Trius
Trius Inc. is a privately held, family-owned distributor and service provider of truck-chassis-mounted municipal equipment — including snow plows, sweepers, refuse trucks, asphalt repair gear, and multipurpose vehicles — for municipalities, contractors, airports, utilities, and waste operators across New York, New Jersey, and Pennsylvania.
- Company typePrivate
- Founded1959
- HeadquartersBohemia, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trius does
Trius Inc. is a privately held, family-owned distributor and service provider of truck-chassis-mounted and municipal road/facility maintenance equipment, founded in 1959 by Peter Cervelli in Hicksville, NY, and now led by his son Gary Cervelli as President from the corporate headquarters in Bohemia, NY. The company operates as an authorized dealer for more than 45 manufacturer product lines — including Western snow plows, VAC-CON combination machines and hydro-excavators, TYMCO regenerative-air sweepers, Multihog multi-purpose tool carriers, Harper turf equipment, Curbtender refuse trucks, Westward low-speed electric vehicles, Westmatic wash systems, KMI/Cimline asphalt repair equipment, Air-Flo refuse packers, and Snow Dragon snowmelters — and distributes them alongside complementary product lines visible on its website such as Aebi Schmidt, Axion, Towmaster, OMCO, and Madvac.
Trius generates revenue through three streams: equipment sales (hardware distribution across the 45+ OEM portfolio), parts sales (replacement parts, kits, and accessories for installed bases), and service and repair (installation, hydraulic and electrical work, plow hitching, warranty support executed by 40+ skilled technicians across four locations). The company serves municipalities (highway departments, public works, and municipal fleet operations), private contractors (construction, landscaping, snow removal), and adjacent sectors including airport operations, utilities, and smart waste management. Distribution is direct, executed by territory-assigned field sales representatives covering New York, New Jersey, and Pennsylvania from facilities in Bohemia NY (corporate HQ), Fort Edward NY (upstate production, opened 2010), Farmingdale NJ (opened 1989), and Bethlehem PA (production and sales, opened 2016).
Beyond legacy distribution, Trius is pursuing adjacent verticals via a 2021 joint venture, GET/Trius with Green Energy Technology, which delivers turn-key EV charging infrastructure for municipal fleets in NY, NJ, and PA, and via continuous addition of new product lines (Iguana Pro boats in 2021, Westward LSVs, Weedtechnics steam-based weed control). Pricing is predominantly quote-based on high-ticket capital equipment; the single publicly disclosed price point is the MAX-EV 4 Wheel LSV starting at $16,950. GTM is enterprise field sales to municipalities and contractors across the Northeast, with marketing support through the company website (triusonline.com), blog content, social media (Facebook, Twitter, LinkedIn, Instagram), and email newsletter.
Trius firmographics
Firmographics- Name
- Trius
- Legal name
- Trius Inc.
- Website
- https://triusonline.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trius Inc. is a privately held, family-owned distributor and service provider of truck-chassis-mounted municipal equipment — including snow plows, sweepers, refuse trucks, asphalt repair gear, and multipurpose vehicles — for municipalities, contractors, airports, utilities, and waste operators across New York, New Jersey, and Pennsylvania.
- Ownership category
- akta.pro rank
Where Trius is headquartered
LocationHeadquarters
- HQ city
- Bohemia
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Trius business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of truck-mounted equipment including dump bodies, snow plows, street sweepers, salt spreaders, asphalt repair equipment, service bodies, and other municipal road maintenance equipment from various manufacturers they represent.
- Parts Sales: Sale of replacement parts, kits, and accessories for truck equipment, snow plows, and related municipal equipment.
- Service and Repair: Truck equipment service and repair including installation of bodies, hydraulic systems, plow hitches, body lighting, and truck wiring. Includes warranty support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MAX-EV 4 Wheel LSV - Electric low-speed vehicle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trius product offering
Product offeringCore offering
Trius is a regional distributor and dealer of truck-chassis mounted equipment and municipal road/facility maintenance solutions serving municipalities, contractors, airports, utilities, and waste management sectors across New York, New Jersey, and Pennsylvania. The company sells, installs, services, and supplies parts for more than 45 product lines including snow plows, street sweepers, dump bodies, asphalt repair equipment, refuse collection trucks, and multi-purpose municipal vehicles. Trius also provides in-house fabrication, paint booth services, and operates a joint venture (GET/Trius) for EV charging infrastructure.
Product overview
Trius is a truck equipment distributor serving municipal, contractor, airport, utility, and smart waste management sectors across New York, New Jersey, and Pennsylvania. Founded in 1959, the company offers a broad portfolio of truck-chassis mounted equipment and municipal road/facility maintenance solutions. Core offerings include Western snow plows, Vac-Con liquid waste equipment, TYMCO street sweepers, and Multihog multipurpose vehicles (CX75, MXC120) with attachments for sweeping, mowing, snow removal, and decontamination. The company also distributes Harper Turf equipment (slope mowers, turf vacuums), KM International and Cimline asphalt repair equipment, Curbtender refuse trucks, Westward GO-4/MAX-EV low-speed vehicles, Westmatic wash systems, Snow Dragon snow melters, and Weedtechnics chemical-free weed control. Supporting products include dump bodies, service bodies, salt/material spreaders, and tarp systems from various manufacturers. Services include parts and repair (40+ technicians), paint booth services, and GET/Trius EV charging infrastructure. Trius represents over 45 product lines as a dealer/distributor rather than a manufacturer.
Differentiator
Problem solved
Functional benefit
Brands
- GET/Trius: Joint venture brand with Green Energy Technology providing electric vehicle charging infrastructure solutions for municipalities in the Northeast US.
Products and services
- Western Snow Plows
Companies that use Trius
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Trius technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trius partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Green Energy Technology (GET)coreJoint venture as GET/Trius to provide vehicle charging infrastructure solutions for municipalities in New York, New Jersey, and Pennsylvania, including traffic studies, engineering, construction, and installation services.
- Iguana Pro BoatsminorDealer for Iguana Pro all-terrain boats for waterfront applications in Suffolk, Nassau, and Westchester County, NY.
- Western (snowplows)coreTrius is an authorized Western snowplow dealer serving Long Island/NYC, Pennsylvania, New Jersey, and Upstate New York territories with full product lines including IMPACT UTV plows.
- VAC-CONcoreAuthorized dealer for VAC-CON combination machines, industrial vacuum loaders, jet rodders, and hydro-excavators throughout Pennsylvania and Downstate New York.
- TYMCOcoreAuthorized dealer for TYMCO street, industrial, airport and parking lot sweepers featuring Regenerative Air System technology.
- MultihogcoreDealer for Multihog multi-purpose tool carriers and tractors with extensive attachment options for year-round municipal applications including sweeping, mowing, snow removal, and decontamination.
- Harper Turf EquipmentcoreDealer for Harper slope mowers and turf vacuum/sweeper products including ATM 72LC hillside mowers and TV series turf vacs.
- KM International (KMI)coreDealer for KM International asphalt maintenance equipment including infrared asphalt recyclers, hotbox reclaimers, and crack maintenance equipment.
- CimlinecoreDealer for Cimline pothole filling machines using proprietary DuraPatcher technology for spray injection asphalt repair.
- Air-Flo ManufacturingcoreDealer for Air-Flo products including Uni-Max and Tri-Max rear loader packers constructed of abrasion resistant Hardox 450 steel.
- CurbtendercoreDealer for Curbtender refuse collection trucks in Pennsylvania and New Jersey, offering auto side loaders, manual side loaders, rear loaders, and front loaders.
- WestmaticcoreDealer for Westmatic Heavy Duty Touchless Drive-Through Systems for truck fleet washing with water reclamation capabilities.
- Westward IndustriescoreDealer for Westward GO-4 and GO-4 EV vehicles, and MAX-EV and MAX 3 low-speed vehicles for parking enforcement and municipal applications.
- WeedtechnicscoreDealer for Weedtechnics Satusteam SW machines providing chemical-free weed control using superheated water technology.
- Progressive Turf EquipmentcoreDealer for Progressive contour mowers and steep slope mowers for commercial and municipal landscaping.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Trius competitors and assessment
Company assessmentDirect peers
- Reading Truck: Reading Truck is a manufacturer and direct distributor of service bodies, utility bodies, and truck equipment with a Northeast dealer footprint, competing with Trius in service body and municipal upfit categories.
- Auto Truck Group: Auto Truck Group is a commercial truck upfitter with multiple locations across the Midwest and East Coast, offering similar municipal and contractor equipment sales, installation, and service as Trius.
- Henderson Products: Henderson Products manufactures and distributes snow and ice control equipment, dump bodies, and refuse collection equipment, overlapping directly with Trius's municipal and contractor product portfolio.
- Dejana Truck & Utility Equipment: Dejana is a multi-state truck equipment upfitter and distributor serving municipal, utility, and contractor fleets in the Northeast and Mid-Atlantic, directly competing with Trius in dump bodies, service bodies, snow plows, and refuse truck upfitting.
- TBEI (Truck Bodies & Equipment International): TBEI is a multi-brand truck equipment distributor and upfitter with branches across the Midwest and Mid-Atlantic, offering snow plows, dump bodies, refuse equipment, and municipal fleet solutions comparable to Trius.
Broad incumbents
- Wastequip: Wastequip is a large North American manufacturer of waste handling equipment including front loaders, rear loaders, and roll-offs, directly comparable to the Curbtender and Air-Flo refuse truck lines Trius distributes.
- Vactor Manufacturing: Vactor is a leading manufacturer of sewer cleaners, hydro-excavators, and industrial vacuum loaders, comparable to the VAC-CON product line Trius distributes for municipal liquid waste and sewer applications.
- Schwarze Industries: Schwarze Industries is a manufacturer of street sweepers, pothole patchers, and road maintenance equipment, directly comparable to the TYMCO and Cimline product lines Trius represents for municipal street cleaning and asphalt repair.
- Knapheide: Knapheide is one of the largest manufacturers and distributors of truck bodies, utility equipment, and upfit solutions in North America, overlapping with Trius's service body, dump body, and contractor equipment distribution.
Regional players
- Joe Johnson Equipment: Joe Johnson Equipment is a Canadian municipal equipment dealer and upfitter distributing many of the same brands as Trius (Elgin, TYMCO, Schwarze, Eager Beaver) but operating primarily in Canada rather than the US Northeast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trius social profiles
Digital presenceTrius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trius leadership team
Management profileNumber of profiles
Profiles1 record
Trius subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trius
What does Trius do?
Trius is a regional distributor and dealer of truck-chassis mounted equipment and municipal road/facility maintenance solutions serving municipalities, contractors, airports, utilities, and waste management sectors across New York, New Jersey, and Pennsylvania. The company sells, installs, services, and supplies parts for more than 45 product lines including snow plows, street sweepers, dump bodies, asphalt repair equipment, refuse collection trucks, and multi-purpose municipal vehicles. Trius also provides in-house fabrication, paint booth services, and operates a joint venture (GET/Trius) for EV charging infrastructure.
Is Trius a public or private company?
Trius is a private company. It is classified as family owned and is currently operating.
When was Trius founded?
Trius was founded in 1959. It employs 51 to 100 people.
Where is Trius based?
Trius is headquartered in Bohemia, United States, in the North America region.
How does Trius make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales and service and Repair.
Who are Trius's main competitors?
Direct peers on record are Reading Truck, Auto Truck Group, Henderson Products, Dejana Truck & Utility Equipment and TBEI (Truck Bodies & Equipment International). Broad incumbents are Wastequip, Vactor Manufacturing, Schwarze Industries and Knapheide. Joe Johnson Equipment is listed as a regional player.
Does Trius have an API?
No public API is recorded for Trius.