions), an enterprise sales motion for custom Magento development, an Adobe Commerce Marketplace listing as an official Adobe Innovate Exchange Partner and Technology Partner, and a partner/reseller program targeting Magento agencies and system integrators. Revenue is generated through one-time perpetual extension licenses (typically $79–$299, with Solution Packs up to $1,121), annual support and update subscriptions, paid installation services ($50 standard installation), and professional services for custom development, migration, Hyvä theme builds, PWA development, performance optimization, security patches, and ongoing support & maintenance. The company claims 137k+ global clients, a 4.8 Trustpilot rating, and named customer logos that include IBM, Sony, Canon, Acer, ASUS, Nestlé, The Body Shop, Vinamilk, Yotpo, and Circle. Mageplaza also operates the Shopplaza sub-brand, extending its extension-portfolio model to Shopify merchants.

Name

Mageplaza

Legal name

Mageplaza

Website

https://mageplaza.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Mageplaza is a Magento 2 and Adobe Commerce extension developer and custom development services provider, offering 224+ modules including One Step Checkout and Product Feed to e-commerce merchants and Magento agencies globally from Manhattan and Hanoi.

Ownership category

akta.pro rank

Product category

E-commerce Platform Extensions

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Magento 2 extensions
• Adobe Commerce development
• E-commerce plugins
• Hyvä theme development
• Magento development services

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Extension Licenses: One-time purchase licenses for Magento 2 extensions. Each extension is sold with a perpetual license including 1 year of support and updates. Extensions range from free (12+ free extensions) to premium ($99-$299+). Pricing varies by edition tier (Standard, Professional, Ultimate) for major extensions.
2. Professional Services: Custom Magento development services, theme development, migration, integration, support & maintenance, performance optimization, security patches, and audit services. Delivered by dedicated teams with specialized Magento expertise.
3. Support & Update Subscriptions: 1-year included support and updates with each extension purchase. Subscriptions can be renewed after the first year to continue receiving updates and support for newer Magento versions.
4. Installation & Setup Services: Optional paid installation services ($50 for standard installation) and specialized setup services (GTM setup, SEO services) for customers needing assistance with configuration.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mageplaza develops and sells 224+ Magento 2 and Adobe Commerce extensions covering checkout, SEO, marketing, B2B, integrations, and storefront functionality, plus professional services for custom Magento development, Hyvä theme development, migration, integration, PWA development, and 24/7 support and maintenance for e-commerce merchants worldwide.

Product overview

Mageplaza is a Magento 2 and Adobe Commerce development company offering 210+ extensions and comprehensive services for ecommerce platforms. The portfolio includes flagship products like One Step Checkout (streamlined single-page checkout in Standard/Professional/Ultimate tiers), Product Feed (multi-channel marketplace integration), SEO Extension, Reward Points, Layered Navigation, Google Tag Manager, Gift Card, PDF Invoice, Store Locator, Webhook, Free Gift, and Abandoned Cart Email. The company provides 12+ free extensions including Blog, SMTP, Social Login, and Banner Slider. Additional modules cover B2B functionality, CRM/accounting integrations (Salesforce, Zoho, QuickBooks Online), payment gateways (Stripe, PayPal, SagePay, BrainTree), and social media integrations. Solution packs bundle multiple extensions at discounted pricing. Beyond extensions, Mageplaza offers professional services including Magento development, Hyva theme development, PWA development, migration services, 24/7 support & maintenance, SEO services, and security patches. The company also operates Shopplaza for Shopify apps.

Differentiator

Problem solved

Functional benefit

Brands

• Shopplaza: A hub for powerful Shopify apps built to grow online stores.

Products and services

• One Step Checkout Magento 2 extension that streamlines checkout by combining all steps into a single page with Google Address Autocomplete, GeoIP detection, multiple payment/shipping methods, abandoned cart email integration, and customizable design.
• Product Feed Magento 2 extension that generates, uploads, and manages product feeds on Google Shopping, Facebook Ads, Amazon, eBay, and Bing. Supports TXT, CSV, XML, XLS, and TSV formats with scheduled generation and multi-protocol delivery (SFTP, FTP, HTTP, API, GraphQL).
• SEO Extension Magento 2 SEO extension providing meta tag, sitemap, and URL optimization features to improve search engine rankings for online stores.
• Reward Points Magento 2 loyalty extension that enables store owners to create point-based customer rewards systems to drive repeat purchases and customer engagement.
• Layered Navigation Magento 2 navigation extension with multi-select filters, price sliders, and improved product discovery for large catalogs.
• Google Tag Manager Magento 2 extension providing Google Analytics 4 and Google Tag Manager support for accurate e-commerce tracking and marketing tag management.
• Gift Card Magento 2 extension enabling stores to sell and redeem digital and physical gift cards.
• PDF Invoice Magento 2 extension for generating and customizing professional PDF invoices, shipping documents, and order-related documents.
• Store Locator Magento 2 store locator and pickup extension with Google Maps integration to help retail customers find physical store locations.
• Webhook Magento 2 webhook extension enabling event-driven integrations and automated data synchronization with external systems.
• Free Gift Magento 2 promotional extension that enables automatic or manual gift additions to carts based on configurable rules.
• Abandoned Cart Email Magento 2 extension for automated abandoned cart recovery through email reminders, SMS via Twilio, discount coupons, and an analytics dashboard.
• Blog Extension Magento 2 blog extension with API/GraphQL support for content management, post publishing, and SEO optimization on storefronts.
• Social Login Magento 2 extension that enables social media login (Facebook, Google, Twitter) at checkout to simplify customer registration and authentication.
• SMTP Free Magento 2 extension for SMTP email configuration to ensure reliable transactional and marketing email delivery.
• Banner Slider Free Magento 2 extension for creating responsive banner and promotional sliders on storefronts with scheduling options.
• QuickBooks Online Integration Magento 2 integration extension for syncing orders, customers, and inventory with QuickBooks Online accounting software.
• Salesforce CRM Integration Magento 2 extension that integrates the storefront with Salesforce CRM for syncing customers, orders, and leads.
• Zoho CRM Integration
• B2B Solutions Bundled solution pack of multiple B2B Magento 2 extensions covering B2B pricing, catalog permissions, customer approval workflows, quote-based selling, and company account management, offered at a discounted package price.
• Order Management Suite Bundled solution pack combining multiple Magento 2 order management extensions at a discounted price.
• Starter Pack Bundled solution pack of essential Magento 2 extensions targeted at new store owners, API/GraphQL ready.
• Payment Suite Bundled solution pack combining multiple Magento 2 payment integration extensions at a discounted price.
• Promotion Suite
• Social Suite
• Shopplaza Shopify apps hub operated by Mageplaza as a sub-brand, offering a collection of Shopify applications for online store growth.
• Magento Development Services Professional end-to-end custom Magento development services for building, customizing, and scaling e-commerce sites for online merchants.
• Magento Support & Maintenance 24/7 Magento support and maintenance services that ensure seamless operation of Magento stores, extensions, and integrations.
• Magento Hyvä Theme Development Services
• Magento Upgrade Service
• Magento Data Migration
• Magento to Shopify Migration
• PWA Development Services
• Hire Magento Developers
• Magento Custom Development
• Magento Integration Service
• Magento Performance Optimization
• Magento Security Patches

Quantifiable outcome

• Conversion rate improvement - One customer reported 20% increase in payment conversion rate within 3 months
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationAdobe Innovate Exchange Partner and Adobe Technology Partner status. Mageplaza extensions are certified and listed in Adobe Commerce Marketplace. Partnership enables deep integration with Adobe Commerce (Magento Enterprise) features and provides credibility within the Adobe ecosystem for serving enterprise Magento merchants.
• HyväcoreTechnology or IntegrationOfficial Hyvä Partner for theme development and extension compatibility. Mageplaza has developed 88+ Hyvä-compatible extensions and offers Hyvä Theme Development services. Partnership focuses on supporting Hyvä's modern React-based frontend architecture for Magento 2.
• ShopplazaminorStrategic or Co-development PartnerRelated entity offering Shopify apps under the Shopplaza brand. Mageplaza extends its e-commerce expertise to the Shopify platform, targeting merchants who may want to migrate or expand beyond Magento.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amasty: Amasty is a long-standing Magento extension developer with a large catalog of paid modules (checkout, SEO, layered navigation). It competes with Mageplaza head-to-head on Magento merchants seeking add-on modules and shares nearly identical GTM, pricing tiers, and customer profile.
• aheadWorks: aheadWorks is one of the original Magento 2 extension studios, offering a multi-product catalog of premium modules for catalog, checkout, and marketing. Its product breadth, pricing, and partner-program model directly mirror Mageplaza's approach.
• Mirasvit: Mirasvit develops Magento 2 extensions spanning search, layered navigation, SEO, and feed generation. It competes directly with Mageplaza on comparable feature categories and on the same self-serve e-commerce storefront model.
• BSS Commerce: BSS Commerce is a Vietnam-based Magento extension and development company. It is the closest geographic and product analog to Mageplaza, with a portfolio of B2B, checkout, SEO, and order-management extensions plus adjacent services.
• Plumrocket: Plumrocket builds Magento 2 extensions and themes, with notable strength in checkout, popup, and storefront UX. It targets the same SMB-to-enterprise Magento merchant segment with a comparable one-time-license extension model.
• Weltpixel: Weltpixel is a Magento extension and Hyvä theme developer known for premium checkout, product page, and SEO modules. It is one of Mageplaza's closest competitors in the Hyvä-compatible extension category specifically.
• Webkul: Webkul develops multi-platform e-commerce extensions and apps for Magento, Shopify, PrestaShop, and OpenCart. Its multi-platform marketplace and integration extensions are directly comparable to Mageplaza's catalog and Magento-to-Shopify pivot.
• Aitoc Magento Extensions: Aitoc sells a broad suite of Magento 2 extensions covering checkout, marketing, B2B, and loyalty. Its one-time license pricing and marketplace-style storefront make it a near-substitute for Mageplaza's catalog.

Broad incumbents

• Adobe Commerce (Magento): Adobe Commerce is the underlying Magento platform on which all Mageplaza extensions run. As platform owner and operator of the Adobe Commerce Marketplace where Mageplaza is listed, Adobe sets the rules of the ecosystem in which Mageplaza competes.

Others

• Shopplaza: Shopplaza is Mageplaza's own Shopify apps sub-brand. While not a competitor, it represents the closest adjacent business model — paid extension/app commerce — on the competing e-commerce platform, relevant for platform-diversification analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mageplaza
• Facebookfacebook.com/mageplaza
• LinkedInlinkedin.com/company/mageplaza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mageplaza