What DealerCorp Solutions does

DealerCorp Solutions is a Canadian cloud software company founded in 2014 that develops the deskit platform for automotive dealerships. Its core product unifies Desking (deal structuring with OEM program stacking logic), F&I (Business Office selling, e-contracting, warranty provider E-portal pushes), and Inventory management (build & price, CarFax, vAuto, syndication) into a single cloud application accessible via touch screen, tablet, desktop, or paper presentation. Add-on modules SYNCIT (AI-assisted inventory syndication to Canadian advertising sites), STOCKIT (OCR-based vehicle loading from PDF invoices), and BOOKIT (chart-of-accounts integration pushing to DMS accounting) extend core functionality. In June 2020 the company launched deskit Digital Retail (DDR), extending the platform into a complete end-to-end online vehicle purchase workflow.

DealerCorp operates a sales-led, subscription-based go-to-market targeting dealerships of all sizes across Canada, with quote-based monthly pricing and a pay-as-you-go model that lowers commitment friction. Distribution is direct through a website with demo booking and dedicated sales and operations phone lines, supported by customer testimonials from regional Canadian dealers such as Wilson's Better Used Cars, Auto IQ, Wellington Motors, and Wheaton Honda. The company integrates with the full Canadian dealer technology stack — CRM, DMS, Dealertrack, Route One, vAuto, CarFax, all OEM programs, and Canadian warranty providers — positioning deskit as a workflow hub. In May 2024, DealerCorp was acquired by Reynolds and Reynolds, a US-based automotive software company, to strengthen Reynolds' digital retailing portfolio across North America; the company continues to operate its products as a subsidiary post-acquisition.

Name

DealerCorp Solutions

Legal name

DealerCorp Solutions Ltd

Website

https://dealercorp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DealerCorp Solutions is a Canadian cloud software company providing deskit, an integrated retail management platform for automotive dealerships covering desking, F&I, and inventory, now operating as a Reynolds and Reynolds subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Automotive retail software
• Dealership desking software
• Cloud F&I solutions
• Inventory management software
• Digital retail platform

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: DealerCorp generates revenue through software subscriptions for their deskit platform, with a flexible pay-as-you-go business model that places decision power in the dealership's hands. The platform includes multiple modules (Desking, F&I, Inventory) with add-on features like SYNCIT, BOOKIT, and STOCKIT included in core functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DealerCorp Solutions develops and sells deskit, a cloud-based retail management system for automotive dealerships that unifies desking, F&I, and inventory workflows in a single platform. The product includes integrated add-on capabilities (SYNCIT, STOCKIT, BOOKIT) and supports a fully digital retail experience through deskit Digital Retail (DDR). It is sold to auto dealerships in Canada on a quote-based subscription with implementation and ongoing support.

Product overview

DealerCorp Solutions offers a cloud-based automotive retail management platform centered on deskit, a unified system combining three core modules: Desking (deal structuring, multiquote, OEM program calculations), F&I (Business Office selling with Menu/Step/Flow presentations, e-contracting), and Inventory (management, build & price, syndication). The platform supports multiple presentation modes including touch screen, tablet, desktop, and paper. Three add-on modules extend core functionality: SYNCIT for inventory syndication to Canadian advertising sites, STOCKIT for OCR-based vehicle stocking from PDF invoices, and BOOKIT for chart of accounts integration and DMS accounting push. A separate Digital Retail product (DDR) extends the platform for complete online vehicle purchases.

Differentiator

Problem solved

Functional benefit

Brands

• deskit: Core retail management system and desking software for automotive dealerships, featuring sales desking, F&I modules, and inventory management.

Products and services

• deskit Cloud-based retail management system for automotive dealerships providing Desking, F&I, and Inventory modules. Supports multiple presentation methods including touch screen, tablet, desktop, and paper presentation, with integrated deal structuring, OEM program calculations, and vehicle delivery capabilities for dealerships in Canada.
• deskit Digital Retail (DDR) Self-contained automotive retail platform enabling the complete online purchase of a vehicle through one system. Extends deskit's retail management capabilities direct-to-consumer for a true digital retail experience, allowing dealerships to transact the full sale online.

Quantifiable outcome

• 37% lift in vehicle sales
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Reynolds and ReynoldsflagshipStrategic or Co-development PartnerIn May 2024, Reynolds and Reynolds, a US-based software company, acquired DealerCorp Solutions to strengthen Reynolds and Reynolds' digital retailing portfolio and improve workflow automation across North America. DealerCorp operates as a Canada-based cloud automotive software provider specializing in CRM integration for auto dealerships. This acquisition positions DealerCorp within a larger US automotive software ecosystem while maintaining Canadian market operations.
• vAutocoreTechnology or IntegrationIntegration partnership allowing deskit to pull and push inventory data with vAuto, enabling synchronized inventory management and pricing across platforms.
• CarFaxcoreTechnology or IntegrationIntegration providing CarFax vehicle history reports accessible within deskit for each vehicle in inventory, enhancing transparency and customer trust.
• DealertrackcoreTechnology or IntegrationIntegration enabling dealers to submit deals directly to Dealertrack for financing and lease approvals, with e-contracting capabilities reducing paperwork and processing time.
• Route OnecoreTechnology or IntegrationIntegration allowing F&I deal submission to Route One financing platform, enabling seamless e-contracting workflow for dealership financing operations.
• OEM Programs (All Manufacturers)coreTechnology or IntegrationIntegration with all OEM captive finance programs including rates, residuals, and rebates with built-in stacking logic to ensure compliance and proper deal structuring.
• Canadian Warranty ProviderscoreTechnology or IntegrationIntegration with all Canadian automotive warranty companies enabling electronic contract generation and push to provider E-portals for streamlined warranty administration.
• CRM SystemscoreTechnology or IntegrationBroad integration capability with customer relationship management systems, allowing deals to be received from CRM and desked within deskit, eliminating manual re-entry.
• DMS SystemscoreTechnology or IntegrationIntegration with dealership management systems enabling data synchronization, accounting integration via BOOKIT, and open/closed RO information access.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack provides dealer financing, DMS, and desking technology and is integrated with deskit for F&I e-contracting. As part of Cox Automotive (which also owns vAuto, another DealerCorp integration partner), it is a deep-set incumbent with overlapping capabilities to deskit.
• Cox Automotive: Broad automotive technology conglomerate owning Dealertrack, vAuto, Kelley Blue Book, Autotrader, and VinSolutions. Operates an integrated dealer software ecosystem that competes across multiple modules (desking, inventory, CRM, digital retail) that DealerCorp's deskit covers.
• CDK Global: Largest US dealer management system provider serving franchised auto dealers with DMS, CRM, desking, F&I, and digital retail modules. Directly comparable end-to-end dealer software stack to DealerCorp's deskit platform, but at massive enterprise scale across the US market.
• Reynolds and Reynolds: Major US-based automotive retail software provider and DealerCorp's acquirer (May 2024). Offers a competing DMS, F&I, desking, and document management portfolio; DealerCorp now operates as a Canada-focused subsidiary extending Reynolds' digital retailing capabilities.

Emerging players

• AutoFi: Digital retail and online financing platform for auto dealers. Competes in the same online-vehicle-purchase and F&I digitization space as DealerCorp's DDR and e-contracting capabilities.
• Roadster: Digital retailing platform for auto dealers enabling online vehicle purchase workflows, directly comparable to DealerCorp's deskit Digital Retail (DDR) product. Sits inside the same dealer online-buying transformation narrative.

Direct peers

• VinSolutions (Cox Automotive): VinSolutions is one of the most widely used dealer CRMs and integrates into the desking process — directly overlapping DealerCorp's CRM-to-desking integration value proposition. Same franchised dealer customer base in North America.
• Dominion Dealer Solutions: Direct competitor offering DMS, CRM, desking, F&I, and inventory management software to franchised and independent auto dealers in North America. Closely comparable in scope and target customer to DealerCorp's deskit platform.
• ProMax Unlimited: Long-standing dealer software vendor offering desking, CRM, inventory, and F&I solutions to franchised and independent auto dealers. Closely comparable in product surface area and target customer to DealerCorp's deskit platform.
• DealerSocket (now Fullpath): Dealer CRM, desking, and marketing platform that has been repositioned as Fullpath with an AI-driven customer data platform focus. Directly comparable dealer technology stack and customer base to DealerCorp's integrated deskit offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/feed/update/urn:li:activity:6681269899643506688

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerCorp Solutions