Hall of Frames

What Hall of Frames does

Hall of Frames is a Phoenix, Arizona-based, family-owned custom picture framing company founded in 1975 by Ben and Evelyn Kogan and now in its third generation of Kogan family ownership. The company designs, fabricates, and sells custom picture frames for a wide range of items (artwork, photographs, jerseys, diplomas, documents, mirrors, memorabilia, military items, fabric, and specialty objects) using 1,000+ frame mouldings, 500+ mat colors, and preservation-grade materials (acid-free mats, UV-filtering Museum Glass, museum and float mounting techniques). It also offers readymade frames, photo printing on canvas, acrylic, and metal, laser engraving, custom wood ornaments, and gift cards.

The business operates a dual go-to-market: seven retail showrooms in the Phoenix metro area (Phoenix, Scottsdale, Chandler, Gilbert, Peoria) under the Hall of Frames and Paradise Picture Frame sub-brands, plus a nationwide e-commerce storefront with free shipping on orders $149+. A dedicated B2B commercial services team sells wholesale-priced framing and project management to home builders, hotels, hospitality, healthcare, sports franchises, and corporate offices, with licensed, bonded, and insured installation contractors handling large deployments. Add-on services include professional picture hanging, art pickup and delivery, art packaging and shipping, same-day framing, photo scanning and editing, and free in-store design consultation.

Revenue is generated predominantly through one-time project-based transactions at unit prices ranging from approximately $12.99 (custom wood ornaments) and $49 (readymade heart frames) up to $194.65+ (online article framing) and bespoke commercial contracts. Turnaround tiers range from same-day and 45-minute readymade assembly through 2-3 day rush and 7-14 day standard. The company is privately held, fully family-owned with no outside institutional capital, and has remained independent through the second and third generations.

Name

Hall of Frames

Legal name

Hall of Frames

Website

https://hallofframes.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Hall of Frames is a Phoenix-based, family-owned custom picture framing company operating 7 retail showrooms in the Arizona metro plus a nationwide e-commerce platform, serving both individual consumers and B2B clients (home builders, hotels, healthcare, sports teams) with custom framing, readymade frames, photo printing, laser engraving, and installation services.

Ownership category

akta.pro rank

Product category

Custom Picture Framing Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Fine Art Packing & Crating (HSAKADAE)

akta.pro secondary industry

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Custom picture framing
• Photo printing services
• Framed mirrors
• Picture hanging services
• Laser engraving

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Picture Framing: Custom framing services for various items including art, photos, jerseys, mirrors, documents, diplomas, objects, and more. Orders typically take 7-14 days, with rush orders in 2-3 days and same-day options available.
2. Readymade Picture Framing: Pre-made frames that can be customized with glass, mats, and backing. Available for while-you-wait assembly (45 min to 24 hours) or grab-and-go purchase.
3. Photo Printing: Printing services including photo paper, canvas prints, acrylic prints, and metal prints. Customers can upload photos and have them printed and/or framed.
4. Picture Hanging Service: Professional installation service for art and mirrors in homes and businesses. Licensed, bonded, and insured contractors provide measurement, marking, and hanging.
5. Art Pickup & Delivery: Pickup and delivery services for large or heavy artwork and framing projects.
6. Business/Commercial Services: Wholesale pricing, project management, concept creation, design, shipping, and installation for business clients including home builders, hotels, restaurants, and corporate offices.
7. Gift Cards: Gift cards available in standard or custom amounts up to $500, redeemable at all Hall of Frames or Paradise Picture Frame locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hall of Frames designs, fabricates, and sells custom picture frames (1,000+ mouldings, 500+ mat colors) and readymade frames for art, photographs, memorabilia, jerseys, diplomas, mirrors, and other items. It also provides photo printing on canvas, acrylic, and metal; laser engraving; professional picture hanging and installation; and dedicated B2B commercial services for builders, hotels, restaurants, and corporate offices.

Product overview

Hall of Frames operates as a custom picture framing company offering a unified portfolio of framing and printing services. The core offering consists of custom picture framing (with 1,000+ frame mouldings and 500+ mat colors) and readymade frames, complemented by photo printing services including Canvas Prints, Acrylic Prints, and Upload & Frame online ordering. The company provides add-on services such as Picture Hanging, Art Pick Up & Delivery, Art Packaging, Same Day Frame, Laser Engraving, Design Services, Photo Scanning & Editing, and dedicated Business Services for commercial clients. The product line also includes Specialty Framing for jerseys, diplomas, mirrors, publications (magazine/newspaper/online articles), and various objects. Paradise Picture Frame operates as a sub-brand with additional retail locations. The company sells Gift Cards and Custom Wood Ornaments as gift products. Services are available through 7 retail stores in the Phoenix metro area and nationwide via e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Paradise Picture Frame: A second brand of custom picture frame retail stores launched in 1999, operated as a separate brand identity under Hall of Frames ownership.

Products and services

• Custom Picture Framing Made-to-order framing for posters, prints, photographs, original art, canvas, fabric/needlework, objects, military memorabilia, music items, and sports memorabilia, with 1,000+ frame mouldings and 500+ mat color options. Turnaround is typically 7–14 days, with 2–3 day rush and same-day options.
• Readymade Frames Pre-made frames available online and in-store, including wall frames, tabletop frames, collage frames, diploma frames, and record album frames, available as grab-and-go purchases or while-you-wait assembly (45 minutes to 24 hours).
• Canvas Prints Photo printing on canvas producing art-grade prints with rich texture and lasting durability; pricing starts at $88.46 (reduced from $117.95).
• Acrylic Prints Photo printing mounted on acrylic, starting at $60.00.
• Upload & Frame Online service allowing customers to upload photos and have them printed and framed, with products shipped directly to their door; pricing starts at $79.00.
• Heart Print Frames Heart-shaped photo frames in oak finish, priced at $49.00, designed as gift items.
• Framed Mirrors Custom-framed mirrors with measurement, design, and professional installation services for residential and commercial customers.
• Jersey Framing Sports jersey framing service preserving and displaying athletic memorabilia in custom frames.
• Diploma & Document Frames Custom framing for diplomas, certificates, and official documents in various styles and sizes; pricing starts at $98.99.
• Publication Framing Custom framing for magazine articles, newspaper articles, and online articles including custom layouts, headliner openings, and engraved plates.
• Laser Engraving Personalization service adding laser-engraved name plates on glass, acrylic, wood, or mat boards for custom framing projects.
• Photo Scanning & Editing

Quantifiable outcome

• Custom Picture Framing turnaround: 7-14 days standard, 2-3 days rush, same-day options available
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Framebridge: National online custom framing brand that ships custom-framed prints, photos, and memorabilia directly to consumers. Directly competes with Hall of Frames' online custom and readymade framing offering, with a DTC-only model and lower fixed-cost structure.
• American Frame: Online custom picture framing retailer with a large catalogue of frame mouldings and mat boards, DIY-friendly options, and national shipping. Overlaps with Hall of Frames' custom framing and readymade online business.
• Level Frames: DTC custom framing startup offering upload-and-frame ordering with home try-on and direct shipping. Directly comparable to Hall of Frames' upload-and-frame e-commerce service for consumer photo framing.
• Custom Picture Frames: Online retailer of custom-made picture frames in thousands of moulding and mat combinations, with direct-to-consumer shipping. Closely comparable to Hall of Frames' online custom framing offering.

Broad incumbents

• Michaels Companies: Large national arts and crafts retailer offering in-store custom framing services, readymade frames, and photo printing across 1,000+ stores. Overlaps with Hall of Frames' readymade and basic custom framing segments, but as part of a much broader craft merchandise portfolio.
• Hobby Lobby: National arts, crafts, and home décor retailer with in-store custom framing departments across hundreds of locations. Competes with Hall of Frames' readymade and custom framing offering as part of a wider craft and décor business.
• JOANN: National fabric and craft retailer that also offers custom framing services in many stores. Overlaps with Hall of Frames' custom framing segment as part of a broader craft and sewing merchandise mix.

Others

• Pottery Barn: National home furnishings retailer with curated picture frame collections, mirrors, and wall décor. Adjacent to Hall of Frames' home décor and mirror framing business, but does not offer custom framing services.
• West Elm: National modern home furnishings and décor retailer with a meaningful picture frame, mirror, and wall art assortment. Comparable on the readymade frame and home décor side, but offers no custom framing service.
• Crate & Barrel: National home furnishings retailer with a curated selection of picture frames, mirrors, and wall décor. Overlaps with the readymade frame and mirror portion of Hall of Frames' business, but does not provide custom framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/HallofFrames
• Facebookfacebook.com/HallofFrames
• LinkedInlinkedin.com/company/hallofframes
• Instagraminstagram.com/hall_of_frames
• Pinterestpinterest.com/hallofframes
• TikToktiktok.com/@hall.of.frames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hall of Frames