Rays
- Company typePrivate
- Founded1973
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Rays firmographics
Firmographics- Name
- Rays
- Legal name
- Ray's Boathouse
- Website
- https://rays.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rays industry classification
Industry- Product category
- Waterfront Seafood Restaurant & Catering
- NAICS
- Food Services and Drinking Places (722), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Rays is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dining - Food & Beverage Sales: Revenue generated from dine-in service at two restaurant concepts: the upscale 1st floor Boathouse (fine dining) and casual 2nd floor Cafe. Includes lunch, dinner, happy hour, and special holiday menus. Additional revenue from private event catering and weddings at the Northwest Room venue.
- Catering & Events: Private event hosting including weddings, corporate meetings, celebrations, rehearsal dinners. Revenue from venue rental, custom menus, bar service, and event coordination.
- Loyalty Program - Dining Credits: Loyalty card program where guests earn 1.5 credits per $10 spent on food and beverage. Credits can be redeemed for dining discounts or experiential rewards including exclusive multi-course dinners and wine pairings.
- Gift Cards: Retail gift card sales redeemable for dining at Boathouse or Cafe locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boathouse Fine Dining - Shareable Plates |
| Unit Pricing | Pay-as-you-go | Cafe Casual Dining - Lunch/Entrées |
| Unit Pricing | Pay-as-you-go | Happy Hour Discounts |
| Subscription | Annual | Loyalty Program Tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rays product offering
Product offeringCore offering
Ray's is a Seattle waterfront seafood restaurant operating two dining concepts — the 1st floor Boathouse (upscale fine dining with shareable plates, classic mains, craft cocktails, and award-winning wine lists) and the 2nd floor Cafe (casual seafood with fish and chips, oysters, chowder, and PNW salmon). The company also runs a full-service private events and catering division out of the Northwest Room, hosting weddings, corporate events, and celebrations for 10-225 guests, supported by a loyalty rewards program and gift card sales.
Product overview
Ray's is a seafood restaurant consisting of two distinct dining venues: Ray's Boathouse (1st floor) offering elegant, upscale waterfront dining with artfully composed seafood plates, and Ray's Cafe (2nd floor) providing casual waterfront dining with classic seafood dishes. The company also operates a full-service weddings and events catering department utilizing the private Northwest Room event space, and maintains a loyalty rewards program. All venues feature sustainably sourced Pacific Northwest seafood with global flavors and Northwest inspiration.
Differentiator
Problem solved
Functional benefit
Products and services
- Ray's Boathouse (1st Floor Fine Dining) Elegant waterfront fine dining on the 1st floor offering artfully composed small and shareable plates, classic seafood mains, craft cocktails, and award-winning wine lists with panoramic views of Puget Sound. Target guests are diners seeking upscale seafood experiences for special occasions, date nights, and celebrations. Entrees priced $42-$64.
- Ray's Cafe (2nd Floor Casual Dining) Casual waterfront bar and restaurant on the 2nd floor serving classic seafood dishes with seasonal preparations — fish and chips, steamers, fresh oysters, clam chowder, wild PNW and Alaskan salmon — for lunch and dinner daily, plus a daily happy hour. Walk-in service with semi-private Fireside Room for groups up to 30. Entrees priced $21-$52.
- Ray's Weddings & Events / Catering Private waterfront event venue (Northwest Room) accommodating groups from 10 to 225 guests, offering full-service catering for weddings, business meetings, rehearsal dinners, celebrations, and other special events with custom seafood menus, craft cocktails, and panoramic Puget Sound views. Includes professional event coordination, a covered heated deck, and dedicated catering sales team.
- Ray's Loyalty Card Program Dining rewards program where guests earn 1.5 credits per $10 spent on food and beverage. Credits are redeemable for dining credits (10 credits) or experiential rewards (200 credits for a 3-course dinner for 2; 400 credits for a 5-course wine dinner for 4; 1000 credits for a 7-course luxury dinner for 4). Open to repeat diners at both Boathouse and Cafe.
- Ray's Gift Cards
Companies that use Rays
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Rays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Rays partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- FareStartminorRay's Boathouse partners with FareStart for annual Guest Chef Night events. Executive Chef Kevin Murray collaborates with FareStart culinary team to prepare special 3-course dinners supporting FareStart's job training programs for individuals facing barriers to employment.
- Ballard FCminorRay's Boathouse sponsors semi-professional soccer club Ballard FC during their 2026 season. Community partnership supporting local Seattle sports team through sponsorship and visibility at matches.
- Salmon Bay FCminorRay's Boathouse sponsors semi-professional soccer club Salmon Bay FC during their 2026 season. Community partnership supporting local Seattle sports team through sponsorship and visibility at matches.
- Long Live the KingsminorPartnership with local salmon restoration non-profit for nearly seven years. Organization works since 1986 to restore salmon and steelhead populations in Pacific Northwest. Ray's highlights Long Live the Kings' conservation work especially during Earth Month and Bristol Bay Salmon Week.
- Long Shadows VintnersminorRay's partnered with Long Shadows Vintners for Washington Wine Month featuring special wine selections by the glass in both Boathouse and Cafe.
- Fremont Brewingminor50th anniversary collaboration beer partnership. Fremont Brewing created 'Catch Some Rays' IPA to celebrate Ray's 50 years of operation.
- Georgetown Brewingminor50th anniversary collaboration beer partnership. Georgetown Brewing created special commemorative beer to celebrate Ray's 50 years of operation.
- Stoup Brewingminor50th anniversary collaboration beer partnership. Stoup Brewing created special commemorative beer to celebrate Ray's 50 years of operation.
- The KnotminorWedding venue listing and booking platform partnership. Ray's featured on The Knot marketplace for wedding venue discovery and booking inquiries.
- ResycoreResy platform powers online restaurant reservations for both Boathouse and Cafe locations. Integration enables guests to book tables directly through rays.com or Resy app.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rays competitors and assessment
Company assessmentDirect peers
- Canlis: Family-owned Seattle fine dining institution with a multi-decade legacy, premium pricing, panoramic views, and a similar scale of operation. Most directly comparable as another iconic, owner-operated, single-location Seattle restaurant with strong brand equity.
- The Whale Wins: Seattle seafood restaurant by chef Renee Erickson focused on wood-fired cooking and sustainable PNW sourcing. Comparable as a Seattle seafood-driven restaurant with similar sourcing story and quality positioning.
- Ivar's Acres of Clams: Iconic Seattle waterfront seafood restaurant on Elliott Bay with multi-generational brand recognition and similar casual-to-mid-tier seafood positioning. Comparable as a long-tenured Seattle seafood institution with a waterfront location and broad tourist + local appeal.
- The Pink Door: Iconic, independently owned Seattle restaurant in Post Alley near Pike Place with a similar established brand, broad appeal to locals and tourists, and live entertainment-driven experience. Comparable as a long-tenured single-location Seattle dining institution.
- Salty's on Alki: Seattle waterfront seafood restaurant with views, large event space, and a similar casual-but-quality PNW seafood proposition. Comparable on waterfront location, seafood focus, family/celebration use case, and event-hosting business.
- RockCreek Seafood & Spirits: Seattle seafood-focused restaurant and raw bar in the Fremont neighborhood with a similar menu emphasis on sustainable PNW seafood. Comparable as a contemporary Seattle seafood operator targeting a similar local fine-casual customer.
- Matt's in the Market: Long-standing Seattle seafood restaurant at Pike Place Market, owned by iconic local restaurateur Dan Bugge. Comparable as an established Seattle seafood operator with strong brand recognition and a focus on local sourcing.
Broad incumbents
- Ethan Stowell Restaurants: Seattle-based independent restaurant group operating multiple concepts (Italian, seafood-adjacent) across the city. Comparable as a Seattle hospitality operator with seafood-adjacent concepts, though broader in cuisine and multi-location.
- Tom Douglas Restaurants: Iconic Seattle chef-driven restaurant group operating multiple established concepts across the city. Comparable as a long-tenured, brand-driven Seattle hospitality operator with award recognition and event capabilities.
- Anthony's Restaurants: PNW seafood-focused restaurant chain with waterfront locations throughout Washington and Oregon. Comparable on PNW seafood focus, waterfront real estate, and event hosting, but operates as a multi-location chain rather than a single iconic site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rays social profiles
Digital presenceRays compliance and trust
Trust signalCompliance1 record
Rays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rays leadership team
Management profileNumber of profiles
Profiles6 records
Rays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rays
What does Rays do?
Ray's is a Seattle waterfront seafood restaurant operating two dining concepts — the 1st floor Boathouse (upscale fine dining with shareable plates, classic mains, craft cocktails, and award-winning wine lists) and the 2nd floor Cafe (casual seafood with fish and chips, oysters, chowder, and PNW salmon). The company also runs a full-service private events and catering division out of the Northwest Room, hosting weddings, corporate events, and celebrations for 10-225 guests, supported by a loyalty rewards program and gift card sales.
Is Rays a public or private company?
Rays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rays founded?
Rays was founded in 1973. It employs 101 to 250 people.
Where is Rays based?
Rays is headquartered in Seattle, United States, in the North America region.
How does Rays make money?
Four revenue lines are on record. Restaurant Dining - Food & Beverage Sales are the primary driver. The others are catering & Events, loyalty Program - Dining Credits and gift Cards.
Who are Rays's main competitors?
Direct peers on record are Canlis, The Whale Wins, Ivar's Acres of Clams, The Pink Door, Salty's on Alki, RockCreek Seafood & Spirits and Matt's in the Market. Broad incumbents are Ethan Stowell Restaurants, Tom Douglas Restaurants and Anthony's Restaurants.
Does Rays have an API?
No public API is recorded for Rays.
What industry is Rays in?
Rays's product category is Waterfront Seafood Restaurant & Catering. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722 and its SIC code is 5810.