Obiz

What Obiz does

Obizé SA is a Lyon-headquartered, Euronext Growth Paris-listed (ticker: ALBIZ) digital relationship marketing and customer/employee loyalty platform founded in 2008. The company develops white-label web platforms that enable enterprise clients to acquire, retain, and engage customers and employees through curated benefits programs, operating a network of 55,000 retail partners and 120,000+ negotiated offers across categories including sport, wellness, holidays, hobbies, food, and home. It serves more than 100 corporate clients across 65 countries, with named customers spanning AXA Belgium, La Poste, Michelin, Ulys, L'Orange bleue, In Extenso, ByMyCar, FNSPF, Westfield, and Testaankoop/Test-Achats.

The underlying technology stack combines responsive white-label web platforms, Progressive Web App (PWA) capabilities, and a data-driven marketing layer providing customer analytics, CRM enrichment, and personalization logic. Beyond the core Obiz platform, the group operates acquired and integrated sub-brands: Adelya (loyalty software and tourist passes, available in 6 languages), Reduc CE (employee benefits dedicated to CSE/Comité Social et Économique Works Councils, addressing approximately 35 million beneficiaries), and JOOKS (a sports-tourism mobile application with 1,700+ audio-guided routes across 70+ countries and 500+ cities). The group maintains a sector-exclusivity commercial model in which typically only one client is served per core sector within defined size bands.

Obiz operates a sales-led, consultative go-to-market motion with dedicated account teams, customized demos, and tailored program design. Revenue is generated through three streams: annual platform licensing and subscription contracts, transaction-based commissions on partner offer redemptions, and professional services for implementation and ongoing optimization. Reported financial performance includes €70.4 million in H1 2025/26 consolidated revenue (up 9% year-over-year) and €1.3 million EBITDA in the same period (up 52% year-over-year), alongside a publicly disclosed "Equinoxe 2027" strategic plan targeting €7 million EBITDA by fiscal year 2027. Beneficiary-side impact metrics include an average of €2,125 in annual household savings through the program (IPSOS 2020) and €5.3 million in aggregate savings returned to beneficiaries in 2025.

Name

Obiz

Legal name

Obiz© SA

Website

https://obiz-concept.fr

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Obizé SA is a Lyon-headquartered, Euronext Growth Paris-listed digital relationship marketing and loyalty platform operating white-label customer and employee benefits programs across 65 countries, backed by a 55,000-partner retail network serving 100+ enterprise clients including AXA Belgium, La Poste, and Michelin.

Ownership category

akta.pro rank

Product category

Loyalty and Relationship Marketing Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAFAFAH

Loyalty, Rewards & Retention Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYHDAEAFAE

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Customer loyalty software
• Employee benefits platform
• Relationship marketing solutions
• White-label loyalty platform
• CSE works council benefits

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing and Subscription: Annual or multi-year contracts for access to Obiz loyalty platform, typically sold as white-label or customized solutions to enterprise clients
2. Transaction-based Revenue: Revenue generated from partner transactions and offers redeemed through the platform, taking a commission on transaction volume
3. Professional Services and Consulting: Custom implementation, consulting, and support services for program setup, animation, and ongoing optimization

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Obiz develops and sells a proprietary digital relationship-marketing platform that enables enterprises to launch customised white-label customer loyalty and employee-benefits programs. Through its network of 55,000 partner retailers and 120,000+ negotiated offers, the platform helps companies acquire, retain and engage customers and employees while improving purchasing power. It also provides consulting, program animation and marketing-automation services to support program deployment and optimisation.

Product overview

Obiz© operates as a multi-platform digital relationship marketing and loyalty ecosystem. The core Obiz© Platform provides white-label benefits programs, while acquired brand Adelya (2022) adds multi-language loyalty and tourist pass capabilities. Sub-brands include Reduc CE for CSE/employee benefits and JOOKS for sports tourism. The portfolio includes a personalized web platform, Data Driven Marketing analytics, Club Avantages with 120,000 offers, marketing automation services, and consulting support—all connected through 55,000 partner retailers serving millions of beneficiaries across 65 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Adelya: Loyalty software platform offering white-label loyalty programs and tourist passes, available in 6 languages (French, English, German, Spanish, Dutch/Vlaams, Italian).
• Reduc CE
• JOOKS
• Obiz© Foundation

Products and services

• Obiz© Platform White-label digital relationship-marketing platform that enables enterprises to launch customised customer loyalty and employee benefits programs, connecting them to a 55,000-partner retail network. Targeted at enterprise marketing, loyalty and HR teams seeking to improve retention, customer knowledge and purchasing power.
• Adelya Multi-language loyalty software and tourist-pass platform available in 6 languages, enabling multi-country loyalty programmes across 65 countries. Serves international clients and consumer organisations such as Testaankoop/Test-Achats.
• Reduc CE Employee-benefits and perks platform dedicated to French CSE (Comité Social et Économique) works councils, providing access to discounted leisure, sport, wellness and everyday-life offers for approximately 35 million beneficiaries.
• JOOKS Inclusive sports-tourism mobile application combining culture, mobility and impact. Provides over 1,700 audio-guided routes across 70+ countries and 500+ cities, discoverable by walking, running or cycling.

Quantifiable outcome

• Average savings of €2,125 per household per year (IPSOS 2020 survey)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Fondation EntreprendreminorStrategic or Co-development Partner · 8 November 2023The Obiz Foundation operates under the auspices of Fondation Entreprendre, which has promoted entrepreneurship since 2008. This partnership provides framework and support for the Foundation's mission of supporting entrepreneurship and social impact initiatives.
• MilecoreStrategic or Co-development Partner · 17 January 2023Obiz invested 12.3% in Mile, a mobile application developer specializing in geographic positioning. Mile developed the JOOKS application for sports tourism inclusive of culture, mobility and impact. The partnership was formalized in January 2023 and Mile (including JOOKS) was integrated into the Obiz Group in 2024.
• ELISEminorStrategic or Co-development Partner · 1 October 2022ELISE (Entreprise Locale d'Initiative au Service de l'Environnement) is a waste management and recycling partner for Obiz since October 2022. ELISE provides sustainable waste collection and recycling services while creating employment for people in difficulty or with disabilities. This partnership supports Obiz's environmental and social responsibility commitments.
• AdelyacoreStrategic or Co-development PartnerObiz acquired Adelya in April 2022. Adelya is a software publisher specializing in loyalty programs and tourist passes. The Adelya platform is available in 6 languages (French, English, German, Spanish, Dutch/Vlaams, Italian) and serves clients internationally across 65 countries. The acquisition strengthened Obiz's position as a comprehensive loyalty solution provider.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antavo: Antavo is a headless loyalty cloud platform that powers enterprise loyalty programs globally. It is highly comparable to Obiz as both sell white-label, customizable loyalty technology to enterprise B2B clients, with similar partner-network and CRM integration approaches.
• Yotpo: Yotpo is an e-commerce marketing platform offering loyalty, referrals, reviews, and SMS marketing to merchants and brands. Comparable to Obiz in the loyalty and customer-engagement layer, with overlapping enterprise client base and partner/reward network mechanics.
• LoyaltyLion: LoyaltyLion is a SaaS loyalty and rewards platform focused on Shopify and direct-to-consumer brands. It overlaps with Obiz's core offering of white-label loyalty programs, partner offers, and data-driven customer engagement, though with a more e-commerce-native orientation.
• Open Loyalty: Open Loyalty is a modular loyalty program platform for retail, e-commerce, and B2B brands. It is comparable to Obiz as both offer API-driven, customizable loyalty infrastructure with partner rewards and tier-based programs for enterprise customers.
• Skeepers (formerly Trusted Shops Reviews): Skeepers is a French customer engagement platform offering reviews, UGC, surveys, and consumer engagement tools to brands. It is comparable to Obiz as a France-headquartered engagement/loyalty player targeting enterprise brands with white-label solutions and partner-merchant networks.
• Swile: Swile is a French employee benefits and engagement platform (meal vouchers, gifts, mobility) serving French employers. It directly overlaps with Obiz's Reduc CE sub-brand and CSE use case, addressing the same 35M-beneficiary French employee-benefits market.
• Sailify: Sailify is a SaaS loyalty and customer engagement platform serving enterprise brands. Comparable to Obiz in the B2B loyalty-platform category, with similar customization, partner offer integration, and CRM-driven personalization capabilities.

Broad incumbents

• Marigold Engage (LoyaltyOne): Marigold Engage is the enterprise loyalty and customer engagement business within Marigold, serving global brands with loyalty strategy, technology, and program management. Comparable to Obiz as a broader loyalty incumbent offering both technology and services across multiple verticals.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise CRM and customer engagement suite from Salesforce, including loyalty and personalization modules. It is comparable to Obiz as the dominant broader incumbent in CRM/marketing technology against which Obiz's white-label loyalty and data-driven marketing modules compete.
• Publicis Groupe: Publicis is a global advertising, marketing, and communications holding company with significant CRM, loyalty, and customer engagement practices (including Publicis Sapient and Epsilon). Comparable to Obiz as a broad marketing-services incumbent that competes for enterprise relationship-marketing and loyalty budgets in France and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/obiz-concept---le-r%C3%A9seau-qui-fait-du-bien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obiz