Hula Networks, Inc

What Hula Networks, Inc does

Hula Networks, Inc. is a privately held, founder-owned value-added reseller (VAR) of enterprise networking equipment, headquartered in San Jose, California, and founded in 2001 by Joe Commendatore, Scott Hobin (current CEO), and Steve Robinson (President). The company operates a hybrid model combining the resale of new networking hardware from 16+ authorized OEM partnerships (Cisco, Juniper, Arista, Fortinet, Palo Alto Networks, Ruckus, A10, Adtran, Nokia, HP, Dell, Extreme, Barracuda, Cambium, Supermicro, Ubiquiti) with a deep pre-owned equipment business built on a proprietary 12-point certification process. Hula claims the #1 position in the USA for pre-owned Cisco and Juniper equipment, backed by over $25 million in inventory of routers, switches, modules, optics, and accessories shipped within 24 hours. The company states 10,000+ customers served across Fortune 1000 enterprises, service providers, carriers, data centers, government agencies, and SMBs, with discounts on used gear of 50-95% off OEM list pricing.

Beyond core hardware resale, Hula operates a layered services and lifecycle business. Revenue-adjacent lines include the HulaNet Warranty & Support program (1/3/5 year contracts with advanced replacement and Cisco/Juniper-certified NBD technical support), an IT Asset Disposition (ITAD) buyback and trade-in operation with insured warehouse storage, equipment leasing (Master Lease Lines, Equipment Finance Agreements, Step-up Leases, 1-5 year terms), and a Hula Optics sub-brand for compatible transceivers. Professional services cover network engineering (design, audits, integration, 35 years of combined team experience), cabling and fiber installation, and wireless site surveys/RF analysis. Go-to-market combines enterprise field sales, inside sales, online quote forms, and a small e-commerce storefront at shop.hulanetworks.com, with dedicated government contracting credentials (SBA, CAGE, DUNS, NAICS).

The business is small in headcount (1-10 employees per firmographic data), founder-controlled with no disclosed institutional investment, and 23+ years operating. The model monetizes the spread between OEM list pricing and the resale price of certified used gear, supplemented by attach services (warranty, leasing, ITAD) and government set-aside work. Public marketing emphasizes cost arbitrage, vendor-agnostic recommendations, and aftermarket support for EoL equipment rather than any proprietary software or platform technology.

Name

Hula Networks, Inc

Legal name

Hula Networks, Inc.

Website

https://hulanetworks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Hula Networks is a Silicon Valley-based value-added reseller of new and certified pre-owned enterprise networking hardware from 16+ OEMs (Cisco, Juniper, Arista, Palo Alto, Fortinet, etc.), serving 10,000+ customers including carriers, data centers, Fortune 1000 enterprises, government agencies, and SMBs with professional, warranty, leasing, and ITAD services.

Ownership category

akta.pro rank

Product category

Networking Equipment Reseller

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD)

akta.pro secondary industry

Network Resilience & High Availability Services (Redundancy, Failover) (BPAEAEAL)

Keywords

• Networking equipment resale
• Pre-owned network hardware
• Enterprise networking solutions
• IT asset disposition
• Network engineering services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Networking Equipment Sales: Resale of new networking equipment as an authorized reseller for multiple OEMs including Adtran, Arista, Barracuda, HP, Nimble Storage, Palo Alto Networks, Ruckus Wireless, A10 Networks, Fortinet, Nokia, Ubiquiti, and others. Equipment includes routers, switches, wireless access points, firewalls, load balancers, and storage solutions.
2. Pre-Owned/Used Networking Equipment Sales: Sale of certified pre-owned networking equipment including Cisco, Juniper, Extreme, Foundry, Dell, HP, and other manufacturers. The company claims to be the #1 provider of pre-owned Cisco and Juniper Networks equipment in the USA, with inventory of over $25 million in high-demand pre-owned routers, switches, servers, network modules, optics, rack mounts and accessories.
3. Professional Services: Services include network engineering (assessments, design, implementation), cabling (fiber optic, copper, installation, certification), wireless services (site surveys, RF analysis, installation), and installation/integration support. Services are offered for both new and used equipment deployments.
4. Equipment Buy Back & Trade-In: IT asset disposition services including direct equipment buy backs, trade-ins, consignment, idle asset management, and e-waste disposal. The company purchases used networking equipment from customers, applies trade-in value toward new purchases, or pays cash.
5. Equipment Leasing: Flexible leasing options for networking technology including Master Lease Lines of Credit, Equipment Finance Agreements (EFA), and Step-up Leases. Terms range from one to five years with various payment structures to preserve operating capital.
6. HulaNet Warranty & Support Contracts: Extended warranty and support contracts offering advanced replacement, technical support from certified technicians, and lifetime support for OEM End-of-Life products. Available in 1, 3, or 5 year terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hula Networks is a value-added reseller of new and certified pre-owned networking equipment from more than 20 manufacturers including Cisco, Juniper, Arista, Dell, HP, Fortinet, Palo Alto Networks, Ruckus Wireless, A10, Adtran, Barracuda, Nokia, Extreme Networks, and Ubiquiti. The company complements equipment resale with professional services (network engineering, cabling, wireless site surveys, installation) and ancillary programs such as HulaNet warranty/support, equipment buy-back, asset recovery, equipment leasing, and the Hula Optics compatible optics line.

Product overview

Hula Networks is a technology reseller offering a comprehensive portfolio of new and pre-owned networking equipment from over 20 major manufacturers including Cisco, Juniper, Arista, Dell, HP, Fortinet, Palo Alto Networks, Ruckus Wireless, A10 Networks, Adtran, Barracuda, Nokia, Extreme Networks, and Ubiquiti. The company operates primarily as a value-added reseller (VAR) providing enterprise networking hardware with services including equipment buyback programs, HulaNet warranty support, network cabling, wireless site surveys, engineering services, and flexible leasing options. Their pre-owned equipment program features a certified testing process with warranties ranging from 90 days to 5 years, offering savings of 50-95% off list price. The company maintains over $25 million in inventory of high-demand networking equipment and serves over 10,000 customers worldwide from their San Jose, California headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• HulaNet: Warranty and support program for networking equipment, offering advanced replacement, technical support, and extended warranty options.
• Hula Optics

Products and services

• New Networking Equipment Authorized reseller of new networking routers, switches, firewalls, wireless access points, load balancers, and storage solutions from more than 20 OEMs, sold to enterprise, service provider, carrier, data center, government, and SMB customers.
• Pre-Owned Networking Equipment Certified pre-owned and refurbished networking equipment from Cisco, Juniper, Extreme, Foundry, Dell, HP, and other manufacturers, sold with a 12-point quality certification process, 90-day standard warranty, and 50-95% discounts versus list price.
• HulaNet Warranty & Support Extended warranty and support program offering advanced replacement with next-business-day delivery, 8x5xNBD technical support from Cisco/Juniper-certified technicians, lifetime support for OEM end-of-life products, and 1, 3, or 5 year coverage terms.
• Equipment Buy Back & Asset Recovery IT asset disposition and recovery services including direct equipment buy backs, trade-ins, consignment, idle asset management, secure storage with 24x7 online access, insurance up to $2,000,000 in equipment coverage, and certified e-waste recycling.
• Equipment Leasing Flexible equipment leasing options including Master Lease Lines of Credit, Equipment Finance Agreements, and Step-up Leases with terms of one to five years to preserve customer operating capital.
• Network Engineering Services Professional network design, implementation, and integration services including voice and data infrastructure planning, network assessments, and ongoing support for new and pre-owned equipment deployments.
• Network Cabling Services Professional cabling installation and certified testing services covering fiber optic and copper cabling for voice, data, video, WAN, and LAN applications in the Silicon Valley region.
• Wireless Solutions End-to-end wireless services including site surveys, RF spectrum analysis, network design, configuration, and installation for indoor and outdoor enterprise wireless deployments.
• Hula Optics Specialized line of compatible optics and transceivers for Arista, Juniper, and Cisco networking equipment offered through a dedicated division.
• Government Procurement Services Government-focused IT procurement services for federal, state, and local agencies and their prime contractors, supported by SBA, DUNS, CAGE, and NAICS credentials with discounted refurbished Cisco and Juniper equipment offerings.

Quantifiable outcome

• 50-90% savings on networking equipment compared to new list prices
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• A10 NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized A10 Networks reseller providing customers with Thunder ADC, Lightning ADC, Thunder TPS, Thunder SSLi, Thunder CFW, and Thunder CGN products.
• AdtrancoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Adtran reseller and solutions provider offering NetVanta carrier ethernet devices, routers, switches, and Total Access Series products.
• Arista NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Arista reseller offering cloud networking solutions including EOS-based switches ranging from 10 to 100 gigabits per second.
• Aruba NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is partnered with Aruba Networks for enterprise wireless networking solutions.
• Barracuda NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Barracuda reseller offering web application firewalls, security gateways, SSL VPN, and NextGen Firewall products.
• Cambium NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Cambium solutions provider offering wireless connectivity solutions for commercial and government networks.
• Dell (Force10, Equallogic, SonicWall)coreChannel Partner/ Reseller/ DistributorHula Networks maintains inventory of Dell/Force10 products and has direct factory access for new Dell equipment, Equallogic storage, and SonicWall security products.
• Extreme NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is a top Extreme Networks reseller offering S-Series, K-Series, BlackDiamond switches, and Summit series products.
• FortinetcoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Fortinet reseller offering network security solutions and firewall products.
• HP (Hewlett Packard)coreChannel Partner/ Reseller/ DistributorHula Networks is an HP Enterprise reseller maintaining inventory of HP products with direct factory access for new equipment.
• Micas NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is a Micas Networks reseller with direct factory access to Micas routers and IP network equipment.
• NokiacoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Nokia partner offering IP/MPLS routing, data center fabric, and DWDM solutions.
• Palo Alto NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is a premier Palo Alto reseller maintaining inventory of preowned products with direct factory access for new equipment.
• Ruckus WirelesscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Ruckus reseller offering ZoneFlex indoor/outdoor access points and ZoneDirector controllers.
• SupermicrocoreChannel Partner/ Reseller/ DistributorHula Networks is a Supermicro reseller offering servers and networking products with direct factory access.
• Ubiquiti NetworkscoreChannel Partner/ Reseller/ DistributorHula Networks is an authorized Ubiquiti Networks reseller offering UniFi wireless access points, switches, and security gateways.
• UNEDAminorOthersHula Networks is a member of UNEDA (United Nations Electronic Dealer Association or similar industry organization).
• Government CertificationscoreOthersHula Networks holds multiple government certifications including DUNS 11-166-2388, SBA certified #50084, CAGE Code: 3Y5P9, and multiple NAICS codes (423430, 423690, 334112, 334119, 238210).
• California Green Business CertificationminorOthersHula Networks is a registered certified Green Business in the state of California, certified for environmentally responsible e-waste disposal practices.
• Pica8minorChannel Partner/ Reseller/ DistributorHula Networks is partnered with Pica8 for open networking solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Worldwide Technology (WWT): Worldwide Technology is a large US technology solution provider combining IT distribution, professional services and an Advanced Technology Center for networking, security and data-center infrastructure. It overlaps with Hula at the enterprise networking equipment level and increasingly in ITAD/lifecycle services.
• Connection (PC Connection): Connection is a US IT VAR serving enterprise, public sector and SMB customers with networking hardware, software and lifecycle services. It competes with Hula across SMB and mid-market networking procurement, including pre-owned/refurbished gear.
• Insight Enterprises: Insight Enterprises is a global IT solutions and VAR providing networking hardware, software, services and lifecycle management to enterprises. It competes with Hula in enterprise networking procurement and increasingly in IT asset disposition and managed services.
• SHI International: SHI is a large US IT VAR with deep networking, security and data-center offerings from Cisco, Juniper, HPE/Aruba, Palo Alto and Fortinet. It competes for the same Fortune 1000 and government buyers that Hula serves, with a much broader portfolio and larger services arm.
• CDW: CDW is one of the largest US IT value-added resellers, offering networking hardware (Cisco, HPE/Aruba, Juniper, Fortinet, Palo Alto) alongside professional and managed services. It overlaps with Hula's new-equipment resale and enterprise customer base but serves a much broader catalog.

Direct peers

• Curvature: Curvature (formed from the merger of Network Hardware Resale and Curvature) is a leading independent provider of new, used and refreshed enterprise networking hardware from Cisco, Brocade/Extreme, Arista and others, with global service and support. It is the most direct competitor to Hula's pre-owned Cisco/Juniper resale and lifecycle services model.
• CXtec: CXtec is a Syracuse-based reseller specializing in new and certified pre-owned networking equipment, cabling infrastructure and IT asset disposition services. It directly competes with Hula in the secondary-market Cisco/Juniper/HP/Dell ecosystem and offers similar lifecycle and warranty programs.

Regional players

• Econocom: Econocom is a European-headquartered technology equipment financing, leasing and lifecycle services provider with networking and data-center hardware offerings. It overlaps with Hula's equipment leasing and ITAD services but operates primarily in EMEA rather than North America.

Emerging players

• Park Place Technologies: Park Place Technologies is a leading third-party maintenance and IT asset disposition provider for data-center and networking hardware from Cisco, HPE, Dell, Brocade, Juniper and others. It competes with Hula's HulaNet warranty and ITAD programs, particularly for end-of-life and third-party support contracts.

Others

• Telecom Brokers (TBI): TBI is a US master agent that helps partners and end customers source telecom, networking and cloud services from carriers and providers. While focused on connectivity services rather than hardware, TBI targets a similar mid-market and enterprise buyer profile and is a relevant ecosystem peer in network procurement.

Market position

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hulanetworks
• Facebookfacebook.com/hulanetworksinc
• LinkedInlinkedin.com/company/hula-networks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula Networks, Inc