Pininfarina Automobiles

What Pininfarina Automobiles does

Automobili Pininfarina is a luxury electric hypercar manufacturer established in 2018 and legally domiciled in Munich, Germany (Automobili Pininfarina GmbH), with design, engineering, and hand-craft manufacturing concentrated at the Battista Atelier in Cambiano, Italy. The company is a 100% investment of Mahindra & Mahindra Ltd and operates with a small workforce of 51–100 employees. Its product portfolio is intentionally narrow and ultra-exclusive: the flagship Battista electric hyper GT (capped at 150 units), the B95 hyper Barchetta (10 units), and limited editions including Battista Anniversario (5 units, sold out within 24 hours) and Battista Edizione Nino Farina (5 units), plus the Pura Vision concept previewing an electric Luxury Utility Vehicle.

The technology platform centers on a 120 kWh lithium-ion battery powering four independent electric motors — one per wheel — delivering 1,900 hp and 2,340 Nm of torque, with a WLTP range of 476 km and sub-2-second 0–100 km/h acceleration. The vehicles integrate connected-car systems with internal eSIM connectivity across 50+ countries, advanced telemetry, and active aerodynamics; the B95 adds a patented adjustable twin aero screen. All vehicles are hand-crafted and individually bespoke to owner specifications, with customization options including the Furiosa aerodynamic package and Bespoke Option Packs.

The revenue model is dominated by hardware sales of multi-million-dollar limited-edition hypercars, supplemented by bespoke coachbuilding commissions (e.g., Battista Targamerica) and a 15-year equal licensing partnership with BOVET 1822 for co-branded luxury timepieces. Go-to-market is exclusively through a curated network of 26 retail partners spanning the Americas, Europe, Asia, and Oceania, supplemented by ultra-high-touch direct client engagement that includes factory visits to Cambiano for design consultation. The customer base consists entirely of ultra-high-net-worth individuals, luxury collectors, and affluent automotive enthusiasts targeted through lifestyle events (Monterey Car Week, Concorso d'Eleganza Villa d'Este, Wayne Enterprises Experience), strategic brand collaborations (Warner Bros. Discovery/Batman, Magnus Walker), and curated media channels.

Name

Pininfarina Automobiles

Legal name

Automobili Pininfarina GmbH

Website

https://automobili-pininfarina.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Automobili Pininfarina is a Munich-headquartered, Mahindra-owned luxury electric hypercar manufacturer that hand-crafts limited-edition vehicles including the Battista and B95 for ultra-high-net-worth collectors through 26 global retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Hypercar Sales: Primary revenue from sale of ultra-exclusive electric hyper GT vehicles (Battista, B95, and limited editions) priced at multi-million dollar levels. Production capped at 150 units for standard Battista, with limited special editions (5 Anniversario, 5 Nino Farina, 10 B95). Each vehicle is individually hand-crafted and bespoke to owner specifications.
2. Licensed Timepiece Collaboration: 15-year equal partnership with BOVET 1822 Swiss watchmaker to produce collaborative Pininfarina-branded timepieces. High-end luxury watches sold to collectors and automotive enthusiasts.
3. Bespoke Coachbuilding Services: Custom coach-built vehicles including client-commissioned Battista Targamerica. Highly personalized design and manufacturing services for ultra-wealthy collectors seeking unique expressions of Pininfarina design.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Automobili Pininfarina designs, engineers, and hand-crafts ultra-exclusive pure electric hypercars and limited-edition variants (Battista, Battista Anniversario, Battista Edizione Nino Farina, B95) at the Battista Atelier in Cambiano, Italy. Each vehicle is bespoke to owner specifications, with production capped at small numbers (5 to 150 units) and sold through a global network of luxury retail partners to ultra-high-net-worth individuals.

Product overview

Automobili Pininfarina is a luxury electric hypercar manufacturer that offers a focused portfolio of ultra-exclusive electric vehicles. The core product line consists of the Battista electric hyper GT as the flagship model, complemented by limited-edition variants including the Battista Edizione Nino Farina (5 examples) and Battista Anniversario (5 examples), plus the B95 hyper Barchetta (10 examples). The Pura Vision represents a future design direction for an electric Luxury Utility Vehicle. All vehicles are hand-crafted in Cambiano, Italy, embodying the PURA design philosophy that transforms iconic Pininfarina heritage DNA into future-forward electric vehicles. The company operates on a bespoke, coach-built model with extensive personalization options for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Battista The world's first pure electric hyper GT, delivering 1,900 HP from a 120 kWh battery through four independent motors (one per wheel). Hand-crafted in Cambiano, Italy, with zero emissions, 476 km WLTP range, and extensive bespoke personalization options including the Furiosa Package. Targeted at ultra-high-net-worth collectors and enthusiasts.

Quantifiable outcome

• 0-100 km/h in sub-2 seconds, faster than current Formula 1 race cars
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Warner Bros. Discovery Global Consumer Products and Relevance InternationalcoreGTM or Marketing Partner · 1 January 2024Collaboration to create four specially-designed Battista and B95 hyper Barchetta versions inspired by Bruce Wayne/Batman. Vehicles displayed at Monterey Car Week and Wayne Enterprises Experience in New York. B95 Gotham is first physical car from this collaboration, imagining what billionaire tech entrepreneur would expect from a Pininfarina vehicle.
• Magnus WalkerminorGTM or Marketing Partner · 1 January 2024Los Angeles-based automotive culture visionary and customizer. Hosted exclusive brand event at his iconic garage. Collaboration featuring Battista finished in Giallo Arneis filmed under Sixth Street Bridge. Shared passion for craftsmanship, design, and belief that cars should reflect owner vision.
• Jardine Motors GroupcoreChannel Partner/ Reseller/ Distributor · 20 April 2021Launched Automobili Pininfarina London as exclusive London and southern UK retail partner for Battista pure-electric hyper GT. Operates 50+ locations across UK representing 15 luxury/premium automotive brands with 2,700+ employees. Strategic focus on alternative fuel vehicles with Electric Vehicle Approved (EVA) accreditation.
• BOVET 1822coreStrategic or Co-development Partner · 1 January 202115-year equal partnership with Swiss luxury watchmaker to produce collaborative timepieces. Battista Tourbillon timepiece crafted as perfect complement to Battista hyper GT, beautifully designed and delicately crafted by two brands focused on sustainable futures. Swiss watchmaker founded in 1822, under owner Pascal Raffy since 2001.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rimac Automobili: Croatian manufacturer of the Nevera electric hypercar delivering ~1,900 hp on a quad-motor powertrain — near-spec equivalent to the Battista. Direct head-to-head competitor for the same ultra-wealthy EV hypercar buyer.
• Bugatti Rimac: Joint venture combining Bugatti's ultra-luxury hypercar heritage with Rimac's EV technology — the most direct rival in the multi-million-Euro electric hyper GT category, targeting identical UHNW collectors.
• Lotus Cars: British performance brand whose Lotus Evija is a 2,000 hp electric hypercar with similar sub-200-unit production philosophy. Competes for the same buyer segment with comparable EV performance credentials.
• Pagani Automobili: Italian ultra-limited hypercar maker (Zonda, Huayra) hand-built in modest production runs at multi-million pricing. Closest pure analog on craftsmanship, scarcity, and bespoke coachbuilding model.
• Koenigsegg Automotive: Swedish boutique hypercar manufacturer (Jesko, Gemera) producing small runs of ultra-high-performance vehicles. Directly comparable on exclusivity economics and technology-led positioning.

Broad incumbents

• Ferrari: Iconic Italian luxury sports and hypercar maker now expanding into EVs (first electric Ferrari announced). Larger scale and broader portfolio but overlaps materially in collector base and performance positioning.
• Lamborghini: Italian luxury supercar brand under Volkswagen Group, transitioning its lineup to hybrid and EV powertrains. Competes for the same aspirational luxury performance buyers at higher volume.
• McLaren Automotive: British luxury supercar manufacturer with a portfolio of high-performance limited-volume vehicles (Speedtail, Solus GT). Comparable positioning on exclusivity and carbon-fiber technology.
• Aston Martin: British ultra-luxury GT and sports car maker with heritage positioning similar to Pininfarina's design pedigree and a recent push into higher performance limited editions (Valkyrie).

Others

• Pininfarina SpA: The original Italian design house established 1930 that licenses the Pininfarina brand to Automobili Pininfarina for its hypercars. Adjacent not competitive — provides design heritage and brand IP that underpins Automobili's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AutomobiliPinin
• Facebookfacebook.com/automobilipininfarinaofficial
• Instagraminstagram.com/automobilipininfarinaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pininfarina Automobiles