Higher Health Chiropractic

What Higher Health Chiropractic does

Higher Health Chiropractic is a privately-held chiropractic practice founded in 2011 and headquartered in Wyoming, Michigan, with a second clinic in Jenison, MI, serving families across West Michigan including Grand Rapids, Wyoming, Jenison, and Hudsonville. The practice employs six chiropractors (Drs. Erik Kowalke, Marc DeMeester, Katie DeMeester, Will Booker, Michele Lucassian, Kami Bennett) — all certified in pregnancy and pediatric care with credentials from Life Chiropractic College West, Palmer College of Chiropractic, and Life University — and reports 75+ combined clinical years of experience, 11,000+ patients cared for, 5,000+ families served, and 1,976,772+ specific adjustments given since inception. The practice's core clinical methodology is the Torque Release Technique (TRT), delivered using The Integrator™ adjusting instrument, which the practice describes as the only chiropractic adjusting instrument developed from a randomized clinical trial with blinded placebo control. The technique is grounded in the Brain Reward Cascade Model discovered by the Holder Research Institute in 1994 and is applied within a neurologically-based, subluxation-centered care framework.

The practice operates a direct-to-consumer go-to-market model targeting segmented patient populations including children and families, pregnant mothers, athletes, seniors, and the general adult population, with no B2B contracts. Marketing is multi-channel: a content-rich website with condition-specific landing pages, an active Google Business Profile with 856 Excellent-rated reviews, organic Facebook, Instagram, and YouTube channels, and educational blog content covering conditions such as low back pain, sciatica, headaches, pregnancy care, and pediatric care. The practice maintains a faith-based, community-oriented positioning emphasizing proactive, drug-free, root-cause healthcare rather than symptom management.

Revenue is generated through fee-for-service chiropractic care delivered in-person at the two clinic locations, with the practice accepting most insurance plans and offering complimentary insurance benefits verification as a patient-acquisition mechanism. Pricing is not publicly disclosed; each case is evaluated individually after an initial complimentary consultation, and care plans are customized per patient. The practice is entirely founder-financed with no disclosed outside investment, parent company, or institutional ownership, and operates with 1–10 total employees including a dedicated Operations Manager.

Name

Higher Health Chiropractic

Legal name

Higher Health Chiropractic

Website

https://gethigherhealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Higher Health Chiropractic is a privately-held, family-focused chiropractic practice operating two clinics in West Michigan (Wyoming and Jenison). Six chiropractors deliver neurologically-based care using the Torque Release Technique and Integrator instrument, serving children, pregnant mothers, athletes, and seniors on a direct-to-consumer, insurance-billing basis.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Family chiropractic care
• Pediatric chiropractic services
• Pregnancy chiropractic care
• Neurological chiropractic care
• Sports chiropractic care

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Chiropractic Care Services: Fee-for-service chiropractic adjustments and consultations. The practice accepts insurance and offers complimentary insurance benefits verification. Care plans are customized per patient after initial consultation and examination.
2. Insurance-Based Billing: The practice accepts most insurance plans and performs complimentary insurance benefits checks to determine coverage before services are rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Higher Health Chiropractic provides neurologically-based chiropractic care to families in West Michigan, specializing in pregnancy, pediatric, senior, and sports chiropractic services. The practice delivers precise, gentle adjustments using the Torque Release Technique and The Integrator™ adjusting instrument. Services are delivered in-person at two clinic locations in Wyoming and Jenison, MI, with customized care plans and insurance-based billing.

Product overview

Higher Health Chiropractic is a family-focused chiropractic practice serving West Michigan (Wyoming and Jenison locations) with neurologically-based chiropractic care. The core offering centers on the Torque Release Technique, a specialized adjustment method using the Integrator™ instrument, supported by specialized care tracks for Kids, Pregnancy, Senior, and Sports patients. The practice integrates comprehensive consultation and exam services, custom therapeutic exercises, and nutritional guidance as complementary service components. The company also provides an insurance verification operational service through IntakeQ. All services emphasize a proactive, wellness-focused approach to optimize nervous system function and enable natural healing without medication.

Differentiator

Problem solved

Functional benefit

Products and services

• General Chiropractic Care Neurologically-based chiropractic care serving families in West Michigan, focusing on identifying and correcting vertebral subluxations to optimize nervous system function and enable the body to heal naturally.
• Torque Release Technique A specialized chiropractic technique using the Integrator™ instrument to deliver precise, gentle adjustments in a relaxed neutral position without manual thrust, designed to correct vertebral subluxations and optimize nervous system function based on the Brain Reward Cascade Model.
• Kids Chiropractic Care Specialized chiropractic care for children using gentle, age-appropriate adjustment techniques to support healthy neurological and physical development.
• Pregnancy Chiropractic Care Chiropractic care specifically designed for pregnant mothers to support a healthy pregnancy, prepare for labor, and address pregnancy-related discomfort.
• Senior Chiropractic Care Chiropractic care tailored for seniors to maintain mobility, manage age-related conditions, and support overall health and wellness.
• Sports Chiropractic Care Chiropractic care for athletes of all levels focusing on injury prevention, performance optimization, and recovery from sports-related injuries.

Quantifiable outcome

• 11,000+ patients cared for
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• The Joint Chiropractic: The largest chiropractic franchise chain in the U.S. with hundreds of locations. Comparable to Higher Health as a chiropractic care provider to mainstream consumers, but operates at vastly greater scale, on a walk-in/membership cash-pay model rather than insurance-based billing.
• LifeClinic Chiropractic: Chiropractic care network operating inside Life Time Fitness locations nationwide. Comparable to Higher Health as a chiropractic care provider, though delivered through a national fitness-anchored channel rather than standalone clinics.

Direct peers

• HealthSource Chiropractic: Multi-location chiropractic franchise offering family, wellness, and corrective chiropractic care with insurance billing. Closely comparable to Higher Health's model of multi-doctor family-focused practices serving suburban communities.
• 100% Chiropractic: Chiropractic franchise with family, pediatric, and prenatal care tracks offered across multiple U.S. locations. Comparable to Higher Health in targeting families and pregnant mothers, with similar insurance-based and wellness membership revenue mixes.
• Chiro One Wellness Centers: Multi-clinic chiropractic group operating across the Midwest and other regions with a family/wellness positioning. Comparable to Higher Health in serving suburban family demographics through insurance-accepted, doctor-led clinics.
• MyoCore: Cash-based and insurance-accepting chiropractic practice network focused on family wellness care. Comparable to Higher Health in offering recurring, maintenance-oriented chiropractic services with a multi-doctor model.
• Palmercare Chiropractic: Chiropractic franchise system offering family and wellness chiropractic care. Comparable to Higher Health in operating multi-doctor suburban clinics with insurance billing and a wellness-care orientation.
• Tuck Chiropractic Clinic: Regional multi-location chiropractic practice serving Virginia communities with a family/wellness focus and insurance billing. Comparable to Higher Health's community-rooted, multi-doctor clinic model.

Others

• Activator Methods International: Provider of the Activator adjusting instrument and associated technique training used widely in the chiropractic profession. Comparable to Higher Health as an enabler of instrument-based chiropractic techniques, though it sells methodology and tools rather than direct patient care.
• Palmer College of Chiropractic: Premier chiropractic educational institution that trains doctors of chiropractic, including one of Higher Health's doctors (Dr. Kami Bennett). Comparable as an ecosystem participant that supplies the talent pipeline for practices like Higher Health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KOWALKE1
• Facebookfacebook.com/ChiropractorWyoming
• Instagraminstagram.com/gethigherhealth
• Xx.com/gethhc
• LinkedInlinkedin.com/company/higher-health-chiropractic-walker

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higher Health Chiropractic