Curio Digital

What Curio Digital does

Curio Digital (legal entity Xander Corp) is a privately held B2B web design and growth agency headquartered in Chicago, Illinois, founded in 2016 by Alex Olivero and Jamie Dowis. The firm specializes in conversion-focused website design, Webflow development, conversion rate optimization (CRO), and Answer Engine Optimization (AEO) for growth-stage B2B SaaS companies in the United States and Canada. Its core proposition addresses a specific ICP failure mode: B2B SaaS companies whose websites understate product maturity, generate poor conversion, and lack SEO and AI-search visibility. Curio delivers against this through an integrated service stack combining UI/UX design, motion design, brand design, scalable Webflow component architecture, structured CRO experimentation, and SEO/AEO implementation built into site foundations from project start.

Technically, Curio operates as a Webflow Enterprise Partner and builds all client websites on a modular component architecture designed to scale without developer dependency. The firm has publicly positioned itself as a 'Claude Code Agency,' using Anthropic's Claude Code to accelerate Webflow development cycles. Its AEO service line optimizes client content for citation in AI-generated answers (ChatGPT, Claude, Perplexity, Google AI Overviews), bundling schema markup, semantic hierarchies, and keyword mapping into the base architecture. The agency has shipped 100+ Webflow projects and supports a roster that includes Cohere Health, ModelOp, Onehouse, Moxie, CCC, Meridian, Fringe, and Scientist.com, with documented client outcomes such as 318% lift in demo requests, 127% lift in customer acquisition, 40% increase in qualified leads, and 300% lift in form conversions.

Curio is bootstrapped with no institutional funding disclosed and operates with a remote team of approximately 11–50 people led by the two co-founders. Revenue is generated through quote-based project engagements and growth retainer contracts on multi-year cadences; specific pricing is not publicly disclosed. Go-to-market is sales-led and consultative, anchored by a 'Book Intro Call' discovery funnel and supported by content marketing (blog, case studies, podcast appearances) targeting the B2B SaaS decision-maker. A verified 5.0 Clutch rating and a track record of clients collectively raising over $500M in funding reinforce the firm's positioning within the premium tier of the B2B SaaS agency market.

Name

Curio Digital

Legal name

Xander Corp

Website

https://curiodigital.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Curio Digital is a Chicago-based B2B web design and growth agency that builds conversion-focused Webflow websites for growth-stage SaaS companies in the US and Canada. Its services include UI/UX design, Webflow development, conversion rate optimization, and Answer Engine Optimization for AI-search visibility.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• B2B web design
• Webflow development
• Conversion optimization
• Answer engine optimization
• SaaS marketing services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design & Development Services: Project-based and retainer engagements for B2B SaaS companies requiring website design, development, and optimization. Services include UI/UX design, Webflow development, conversion rate optimization, and ongoing website growth strategy. Growth retainer model mentioned for clients like Meridian.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Curio Digital is a B2B web design and growth agency that designs and builds conversion-focused websites for B2B SaaS companies. As a Webflow Enterprise Partner, the agency delivers UI/UX design, Webflow development, conversion rate optimization (CRO), answer engine optimization (AEO), and brand design services. Engagements are typically project-based or retainer arrangements initiated through a 30-minute 'Book Intro Call' consultation.

Product overview

Curio Digital is a B2B web design and growth agency offering a unified suite of services for B2B SaaS companies. Their core offerings include B2B Website Design & Development (combining UI/UX Design, Motion Design, and Brand Design), Webflow Development as an Enterprise Partner, and Conversion Rate Optimization (CRO) services. Additionally, they provide specialized Answer Engine Optimization (AEO) to help clients gain visibility in AI-generated answers. For clients seeking complete brand packages, they also offer Pitch Decks Design. The agency emphasizes AI-accelerated development and positions itself as a Claude Code Agency.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Website Design & Development

Quantifiable outcome

• 318-490% increase in demo requests within 3-5 months (Meridian)
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WebflowcoreTechnology or IntegrationWebflow Enterprise Partner. Curio builds all client websites on Webflow's component architecture, leveraging their CMS, hosting infrastructure, and development tools. This partnership provides the technical foundation for Curio's service delivery and is central to their service offering.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Directive: Directive is a B2B SaaS marketing agency specializing in paid media, SEO, and CRO for enterprise and mid-market SaaS. Overlaps with Curio on buyer (B2B SaaS), CRO service line, and case-study-driven growth marketing approach.
• KlientBoost: KlientBoost is a CRO and paid media agency with a heavy focus on A/B testing, landing page optimization, and conversion-driven design. Direct overlap with Curio's CRO offering and AEO-adjacent conversion experimentation methodology, though KlientBoost skews more paid-media-led.
• Ironpaper: Ironpaper is a B2B SaaS-specialized digital agency focused on web design, development, and inbound marketing with a strong emphasis on lead generation for technology clients. Directly overlaps with Curio's CRO-led, B2B SaaS positioning and similar mid-market client profile.
• Kalungi: Kalungi is a B2B SaaS marketing agency offering fractional CMO, web development, and demand generation services for scaling software companies. Comparable on buyer segment, full-stack B2B SaaS marketing focus, and project/retainer engagement model.
• Single Grain: Single Grain is a digital marketing agency serving SaaS and enterprise clients with SEO, content, paid media, and CRO services. Overlaps with Curio on SEO/AEO adjacent offerings, content-led demand generation, and mid-market SaaS buyer focus.
• New Breed: New Breed is a B2B-focused digital agency offering web design, demand generation, and RevOps services primarily to SaaS and technology clients. Most directly comparable to Curio on buyer profile (mid-market and enterprise B2B SaaS), service mix (web + marketing), and agency-sized delivery model.
• SimpleTiger: SimpleTiger is a SaaS-focused web design and SEO agency building websites for early and growth-stage SaaS companies. Closely comparable on client profile (Series A–C SaaS) and core service (web design + SEO), making it a near-direct peer in Curio's niche.
• Refine Labs: Refine Labs is a B2B SaaS demand generation agency founded by Chris Walker, focused on content, brand, and digital strategy for software companies. Overlaps with Curio on B2B SaaS buyer targeting, content-driven growth marketing, and AEO-adjacent category education.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency with broad SEO, web design, and CRO capabilities across many industries. Comparable as a broader incumbent offering overlapping services (CRO, web design, SEO), though it is much larger and less SaaS-specialized than Curio.

Emerging players

• Elephant Skin: Elephant Skin is a boutique Webflow Enterprise Partner agency building websites and digital experiences for SaaS and tech clients. Closely comparable on platform specialization (Webflow Enterprise) and design-led SaaS delivery, though at smaller scale than Curio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curiodigital
• Xx.com/curio_digital
• Facebookfacebook.com/curiodigital1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curio Digital