Endtest
Endtest is an agentic AI-powered, no-code test automation platform that lets QA and development teams create, execute, and self-heal end-to-end tests across web, mobile, and API without writing code. It serves enterprise, SMB, and regulated-industry customers via cloud SaaS and on-premises deployment.
- Company typePrivate
- Founded2016
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Endtest does
Endtest is an agentic AI test automation platform that lets teams build, execute, and maintain end-to-end tests without writing code. Founded in 2016 and incorporated in Delaware, the company operates as a private SaaS business headquartered in the United States with between 11 and 50 employees. The platform centers on an AI Test Creation Agent that runs a full plan-act-observe-adapt loop in real browsers, paired with a codeless Chrome Extension recorder. Capabilities extend across self-healing locators, AI assertions, AI variables, visual AI regression detection, accessibility testing (WCAG/Axe), API testing, email/SMS/PDF testing, mobile testing, end-to-end production monitoring, and a scheduler. Tests execute on real Windows and macOS machines with Chrome, Firefox, Safari, Edge, and Internet Explorer, and the platform plugs into CI/CD pipelines via official integrations with GitHub, GitLab, Jenkins, CircleCI, Azure DevOps, Bitbucket, TravisCI, Bamboo, and TeamCity, plus alerting and ticketing tools such as Jira, Slack, Microsoft Teams, Discord, Mattermost, and PagerDuty.
The product is delivered as a cloud SaaS platform with self-serve sign-up (free 7-day trial, first test in under 5 minutes) and is supplemented by a higher-priced enterprise tier with on-premises and air-gapped deployment options for regulated buyers. Endtest holds ISO 27001 certification and is positioned as GDPR and HIPAA compliant, which underwrites a regulated-industry go-to-market alongside a broader PLG motion. The company goes to market through three motions in parallel — product-led growth for self-serve teams, enterprise field sales for regulated and large accounts, and API-first integration into CI/CD workflows. Pricing is subscription-based, ranging from a $175/month entry plan to an $875/month enterprise plan, with annual billing discounts offered and unlimited AI usage included across tiers. Endtest has publicly disclosed enterprise customers including Dow Jones, Washington Post, Golf Channel, Malwarebytes, Securiti.ai, and CareNet Health.
Endtest firmographics
Firmographics- Name
- Endtest
- Legal name
- Endtest Inc.
- Website
- https://endtest.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Endtest is an agentic AI-powered, no-code test automation platform that lets QA and development teams create, execute, and self-heal end-to-end tests across web, mobile, and API without writing code. It serves enterprise, SMB, and regulated-industry customers via cloud SaaS and on-premises deployment.
- Ownership category
- akta.pro rank
Endtest industry classification
Industry- Product category
- Test Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
- akta.pro secondary industry
- API Observability, Testing & Monitoring (BPAMAOAG)
Keywords
Where Endtest is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Endtest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Platform Access: Recurring monthly or annual subscription providing access to the Endtest test automation platform. Payment is made in advance with automatic renewal. Includes unlimited AI usage and unlimited test runs on fixed plans.
- Enterprise Plans: Higher-tier enterprise plans with additional features, support levels, and capacity. Includes on-premises deployment options for regulated industries and air-gapped environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Entry-level team plan |
| Subscription | Monthly | Enterprise Plan - Advanced features and support |
| Subscription | Annual | Annual Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Endtest product offering
Product offeringCore offering
Endtest is a cloud-based, agentic AI test automation platform that lets QA teams and developers create, execute, and maintain end-to-end tests across web, mobile, API, email, SMS, PDF, and accessibility without writing code. Tests are built from plain English prompts or by recording browser actions, then executed in parallel on real Windows and macOS machines with real Chrome, Firefox, Safari, Edge, and Internet Explorer browsers. The platform also offers an on-premises deployment option, production monitoring, and a REST API for CI/CD pipeline integration.
Product overview
Endtest is an agentic AI test automation platform that provides a comprehensive, unified suite for end-to-end testing across web, mobile, API, email, SMS, PDF, and accessibility testing. The platform centers on an AI Test Creation Agent that uses a plan-act-observe-adapt loop to generate tests from plain English, complemented by a Codeless Test Recorder for browser-based recording. Key AI-powered capabilities include Self-Healing Tests, Visual AI, AI Assertions, AI Variables, and AI Test Import for migrations. The platform offers test execution on real Windows and macOS machines with Chrome, Firefox, Safari, Edge, and Internet Explorer, plus Cross-Browser Testing, Accessibility Testing using WCAG standards, and End-to-End Monitoring for production environments. Test Orchestration, Scheduler, and an API enable CI/CD integration with GitHub, GitLab, Jenkins, and other tools. Analytics features include Test Insights & Analytics, Automated Test Maintenance, and flakiness tracking. The platform is available as a cloud SaaS or On-Premises deployment for regulated industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Endtest Platform (Agentic AI Test Automation) Cloud-based agentic AI test automation platform that lets QA teams and developers build, execute, and maintain end-to-end tests across web, mobile, API, email, SMS, PDF, and accessibility without writing code. Available as a SaaS subscription with unlimited AI usage and test runs on fixed plans.
- On-Premises Deployment Self-hosted deployment option of the Endtest platform for regulated industries, air-gapped environments, and teams with strict data residency requirements.
Quantifiable outcome
- 9x increase in test creation speed
- +3 more outcomes
Companies that use Endtest
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Endtest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability13 records
Feature8 records
Endtest partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- GitHubcoreOfficial Endtest integration with GitHub Actions enabling automated test execution on every push and pull request. Tests can gate merges when end-to-end tests fail.
- GitLabcoreOfficial integration with GitLab CI/CD to trigger automated test runs on merge requests and gate production deployments on test results.
- JenkinscoreOfficial Endtest plugin for Jenkins Pipeline enabling end-to-end test execution from existing CI/CD workflows.
- CircleCIcoreOfficial Endtest orb for CircleCI enabling end-to-end test execution within CircleCI workflows.
- Azure DevOpscoreIntegration with Azure DevOps Pipelines to trigger end-to-end tests on builds, publish results, and gate deployments on failures.
- BitbucketcoreIntegration with Bitbucket Pipelines to trigger automated tests on pushes and pull requests, blocking merges on test failures.
- SlackcoreIntegration to post test results, failures, and trend reports to Slack channels, and trigger test runs from Slack slash commands.
- JiracoreIntegration to file bug tickets automatically when tests fail, with stack traces, screenshots, and reproduction steps attached.
- PagerDutycoreIntegration to escalate test failures to on-call rotations, paging engineers when monitoring tests detect production incidents.
- Microsoft TeamscoreIntegration to post automated test results, failures, and deploy alerts to Microsoft Teams channels in real time.
- AtlassiancoreDeep Atlassian ecosystem integration including Jira bug filing and Bamboo Server pipeline support.
- OktacoreSSO integration with Okta for enterprise identity management and single sign-on access to Endtest platform.
- Amazon Web ServicescoreAWS cloud infrastructure for hosting Endtest platform. Primary data center location with S3 and RDS storage in US East Region.
- StripecorePayment processing integration for subscription billing. Endtest does not store credit card details directly.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Endtest competitors and assessment
Company assessmentBroad incumbents
- BrowserStack: BrowserStack is a cross-browser and real-device testing cloud that competes with Endtest's cross-browser execution cloud and is also an integration partner via hybrid Endtest-on-BrowserStack deployments.
- Playwright: Microsoft-owned Playwright is an open-source cross-browser automation framework that competes for the same web testing workload as Endtest and benefits from deep distribution through VS Code and Azure DevOps.
- Sauce Labs: Sauce Labs operates a broad testing cloud for web and mobile that overlaps Endtest's cross-browser execution capabilities and is also offered as an integration partner for hybrid Endtest-on-Sauce Labs runs.
- Selenium: Selenium is the dominant open-source browser automation framework and the historical default against which Endtest positions itself; AI Test Import specifically supports migrating Selenium suites in Java, Python, and C#.
Emerging players
- Applitools: Applitools specializes in Visual AI testing and end-to-end test automation, overlapping Endtest's Visual AI and self-healing capabilities while also integrating with several of the same CI/CD tools.
Direct peers
- Functionize: Functionize is an AI-driven test automation platform focused on codeless authoring, self-healing tests, and natural-language test creation, closely mirroring Endtest's agentic AI differentiation.
- Mabl: Mabl is an AI-native, low-code end-to-end test automation platform that competes directly with Endtest on codeless test creation, self-healing, and CI/CD integrations for web and API testing.
- Testim (Tricentis): Testim offers AI-powered codeless test authoring and self-healing locators as part of the Tricentis portfolio, directly overlapping Endtest's agentic creation and maintenance positioning.
- Cypress: Cypress is a widely adopted open-source end-to-end test framework for web applications; it competes with Endtest for the same QA and developer buyers and is one of Endtest's named comparison pages.
- Katalon: Katalon offers a low-code test automation platform spanning web, mobile, API, and desktop testing, directly overlapping Endtest's unified platform positioning and codeless authoring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Endtest social profiles
Digital presenceEndtest compliance and trust
Trust signalCompliance3 records
Endtest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endtest leadership team
Management profileNumber of profiles
Profiles1 record
Endtest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endtest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endtest
What does Endtest do?
Endtest is a cloud-based, agentic AI test automation platform that lets QA teams and developers create, execute, and maintain end-to-end tests across web, mobile, API, email, SMS, PDF, and accessibility without writing code. Tests are built from plain English prompts or by recording browser actions, then executed in parallel on real Windows and macOS machines with real Chrome, Firefox, Safari, Edge, and Internet Explorer browsers. The platform also offers an on-premises deployment option, production monitoring, and a REST API for CI/CD pipeline integration.
Is Endtest a public or private company?
Endtest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Endtest founded?
Endtest was founded in 2016. It employs 11 to 50 people.
Where is Endtest based?
Endtest is headquartered in Dover, United States, in the North America region.
How does Endtest make money?
Two revenue lines are on record. SaaS Subscription - Platform Access are the primary driver. The others are enterprise Plans.
Who are Endtest's main competitors?
Broad incumbents on record are BrowserStack, Playwright, Sauce Labs and Selenium. Applitools is listed as an emerging player. Direct peers are Functionize, Mabl, Testim (Tricentis), Cypress and Katalon.
Does Endtest have an API?
Yes. The Endtest API allows developers to trigger test runs, fetch results, manage test suites, and integrate Endtest into custom dashboards or release pipelines. Additionally, the Utilities API enables programmatic calls to generate fixtures, extract PDF data, convert files, and pipe results into custom tools. Developer documentation is at endtest.io/docs/advanced/how-to-use-the-endtest-api.
What industry is Endtest in?
Endtest's product category is Test Automation Software. Its primary akta.pro industry code is BPAEAGAI, Enterprise Application Testing & QA Services, with a secondary code of BPAMAOAG, API Observability, Testing & Monitoring. Its NAICS code is 54151 and its SIC code is 7372.