E2k
E2k is a privately held, founder-led full-service event production firm that designs and produces live, virtual, and hybrid events for sports leagues (NFL, 49ers, NHL), media organizations (Wall Street Journal, National Geographic), nonprofits (PBWC, Pachamama Alliance, Tipping Point Community), and government clients (Global Climate Action Summit).
- Company typePrivate
- Founded1922
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What E2k does
E2k is a privately held, founder-led full-service event production firm headquartered in Mountain View, California, with roots tracing to the 1922 Olmstead Studio tradition and a modern identity built around founder Michael Olmstead's 49ers entertainment work beginning in 1971. The company designs and produces live, virtual, and hybrid events across five service lines: Sports Entertainment, Conferences and Summits, Celebrations, Fundraisers, and Virtual Solutions. Its technology platform centers on the in-house e2k Studios production facility in Mountain View (paired with a Princeton green-screen satellite and e2k International hubs in London and Dubai), enabling motion-capture/VR activations, 3D virtual set recreation (e.g., the Grosvenor Auditorium for the Nat Geo Storytellers Summit), custom-branded virtual portals, and multi-region remote broadcasts.
E2k makes money through project-based professional services engagements (design, pre-production, technical production, on-site direction, sponsorship fulfillment, sustainability programming) and longer-running managed services for virtual/hybrid event production. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting sports leagues (San Francisco 49ers, NFL, NHL, FIFA, America's Cup), media organizations (the Wall Street Journal, National Geographic, TED), nonprofits and foundations (PBWC, Pachamama Alliance, Tipping Point Community, Conservation International), and government bodies (Global Climate Action Summit hosted by the California Governor's Office). Marquee client relationships span multiple decades, including 70 years with the San Francisco 49ers and 10+ years with the Wall Street Journal.
The Events for Change™ branded initiative and the 2018 ISO 20121 certification (first-in-world at the highest level via the Global Climate Action Summit) anchor the company's positioning around mission-driven, ESG-conscious event production. No funding rounds, investors, parent company, or revenue figures are disclosed; the firm operates as an independent, founder-led private company with a core team averaging 15 years of tenure.
E2k firmographics
Firmographics- Name
- E2k
- Legal name
- e2k
- Website
- https://e2k.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E2k is a privately held, founder-led full-service event production firm that designs and produces live, virtual, and hybrid events for sports leagues (NFL, 49ers, NHL), media organizations (Wall Street Journal, National Geographic), nonprofits (PBWC, Pachamama Alliance, Tipping Point Community), and government clients (Global Climate Action Summit).
- Ownership category
- akta.pro rank
E2k industry classification
Industry- Product category
- Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industries
- Industry-Specific B2B Trade Show Organizers (THAHABAB), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)
Keywords
Where E2k is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
E2k business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional event production services: Fee-for-service production of conferences, summits, sports entertainment, celebrations, fundraisers, and virtual/hybrid events. Revenue is project-based with multi-year retainers for ongoing clients (e.g., 70 years with SF 49ers, 10+ years with WSJ, 13+ years with NFL United Way Thanksgiving show). Scope spans design, pre-production, technical production, sponsorship fulfillment, registration, vendor management, choreography, sustainability programming, and on-site direction.
- Virtual and hybrid event production: Subscription-style and project-based virtual/hybrid event production — multi-day streaming events, virtual summits, custom platform development, virtual show production, audience engagement tools (live polling, networking rooms, mobile apps). Expanded significantly in 2020 in response to the pandemic.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
E2k product offering
Product offeringCore offering
e2k is a full-service event production company that designs, pre-produces, technically produces, and directs live, virtual, and hybrid events end-to-end. Its work spans sports entertainment (halftime shows, opening/closing ceremonies, fan zones), conferences and summits, large-scale public celebrations, nonprofit fundraisers, and bespoke virtual/hybrid event productions delivered through its in-house e2k Studios facility and international hubs. Engagements are project-based or multi-year retainer partnerships with sports leagues, media organizations, nonprofits, foundations, and government bodies.
Product overview
e2k is a single integrated event production company — not a modular software product — that delivers end-to-end live, virtual, and hybrid events for sports leagues, conferences, celebrations, and fundraisers. Its offerings are organized across five event-type service lines (Sports Entertainment, Conferences & Summits, Celebrations, Fundraisers, and Virtual Solutions) and three cross-cutting pre-production and execution services (Design & Concept Development, Pre-Production, and Event Production & Direction), all supported by its in-house e2k Studios production facility in Mountain View, CA (plus green-screen and international hubs in Princeton, London, and Dubai) and its branded Events for Change™ social-impact initiative. Together these form a unified full-service production platform under which design, technical production, show direction, and post-event reporting are delivered as a single partner engagement rather than separate point products.
Differentiator
Problem solved
Functional benefit
Brands
- Events for Change™: A dedicated e2k initiative applying event production experience to environmental and social-justice causes, including climate action, indigenous rights, women's empowerment, education and health equity.
Products and services
- Sports Entertainment Full-service production of game entertainment, halftime shows, fan engagement experiences, opening and closing ceremonies, and special events for professional sports franchises and major sporting events, including halftime concerts, fan zones, dance/cheer programs, pyrotechnics, glow-wristband spectacles, and mobile-device light shows integrated with stadium apps.
- Conferences & Summits
Quantifiable outcome
- 215,000 on-site attendees at the Rally to Restore Sanity; broadcast live to millions on Comedy Central
- +9 more outcomes
Companies that use E2k
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles4 records
E2k technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
E2k partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship / cornerstone, major, core and supporting.
- National Geographic Societyflagship / cornerstoneLong-running production partnership spanning the National Geographic Awards, the National Geographic Explorers Festivals (Washington D.C., London, Mexico City, Hong Kong), and the National Geographic Storytellers Summit. The 2021 Virtual Storytellers Summit drew 4,000+ attendees and featured 50+ National Geographic storytellers across 45 events.
- Super Bowl 50 Host CommitteemajorCollaboration with the Super Bowl 50 Host Committee, SAP, the City of San Francisco and the NFL to design and produce the Fan Energy Zone at Justin Herman Plaza — 10 days, 1.1M attendees, motion-capture/VR games, 50 ft. LED Fan Wall.
- Conservation InternationalcoreSince 2015, e2k has produced Conservation International galas in Marrakech, Los Angeles, New York and San Francisco, interfacing between CI event staff, event chairs, sponsors and board. Galas have featured immersive VR rainforest experiences, a life-size whale replica above dinner tables, and live global Skype sessions with scientists. e2k also worked with CI founder Peter Seligman on his venture Nia Tera.
- Pachamama AlliancecoreMore than five years producing the Pachamama Alliance annual luncheon with founders Lynne and Bill Twist; events held in San Francisco and New York. The 2020 virtual Global Community Gathering attracted 4x attendees from 32 countries.
- The Wall Street Journal (Dow Jones)flagship / cornerstoneDecade-long partnership producing WSJ Tech Live in Laguna Beach, CA, plus 20+ streaming virtual summits in 2020 for CIO/CMO/CFO networks, Women in the Workplace Forum and Jobs Summit. First multi-day virtual engagement expanded audience by 1,000%+; production coordinated from e2k Studios (Mountain View), London, Dubai and a Princeton green-screen satellite.
- Tipping Point CommunitycoreSince 2011, e2k has produced the Tipping Point Community Benefit, including the 2020 socially distanced Drive-In event featuring Trevor Noah (100 golf carts, COVID protocols, LED screen for live guest display). 2019 event raised nearly $15 million.
- Professional BusinessWomen of California (PBWC)coreSince 2008, e2k has produced the annual PBWC Conference — the largest women's organization in California — handling exhibitor sales, attendee registration, speaker booking, marketing, design, catering, décor, venue build-out and show production. PBWC Virtual Conference 2020 attracted 6,000 paid attendees.
- State of the World Forum (Mikhail Gorbachev & Jim Garrison)majorMichael Olmstead and e2k served as Executive Producer from inception in 1995 through the final event in New York with the UN Millennial Summit. Featured six BBC World specials and a CNN special; pioneered innovative facilitation models and creative integration of cultural elements.
- San Francisco 49ersflagship / cornerstone70-year partnership producing game entertainment, halftime shows, fan engagement experiences and special events for the San Francisco 49ers — from Kezar Stadium and Candlestick Park to Levi's Stadium. e2k introduced first halftime rock concerts, first dance-oriented NFL cheerleading team, and first frisbee dogs to the NFL. Relationship spans the 1948 49ers Majorettes through retirement ceremonies for Joe Montana, Steve Young and Jerry Rice, Bill Walsh's memorial and the Farewell to Candlestick finale.
- Singularity UniversitycoreMulti-year production partnership for the Singularity University Exponential Conference Series (XMedicine, XFinance, XManufacturing, Singularity Global Summit) in New York, Boston, San Diego and San Francisco. Founded by Peter Diamandis and Ray Kurzweil.
- American India Foundation (AIF)coreProduction partnership for the American India Foundation Annual Gala in the San Francisco Bay Area, supporting focused charities, non-profits, and the William J. Clinton Fellowship for Indian leaders and entrepreneurs.
- TED ConferencesmajorTED Conferences project for which e2k served as Executive Producer of Pangea Day — a four-hour global broadcast from Sony Studios with five remote events in Brazil, Rwanda, England, Egypt and India, reaching 120 countries in seven languages.
- California Governor's Office (Global Climate Action Summit host)majorProduction partnership with the Office of California Governor Jerry Brown to deliver the 2018 Global Climate Action Summit in San Francisco — the first event to receive ISO 20121 certification at the highest level by an accredited third-party.
- 3 MonkeyssupportingDigital graphics partner collaborating with e2k and National Geographic to deliver the National Geographic Awards show with a 150 ft. video-enabled set and immersive environments.
- Three Squares, Inc. (Jaime Nack)supportingSustainability consulting partner — together with e2k developed and implemented the ISO 20121 sustainability program that made the Global Climate Action Summit the first event in the world to receive ISO 20121 certification at the highest level.
- XQ InstitutesupportingCollaboration on the XQ Civil Rights Summit in New York with the Harry Belafonte Foundation and Spike Lee; also sponsored the Yo-Yo Ma Block Party in Oakland as part of XQ's high school transformation mission.
- Harry Belafonte FoundationsupportingCo-produced the XQ Civil Rights Summit in New York honoring civil rights leaders and launching a historical photo book and online civil rights school curriculum.
- Obama Presidential Inauguration CommitteemajorCoordinated video feeds from hundreds of Inauguration celebrations around the world as part of e2k's technical production for the Obama Inauguration.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
E2k competitors and assessment
Company assessmentDirect peers
- George P. Johnson Experience Marketing: Large-scale experience marketing and event production agency with a similar portfolio of corporate, technology, and association clients. Closely comparable in offering end-to-end event production for marquee global brands and conferences.
- Jack Morton Worldwide: Global brand experience agency producing events, conferences, and activations for major consumer and B2B brands. Comparable in full-service live and virtual event production with similar client types (technology, consumer, association).
- MKG: Experience marketing agency producing events, brand activations, and conferences for enterprise clients. Comparable in providing creative-plus-execution event services to mission-driven and corporate clients.
- Sparks: Experience agency producing corporate events, conferences, and brand experiences. Comparable in serving large institutional clients with full-service event production including design, technical, and content integration.
- OPUS Agency: Event and experiential marketing agency serving enterprise technology and consumer clients. Comparable in producing flagship client conferences and brand experiences with integrated creative and technical production.
- C3 Presents: Event production company behind Austin City Limits Music Festival, Lollapalooza, and major corporate events. Comparable in producing large-scale festivals and branded live experiences with focus on consumer audiences.
Broad incumbents
- Wasserman: Sports, music, and entertainment marketing firm that produces events, sponsorships, and live experiences at scale. Comparable in sports entertainment production (NFL, NHL, FIFA) though broader in scope (talent representation, consulting).
- Endeavor (IMG): Global entertainment and sports company with IMG Events producing live experiences and sports ceremonies. Comparable in event production capability but significantly larger and broader (talent, media rights, venue operation).
- AEG (Anschutz Entertainment Group): Global sports and live entertainment operator owning venues and producing concerts, tours, and sports entertainment. Comparable in stadium-scale sports entertainment production (NFL, NHL, World Cup-class events) but operates as venue owner rather than production-only partner.
Regional players
- Vok Dams: Germany-headquartered full-service event agency producing corporate events, conferences, and brand activations across Europe. Comparable in offering end-to-end event production for enterprise clients but primarily serves European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
E2k social profiles
Digital presenceE2k compliance and trust
Trust signalCompliance2 records
E2k financial estimates
Financial estimateRevenue estimate
Valuation estimate
E2k leadership team
Management profileNumber of profiles
Profiles1 record
E2k subsidiaries and ownership
Company hierarchySubsidiaries2 records
E2k funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E2k M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E2k
What does E2k do?
e2k is a full-service event production company that designs, pre-produces, technically produces, and directs live, virtual, and hybrid events end-to-end. Its work spans sports entertainment (halftime shows, opening/closing ceremonies, fan zones), conferences and summits, large-scale public celebrations, nonprofit fundraisers, and bespoke virtual/hybrid event productions delivered through its in-house e2k Studios facility and international hubs. Engagements are project-based or multi-year retainer partnerships with sports leagues, media organizations, nonprofits, foundations, and government bodies.
Is E2k a public or private company?
E2k is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E2k founded?
E2k was founded in 1922. It employs 11 to 50 people.
Where is E2k based?
E2k is headquartered in Mountain View, United States, in the North America region.
How does E2k make money?
Two revenue lines are on record. Professional event production services are the primary driver. The others are virtual and hybrid event production.
Who are E2k's main competitors?
Direct peers on record are George P. Johnson Experience Marketing, Jack Morton Worldwide, MKG, Sparks, OPUS Agency and C3 Presents. Broad incumbents are Wasserman, Endeavor (IMG) and AEG (Anschutz Entertainment Group). Vok Dams is listed as a regional player.
Does E2k have an API?
No public API is recorded for E2k.
What industry is E2k in?
E2k's product category is Event Production Services. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 71131 and its SIC code is 7990.