Greening Australia

What Greening Australia does

Greening Australia is an Australian not-for-profit environmental organization founded in 1982 and headquartered in Melbourne, with operational offices in every Australian state and a staff of 101-250. It restores degraded landscapes and rebuilds biodiversity at scale through five core programs (Great Southern Landscapes, Reef Aid, Nature in Cities, Tasmania Island Ark, Thriving on Country) and one urban school-grounds initiative (Cooling the Schools), delivering 3.2 million native plants and 3,550 hectares of habitat in the 2024-25 fiscal year alone. Its technical stack combines traditional restoration methods with science-led monitoring via satellites, drones, Climate Future Plots research, and a Native Seed Centre for Restoration in Western Sydney, supported by proprietary frameworks such as the Florabank Guidelines.

The organization is owned by voting community members who appoint the Board, and is structured around four wholly-owned for-purpose subsidiaries: Canopy (high-integrity environmental credits and ACCU commercialization), Nindethana (native seed supply with 50+ years of operations), Seedx (seed production areas), and NatureCo (global nature-based carbon projects). Revenue is generated through a hybrid model combining individual donations and monthly workplace giving, corporate partnerships across energy/finance/FMCG/retail/tourism/agriculture (Officeworks, IGA, BHP, Nestlé, Nespresso, Bank Australia, AstraZeneca, Downer), government tenders, a landholder registration portal connecting 1,000+ private properties, and carbon market aggregation for landholders. Its 2025-2030 Strategic Plan targets half a billion trees by 2030, including the 15,000-hectare Tasmania Island Ark program. Strategic alliances with WWF-Australia and technology partners like AirSeed (drone-based restoration) position it as a national aggregator of nature-based solutions.

Name

Greening Australia

Legal name

Greening Australia

Website

https://greeningaustralia.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Greening Australia is an Australian non-profit founded in 1982 that restores degraded landscapes at scale through five core programs, serving landholders, corporate partners (BHP, Officeworks, Nestlé), First Nations communities, schools, and governments via carbon credits, native seed services, and on-ground restoration projects.

Ownership category

akta.pro rank

Product category

Environmental Restoration Services

NAICS

Forest Nurseries and Gathering of Forest Products (1132), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

akta.pro secondary industries

Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration) (EUABABAG), Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Forestry & Reforestation (BPAGAGAD), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Environmental restoration services
• Carbon offsetting programs
• Native seed supply
• Biodiversity habitat restoration
• Watershed rehabilitation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Donations: Individual donations including one-time and monthly giving. Tax-deductible donations (gifts over $2). Corporate donations from businesses seeking environmental impact.
2. Carbon Credits: Through Canopy subsidiary, develops and registers carbon projects generating Australian Carbon Credit Units (ACCUs) and international credits. Landholders receive revenue share or fixed lease payments from carbon projects.
3. Subsidiary Companies: Profit from subsidiary companies (Canopy, Nindethana, Seedx, NatureCo) reinvested into Greening Australia's restoration projects. Nindethana supplies native seed commercially.
4. Memberships: Voting community members who own the organization and appoint the Board. Members share vision, mission and values and support restoration work.
5. Government Programs: Tendering for government-funded programs and grants like any other not-for-profit. Trusted delivery partner of governments for decades.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

Greening Australia restores Australia's landscapes at scale through five national programs covering thousands of hectares, working with landholders, corporate partners, First Nations communities and schools to deliver biodiversity habitat, carbon sequestration, water quality improvement (including for the Great Barrier Reef), and urban greening. Commercial offerings include carbon credit development and sales via subsidiary Canopy, native seed supply via Nindethana, and nature-based solutions delivered nationally across all Australian states.

Product overview

Greening Australia offers a portfolio of environmental restoration programs and services centered around five key programs (Great Southern Landscapes, Reef Aid, Nature in Cities, Tasmania Island Ark, and Thriving on Country) supported by commercial subsidiaries Canopy (carbon credits), Nindethana (native seed supply), Seedx (seed production), and NatureCo (global carbon projects). Core services include carbon offsetting, native seed services, landholder registration, and community engagement programs like Cooling the Schools. The organization applies science-led, collaborative approaches to deliver nature-based solutions for climate change and biodiversity loss.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Southern Landscapes Large-scale landscape restoration program across southern Australia working with landholders to create carbon sinks and establish thousands of hectares of habitat, integrating re-afforestation into farming systems.
• Reef Aid Program working with landholders and Traditional Owners to rebuild eroding gullies and restore coastal wetlands to improve water quality on the Great Barrier Reef, generating Reef Credits.
• Nature in Cities Urban restoration program working with communities, businesses and government to create greener, more liveable cities through restored urban habitats, tree canopy cover, and green corridors.
• Tasmania Island Ark Habitat restoration program in Tasmania working with Traditional Owners and landholders to restore 15,000 hectares across the Tasmanian Midlands by 2030, creating corridors for threatened species.
• Thriving on Country First Nations partnership strategy combining traditional knowledge with modern science to co-design restoration programs, build restoration workforce skills, and support healing-Country enterprises.
• Cooling the Schools Program planting native trees in schoolgrounds across Western Sydney to provide canopy cover that cools playgrounds, supports wildlife, and creates usable outdoor spaces.
• Carbon Offsetting Services Carbon offsetting services through biodiverse native plantings, including options for individuals/small businesses (tax-deductible donations) and formal carbon credits for businesses via the Canopy subsidiary, specialisng in offsets of more than 1,000 carbon credits.
• Native Seed Services Native seed supply and management services including seed supply, collection, cleaning, storage, species selection, and seeding services, delivered through Nindethana and the Native Seed Centre for Restoration.
• Canopy Greening Australia's for-purpose environmental markets company specialising in high integrity environmental credits, developing and registering biodiverse carbon projects and selling ACCUs and international carbon units.
• Nindethana One of Australia's largest and most established seed merchants with over 50 years of experience supplying high quality native seed for environmental restoration projects.
• Seedx Native seed production areas company managing professional seed production facilities for restoration projects.
• NatureCo Global nature-based carbon projects company delivering carbon offset projects internationally.
• Landholder Portal Online landholder registration portal enabling landholders to register interest, submit property information, and connect with Greening Australia for restoration projects.

Quantifiable outcome

• 3.2 million native plants established in 2024-25
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• OfficeworksflagshipStrategic or Co-development Partner8-year partnership planting 2 million trees across 2,664 hectares, engaging 200+ landholders over 235 sites. Officeworks' People & Planet Positive commitments include planting two million trees by 2025.
• IGAcoreStrategic or Co-development Partner"Buy One, Get One Tree" campaign helping fund planting of up to 65,000 native trees supporting biodiversity, improving water quality, and expanding habitat across degraded landscapes.
• Nature's OwncoreStrategic or Co-development Partner2021-2024 partnership getting 200+ people involved in establishing 29,350 plants to regreen urban environments and reconnect communities with nature.
• WWF-AustraliaflagshipStrategic or Co-development PartnerPartnership to deliver a science-led plan for climate-ready restoration nationwide, mainstreaming and scaling up effective nature-based solutions.
• Bank AustraliacoreStrategic or Co-development PartnerConservation reserve partnership at Wimmera achieving joint Banksia Award recognition. Bank Australia is the only bank in the world to own a conservation reserve.
• AirSeedcoreTechnology or IntegrationCollaboration exploring use of drones to restore remote areas like Australia's Alpine Ash forests more quickly and efficiently.
• BHPcoreGTM or Marketing PartnerCorporate partnership supporting environmental restoration projects across Australia.
• NAB FoundationcoreGTM or Marketing PartnerFoundation partnership supporting nature-based environmental solutions.
• NestlécoreGTM or Marketing PartnerCorporate partnership supporting environmental restoration initiatives.
• NespressocoreGTM or Marketing PartnerInvesting in restoration projects to help restore essential habitats and make Australian landscapes more resilient to climate change.
• AstraZenecaminorGTM or Marketing PartnerCorporate environmental partnership supporting restoration efforts.
• DownercoreGTM or Marketing PartnerDown2You workplace giving program selected Greening Australia as one of four charity partners for its 33,000+ employees. Partnership supports driving innovation and removing barriers to scaling environmental restoration.
• WWF-AustraliaflagshipStrategic or Co-development PartnerProudly partnering to deliver science-led climate-ready restoration nationwide, working to ensure a future where both people and nature thrive.
• 1% for the PlanetcoreGTM or Marketing PartnerProud partner aiding businesses to support Greening Australia's vision and mission, contributing towards goal of planting half a billion trees by 2030.
• i=ChangecoreGTM or Marketing PartnerPlatform partner helping businesses support Greening Australia's vision and mission.
• CanopyflagshipStrategic or Co-development PartnerGreening Australia's for-purpose environmental markets company specializing in high integrity environmental credits. Profit reinvested into Greening Australia's restoration projects.
• NindethanacoreStrategic or Co-development PartnerOne of Australia's largest and most established seed merchants with over 50 years supplying high quality native seed. Subsidiary of Greening Australia.
• SeedxcoreStrategic or Co-development PartnerNative seed production areas. Greening Australia subsidiary.
• NatureCocoreStrategic or Co-development PartnerGlobal nature-based carbon projects. Greening Australia subsidiary.
• Florabank ConsortiumcoreStrategic or Co-development PartnerConsortium including Australian Network for Plant Conservation, Australian National Botanic Gardens, CSIRO and Greening Australia producing best practice guidelines for native seed management.

Scale indicators22 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Eden Reforestation Projects: Global reforestation nonprofit funded by corporate and individual donations, comparable in tree-planting model though internationally focused rather than Australian.

Broad incumbents

• The Nature Conservancy: Large global conservation organization running restoration, land protection, and nature-based carbon programs, overlapping Greening Australia's activities as part of a far broader international portfolio.

Others

• One Tree Planted: Reforestation nonprofit channeling corporate and consumer donations into tree planting worldwide; thematically aligned but a fundraising-and-partner platform rather than an in-country restoration operator.
• AirSeed Technologies: Australian drone-seeding startup and Greening Australia collaborator; an enabling technology provider in the same reforestation ecosystem rather than a competing delivery organisation.

Direct peers

• GreenCollar: Australia's largest nature-based environmental markets project developer originating ACCUs and biodiversity/reef credits with landholders, directly comparable to Greening Australia's Canopy carbon and Reef Aid work.
• Greenfleet: Australian nonprofit that plants biodiverse native forests to offset carbon, mirroring Greening Australia's reforestation-for-carbon and donation-funded model.
• Bush Heritage Australia: National conservation nonprofit restoring and protecting habitat and partnering with Aboriginal groups, overlapping Greening Australia's biodiversity restoration and First Nations engagement.
• Landcare Australia: National nonprofit supporting community-led land restoration, revegetation, and biodiversity projects with landholders and corporate sponsors, closely overlapping Greening Australia's mission and funding base.
• Carbon Neutral: Australian tree-planting and biodiverse reforestation carbon-offset provider serving corporates, directly comparable to Greening Australia's carbon offsetting services.

Regional players

• Trust for Nature: Victoria-focused conservation body protecting and restoring private land through covenants; a co-recipient of a Banksia Award with Greening Australia and comparable in habitat protection but narrower in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreeningAust
• YouTubeyoutube.com/channel/UCKfHe_8U8KOjHifyDNZOP-w
• Facebookfacebook.com/GreeningAustralia
• LinkedInau.linkedin.com/company/greening-australia
• Instagraminstagram.com/greeningaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greening Australia