MarketFully
MarketFully (MotionPoint Corporation) is a US-headquartered, PE-backed multilingual content marketing platform that combines an agentic AI platform trained on 25+ years of proprietary data with curated human editorial services to help global enterprise brands produce, localize, and distribute content at scale.
- Company typePrivate
- Founded2011
- HeadquartersCoconut Creek, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MarketFully does
MarketFully, operated by MotionPoint Corporation, is a US-headquartered (Coconut Creek, FL) multilingual content marketing platform combining AI technology with curated human-in-the-loop services to help global enterprises produce content that is InLanguage, InCulture, and InMarket. The core offering, MarketFully.AI, is an agentic platform organized around four specialized AI agent types — Intelligence (strategy and data gathering), Adaptive (translation, transcreation, and native-language creation), Distribution (omnichannel delivery across web, social, email, and paid), and Performance (SEO/GEO optimization, A/B testing, analytics) — with the AI trained on 25+ years of proprietary multilingual marketing data. Quality is reinforced by an exclusive editorial network accepting only 5% of applicants, and the platform supports both proxy-based managed localization and API/connector integrations into CMS, DAM, and CRM systems, with enterprise-grade governance and certifications including HITRUST, PCI, GDPR, and the EU-U.S. and Swiss-U.S. Data Privacy Frameworks.
The company monetizes through a three-tier monthly platform subscription (Engage, Grow, Impact) with token-based usage allocations of 100K–1M tokens and bundled managed marketing services (Self-Service, Account Managed, Strategy Managed), supplemented by professional services for human refinement and strategy. Its go-to-market combines enterprise field sales (demo and quote-based consultations), a partner ecosystem of digital agencies and system integrators (e.g., ZAG Interactive for banks and credit unions), event-driven demand generation through the InContent Marketing Summit, and content-led SEO/GEO marketing. Customer logos span global enterprises across retail (Mohawk, McCormick), travel (Amtrak, Leonardo Hotels, HolidayCheck, RIU, LATAM, PriceTravel), fashion/luxury (Gucci, Pandora, Reebok), ticketing (StubHub), SaaS (Asana, RudderStack), and agency partners serving financial services, with a documented European regional headquarters in London and active delivery into the US, EMEA, and Latin America.
The company is backed by private equity firm Lightview Capital (invested ~2021) and has executed a roll-up consolidating KeyContent, MotionPoint, and GetGloby into the MarketFully.AI platform in November 2025 and acquired The Social Element in December 2025. In April 2026, Mathieu Champigny was appointed CEO succeeding Evan Kramer, with a stated mandate to integrate the acquisitions and scale the AI-enabled platform globally.
MarketFully firmographics
Firmographics- Name
- MarketFully
- Legal name
- MotionPoint Corporation
- Website
- https://marketfully.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MarketFully (MotionPoint Corporation) is a US-headquartered, PE-backed multilingual content marketing platform that combines an agentic AI platform trained on 25+ years of proprietary data with curated human editorial services to help global enterprise brands produce, localize, and distribute content at scale.
- Ownership category
- akta.pro rank
MarketFully industry classification
Industry- Product category
- Multilingual Content Marketing Platform
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where MarketFully is headquartered
LocationHeadquarters
- HQ city
- Coconut Creek
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MarketFully business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS Subscription: MarketFully.AI platform is sold as a monthly subscription with three tiers (Engage, Grow, Impact) providing platform access, Intelligence, Adaptive content, Distribution, and Performance features. Subscriptions include token-based usage allocations (100,000 to 1,000,000 tokens/month depending on tier) and discounts on Adaptive & Expert Services (10-20%).
- Managed Marketing Services: Additional service layer offering Self-Service, Account Managed, and Strategy Managed tiers. These provide varying levels of project management support, content strategy support, and an initial content strategy audit. Often bundled with platform subscriptions to create hybrid revenue.
- Human-in-the-Loop Editorial Services: Expert human review and refinement services delivered through MarketFully's exclusive global network of linguists and editors (only 5% acceptance rate). Human review is applied strategically for high-impact content requiring cultural fluency, brand alignment, and editorial accuracy. Services include translation, transcreation, and creation refinement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level platform tier for teams beginning multilingual content marketing with core AI capabilities and 100,000 tokens/month |
| Subscription | Monthly | Mid-tier platform tier with increased token allocation and higher service discounts for growing multilingual programs |
| Subscription | Monthly | Enterprise-level platform tier with maximum tokens and highest service discounts for large-scale multilingual content operations |
| Other | Monthly | Self-service managed marketing tier with no additional subscription cost beyond platform |
| Other | Monthly | Mid-tier managed marketing with project management and content strategy support |
| Other | Monthly | Full-service managed marketing with comprehensive strategy and execution support |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
MarketFully product offering
Product offeringCore offering
MarketFully sells MarketFully.AI, an AI-powered multilingual content marketing platform that combines agentic AI (InContent AI orchestration across Intelligence, Adaptive, Distribution, and Performance agents) with human-in-the-loop editorial services to deliver adaptive translation, transcreation, and original content creation across languages and markets. The platform is paired with professional services (multilingual content strategy, content creation, website localization, and global social media management) and integrates with CMS, DAM, and CRM systems via proxy or API/connector-based deployment.
Product overview
MarketFully is a multilingual content marketing platform combining AI technology with human expertise. The core offering is MarketFully.AI, a unified platform that integrates multiple products and services: InContent AI (agentic AI orchestration layer), Adaptive Content AI (with three modules: Adaptive Translation, Adaptive Transcreation, and Adaptive Creation), and the Website Localization Platform. The platform also includes professional services such as multilingual content strategy, content creation, website localization, and global social media management. MarketFully has expanded through acquisitions including KeyContent (human editorial expertise), GetGloby (AI translation), Social Element (social media agency), and MotionPoint (website localization technology), all integrated into the unified MarketFully.AI platform.
Differentiator
Problem solved
Functional benefit
Brands
- MarketFully.AI: AI-powered multilingual content marketing platform that orchestrates content intelligence, creation, distribution, and performance measurement across languages and markets.
- InContent AI
- InContent Marketing
Products and services
- MarketFully.AI Unified AI-powered multilingual content marketing platform that integrates translation, transcreation, and content creation capabilities with human-in-the-loop services, orchestrating content intelligence, adaptation, distribution, and performance measurement for global marketing teams.
- Multilingual Content Marketing Strategy Strategic consulting for global content marketing including market-specific planning, audience research, keyword analysis, and content adaptation recommendations by market and language.
- Multilingual Content Creation Content production service combining adaptive translation, transcreation, and creation to produce content InLanguage, InCulture, and InMarket.
- Website Localization Services Professional website localization using AI-powered translation with human quality assurance for digital experiences.
- Global Social Media Management Multilingual social media marketing services including social strategy, content creation, and community management across global social platforms.
- Free Global Discoverability Audit Free audit analyzing brand visibility across countries and languages in AI search and global SEO, with multilingual discoverability scorecards and competitive gap analysis.
Quantifiable outcome
- 4X faster multilingual content marketing delivery
- +5 more outcomes
Companies that use MarketFully
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
MarketFully technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
MarketFully partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, secondary and minor.
- Social ElementcoreGlobal social media agency acquired by MarketFully to expand its AI-powered multilingual content platform to include social channels. The acquisition aims to create a unified solution for web and social media content at scale, integrating social strategy, creative, and moderation expertise. Part of MarketFully's consolidation of acquired brands into MarketFully.AI.
- KeyContentcoreContent agency acquired and consolidated into MarketFully.AI. Key Content provides the human editorial expertise — writers, editors, subject matter experts — that refines AI-generated content for cultural and creative precision. Human review powered by Key Content ensures AI drafts are campaign-ready with accuracy, credibility, and quality assurance.
- GetGlobycoreAI-powered translation technology brand consolidated into MarketFully.AI as part of MarketFully's brand unification. GetGloby's AI translation capabilities contributed to the Adaptive Translation technology within the unified platform.
- MotionPointcoreMotionPoint is a subsidiary/brand within the MarketFully ecosystem (MotionPoint Corporation d/b/a MarketFully). MotionPoint provides linguistic expertise and operational support for human review in Adaptive Transcreation, complementing MarketFully's AI-powered Adaptive Translation technology. The relationship is described as a complementary partnership: 'MarketFully provides the AI-powered Adaptive Translation technology. MotionPoint provides the human touch.'
- ZAG InteractivesecondaryDigital agency partner specializing in website strategy, design, development, marketing, and hosting for banks and credit unions. ZAG partners with MarketFully to deliver multilingual website experiences to its financial institution clients. MarketFully integrates with ZAG's CMS platforms (Kentico, Umbraco) to automate content detection, translation, and publishing, eliminating manual workflows and reducing time-to-market.
- CoCreativminorPrivate equity-backed creative production group from which MarketFully's CEO Mathieu Champigny was recruited. CoCreativ operated a hybrid business model combining content production services with B2B SaaS platforms. Champigny served as Group CEO before joining MarketFully, bringing 25+ years of leadership experience in marketing technology and AI-powered platforms.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
MarketFully competitors and assessment
Company assessmentDirect peers
- Smartling: Translation management and AI-powered localization platform serving enterprise global content workflows. Direct overlap with MarketFully.AI's adaptive translation, transcreation, and website localization capabilities for the same enterprise CMO buyer.
- Lionbridge: Global language services and AI-enabled content localization provider. Comparable in delivering enterprise-grade translation and transcreation alongside multilingual marketing services, competing for the same Fortune 500 localization budgets.
- TransPerfect: Largest privately held language services and multilingual content provider. Competes head-on with MarketFully across enterprise translation, transcreation, website localization, and content operations.
- Welocalize: AI-enabled translation and multilingual content services provider targeting global enterprises. Direct peer on adaptive translation plus human-in-the-loop content workflows and program-level localization managed services.
- Phrase: Cloud-based localization platform combining translation management, AI-driven quality estimation, and CMS integrations. Closely comparable on platform-tier SaaS, adaptive translation quality, and enterprise content operations use cases.
Broad incumbents
- RWS Group: Global content and language services incumbent offering Trados translation technology alongside enterprise localization. Overlaps with MarketFully on enterprise translation management and content production, but at much greater scale and breadth.
- Adobe Experience Manager: Enterprise content management and digital experience platform from Adobe that increasingly bundles localization and personalization capabilities. Adjacent incumbent that competes for enterprise global content operations budgets and CMS-integrated localization workflows.
Emerging players
- DeepL: AI-first neural translation provider expanding into enterprise translation and writing assistance. Competes with MarketFully's Adaptive Translation on quality and cost for multilingual content, though with narrower marketing-oriented feature set.
- Lilt: AI-powered translation platform combining large language models with human linguists in a managed workflow. Direct overlap with MarketFully's AI quality estimation and selective human review approach to enterprise localization.
- Unbabel: AI-augmented translation services with human-in-the-loop quality assurance for enterprise content and customer experience use cases. Comparable hybrid model and enterprise focus, though with stronger orientation toward CX and email localization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketFully social profiles
Digital presenceMarketFully compliance and trust
Trust signalCompliance5 records
MarketFully financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketFully leadership team
Management profileNumber of profiles
Profiles5 records
MarketFully subsidiaries and ownership
Company hierarchySubsidiaries4 records
MarketFully funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketFully M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketFully
What does MarketFully do?
MarketFully sells MarketFully.AI, an AI-powered multilingual content marketing platform that combines agentic AI (InContent AI orchestration across Intelligence, Adaptive, Distribution, and Performance agents) with human-in-the-loop editorial services to deliver adaptive translation, transcreation, and original content creation across languages and markets. The platform is paired with professional services (multilingual content strategy, content creation, website localization, and global social media management) and integrates with CMS, DAM, and CRM systems via proxy or API/connector-based deployment.
Is MarketFully a public or private company?
MarketFully is a private company. It is classified as private equity controlled and is currently operating.
When was MarketFully founded?
MarketFully was founded in 2011. It employs 51 to 100 people.
Where is MarketFully based?
MarketFully is headquartered in Coconut Creek, United States, in the North America region.
How does MarketFully make money?
Three revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are managed Marketing Services and human-in-the-Loop Editorial Services.
Who are MarketFully's main competitors?
Direct peers on record are Smartling, Lionbridge, TransPerfect, Welocalize and Phrase. Broad incumbents are RWS Group and Adobe Experience Manager. Emerging players are DeepL, Lilt and Unbabel.
Does MarketFully have an API?
Yes. MarketFully offers API and connector integrations for its website localization platform. Users can integrate Adaptive Translation directly into CMS, DAM, or custom systems using APIs and connectors. Both managed proxy-based localization and API/connector-based integrations support continuous website updates and multilingual publishing.
What industry is MarketFully in?
MarketFully's product category is Multilingual Content Marketing Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 513210 and its SIC code is 7310.