Winch Design

Name

Winch Design

Legal name

Winch Design Limited

Website

https://winchdesign.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131), Industrial Design Services (54142)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury yacht design
• Private jet interiors
• Bespoke architecture
• Superyacht design studio
• Luxury interior design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Design Services: Full-service luxury design engagements for yachts, private jets, and architectural projects. Revenue generated through project-based design fees for fully customized, bespoke solutions serving ultra-high net worth individuals globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Winch Design is a bespoke luxury design and architectural studio that delivers fully tailored interior and exterior design for superyachts, private jets and helicopters, and luxury residences and boutique hotels. The studio operates through dedicated Yacht, Aviation, Architecture, Visualisation, and Procurement teams, serving ultra-high-net-worth clients globally with project-based design commissions.

Product overview

Winch Design is a leading international luxury design and architectural studio offering bespoke design services across three core verticals: superyachts (interior and exterior), private aviation, and architecture. The company operates through dedicated studios for Yacht, Aviation, Architecture, Visualisation, and Procurement, delivering fully integrated and bespoke projects tailored to each client's lifestyle. Winch Design's portfolio spans superyacht projects (ranging from 29m sailing yachts to 89m motor yachts) for shipyards including Heesen, Amels, CRN, Cantiere delle Marche, and Royal Huisman; residential and hospitality architecture including penthouses, private islands, and boutique resorts; and private jet interiors. The studio also produces co-branded lifestyle products through collaborations with luxury partners including Savoir Beds, The Rug Company, Summit Furniture, Thomas Mercer, and Foglizzo.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Studio — Superyacht Design Service

Quantifiable outcome

• Sparta won two ISS Awards 2024: Best Motor Yacht 500<1500GT and Best Yacht Interior
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, minor and key.

• Royal HuismancoreStrategic or Co-development Partner · 12 November 2025Partnership for 81m Sky sailing yacht - world's tallest sloop. Scheduled for delivery Spring 2030.
• ICON YachtscoreStrategic or Co-development Partner · 25 September 2024Collaboration on 70m Project MASTER interior design, unveiled at Monaco Yacht Show 2024. Reborn from offshore rescue vessel into exploration yacht.
• TP Caring SpacesminorOthers · 1 January 2024New partnership starting 2024 with organization transforming community spaces for vulnerable populations including women's refuges and homeless shelters.
• The Rug CompanykeyStrategic or Co-development Partner · 1 September 2019Launched debut collection in Autumn 2019. Multiple collections created including Surface & Stillness (2025), inspired by nature's organic forms.
• Queen Elizabeth Scholarship Trust (QEST)keyOthers · 1 January 2019Supporting British craftsmanship through education opportunities. Andrew Winch serves as trustee on QEST board. Growing group of Winch QEST Scholars supported including Cathryn Shilling, Oliver Cook, and others.
• JeanneaukeyStrategic or Co-development Partner · 1 January 2014Design partnership since 2014 with Philippe Briand. Created Jeanneau 64, 54, 58, and 51 ranges for Jeanneau Yachts line, designing comfortable living spaces for performance ocean sailing yachts.
• Water Revolution FoundationcoreStrategic or Co-development PartnerWinch Design has been a proud supporter since inception, collaborating on research to verify sustainable materials. CEO Aino Grapin chairs the Sustainable Yacht Design Taskforce and joined the Board of Directors in 2025, later becoming Chair in July 2025.
• Amels (Damen Yachting)coreStrategic or Co-development Partner25-year partnership designing interiors for Amels 60 Limited Editions series. Hulls delivered include Come Together (Hull 1), Khalidah (Hull 3), 21.12 (Hull 6), and Amels 60-09 (Hull 9).
• Heesen YachtscoreStrategic or Co-development PartnerOngoing partnership for full exterior and interior design on custom superyachts including 67m Sparta (largest steel-hull displacement yacht built by Heesen) and 80m Genesis.
• Cantiere delle MarchecoreStrategic or Co-development PartnerPartnership on 44m Flexplorer 146 Nasiba, featuring pioneering eco-conscious interior with natural materials and low EMF design.
• Savoir BedskeyStrategic or Co-development PartnerCreated Tranquility bed collection - sculpted frame with Foglizzo leather and figured anegre wood, featuring bespoke Winch mattress and Savoir No. 4 box spring.
• Foglizzo 1921keyStrategic or Co-development PartnerCreated leather collections inspired by Land, Sea and Air themes. Natural textures and patterns recreated through embossing and laser cuts.
• Thomas MercerkeyStrategic or Co-development PartnerLong-standing collaboration since inception. Created Nautilus and Chelys horological sculptures singing with spirit of the sea.
• Turnstyle DesignskeyStrategic or Co-development PartnerCreated Labyrinth door handle collection inspired by brain coral patterns, featuring bold geometric design.
• Summit FurniturekeyStrategic or Co-development PartnerCreated Arc collection - beach club exterior furniture range with laminated teak woven between maritime-grade brushed stainless steel. Expanded with Arc Daybed (2026).
• AssoulinekeyStrategic or Co-development PartnerPublished luxury coffee table book about Winch Design in their Legends collection, curated by Prosper Assouline from Andrew Winch's vision.
• Blue Marine FoundationkeyOthersCharitable partnership supporting ocean conservation. Multiple fundraising events including London to Monaco bike rides raising over £1 million total. Co-founded London to Monaco ride in 2016.
• Maggie'sminorOthersCharitable partnership providing cancer support. Team participates in fundraising events including Tough Mudder, London Night Hike, and Royal Parks Half Marathon.
• Frers DesignkeyStrategic or Co-development PartnerCollaboration on 35m Flowform sailing yacht concept. Frers Design responsible for naval architecture and exterior styling.
• Malcolm McKeon Yacht DesignkeyStrategic or Co-development PartnerPartnership on 81m Sky sailing yacht for naval architecture and exterior styling.
• Fibre MechanicsminorStrategic or Co-development PartnerBuilder of 29m High Five sailing yacht delivered in 2025.
• Bill TrippminorStrategic or Co-development PartnerNaval architecture for 29m High Five sailing yacht.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terence Disdale Design: London-based luxury yacht interior design studio founded in 1968, considered one of Winch's closest direct rivals at the top of the superyacht interior design market, serving the same UHNW clients and premier shipyards.
• Redman Whiteley Dixon (RWD): UK-based superyacht design house with comparable scale, working on both interior and exterior design for major yacht builders — overlapping with Winch on yacht interior briefs and the same shipyard ecosystem.
• H2 Yacht Design: Monaco-based yacht interior design studio led by Jonny Horsfield, a direct competitor in large motor yacht interiors with comparable shipyard relationships (e.g. Heesen, Lürssen) and overlapping UHNW clientele.
• Sinot Exclusive Yacht Design: Dutch luxury yacht design studio covering both interiors and architecture — a close multi-vertical peer to Winch with comparable premium positioning across sea and land projects.
• Reymond Langton Design: London-based yacht design studio focused on exterior and interior design for sailing and motor superyachts, competing for the same shipyard commissions and award recognition as Winch Design.
• Bannenberg & Rowell Design: British multi-disciplinary studio led by Dickie Bannenberg and Simon Rowell, working on superyacht, residential and aviation interiors — overlapping with Winch on the luxury multi-vertical brief.
• Nuvolari Lenard Design: Italian yacht design studio with extensive motor yacht portfolio (including CRN and Benetti collaborations) — a peer competing in the same large-yacht design tier with comparable shipyard relationships.
• Martin Francis Design: UK design office with deep heritage in both yacht and private aviation interiors, working with many of the same shipyards and aircraft completion centres as Winch Design.

Emerging players

• Richmond International: UK-based luxury hospitality and residential interior design firm working on five-star hotels and high-end residences — a peer in Winch's Architecture Studio vertical rather than yachts, with comparable boutique-scale positioning.

Broad incumbents

• Yabu Pushelberg: Toronto/New York-based luxury interior design firm operating at significantly larger scale across hospitality, residential and retail — a broader incumbent benchmark for premium interior design services with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winch Design