Capitol City Produce

What Capitol City Produce does

Capitol City Produce is a wholesale produce distributor headquartered in Baton Rouge, Louisiana, founded on April 24, 1947 by the Ferachi family and now in its third generation of family ownership. The company distributes fresh fruits and vegetables, seasonal items, frozen products, fresh dairy, value-added processed items, specialty produce, cured meats (Maestri d'Italia), artisanal cheeses, microgreens, herbs, and premium chocolates and bakery products to foodservice operators — restaurants, hotels, schools, universities, hospitals, casinos, retail outlets, and offshore drilling rigs — across the Gulf Coast region (Louisiana, Mississippi, Alabama, and Florida Panhandle). It serves over 3,200 customers, including luxury hospitality brands (Ritz-Carlton, Waldorf Astoria, Windsor Court, Four Seasons), national chains (Ruth's Chris), fine-dining landmarks (Commander's Palace), and major universities (LSU, Tulane, Loyola), operating from two SQF Level 3-certified distribution centers in Baton Rouge, LA and Robertsdale, AL.

The company's platform combines conventional wholesale distribution with purpose-built ordering and logistics technology: a Produce Pro-based warehouse management system, an iOS mobile ordering app, an online e-commerce portal (orders.capitolcityproduce.com) with custom order guides and invoice/payment capabilities, and the proprietary 'Where's My Truck?' real-time delivery tracking system with customizable text/email notifications. Cold chain integrity is managed through seven temperature zones using environmentally friendly natural refrigeration and a fleet replaced in 2020, with end-to-end control via wholly-owned subsidiary Double F Logistics (10+ trucks) that hauls produce from West Coast farms to CCP's distribution centers without intermediate touchpoints. CCP integrates with Compeat, Restaurant 365, Crunchtime, MenuLink, Birchstreet, and Fourth (plus CSV/XML ingestion) to embed itself in customer back-office workflows, and holds SQF Level 3 certification — the only produce distributor in the LA/MS/AL three-state area (and per another source, the four-state area including Arkansas) to do so — alongside USDA-trained produce inspection staff.

Capitol City Produce generates revenue through transactional wholesale distribution of fresh and specialty items on a recurring-order basis to B2B foodservice customers, complemented by vendor sponsorship programs (LRA Food Showcase booths, annual calendar sponsorships, branded eblasts, sales-team sponsorships). Pricing is negotiated bilaterally based on volume and relationship rather than published. The company is privately held by the Ferachi family with no external investors identified, generated $77.3M of revenue in 2016 and $81.7M in 2018, and is currently investing in a $22M facility expansion at its I-12/O'Neal Lane headquarters, executed through subsidiaries Double F Logistics (long-haul trucking) and the integrated Table Fresh Foods acquisition (specialty/dairy, completed December 30, 2017). Its go-to-market is a sales-led, account-based field model with named territory reps, augmented by a self-serve e-commerce/app channel; a Local Farm Initiative has scaled from 7 to 14 partner farms across Louisiana, Mississippi, and Alabama, with intent to add 9 more.

Name

Capitol City Produce

Legal name

Capitol City Produce Company, LLC

Website

https://ccpfresh.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Wholesale produce distributor headquartered in Baton Rouge, Louisiana, serving over 3,200 foodservice customers across the Gulf Coast region since 1947. Third-generation Ferachi family-owned, combining traditional distribution with e-commerce ordering, mobile app, real-time delivery tracking, and SQF Level 3 certified cold chain operations.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Foodservice / Restaurant Supply Distribution Centers (TLALAEAJ), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Wholesale produce distribution
• Fresh fruits and vegetables
• Foodservice supply chain
• Refrigerated cold chain
• Specialty produce sourcing

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Produce Distribution: Capitol City Produce generates revenue by distributing fresh produce, specialty produce, seasonal items, frozen products, fresh dairy products, value-added processed items, cured meats, cheeses, bakery items, and premium chocolates to B2B foodservice customers. The company purchases produce from growers and farms and resells/distributes to restaurants, hotels, schools, hospitals, casinos, and retailers across the Gulf Coast region. The model is transactional wholesale with recurring customer orders.
2. Sponsorship Programs: Capitol City Produce offers vendor sponsorship packages including annual calendar sponsorship, LRA Food Showcase sponsorships, sales team support, branded eblasts, and splash screen promotions. These are marketing programs where vendors pay for visibility to CCP's customer base.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Capitol City Produce is a wholesale produce distributor that procures fresh fruits and vegetables, seasonal items, frozen products, fresh dairy, value-added processed items, cured meats, cheeses, and specialty produce from growers and resells them to foodservice operators (restaurants, hotels, schools, hospitals, casinos, and retailers) across the Gulf Coast region. Deliveries are executed from SQF Level 3-certified distribution centers using the company's own refrigerated fleet, a wholly-owned trucking subsidiary (Double F Logistics), an e-commerce platform, and a mobile ordering app with real-time delivery tracking.

Product overview

Capitol City Produce is a wholesale produce distributor offering a unified product portfolio centered on fresh produce distribution to the Gulf Coast region. The core offering includes fresh fruits and vegetables, seasonal items, frozen products, fresh dairy products, and value-added processed items. The company operates a Mobile Ordering App for streamlined procurement, complemented by specialty products (Specialty Fruits, Vegetables, Cheeses, Herbs, Micros, and Flowers), premium cured meats and artisanal cheeses, and a Local Farm Program connecting customers with regional farms. A key differentiator is the 'Where's My Truck?' real-time delivery tracking technology. The product portfolio is delivered through eCommerce ordering, with integrations to Restaurant 365, Crunchtime, MenuLink, Birchstreet, Fourth, and Compeat for business system connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Double F Logistics: Wholly-owned subsidiary providing long-haul trucking and transportation services for fresh produce, operating refrigerated company vehicles primarily to the West Coast and back

Products and services

• Fresh Produce (Fruits and Vegetables) Wholesale supply of fresh fruits and vegetables sourced from trusted growers including D'Arrigo/Andy Boy, Driscoll's, Mission Avocado, Sunkist, Mann's, and Taylor Farms, distributed to B2B foodservice operators across the Gulf Coast.
• Specialty Produce and Specialty Items Specialty fruits, roots, vegetables, cheeses, flowers, micros, and herbs for restaurants and chefs seeking premium and unique items beyond standard produce SKUs.
• Cured Meats (Maestri d'Italia) Premium Italian cured meats including prosciutto and salami under the Maestri d'Italia brand, suitable for charcuterie boards, sandwiches, appetizers, and elevated menu builds.
• Manchego Cheese Spanish Manchego cheese made from Manchega sheep's milk in La Mancha, Spain, with firm texture, buttery and nutty flavor that becomes crumblier with age.
• Dehydrated Fruit and Vegetables Dehydrated fruits (and vegetables) offering concentrated flavor, consistent quality, and extended shelf life for culinary applications including cocktail enhancements.
• Local Farm Program Partnership program connecting restaurants with regional farms (Courtney Farms, Croom Farms, Eubanks Produce, Garber Farms, Kleinpeter Farms, Lipscomb & Sons Farm, Sessions Farm, Star Nursery, Wildfork Blueberries) for fresh, locally-sourced produce, including farm-side support through partnerships with LSU AgCenter and CLEDA.
• Mobile Ordering App (iOS) Capitol City Produce iOS mobile application that enables foodservice customers to place orders, track deliveries via 'Where's My Truck?' technology, and manage procurement and payments on the go.
• E-Commerce Ordering Platform Online ordering platform providing custom order guides, real-time order confirmation, delivery time confirmation, invoice lookup, payment processing, and integrations with restaurant back-office systems including Compeat, Restaurant 365, Crunchtime, MenuLink, Birchstreet, and Fourth.
• Where's My Truck? Real-Time Delivery Tracking Delivery tracking service that uses Active Alert technology to provide customizable text and email notifications confirming scheduled delivery time, updated delivery time, 'order arriving soon,' and 'order delivered' events.
• Refrigerated Direct Delivery Distribution Direct B2B distribution of fresh produce using Capitol City Produce's own fleet of refrigerated trucks with seven temperature zones, delivering to restaurants, hotels, schools, hospitals, casinos, and retailers across the Gulf Coast region.
• Double F Logistics Long-Haul Trucking Wholly-owned trucking subsidiary of Capitol City Produce that performs long-haul farm-to-distribution-center produce hauling, providing end-to-end cold chain control with no intermediate touchpoints.

Quantifiable outcome

• Satisfies over 3,200 customers including demanding global brands such as The Ritz-Carlton, Waldorf Astoria, Windsor Court, Four Seasons, Ruth's Chris, and Commander's Palace
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Table Fresh FoodscoreStrategic or Co-development Partner · 30 December 2017Capitol City Produce acquired the distribution operations of Table Fresh Foods effective December 30, 2017. This acquisition expanded CCP's customer base and product offerings to include prepared foods commissary items, specialty foods, local dairy, and premium chocolates and bakery products. Mike Doss from Table Fresh joined CCP to lead specialty foods initiatives.
• PRO*ACTcoreStrategic or Co-development PartnerCapitol City Produce is a member of PRO*ACT, a national network of local produce distributors. Through this partnership, CCP gains access to market information, the Greener Fields Together sustainability initiative, and the 'Source Live' video content series featuring farm tours. PRO*ACT provides marketing support and market intelligence that CCP leverages for customer value.
• Double F LogisticscoreOthersDouble F Logistics is a wholly-owned subsidiary of Capitol City Produce that hauls produce from farms (primarily West Coast) to CCP's distribution centers. It provides end-to-end cold chain control with no intermediate touchpoints. The subsidiary has grown from 4 to 10+ trucks and offers mileage bonus pay for drivers.
• Greener Fields TogetherminorStrategic or Co-development PartnerGreener Fields Together is a sustainability initiative created by PRO*ACT. CCP participates as a partner, supporting local farm sustainability projects and promoting seed-to-fork safety and sustainability across the produce supply chain.
• Courtney FarmsminorChannel Partner/ Reseller/ DistributorLocal farm partner in Lucedale, MS supplying pumpkins, squash, green beans, and watermelon to CCP for distribution to Gulf Coast customers.
• Kleinpeter FarmsminorChannel Partner/ Reseller/ DistributorLocal dairy farm partner in Baton Rouge, LA supplying milk, butter, creams, and orange juice. Since 1913, Kleinpeter is an iconic regional dairy brand.
• Garber FarmsminorChannel Partner/ Reseller/ DistributorLocal farm partner in Iota, LA growing Creole Rose Aromatic Rice and Louisiana Yams. Family farming since 1881.
• Sessions FarmminorChannel Partner/ Reseller/ DistributorLocal farm partner in Grand Bay, AL supplying peaches, cantaloupe, watermelon, tomatoes, satsumas, greens, and pecans. Second and third-generation family farm.
• Star NurseryminorChannel Partner/ Reseller/ DistributorLocal farm partner in Belle Chasse, LA — a fourth-generation family-owned citrus nursery and orchard supplying satsumas, navel oranges, lemons, and kumquats.
• Wildfork BlueberriesminorChannel Partner/ Reseller/ DistributorLocal farm partner in Brewton, AL — Alabama's newest and largest commercial blueberry farm, growing the finest quality blueberries in the south.
• Croom FarmsminorChannel Partner/ Reseller/ DistributorLocal farm partner in Lucedale, MS — a fourth-generation family farm supplying watermelon, tomatoes, snap beans, and bell peppers.
• Eubanks ProduceminorChannel Partner/ Reseller/ DistributorLocal farm partner in Lucedale, MS supplying watermelon, cantaloupe, tomatoes, sweet onions, squash, bell peppers, and snap beans. Uses GPS technology, drip irrigation, and hand-harvesting for premium quality.
• Lipscomb & Sons FarmminorChannel Partner/ Reseller/ DistributorLocal farm partner in Foley, AL — approximately 3,000 acres growing peanuts, soybeans, field corn, and sweet yellow corn.
• LSU AgCenterminorStrategic or Co-development PartnerCCP partners with the LSU Agricultural Center to help local farmers meet food safety standards so they can sell produce to large clients. LSU AgCenter also helped in developing the Local Farm Initiative.
• CLEDA (Community Development District)minorStrategic or Co-development PartnerCCP partners with CLEDA to help local farmers gain quicker access to markets as part of the Local Farm Initiative launched in 2018.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreshPoint: Sysco-owned specialty produce distributor serving restaurants, hotels, and foodservice operators across the U.S. with a similar broad product range and temperature-controlled distribution model.
• Keany Produce & Gourmet: Mid-Atlantic foodservice produce distributor serving restaurants and institutions. Directly comparable as a regional B2B produce distributor focused on quality and service.
• Markon Cooperative: Cooperative of independent foodservice produce distributors (and a fellow PRO*ACT member network). CCP's PRO*ACT affiliation connects it directly to Markon's distribution and supply network.
• Hardie's Fresh Foods: Texas-based foodservice distributor of produce and related fresh items to restaurants and schools. Comparable regional foodservice produce distribution model with similar customer segments.
• Baldor Specialty Foods: Northeast-focused specialty foodservice distributor offering produce, dairy, meats, and specialty items to restaurants and hotels. Comparable in product breadth, foodservice customer mix, and emphasis on quality/specialty positioning.
• Shamrock Foods Company: Family-owned broadline foodservice distributor with strong produce, dairy, and specialty operations across the Southwest. Comparable in family ownership heritage and foodservice customer mix.
• Coastal Sunbelt Produce: Mid-Atlantic foodservice produce distributor (formerly part of Sysco specialty network) serving restaurants, schools, and healthcare. Closely aligned in business model, customer mix, and product breadth.

Broad incumbents

• Performance Food Group: One of the largest U.S. foodservice distributors offering broad-line and specialty produce to restaurants and institutions nationwide. Represents the broadline competitive pressure CCP faces.
• US Foods: Major national foodservice distributor with broad-line and produce offerings serving independent restaurants, hotels, and healthcare. Competes for the same Gulf Coast enterprise customers.
• Sysco Corporation: Largest U.S. foodservice distributor with broad-line and specialty produce operations (including FreshPoint). Sets competitive pricing benchmarks and serves overlapping Gulf Coast accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/CapitolCityProduce
• LinkedInlinkedin.com/company/capitol-city-produce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol City Produce