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The New Business

Full company profile

uuid000hdg1

Namestring
The New Business
Legal namestring
The New Business
Websiteurl
thenew.business
Company typeenum
Private
Founded yearint
2015
Descriptiontext

The New Business (TNB) is a Canadian creative destination marketing agency founded circa 2008 and headquartered in Toronto with a secondary office in Montréal. The firm operates exclusively in the tourism industry, serving destination marketing organizations (DMOs), municipal tourism departments, and regional tourism authorities across North America. Its offering spans four integrated service lines: Marketing Strategy, Brand Identity, Creative Campaigns, and Website Design & Development, delivered by a team of approximately 15-20 specialists under a six-person executive team (CEO, CTO, CSO, COO, CCO, CFO).

The agency's core technology asset is Whereabouts, a proprietary tourism CRM platform (branded separately at whereabouts.tech) that powers the destination websites the firm builds. Whereabouts functions as a tourism partner hub providing business listings, events, itinerary management, and member engagement, with interactive maps feeding curated destination experiences. TNB builds client sites on Payload CMS integrated with Whereabouts, supporting editable backends for non-technical DMO staff. The platform is embedded into nearly every recent client engagement, including Destination Northern Ontario (5,000+ article content portal), Visit Nacogdoches (Texas), Indigenous Tourism Ontario, Ontario Highlands Tourism Organization (OHTO), Blue Mountain Village Association, and The Seven (Northeastern Ontario).

Revenue mechanics are project-based professional services fees, with pricing set through custom quoting rather than public disclosure. Distribution is sales-led, with direct outreach to tourism organizations via phone and email. The firm has no disclosed external funding, operates founder-controlled, and is privately held. Awards momentum (TIAO Ontario Tourism Award of Excellence 2024; Destinations Texas First Place and Judge's Choice 2025) underpins a growing credential base in both Canadian and US DMO markets.

Short descriptiontext

The New Business is a Canadian creative destination marketing agency that builds brands, campaigns, and websites exclusively for tourism organizations. Its Whereabouts tourism CRM platform powers client destination websites with listings, events, and itineraries for DMOs across North America.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHearst, Canada
HQ citystring
Hearst
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
destination marketing services, tourism brand development, creative campaign agency, tourism website design, destination CRM platform
Industry2 codes
1Customer, Marketing & Sales Consulting
CodeBPAHACAGPrimaryYes
2Guest Experience & Engagement (CRM, Messaging, Loyalty)
CodeTHALACAFPrimaryNo
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Tourism Marketing Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services - Destination Marketing
TypeProfessional Services
Description

Project-based fees for marketing strategy, brand identity development, creative campaigns, and website design & development services for destination marketing organizations.

thenew.business
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1Whereabouts
Description

A tourism CRM platform powering their destination management technology - a partner hub for business listings, events, and member engagement

thenew.business
Core offering1 text field

The New Business is a creative destination marketing agency that delivers four core services to tourism organizations: marketing strategy, brand identity development, creative campaigns, and website design and development. All work is supported by the firm's proprietary Whereabouts tourism CRM platform, which powers client destination websites with business listings, events, itineraries, and member engagement. The firm serves destination marketing organizations, municipal tourism departments, and regional tourism authorities exclusively.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The New Business is a creative destination marketing agency offering a unified service portfolio plus proprietary technology. The core offering spans four services: Marketing Strategy, Brand Identity, Creative Campaigns, and Website Design & Development. These services are delivered by a team of specialists and supported by the company's proprietary tourism CRM platform, Whereabouts. Whereabouts powers all client websites with business listings, events, itineraries, and member engagement functionality. The company operates exclusively in the tourism industry, serving destination marketing organizations across North America, with offices in Toronto, ON and Montréal, QC.

Product and service1 record
1Whereabouts
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Miles Partnership
TypeDirect peer
Description

Long-standing US destination marketing agency serving state tourism boards, DMOs, and travel brands with strategy, brand, content, and digital services. Closely comparable to TNB in vertical specialization, full-service offering, and DMO focus.

2MMGY Global
TypeDirect peer
Description

Large integrated marketing firm dedicated to travel, tourism, and hospitality. Comparable to TNB as a destination-and-travel marketing agency with strategy, creative, media, and research capabilities, though at significantly greater scale.

3Development Counsellors International (DCI)
TypeDirect peer
Description

Specialized economic development and tourism marketing agency that helps destinations, states, and cities attract visitors and investment. Highly comparable to TNB in DMO/tourism specialization and integrated marketing services.

4Simpleview
TypeDirect peer
Description

Leading CRM, CMS, and digital marketing platform purpose-built for DMOs. Directly comparable to Whereabouts as TNB's proprietary tourism-tech counterpart and a potential competitor if Whereabouts is productized.

5Sparkloft Media
TypeDirect peer
Description

Travel and tourism-focused creative agency known for influencer programs and digital-first destination campaigns. Overlaps TNB's social/influencer and creative campaign offerings for DMOs and destinations.

6Destination Think
TypeEmerging player
Description

Boutique destination marketing agency and consultancy working with DMOs on brand strategy, content, and sustainable tourism. Comparable in vertical focus and boutique scale, though with a stronger consulting/think-tank positioning.

7Banfield Agency
TypeDirect peer
Description

Destination and travel marketing agency serving tourism boards with branding, advertising, and digital. Comparable to TNB as a similarly scaled destination-specialist agency.

8Tempest
TypeDirect peer
Description

Tourism marketing agency providing strategy, brand, advertising, and digital services to destinations and DMOs. Directly comparable in vertical specialization and integrated creative offering.

9CrowdRiff
TypeEmerging player
Description

Visual content marketing platform purpose-built for tourism boards and DMOs. Adjacent/partial overlap with TNB's Whereabouts platform, focused specifically on UGC and visual storytelling for destinations.

10Sojern
TypeBroad incumbent
Description

Established digital marketing platform for travel, offering data, programmatic, and direct media buying to DMOs and tourism brands. Adjacent technology-driven competitor to TNB's Whereabouts for destination marketing stack.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The New Business

Tourism Marketing Servicesthenew.business

The New Business is a Canadian creative destination marketing agency that builds brands, campaigns, and websites exclusively for tourism organizations. Its Whereabouts tourism CRM platform powers client destination websites with listings, events, and itineraries for DMOs across North America.

What The New Business does

The New Business (TNB) is a Canadian creative destination marketing agency founded circa 2008 and headquartered in Toronto with a secondary office in Montréal. The firm operates exclusively in the tourism industry, serving destination marketing organizations (DMOs), municipal tourism departments, and regional tourism authorities across North America. Its offering spans four integrated service lines: Marketing Strategy, Brand Identity, Creative Campaigns, and Website Design & Development, delivered by a team of approximately 15-20 specialists under a six-person executive team (CEO, CTO, CSO, COO, CCO, CFO).

The agency's core technology asset is Whereabouts, a proprietary tourism CRM platform (branded separately at whereabouts.tech) that powers the destination websites the firm builds. Whereabouts functions as a tourism partner hub providing business listings, events, itinerary management, and member engagement, with interactive maps feeding curated destination experiences. TNB builds client sites on Payload CMS integrated with Whereabouts, supporting editable backends for non-technical DMO staff. The platform is embedded into nearly every recent client engagement, including Destination Northern Ontario (5,000+ article content portal), Visit Nacogdoches (Texas), Indigenous Tourism Ontario, Ontario Highlands Tourism Organization (OHTO), Blue Mountain Village Association, and The Seven (Northeastern Ontario).

Revenue mechanics are project-based professional services fees, with pricing set through custom quoting rather than public disclosure. Distribution is sales-led, with direct outreach to tourism organizations via phone and email. The firm has no disclosed external funding, operates founder-controlled, and is privately held. Awards momentum (TIAO Ontario Tourism Award of Excellence 2024; Destinations Texas First Place and Judge's Choice 2025) underpins a growing credential base in both Canadian and US DMO markets.

The New Business firmographics

Firmographics
Name
The New Business
Legal name
The New Business
Website
https://thenew.business
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
11–50 employees
Short description
The New Business is a Canadian creative destination marketing agency that builds brands, campaigns, and websites exclusively for tourism organizations. Its Whereabouts tourism CRM platform powers client destination websites with listings, events, and itineraries for DMOs across North America.
Ownership category
akta.pro rank

The New Business industry classification

Industry
Product category
Tourism Marketing Services
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Customer, Marketing & Sales Consulting (BPAHACAG)
akta.pro secondary industry
Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

  • Destination marketing services
  • Tourism brand development
  • Creative campaign agency
  • Tourism website design
  • Destination CRM platform

Where The New Business is headquartered

Location

Headquarters

HQ city
Hearst
HQ country
Canada
HQ region
North America

Offices2 records

Markets served

The New Business business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Professional Services - Destination Marketing: Project-based fees for marketing strategy, brand identity development, creative campaigns, and website design & development services for destination marketing organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

The New Business product offering

Product offering

Core offering

The New Business is a creative destination marketing agency that delivers four core services to tourism organizations: marketing strategy, brand identity development, creative campaigns, and website design and development. All work is supported by the firm's proprietary Whereabouts tourism CRM platform, which powers client destination websites with business listings, events, itineraries, and member engagement. The firm serves destination marketing organizations, municipal tourism departments, and regional tourism authorities exclusively.

Product overview

The New Business is a creative destination marketing agency offering a unified service portfolio plus proprietary technology. The core offering spans four services: Marketing Strategy, Brand Identity, Creative Campaigns, and Website Design & Development. These services are delivered by a team of specialists and supported by the company's proprietary tourism CRM platform, Whereabouts. Whereabouts powers all client websites with business listings, events, itineraries, and member engagement functionality. The company operates exclusively in the tourism industry, serving destination marketing organizations across North America, with offices in Toronto, ON and Montréal, QC.

Differentiator

Problem solved

Functional benefit

Brands

  • Whereabouts: A tourism CRM platform powering their destination management technology - a partner hub for business listings, events, and member engagement

Products and services

  • Whereabouts

Companies that use The New Business

Customer profile

Named customers9 records

Segments2 records

Ideal customer profiles2 records

The New Business technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

The New Business partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

The New Business competitors and assessment

Company assessment

Direct peers

  • Miles Partnership: Long-standing US destination marketing agency serving state tourism boards, DMOs, and travel brands with strategy, brand, content, and digital services. Closely comparable to TNB in vertical specialization, full-service offering, and DMO focus.
  • MMGY Global: Large integrated marketing firm dedicated to travel, tourism, and hospitality. Comparable to TNB as a destination-and-travel marketing agency with strategy, creative, media, and research capabilities, though at significantly greater scale.
  • Development Counsellors International (DCI): Specialized economic development and tourism marketing agency that helps destinations, states, and cities attract visitors and investment. Highly comparable to TNB in DMO/tourism specialization and integrated marketing services.
  • Simpleview: Leading CRM, CMS, and digital marketing platform purpose-built for DMOs. Directly comparable to Whereabouts as TNB's proprietary tourism-tech counterpart and a potential competitor if Whereabouts is productized.
  • Sparkloft Media: Travel and tourism-focused creative agency known for influencer programs and digital-first destination campaigns. Overlaps TNB's social/influencer and creative campaign offerings for DMOs and destinations.
  • Banfield Agency: Destination and travel marketing agency serving tourism boards with branding, advertising, and digital. Comparable to TNB as a similarly scaled destination-specialist agency.
  • Tempest: Tourism marketing agency providing strategy, brand, advertising, and digital services to destinations and DMOs. Directly comparable in vertical specialization and integrated creative offering.

Emerging players

  • Destination Think: Boutique destination marketing agency and consultancy working with DMOs on brand strategy, content, and sustainable tourism. Comparable in vertical focus and boutique scale, though with a stronger consulting/think-tank positioning.
  • CrowdRiff: Visual content marketing platform purpose-built for tourism boards and DMOs. Adjacent/partial overlap with TNB's Whereabouts platform, focused specifically on UGC and visual storytelling for destinations.

Broad incumbents

  • Sojern: Established digital marketing platform for travel, offering data, programmatic, and direct media buying to DMOs and tourism brands. Adjacent technology-driven competitor to TNB's Whereabouts for destination marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

The New Business social profiles

Digital presence

The New Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The New Business leadership team

Management profile

Number of profiles

Profiles10 records

The New Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The New Business M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Business

What does The New Business do?

The New Business is a creative destination marketing agency that delivers four core services to tourism organizations: marketing strategy, brand identity development, creative campaigns, and website design and development. All work is supported by the firm's proprietary Whereabouts tourism CRM platform, which powers client destination websites with business listings, events, itineraries, and member engagement. The firm serves destination marketing organizations, municipal tourism departments, and regional tourism authorities exclusively.

Is The New Business a public or private company?

The New Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The New Business founded?

The New Business was founded in 2015. It employs 11 to 50 people.

Where is The New Business based?

The New Business is headquartered in Hearst, Canada, in the North America region.

How does The New Business make money?

One revenue line is on record: professional Services - Destination Marketing.

Who are The New Business's main competitors?

Direct peers on record are Miles Partnership, MMGY Global, Development Counsellors International (DCI), Simpleview, Sparkloft Media, Banfield Agency and Tempest. Emerging players are Destination Think and CrowdRiff. Sojern is listed as a broad incumbent.

Does The New Business have an API?

No public API is recorded for The New Business.

What industry is The New Business in?

The New Business's product category is Tourism Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.

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