Skeepers

Name

Skeepers

Legal name

Skeepers

Website

https://skeepers.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

User Generated Content (UGC) Platform

NAICS

Software Publishers (513210), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• User generated content platform
• Customer review management
• Influencer marketing software
• Voice of customer analytics
• Brand community software

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform Fees: Skeepers operates as a SaaS company offering subscription-based access to its UGC platform suite. The platform includes Verified Reviews, Influencer Marketing, Feedback Management, Brand Communities, and extensions like Gifted Reviews and Syndication. Pricing is typically quote-based, tailored to brand size, review volume, and feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Skeepers is a SaaS User Generated Content (UGC) platform that enables brands to collect, moderate, publish and syndicate authentic customer reviews, run influencer marketing campaigns, gather voice-of-customer feedback via NPS/CSAT surveys, and build branded customer communities. Its AI-powered suite combines Verified Reviews, Influencer Marketing, Feedback Management, and Brand Communities to help over 8,000 brands drive conversions, SEO performance, and social proof.

Product overview

Skeepers is a comprehensive User Generated Content (UGC) platform offering a suite of interconnected products designed to help brands collect, manage, and activate customer-generated content across the entire customer journey. The platform comprises four core products: Verified Reviews (customer review collection and syndication), Influencer Marketing (creator campaign management), Feedback Management (voice of customer surveys), and Brand Communities (engaged community building). These core products are supplemented by integrated solutions like Reviews & Feedback Management (RFM) that unifies reviews and feedback, as well as extensions including Gifted Reviews, Syndication, and Shoppable Content. The platform also offers purpose-specific solutions for use cases such as launching products, managing e-reputation, enhancing product pages, and driving traffic. Skeepers has expanded its capabilities through strategic acquisitions including Advalo (AI personalization), MyFeelBack (VoC solutions), and TokyWoky (community platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Verified Reviews

Quantifiable outcome

• 293% ROI for clients using the Skeepers suite
• +15 more outcomes

Named customers41 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAWS cloud infrastructure partnership enabling scalable platform operations for Skeepers' SaaS solutions.
• TikTokcoreTechnology or IntegrationIntegration for influencer campaign management on TikTok, including Spark Ads support for amplifying organic creator content as paid media.
• Meta (Facebook/Instagram)coreTechnology or IntegrationIntegration for managing Instagram influencer campaigns, including Meta Partnership ad codes for creator content amplification.
• GooglecoreTechnology or IntegrationExclusive partnership for review syndication to Google, including rich snippets and SEA extensions for enhanced search visibility.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling seamless review collection and UGC display for Shopify merchants.
• SalesforcecoreTechnology or IntegrationCRM integration for customer feedback enrichment and data synchronization between Skeepers and Salesforce platforms.
• SAPcoreTechnology or IntegrationEnterprise integration for large brand deployments requiring SAP ecosystem connectivity.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for enterprise customer deployments and Microsoft ecosystem integration.
• Magento (Adobe Commerce)coreTechnology or IntegrationE-commerce platform integration for Magento merchants enabling review collection and UGC activation.
• MiraklcoreTechnology or IntegrationMarketplace orchestration platform integration for managing reviews across marketplace seller environments.
• OraclecoreTechnology or IntegrationEnterprise technology integration for Oracle ecosystem customers.
• PrestashopcoreTechnology or IntegrationE-commerce platform integration for Prestashop merchants.
• KlaviyocoreTechnology or IntegrationEmail marketing automation integration for review invitation workflows and customer engagement.
• ZendeskcoreTechnology or IntegrationCustomer service platform integration for feedback collection and review management.
• Pages JaunescoreTechnology or IntegrationExclusive partnership for review syndication to French directory Pages Jaunes with exclusive features.
• YouTubecoreTechnology or IntegrationIntegration for influencer campaign management on YouTube alongside TikTok and Instagram.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bazaarvoice: Bazaarvoice is an enterprise-focused UGC and shopper marketing platform with deep retailer syndication. It competes directly with Skeepers across reviews, ratings, and syndicated content distribution to brand and retailer sites.
• Trustpilot: Trustpilot is a public-listed (London) consumer review platform serving SMBs and enterprises. It directly competes with Skeepers Verified Reviews on certified customer reviews and review syndication to Google, with broader brand recognition globally.
• REVIEWS.io: REVIEWS.io is a reviews and UGC platform focused on SMB and mid-market brands with transparent self-serve pricing. It competes with Skeepers Verified Reviews, particularly in the segment where Skeepers is less penetrated.
• PowerReviews: PowerReviews is an enterprise reviews and ratings provider with strong SEO/syndication capabilities. It directly competes with Skeepers Verified Reviews for enterprise and mid-market retail and brand customers.
• Emplifi: Emplifi is a unified customer experience and social media marketing platform combining reviews, UGC, influencer marketing, and community. It competes across most of Skeepers' product suite for enterprise brand buyers.
• Birdeye: Birdeye is a customer experience platform spanning reviews, listings, messaging, and surveys, primarily serving multi-location businesses. It overlaps with Skeepers Verified Reviews and Feedback Management products, with a stronger multi-location SMB tilt.
• Yotpo: Yotpo is a direct UGC platform competitor offering reviews, visual UGC, SMS marketing, and loyalty. It overlaps most directly with Skeepers' Verified Reviews, Influencer Marketing, and Brand Communities products and serves a similar D2C and enterprise brand base globally.

Broad incumbents

• Qualtrics: Qualtrics is a large enterprise experience management platform owned by Silver Lake/CPPIB. Its VoC and customer feedback products overlap with Skeepers' Feedback Management, particularly in enterprise CX programs.
• Sprinklr: Sprinklr is a large, publicly listed enterprise customer experience management platform spanning social, marketing, and care. It overlaps with Skeepers' Influencer Marketing and Feedback Management products as part of a broader enterprise suite.

Emerging players

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with deep creator analytics and brand safety features. It overlaps with Skeepers' Influencer Marketing product for large enterprise customers, particularly in Beauty and CPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Skeepersgroup
• YouTubeyoutube.com/channel/UCwWEg2DJhGkHoCGjHXQgVUw
• LinkedInlinkedin.com/company/skeepers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skeepers