Apparatix Media Solutions

What Apparatix Media Solutions does

Apparatix Media Solutions, founded in 2005 and headquartered in Loveland, Colorado, builds a fully-integrated billboard and Out-of-Home (OOH) advertising management platform sold to independent OOH operators in the United States. The system combines ERP, CRM, Yield Management, and Fulfillment/Operations modules in a single product, with single-point data entry designed to eliminate re-keying across sales, inventory, scheduling, and finance workflows. The company serves over 400 operators, including 50% of the top 20 independent OOH companies nationwide, and supports both static panels/posters and digital faces.

The platform's core modules include a rule-based Yield Management engine with real-time inventory awareness, an OOH-specific CRM with 4-week scheduling alignment and AI-powered sales prompts, and a Fulfillment/Operations module covering digital charting, creative workflows, vinyl/materials management, and mobile work orders. In November 2025 the company launched AI-Augmented Sales Profiles as an add-on, pulling from OOH-specific data providers Geopath and Motionworks to generate lead intelligence, with usage-based pricing of approximately $0.70 per profile layered on a monthly subscription. Programmatic mediation and automated national buying capabilities extend the product toward programmatic OOH purchasing.

Apparatix monetizes primarily through SaaS subscriptions for the integrated platform, supplemented by usage-based fees on the AI add-on. Go-to-market is enterprise field sales with demo-driven qualification, supported by content marketing, an OOH Automation Guide lead magnet, and the annual Unleashed Conference in Orlando, FL. The company is privately held, founder-led by John James, and operates with 11-50 employees.

Name

Apparatix Media Solutions

Legal name

Apparatix Media Solutions

Website

https://apparatix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Apparatix Media Solutions provides a fully-integrated ERP, CRM, Yield Management, and Fulfillment software platform built exclusively for independent U.S. Out-of-Home advertising operators, serving over 400 companies including half of the top 20 independents.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• OOH advertising software
• Billboard management software
• Yield management software
• Out-of-home CRM
• Media operator ERP

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Core software licensing as fully-integrated management platform for OOH operators. Pricing is subscription-based, likely tiered by features or inventory size.
2. AI Sales Profiles Add-on: Sales Profiles feature available as add-on to CRM users. Includes monthly per-user access fee plus per-profile usage cost based on profile complexity. Most profiles cost approximately $0.70.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Apparatix sells a fully-integrated, cloud-based management platform for independent Out-of-Home (OOH) advertising operators, combining ERP, CRM, Yield Management, and Fulfillment/Operations in a single system. The platform automates pricing, sales workflows, scheduling, and field execution, with AI-augmented features (including AI-Augmented Sales Profiles) layered on top of the core ERP. It is sold via SaaS subscription to OOH operators across the United States.

Product overview

Apparatix Media Solutions offers a fully-integrated billboard and Out-of-Home (OOH) management software platform built as an ERP system with interconnected modules. The core platform connects inventory management, sales CRM, fulfillment, and finance. Key products include: Yield Management in OOH (AI-powered dynamic pricing module), CRM Built for OOH (industry-specific sales CRM with AI prompts), AI-Augmented Sales Profiles (add-on feature providing AI-powered sales intelligence), and Fulfillment and Operations in OOH (operations module covering scheduling, creative, and field execution). The system is designed exclusively for OOH operators with over 400 operators using the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Unleashed: The Annual Summit for Independent OOH Operators - Apparatix's annual leadership summit designed exclusively for independent Out-of-Home operators.

Products and services

• Apparatix ERP Platform The core, fully-integrated billboard and Out-of-Home management software platform that connects inventory management, sales CRM, yield management, fulfillment, and finance into a single system for independent OOH operators. Served to 400+ operators, including 50% of the top 20 independent OOH companies nationwide across panels/posters and digital faces.
• Yield Management in OOH An AI-powered dynamic pricing module embedded in the ERP that uses a rule-based pricing engine with real-time inventory awareness to adjust pricing based on demand, availability, and operator-defined business rules; designed specifically for OOH inventory.
• CRM Built for OOH An industry-specific CRM for OOH sales teams featuring seamless ERP integration, 4-week scheduling alignment with the OOH cycle, pipeline progression tracking, mobile-friendly access, AI-powered sales prompts, and integrated proposal generation.
• AI-Augmented Sales Profiles AI-powered sales intelligence add-on within the CRM that generates comprehensive lead profiles for OOH sales teams, including real-time business insights, competitor snapshots, decision-maker intel, local trends, and AI story starters, sourced from OOH-specific data providers.
• Fulfillment and Operations in OOH An operations and fulfillment module covering digital scheduling, static charting, art creation and collaboration, vinyl/materials management, operations/field execution, mobile work orders, and automated proof-of-performance reporting for OOH campaigns.

Quantifiable outcome

• 60+ minutes saved per lead on sales research
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistar Media: Programmatic DOOH ad serving and SSP platform that interfaces with operator inventory. Comparable because it sits in the same OOH operator/buyer ecosystem and competes for the same workflow budgets.
• Hivestack: Global programmatic DOOH exchange and operator-facing software. Comparable to Apparatix for serving independent OOH operators with digital advertising and inventory monetization infrastructure.
• Place Exchange: Programmatic DOOH supply-side platform serving independent OOH operators with automated buying and yield tools—directly analogous to Apparatix's programmatic mediation and yield management modules.
• Adomni: Programmatic DOOH platform providing automated buying, planning, and pricing tools for OOH operators. Comparable as another operator-focused software platform addressing yield and sales automation.
• Broadsign: A leading DOOH software platform providing CMS, inventory management, and programmatic capabilities to OOH operators—directly comparable to Apparatix as an operator-facing OOH software suite.

Regional players

• Moving Walls: Singapore-headquartered OOH platform serving APAC and other international markets with operator software, programmatic, and analytics. Comparable in product scope (operator ERP/CRM-style tooling) but with a non-US primary footprint.

Others

• Geopath: US OOH audience measurement and data organization used by independent operators. Comparable as an ecosystem data provider whose datasets power Apparatix's AI Sales Profiles and yield decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apparatix
• LinkedInlinkedin.com/company/apparatix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apparatix Media Solutions