What Cartoonbase does

Cartoonbase S.A. is a Belgium-based visual storytelling agency that combines management consultants and creative artists in a single operating model. The company translates complex, often technically demanding subject matter — across change management, learning and development, innovation, and corporate communication — into animation, illustration, motion design, mixed-media video, interactive platforms, live graphic facilitation, and visual identity work. Its core offering is organized around seven service pillars: Creative Change Management, E-learning Experiences, Innovation Visual Storytelling, Visual Communication / Engaging Content, Video-First Strategy, Digital Products, and Eye-catching Events, supported by a learning-module catalogue (microlearning, serious games, MOOCs, blended learning, interactive video) and productized free tools (Technograms, Icebreaker Card Game). Revenue is generated almost entirely through quote-based custom project engagements, with a 50% deposit at order and balance due within 30 days of delivery; longer-tail relationships (e.g., a 4-year Infrabel Academy contract) sit on top of this project base.

Name

Cartoonbase

Legal name

Cartoonbase S.A.

Website

https://cartoonbase.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartoonbase is a Belgium-based visual storytelling agency of ~50 people across Brussels, Paris, and Lausanne that combines consultants and artists to help enterprises, NGOs, and institutions communicate complex topics through animation, illustration, and interactive digital platforms.

Ownership category

akta.pro rank

Product category

Mobile Animation Streaming

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Short-Form Animation (Shorts, Web Series) (MPADACAI)

akta.pro secondary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Animated video streaming
• Cartoon mobile app
• Animation content distribution
• Offline video viewing
• Free ad-supported streaming

Headquarters

HQ city

Auderghem

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Visual Storytelling and Creative Services: Project-based creative services including animation videos, illustration, infographics, interactive platforms, live action video, mixed media video, motion design video, and social media materials. Revenue is generated through fixed-price project quotations with 50% deposit required at order and balance due within 30 days of project completion.
2. Consulting Services: Change management consulting, learning experience design, innovation storytelling, and visual communication strategy services. Delivered through workshops, focus groups, mirror-sessions, surveys, and custom visual identity development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cartoonbase is a mobile cartoon and animated video streaming service that aggregates independent animation from studios such as ATELIER FOOL as well as content from Tencent-backed creators. The service offers streaming, downloads, and offline viewing of animated shorts and series through iOS and Android applications, supported by an ad-based monetization model.

Product overview

Cartoonbase is a visual storytelling agency offering a comprehensive suite of creative services. The core offering consists of seven main service pillars: Creative Change Management, E-learning Experiences, Innovation Visual Storytelling, Visual Communication Engaging Content, Video First Strategy, Digital Products, and Eye-catching Events. These are delivered through various video formats (animation, live-action, mixed media, motion design), graphic facilitation services (live fresco, graphic recording), visual identity development, and interactive digital platforms. The company specializes in translating complex topics into accessible visual narratives, serving sectors including life sciences, healthcare, deep tech, and nonprofit communication. Their offerings also include learning modules (microlearning, serious games, MOOCs, interactive videos) and free tools (Technograms, Icebreaker Card Game) to support communication challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartoonbase Mobile Streaming App

Quantifiable outcome

• 12,000+ people reached with video content for a single client (Infrabel)
• +4 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• simpleshow: German-founded explainer video company producing short-form animated and live-action videos for enterprise clients. Closely comparable to Cartoonbase in business model (custom B2B explainer video production), core output (short animated explainers), and customer base (large enterprise and institutional).
• Wyzowl: UK-based explainer video agency producing animated, live-action, and whiteboard videos for B2B marketing and internal communications. Direct competitor in the explainer video space with similar service offerings and target customers.
• Switch Video: Canadian explainer video production company specializing in animated explainer videos for enterprise, nonprofit, and government clients. Closely matches Cartoonbase's mix of clients and short-form animated storytelling focus.
• Demo Duck: US-based explainer video agency producing animated and live-action videos for brands and businesses. Similar custom B2B service model focused on visual storytelling for marketing, training, and internal communications.
• Yum Yum Videos: Animated explainer video studio producing custom explainer content for startups and enterprises. Comparable in offering (animated explainer videos), target market (B2B clients), and production approach (custom illustration/animation).
• Ydraw: Whiteboard animation studio producing explainer videos for B2B clients. Comparable in output format (illustrated animation) and customer base (enterprise and SMB marketing/training use cases), though narrower in style.
• Epipheo: Animated explainer video studio producing short-form animated content for enterprise clients. Direct comparable in product category (short animated explainers) and business model (custom B2B video production).
• Groove Jones: US creative technology studio producing immersive content, animation, and visual storytelling for enterprise brands. Comparable in delivering visual storytelling solutions to large enterprise and agency-of-record-style engagements.

Broad incumbents

• Ogilvy: Global advertising and communications agency offering brand storytelling, content production, and creative services. Enters Cartoonbase's space through broader portfolio offerings, competing for enterprise storytelling budgets with greater scale and geographic reach.
• Accenture Song: Accenture's creative and technology services division, formerly Accenture Interactive. Competes with Cartoonbase for enterprise storytelling and customer experience mandates by bundling creative execution with strategic consulting at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cartoonbase_tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartoonbase