Paragon Supply

What Paragon Supply does

Paragon Supply is a privately held, family-owned specialty distributor of masonry, tile, and hardscape building materials headquartered at 1300 West Fayette St in Syracuse, New York. Founded in 1888 as Paragon Plaster Co. and renamed in 1946, the company has operated continuously for 136+ years and is currently in its third generation of Kellish family ownership. It serves customers across Central and Upstate New York from a single location, holding inventory sourced from more than 50 manufacturing plants and supported by a state-of-the-art showroom, a 100+ section outdoor product display, and a fleet of self-unloading delivery trucks. Paragon Supply is a New York State certified Service Disabled Veteran Owned Business (SDVOB), giving it preferential access to certain public-sector and institutional procurement opportunities.

The company sells three integrated product lines: stone, brick, and masonry supplies (including thin veneer and natural stone); hardscapes, pavers, and retaining wall systems; and commercial tile (covering concrete look, marble look, stone look, wood look, glass, metal, textile, and multicolored porcelain and ceramic tiles). Customer segments span large commercial contractors, architects and designers (primary), and individual homeowners undertaking residential projects (secondary). Distribution is via in-house sales staff, the physical showroom, and direct delivery; the website functions as a top-of-funnel catalog and project gallery rather than a transactional e-commerce channel.

Revenue is generated through hardware sales of building materials with quote-based pricing tied to quantity, specification, and delivery. There is no proprietary technology, no public funding, no acquisitions, and no disclosed revenue figures. The operating model is deliberately regional: a single yard, a small full-time workforce of 23 employees, and a sales-led GTM motion. Competitive differentiation rests on inventory breadth, showroom scale, supplier relationships, and over a century of regional brand equity rather than technology or scale economics.

Name

Paragon Supply

Legal name

Paragon Supply

Website

https://paragonsupply.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Paragon Supply is a third-generation, family-owned specialty distributor of masonry, tile, and hardscape building materials serving contractors, architects, and homeowners in Central New York from its single Syracuse showroom since 1888.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Other Building Material Dealers (444180)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Building Materials & Home Improvement Distribution Centers (TLALAEAH)

Keywords

• Masonry supplies distribution
• Brick and stone supply
• Hardscape products
• Commercial tile supply
• Building materials distributor

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Distribution: Paragon Supply generates revenue through the sale of masonry, tile, and hardscape building materials to contractors, architects, and homeowners. They also offer delivery services using their fleet of self-unloading delivery trucks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paragon Supply distributes masonry, tile, and hardscape building materials from a Syracuse-based showroom and outdoor display to contractors, architects, and homeowners across Central New York. The company stocks products from over 50 manufacturing plants across three core lines (stone/brick/masonry, hardscapes/pavers/retaining walls, and commercial tile) and supports customers with installation advice, contractor referrals, technical product data, design ideas, and a fleet of self-unloading delivery trucks.

Product overview

Paragon Supply is a locally owned masonry, tile, and hardscape distribution company serving Central New York since 1888. The company operates as a single-location distributor with three integrated product lines: Stone/Brick/Masonry Supplies (brick, stone veneer, and masonry materials from over 50 manufacturers), Hardscapes/Pavers & Retaining Walls (paving products and wall systems), and Commercial Tile (various tile styles and looks). The products are distributed through a physical showroom and outdoor display to contractors, architects, and homeowners. Paragon Supply also provides installation resources, contractor referrals, technical product data, and design assistance to complement its product distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Stone, Brick & Masonry Supplies

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• Belden BrickminorOthersManufacturer of brick and masonry-related construction products and materials. Paragon stocks popular residential and commercial brick products from Belden including Belcrest 760.
• Meridian BrickminorOthersInternational brick manufacturer. Paragon supplies the Athens Collection including Catahoula brick.
• Belgard Pavers & HardscapesminorOthersPremier hardscape manufacturer known for uncompromising quality and craftsmanship. Products feature natural look and feel unrivaled in the industry.
• Techo-BlocminorOthersLandscape and masonry product manufacturer known for functional, durable, and beautiful products. Paragon features Blu 60 Slate and other popular products.
• UnilockminorOthersHardscape manufacturer with continual investment in technologically advanced equipment providing best in quality, consistency and design. Paragon offers Beacon Hill Flagstone.
• Hanover Architectural ProductsminorOthersHigh quality innovative products through unique shapes, custom colors and various textures. Provides Roof & Plaza Pavers.
• Creative Materials CorporationminorOthersLeading design and sourcing tile service company. Paragon is CMC's exclusive partner in Central NY for commercial and residential tile products.
• Landmark CeramicsminorOthersProducers of high-quality porcelain tiles for every possible architectural, residential or commercial use.
• Stonepeak CeramicsminorOthersProducers of various styles of tile for residential and commercial use.
• MediterraneaminorOthersUnique concept in porcelain tile design with strong appeal to the architectural and design community.
• MosaminorOthersDutch style tiles of various styles designed for residential and commercial use.
• Acme BrickminorOthersAdvanced brick making to make brick affordable, sustainable and enduring.
• General ShaleminorOthersOne of North America's largest brick, stone and concrete block manufacturers.
• Eldorado StoneminorOthersQuality architectural stone, stone veneer, brick veneer and other quality manufactured stone products.
• Old Carolina BrickminorOthersNation's largest and only dedicated manufacturer of unique and genuine handmade brick.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Emser Tile: National tile and stone distributor with showrooms and a commercial project business. Comparable in tile category product breadth, commercial project support model, and multi-brand manufacturer relationships.
• Mutual Materials: Pacific Northwest manufacturer-distributor of brick, stone, masonry, and hardscape products with showroom locations serving both contractors and homeowners. Direct overlap with Paragon's masonry and hardscape product lines.
• York Building Products: Mid-Atlantic masonry, aggregate, and concrete products distributor with a similar regional distribution model serving commercial contractors and residential customers across Pennsylvania, Maryland, and Virginia.
• Hedberg Aggregate & Masonry Supply: Regional masonry and hardscape distributor serving the Upper Midwest with multi-location yards and a comparable mix of brick, stone, and concrete products for contractors and homeowners. Operates a similar showroom + fleet-delivery model to Paragon Supply.
• Stone Centers of America: Multi-state distributor of natural stone, masonry, and hardscape products serving contractors, architects, and homeowners. Closely comparable in product breadth, customer mix, and reliance on showroom/specification-based selling.

Emerging players

• General Shale: One of North America's largest brick, stone, and concrete block manufacturers operating company-owned distribution/retail locations. Comparable product mix; differs in being primarily a manufacturer with a distribution footprint rather than a pure distributor.
• Belden Brick: Major U.S. brick manufacturer and one of Paragon's key suppliers. Comparable in product category (residential and commercial brick), but operates from the manufacturer side of the value chain.
• Belgard: Premier hardscape manufacturer (a key Paragon supplier) with a national dealer network. Comparable in hardscape product category, but BelGard is a manufacturer, not a distributor — relevant for understanding the supply-side ecosystem Paragon operates within.

Broad incumbents

• White Cap (formerly HD Supply Construction Solutions): National distributor of specialty construction materials, tools, and supplies to professional contractors. Overlaps with Paragon on the commercial contractor side for concrete/masonry accessories and is significantly larger and broader in scope.
• SiteOne Landscape Supply: Largest North American distributor of landscape, hardscape, and masonry supplies with 2,000+ locations. Direct overlap in hardscape/paver categories, but a much broader portfolio (irrigation, nursery, lighting) and national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paragon-supply-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Supply