Custom Picture Frames

What Custom Picture Frames does

Custom Picture Frames is a direct-to-consumer e-commerce manufacturer and printer of made-to-order custom picture frames, operating through its website CustomPictureFrames.com. The company primarily serves individual consumers across use cases including wedding and family photography, diploma and certificate display, art presentation, shadow box keepsakes, and gift purchases, with a secondary Business Services channel for commercial and bulk orders.

The core product is a fully configurable frame manufactured with solid wood mouldings, acid-free archival mats, and UV-resistant acrylic glazing, supporting any size, color, and style specification. Adjacent offerings include an integrated print-and-frame service that bundles archival paper or canvas printing with frame production, shadow boxes, canvas frames, and specialty sub-brands targeting weddings, diplomas, and puzzles. The platform is web-based and self-serve, with made-to-order fulfillment delivered within a 5–7 day window and a 30-day return guarantee. Pricing is unit-based, ranging from approximately $20.60 for entry-level frames to over $100 for premium configurations.

The business model is product-led and transaction-based. Revenue streams consist of one-time frame and bundle purchases, eGift card sales, and business services for bulk/B2B accounts. Go-to-market appears to rely on organic SEO, content marketing, and email/SMS list capture rather than paid retail distribution. The company claims global shipping reach but appears to operate primarily within the United States. No funding history, headcount, leadership disclosures, partnerships, or M&A activity were available in the input data.

Name

Custom Picture Frames

Legal name

Custom Picture Frames LLC

Website

https://custompictureframes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Picture Frames is a U.S.-based DTC e-commerce manufacturer of made-to-order custom picture frames, shadow boxes, canvas frames, and integrated print-and-frame services, serving individual consumers and small business customers through self-serve online configuration.

Ownership category

akta.pro rank

Product category

Custom Picture Framing

NAICS

Wood Product Manufacturing (321), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wood Household Furniture, (No Upholstered) (2511), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom picture frames
• Online framing services
• Custom photo printing
• Shadow boxes
• Canvas printing

Headquarters

HQ city

South River

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Custom Frame Sales: One-time purchase of custom-made picture frames in various sizes, colors, and styles. Frames are made to order and shipped to customers. Revenue is generated per transaction with varying price points based on frame specifications.
2. Printing Services: Custom printing services for photos and digital art, including paper prints and canvas prints. Offered as standalone service or bundled with framing for complete print-and-frame solutions.
3. eGift Cards: Digital gift cards allowing recipients to purchase custom frames and printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Picture Frames designs, manufactures, and sells made-to-order wooden picture frames through an online platform, allowing customers to specify size, color, and style with solid wood mouldings, acid-free mats, and UV-resistant acrylic. The company also offers an integrated custom printing service for paper and canvas prints that can be bundled with frames, along with shadow boxes, specialty frames, eGift cards, and Business Services for commercial orders.

Product overview

CustomPictureFrames.com operates as a single unified e-commerce platform for custom printing and framing services. The core product is the Custom Picture Frames service, which allows customers to design bespoke frames online in custom sizes, colors, and styles with solid wood mouldings, acid-free mats, and UV-resistant acrylic. This core offering is complemented by the Print and Frame service for producing high-quality paper prints (on 8 mil/190 gsm archival paper) and canvas prints (78% Cotton / 22% Polyester with matte finish) that can be paired with frames. Related products include Shadow Boxes and Canvas Frames for specialized display needs, while eGift Cards and Business Services provide gifting and commercial ordering options. Specialty sub-brands like Wedding Frames, Diploma Frames, and Puzzle Frames address specific occasions. The platform enables customers to upload images, customize frames to exact specifications, and receive handcrafted frames delivered to their door.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Picture Frames Bespoke wooden picture frames with solid wood mouldings, acid-free mat options, and UV-resistant frame-grade acrylic, handcrafted to customer-specified size, color, and style for individuals and businesses.
• Print and Frame Integrated custom printing and framing service producing high-quality framed prints on premium acid-free 8 mil/190 gsm archival paper using archival inks.
• Shadow Boxes Custom shadow boxes for displaying and preserving 3D memorabilia, keepsakes, and souvenirs with the same quality framing options as the core product.
• Canvas Frames Frames designed specifically for canvas artwork, including stretched and gallery-wrapped canvas options.
• Paper Prints High-quality paper prints using premium inks on acid-free 8 mil/190 gsm archival paper, available as standalone prints or bundled with framing.
• Canvas Prints Canvas prints on 78% Cotton / 22% Polyester canvas with matte finish using archival inks, available in stretched and gallery-wrapped options, as standalone prints or bundled with framing.
• eGift Card Digital gift cards redeemable toward custom frames and printing services on the website.
• Business Services Custom framing services for business customers, including bulk orders and commercial accounts for photographers, galleries, and organizations.
• Wedding Frames Specialty frames designed and customized for wedding photos and commemorations.
• Diploma Frames Specialty frames designed for displaying diplomas and certificates.
• Puzzle Frames Specialty frames designed for completing and displaying puzzles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artifact Uprising: Premium photo prints, albums, and custom framing sold direct-to-consumer online. Comparable on product, premium positioning, archival materials, and occasion-based gifting customer base.
• Level Frames: Online custom frame maker offering made-to-order wood frames in many sizes and styles. Comparable on handcrafted wood product, custom dimensions, and direct e-commerce distribution.
• Simply Framed: Custom framing service with an online design tool and gallery/artwork-focused positioning. Comparable on product, online configurator, and design-forward consumer customer base.
• Frame It Easy: Direct-to-consumer online custom framing service with a similar configurator-driven purchase flow. Comparable on product offering, custom sizing, and DIY e-commerce GTM.
• Mixtiles: Photo tile and wall decor brand focused on affordable, repeatable custom wall displays. Comparable on custom photo-to-physical-product model and consumer home decor customer, though pricing and product format differ.
• Framebridge: Online custom framing retailer offering made-to-order frames with mail-in and direct-purchase options, plus retail locations. Closest direct competitor in product, target customer, and made-to-order model.

Broad incumbents

• Mpix: Professional and consumer photo printing service with archival prints and photo gifts. Comparable on the custom printing/archival paper side, though without a direct custom-frame offering.
• Shutterfly: Large-scale consumer photo printing platform (and parent of Artifact Uprising). Comparable on the custom photo printing and gifting side of the business, with much broader product breadth and deeper marketing budget.
• Pottery Barn: National home furnishings and decor retailer carrying picture frames and gallery wall solutions. Comparable on the home decor consumer, though frame SKUs are standardized rather than made-to-order.
• West Elm: Large home furnishings retailer with a selection of picture frames alongside broader home decor. Comparable on frame category and home decor consumer, though frames are off-the-shelf rather than custom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/custpicframes
• Facebookfacebook.com/custompictureframesdotcom
• LinkedInlinkedin.com/company/custompictureframes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Picture Frames