Scrooge Frog AI
Scrooge Frog AI (Scrooge Frog OÜ, Estonia) is a private SaaS platform that uses LSTM and Gradient Boosting models to detect bot traffic, audit Google Ads campaigns, and generate Google-compliant refund reports for performance marketers, agencies, and ad networks via tiered self-serve subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersTartu, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Scrooge Frog AI does
Scrooge Frog AI (legal entity Scrooge Frog OÜ, headquartered in Tartu, Estonia) is a private SaaS provider of AI-powered advertising fraud detection. The platform, marketed as ScroogeFrog AI Antifraud, identifies bots, fraudulent clicks, and invalid traffic across customers' websites and Google Ads campaigns. The product is built on named machine learning architectures — a Long Short-Term Memory (LSTM) network combined with Gradient Boosting — applied to structured traffic signals (impressions, clicks, conversions, IP, user agent, device, referrer, geo, ISP) to classify traffic as good, suspicious, or fraudulent based on configurable probability thresholds. A Custom AI Models feature trains per-domain models on a customer's own trusted and fake traffic sources, and a separate Custom Dataset Processor service offers dedicated model training for enterprise customers submitting 1M+ row datasets under NDA, with payment contingent on results.
The product surface is modular: a Traffic Audit Module covers website visitor fraud via JavaScript and server-side UDP/TCP tracking; a Google Ads Audit Module provides native Google Ads integration with automatic IP/domain blocking and Google-spec-compliant refund request reports; and ancillary products include the Dataset Processor, Custom AI Models, and Google Ads Refund Reports. All modules share a unified dashboard at dashboard.ai.scroogefrog.com with Google OAuth sign-in and Stripe-managed billing.
The business model is a self-serve PLG motion with a 14-day free trial, published subscription tiers (Lite $99/mo, Medium $249/mo, Pro $499/mo, with a 50% annual discount), a Custom enterprise plan, a 10% recurring customer referral program, and project-based revenue from the Custom Dataset Processor. Target segments are performance marketers, advertising agencies, ad networks, and enterprises with large datasets, served globally from Estonia with operational contacts in Ukraine and Singapore. The company is bootstrapped (1–10 employees, no disclosed funding), GDPR and CCPA/CPRA compliant, and supervised by the Estonian Data Protection Inspectorate.
Scrooge Frog AI firmographics
Firmographics- Name
- Scrooge Frog AI
- Legal name
- Scrooge Frog OÜ
- Website
- https://ai.scroogefrog.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scrooge Frog AI (Scrooge Frog OÜ, Estonia) is a private SaaS platform that uses LSTM and Gradient Boosting models to detect bot traffic, audit Google Ads campaigns, and generate Google-compliant refund reports for performance marketers, agencies, and ad networks via tiered self-serve subscriptions.
- Ownership category
- akta.pro rank
Scrooge Frog AI industry classification
Industry- Product category
- Ad Fraud Detection Software
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
- akta.pro secondary industries
- Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF), Fake Account & Synthetic Identity Detection (HDADALAD)
Keywords
Where Scrooge Frog AI is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
Scrooge Frog AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Recurring monthly and annual subscription fees with tiered plans (Lite, Medium, Pro, Custom). Includes 14-day free trial with automatic billing after trial period. Annual plans offer 50% discount vs monthly.
- Custom Dataset Processing: One-time or project-based AI model training service for customers with large datasets requiring custom solutions. Payment only after results are delivered.
- Referral Program: Customer referral commissions earning 10% of referred user's subscription value on every payment, credited after active subscription usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Entry-level plan with essential fraud detection features |
| Subscription | Monthly | Medium - Balanced plan for growing teams |
| Subscription | Monthly | Pro - Advanced plan with full features |
| Subscription | Multi-year contract | Custom - Tailored enterprise plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Scrooge Frog AI product offering
Product offeringCore offering
ScroogeFrog AI provides an AI-powered advertising fraud detection SaaS platform that audits website and Google Ads traffic to identify bots, fraudulent clicks, and invalid traffic. It combines automatic traffic auditing, Google Ads campaign analysis, and custom-trained machine learning models (LSTM and Gradient Boosting) to surface clear, actionable recommendations that protect advertising budgets.
Product overview
ScroogeFrog AI Antifraud is an AI-powered advertising fraud detection platform consisting of a unified core product with modular capabilities. The main ScroogeFrog AI Antifraud Platform provides centralized dashboard access and management. Two primary modules operate within the platform: Traffic Audit Module (for website visitor fraud detection via tracking codes) and Google Ads Audit Module (for Google Ads campaign fraud analysis and refund requests). The Custom AI Models feature allows per-domain model training, while the Dataset Processor offers a separate custom service for enterprises requiring bespoke AI model training on large datasets (1M+ rows). The Google Ads Refund Reports feature enables automated report generation compliant with Google's requirements. All modules share the same dashboard interface and unified AI recommendation engine.
Differentiator
Problem solved
Functional benefit
Products and services
- ScroogeFrog AI Antifraud Platform Self-serve SaaS platform that uses AI to monitor traffic quality, detect fraudulent clicks and bots, audit Google Ads campaigns, and provide actionable optimization recommendations. Targeted at performance marketers, agencies, and ad networks.
- Dataset Processor Bespoke AI fraud-detection service where customers upload 1M+ row advertising datasets and ScroogeFrog's experts train a dedicated model tailored to the customer's traffic patterns. Payment only after results; NDA-protected; free pilot stage.
Quantifiable outcome
- 8% of traffic identified as bots (platform average)
- +1 more outcomes
Companies that use Scrooge Frog AI
Customer profileSegments4 records
Ideal customer profiles3 records
Scrooge Frog AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Scrooge Frog AI partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Scrooge Frog AI competitors and assessment
Company assessmentBroad incumbents
- HUMAN Security: HUMAN Security is a large, well-funded ad fraud and bot mitigation vendor protecting enterprises across digital advertising, applications, and APIs. It competes directly with ScroogeFrog's fraud detection and blocking capabilities but at significantly greater scale and broader publisher-side coverage.
- DoubleVerify: DoubleVerify is a leading media effectiveness and ad verification platform offering fraud detection, brand safety, and viewability for large advertisers and platforms. It is comparable as a higher-tier incumbent serving the same ad fraud problem ScroogeFrog addresses, with deeper enterprise integrations.
- Integral Ad Science (IAS): IAS is a global ad verification and analytics provider focused on fraud, viewability, brand risk, and contextual classification. It addresses the same core problem as ScroogeFrog — invalid traffic and ad fraud — but serves large agency and platform clients with a much broader product portfolio.
Direct peers
- ClickCease: ClickCease offers click fraud detection and protection for Google Ads and Meta campaigns, including automatic IP blocking and refund report generation. It is one of the closest direct competitors to ScroogeFrog for SMB and agency customers running Google Ads campaigns.
- Lunio: Lunio provides invalid traffic and click fraud prevention across paid digital channels, with automated blocking and traffic quality reporting. It overlaps closely with ScroogeFrog's Traffic Audit and Google Ads Audit modules for performance marketers and agencies.
- CHEQ: CHEQ offers go-to-market security including ad fraud and invalid traffic detection for paid media. It targets similar customer segments (agencies, performance marketers, networks) and overlaps with ScroogeFrog on AI-driven bot and click fraud detection.
- Pixalate: Pixalate provides ad fraud detection, IVT (invalid traffic) filtering, and protection across CTV, mobile, and web. It is comparable to ScroogeFrog for advertisers and networks needing traffic quality analytics, with deeper coverage of connected TV and app environments.
- Anura: Anura is an ad fraud solution that identifies bots, click fraud, and lead fraud in real time using machine learning. It targets agencies, advertisers, and affiliate networks with fraud detection comparable in scope to ScroogeFrog's Traffic Audit module.
- TrafficGuard: TrafficGuard provides ad fraud prevention across digital advertising channels with real-time detection and blocking. It competes in the same fraud detection category as ScroogeFrog, with comparable focus on performance marketers and agencies running paid campaigns.
- Fraudlogix: Fraudlogix is a digital ad fraud detection company offering pre-bid and post-bad traffic quality analytics for platforms, DSPs, and networks. It is comparable to ScroogeFrog on traffic quality monitoring, with stronger positioning on the supply side of programmatic advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Scrooge Frog AI compliance and trust
Trust signalCompliance2 records
Scrooge Frog AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scrooge Frog AI leadership team
Management profileNumber of profiles
Scrooge Frog AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scrooge Frog AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scrooge Frog AI
What does Scrooge Frog AI do?
ScroogeFrog AI provides an AI-powered advertising fraud detection SaaS platform that audits website and Google Ads traffic to identify bots, fraudulent clicks, and invalid traffic. It combines automatic traffic auditing, Google Ads campaign analysis, and custom-trained machine learning models (LSTM and Gradient Boosting) to surface clear, actionable recommendations that protect advertising budgets.
Is Scrooge Frog AI a public or private company?
Scrooge Frog AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scrooge Frog AI founded?
Scrooge Frog AI was founded in 2022. It employs 1 to 10 people.
Where is Scrooge Frog AI based?
Scrooge Frog AI is headquartered in Tartu, Estonia, in the Europe region.
How does Scrooge Frog AI make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are custom Dataset Processing and referral Program.
Who are Scrooge Frog AI's main competitors?
Broad incumbents on record are HUMAN Security, DoubleVerify and Integral Ad Science (IAS). Direct peers are ClickCease, Lunio, CHEQ, Pixalate, Anura, TrafficGuard and Fraudlogix.
Does Scrooge Frog AI have an API?
No public API is recorded for Scrooge Frog AI.
What industry is Scrooge Frog AI in?
Scrooge Frog AI's product category is Ad Fraud Detection Software. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification, with a secondary code of HDAAAKAF, Model Monitoring, Drift & Behavioral Anomaly Detection. Its NAICS code is 54181 and its SIC code is 7310.