Affiliated Family Counselors

What Affiliated Family Counselors does

Affiliated Family Counselors is a Wichita, Kansas-based outpatient mental health practice founded in 2014, operating from a single location at 1855 N Webb Rd in the Wilson Estate Office Park. The firm provides psychology and counseling services to children, teens, adults, and seniors across individuals, couples, and families. Its service portfolio spans traditional talk therapy modalities (CBT, EMDR, individual therapy, family counseling, marriage and divorce counseling, PTSD counseling), psychiatric services (Psychiatric Evaluation, Medication Management), diagnostic assessments (Psychological & Neurological Evaluations, Educational Testing, ADHD Testing), and addiction management. A distinctive capability is the offering of NeuroStar Transcranial Magnetic Stimulation Therapy, an FDA-cleared non-invasive procedure for treatment-resistant major depressive disorder, performed in-office under the care of Dr. Paul Murphy and delivered as 5 weekly sessions over 6 weeks (36 total treatments, 19-30 minutes each), with disclosed outcomes of 62% remission and 83% response rates.

Underlying technology includes the NeuroStar TMS device platform (licensed, not proprietary), standard telemedicine infrastructure (most providers offer virtual visits), a centralized online booking system integrated with LifeStance Health, and digital patient engagement tools including a patient portal for payments, digital check-in via SMS/email, and a therapy support blog for content marketing. The practice is part of LifeStance Health, a leading outpatient mental health company, and the Wichita site operates alongside other LifeStance Kansas locations in Lawrence and Overland Park, drawing on a network of over 30 Kansas clinicians.

The business model is fee-for-service outpatient care with insurance reimbursement as the primary revenue stream and self-pay as a supplement. The practice accepts many major insurance providers and files claims on behalf of patients; pricing and contracts are not publicly disclosed. Services are delivered through in-person appointments at the Wichita office (Mon-Fri 8:00 am-6:00 pm) and via telemedicine, with patient acquisition supported by SEO/local search visibility, Google reviews and testimonials, and the broader LifeStance Health brand presence. Patient demographics span all ages, with particular emphasis on broad-condition access including anxiety, depression, addiction, trauma, ADHD, bipolar disorder, eating disorders, grief, life transitions, and specialized populations such as LGBTQ+ clients and survivors of domestic violence.

Name

Affiliated Family Counselors

Legal name

Affiliated Family Counselors

Website

https://afcwichita.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Affiliated Family Counselors is a Wichita, Kansas-based outpatient mental health practice serving individuals, couples, and families with therapy, psychiatric medication management, and FDA-cleared NeuroStar TMS treatment, now operating within the LifeStance Health statewide Kansas network.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Outpatient therapy services
• Psychiatric evaluation
• Addiction counseling
• TMS depression therapy

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Counseling Services: Outpatient mental health services billed through insurance or self-pay. The practice accepts many major insurance providers and files claims on behalf of patients. Payment options include digital check-in links, patient portal online payments, and phone payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Affiliated Family Counselors is an outpatient mental health practice in Wichita, Kansas providing therapy and counseling services to individuals, couples, and families of all ages. The practice delivers evidence-based therapy services (CBT, EMDR, individual therapy, family counseling, marriage counseling), psychiatric services including medication management and psychiatric evaluations, addiction counseling, and specialized NeuroStar TMS Therapy for treatment-resistant depression. Services are available both in-person and via telemedicine.

Product overview

Affiliated Family Counselors (now part of LifeStance Health) is a mental healthcare practice offering a comprehensive portfolio of outpatient therapy and psychiatric services for children, adolescents, adults, and seniors. The service portfolio centers on three core pillars: (1) psychiatric services including Psychiatric Evaluation, Medication Management, and Psychological & Neurological Evaluations; (2) therapy services spanning Individual Therapy, Family Counseling, Marriage and Divorce Counseling, Addiction Management, Anxiety and Depression Therapy, PTSD Counseling, LGBTQ+ Counseling, Grief and Loss Counseling, and numerous specialized therapies (EMDR, CBT, Anger Management, ADHD Counseling, Bipolar Disorder Therapy, Eating Disorders Therapy, and more); and (3) NeuroStar TMS Therapy as a specialized FDA-cleared treatment for treatment-resistant depression. The practice also provides Educational Testing and ancillary services including Life Coaching, Parenting Support, and Stress Management. All services are available in-person and via telemedicine.

Differentiator

Problem solved

Functional benefit

Products and services

• NeuroStar TMS Therapy FDA-cleared Transcranial Magnetic Stimulation therapy for treatment-resistant major depressive disorder. Non-invasive procedure using targeted magnetic pulses to stimulate underactive brain areas associated with mood regulation, performed in-office without anesthesia. Typical course: 5 treatments per week over 6 weeks for 36 total sessions, each lasting 19-30 minutes.
• Medication Management Comprehensive medication management including initial psychiatric evaluations, ongoing monitoring, dosage adjustments, and side effect management for anxiety, depression, ADHD, bipolar disorder, and PTSD.
• Psychiatric Evaluation Comprehensive psychiatric assessment reviewing medical and mental health history to identify root causes of emotional and psychological challenges and develop tailored treatment recommendations.
• Psychological & Neurological Evaluations Comprehensive assessments to diagnose and better understand mental health conditions, cognitive functioning, and emotional well-being.
• Educational Testing Assessment of learning disabilities, ADHD, and academic challenges to develop personalized educational support and strategies.
• Anxiety and Depression Therapy Evidence-based therapy services for anxiety and depression using Cognitive Behavioral Therapy (CBT), mindfulness-based therapy, and trauma-informed approaches for generalized anxiety, panic disorders, and social anxiety.
• Addiction Management Comprehensive addiction counseling including substance abuse therapy, drug and alcohol counseling, relapse prevention strategies, dual diagnosis treatment for co-occurring mental health conditions, family support, and behavioral addiction counseling.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for trauma and PTSD, helping individuals reprocess distressing memories and find emotional relief.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapy for individuals struggling with disruptive behaviors, helping develop healthier habits and coping mechanisms through identification of negative thought patterns.
• Individual Therapy One-on-one counseling tailored to personal needs, helping individuals overcome emotional, behavioral, and mental health challenges while building resilience and self-awareness.
• Family Counseling Therapeutic services addressing family conflict resolution and communication struggles, helping strengthen relationships and create supportive home environments.
• Marriage and Divorce Counseling Couples therapy for marital struggles and navigation of separation, providing tools to foster healthy communication and emotional well-being.
• PTSD Counseling Specialized treatment for trauma from daily life or military service, helping individuals process, heal, and regain a sense of peace.
• LGBTQ+ Counseling Supportive and affirming therapy space for LGBTQ+ individuals to discuss identity, relationships, and personal challenges.
• Grief and Loss Counseling Compassionate therapy providing space to process grief, develop coping strategies, and find healing in the midst of loss.
• ADHD Counseling Therapy helping children and adults manage attention, impulsivity, and hyperactivity through tailored strategies that improve focus and executive functioning.
• Bipolar Disorder Therapy Support, treatment plans, and coping techniques for individuals with bipolar disorder to achieve mood stability and improved well-being.
• Eating Disorders Therapy Compassionate support and evidence-based treatments for individuals struggling with anorexia, bulimia, or binge eating disorders.

Quantifiable outcome

• NeuroStar TMS has a 62% remission rate and 83% response rate for patients who complete their entire course of treatment

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• LifeStance HealthcoreStrategic or Co-development Partner · 1 January 2022Affiliated Family Counselors has been acquired by and is now part of LifeStance Health, a leader in outpatient mental health care. LifeStance Health operates a state-wide network with over 30 Kansas clinicians offering both online and in-person appointments. This Wichita location adds to LifeStance's existing sites in Lawrence and Overland Park, Kansas. The acquisition provides access to LifeStance's resources while maintaining local services.
• NeuroStarcoreTechnology or IntegrationAffiliated Family Counselors offers NeuroStar TMS (Transcranial Magnetic Stimulation) Therapy, an FDA-cleared treatment for medication-resistant major depressive disorder. NeuroStar is the pioneer of TMS therapy, creating the space in 2004 and is the TMS market leader in the United States. The practice performs treatments under the care of Dr. Paul Murphy.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public telehealth therapy and psychiatry platform serving individuals, couples, and teens — overlapping AFC's therapy segments with a national brand and broad payer relationships.
• BetterHelp: Largest consumer online therapy marketplace — competes with AFC's virtual therapy channel for self-pay and insured individual counseling demand nationally.
• LifeStance Health: AFC's parent company. LifeStance Health operates one of the largest U.S. outpatient mental health networks with in-person and telehealth delivery, providing direct comparison as both owner and broader-market peer across therapy, psychiatry, and TMS-adjacent services.

Emerging players

• Talkiatry: Online psychiatry practice staffed by board-certified psychiatrists providing medication management — competing with AFC's psychiatric evaluation and medication management services via telehealth delivery.
• Brightside Health: Telehealth provider focused on depression and anxiety treatment including medication management and esketamine/TMS-adjacent care — competing for AFC's highest-acuity patients via remote delivery.
• Cerebral: Telehealth mental health provider delivering therapy, counseling, and medication management for anxiety, depression, and ADHD — a direct online competitor to AFC's virtual therapy channel.
• Charlie Health: Specialized intensive outpatient and virtual mental health provider focused on teens, young adults, and families — overlapping AFC's family- and adolescent-counseling segments with a higher-acuity treatment model.

Direct peers

• Geode Health: Multi-state outpatient mental health provider offering therapy, psychiatry, and TMS-style interventions in physical clinics with integrated virtual care — closely matching AFC's hybrid delivery and broader psychiatric portfolio.
• Greenbrook TMS: U.S. provider of Transcranial Magnetic Stimulation therapy dedicated to treatment-resistant depression — the most direct peer to AFC's NeuroStar TMS service line from a modality standpoint.
• Thriveworks: National outpatient mental health practice offering in-person and virtual therapy, psychiatry, and life-coaching services to individuals, couples, and families — the closest direct analogue to AFC's brick-and-mortar-plus-telehealth service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Family Counselors