Mostly Human
Mostly Human Media is a creator-led entertainment and tech network founded by journalist Laurie Segall that produces investigative docuseries (notably "Searching for Mr. Deepfakes") and the "Mostly Human" video podcast exploring AI's human impact, distributed via TikTok, YouTube, and iHeart to a consumer audience of technology-curious viewers, deepfake-abuse survivors, and policymakers.
- Company typePrivate
- Founded2026
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mostly Human does
Mostly Human Media is a creator-led entertainment and technology media network that explores the human implications of emerging technologies through long-form journalism, video podcasting, and short-form investigative video. The company is anchored by founder and CEO Laurie Segall, a former CNN senior technology correspondent and 60 Minutes reporter, and operates from New York with a small team (1-10 employees). Its core product is the "Mostly Human with Laurie Segall" video podcast, distributed via iHeart across Apple Podcasts, Spotify, Pocket Casts, and YouTube, paired with a growing portfolio of investigative docuseries anchored by "Searching for Mr. Deepfakes," a 13-part TikTok-native series (2-4 minute episodes) with a longer four-part companion debuting in 2026.
Underlying the editorial work is a hybrid short-form and long-form production architecture built natively for social distribution rather than adapted from traditional television. The company builds TikTok-first investigations and amplifies them through a collaborative creator, journalist, and cultural-voice network, with strategic partner amplification from Paris Hilton's 11:11 Media. Production infrastructure includes co-production partnerships (BLD Productions), resource microsites ("Beyond Mr. Deepfakes" survivor hub), and integration with third-party services such as StopNCII, NCMEC Take It Down, RAINN, and the FBI IC3 to support survivor-facing outcomes and legislative advocacy around non-consensual deepfake imagery.
Mostly Human monetizes through a mix of brand and production partnerships (e.g., 11:11 Media around Searching for Mr. Deepfakes), podcast and video advertising across its distributed inventory, and sponsored or cause-driven content tied to its investigative IP. It serves a primarily consumer audience interested in technology's human impact, with secondary audiences of deepfake-abuse survivors, policymakers, and brand/media partners seeking association with high-engagement impact storytelling. No public pricing, tiered subscription model, or disclosed revenue exists; the business operates as an independent, founder-owned network without disclosed institutional funding or parent company.
Mostly Human firmographics
Firmographics- Name
- Mostly Human
- Legal name
- Mostly Human Media
- Website
- https://mostlyhuman.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mostly Human Media is a creator-led entertainment and tech network founded by journalist Laurie Segall that produces investigative docuseries (notably "Searching for Mr. Deepfakes") and the "Mostly Human" video podcast exploring AI's human impact, distributed via TikTok, YouTube, and iHeart to a consumer audience of technology-curious viewers, deepfake-abuse survivors, and policymakers.
- Ownership category
- akta.pro rank
Mostly Human industry classification
Industry- Product category
- Digital Media & Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Generalist Short-Form Video Social Platforms (MPACAHAA)
- akta.pro secondary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
Keywords
Where Mostly Human is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Mostly Human business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand & production partnerships: Revenue generated through strategic partnerships and co-productions with brand/media companies (e.g., the 11:11 Media partnership around Searching for Mr. Deepfakes, in which a partner supports promotion and appears in the series). Income takes the form of production fees and brand collaboration revenue.
- Podcast & video advertising: Monetization of the iHeart-hosted video podcast 'Mostly Human with Laurie Segall' and YouTube channel via podcast advertising, sponsorships, and video ad inventory, distributed across Apple Podcasts, Spotify, Pocket Casts and YouTube.
- Sponsored / cause-driven content: Viral investigative series (e.g., 26M+ TikTok views) act as high-impact branded and cause-driven content inventory, monetizable through sponsorship deals and aligned-brand collaborations.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Mostly Human product offering
Product offeringCore offering
Mostly Human is a creator-led media and entertainment network that produces and distributes investigative digital content—including short-form TikTok docuseries (2–4 minute episodes), a long-form weekly video podcast, and survivor-facing resource hubs—exploring the human impact of technology, AI, deepfakes, and synthetic media. The flagship series 'Searching for Mr. Deepfakes' is delivered as a 13-part short-form TikTok run plus a four-part long-form companion, in partnership with Paris Hilton and 11:11 Media.
Product overview
Mostly Human operates as a creator-led media and entertainment network anchored by journalist/CEO Laurie Segall, with its portfolio organized as a flagship media brand plus content modules and an adjacent advocacy hub rather than a single unified software product. The core brand "Mostly Human" (mostlyhuman.com) houses the editorial mission and the "Mostly Human with Laurie Segall" iHeart video podcast distributed across Apple Podcasts, Pocket Casts, Spotify, and YouTube. Building on this platform, the investigative docuseries "Searching for Mr. Deepfakes" is delivered as a 13-part short-form TikTok series with an extended four-part version, co-produced with Paris Hilton and 11:11 Media. The companion "Beyond Mr. Deepfakes" site extends the franchise into a survivor-facing advocacy and resource hub that links to external services such as StopNCII, NCMEC Take It Down, and RAINN. Separately, a PRNewswire-sourced release describes "mostlyHUMAN" launching "Momentum Suite," an AI-infused media planning, buying, and analytics platform with smart tools for performance evaluation, customer insights, and testing strategies available to internal teams and select clients.
Differentiator
Problem solved
Functional benefit
Brands
- Mostly Human: Creator-led media and entertainment network exploring the human implications of technology.
- Searching for Mr. Deepfakes
Products and services
- Searching for Mr. Deepfakes Investigative docuseries probing the operator of the Mr. Deepfakes non-consensual deepfake pornography platform. Delivered as a 13-part short-form TikTok series (2–4 minute episodes) co-led with Paris Hilton through 11:11 Media, with a longer four-part companion version.
- Mostly Human with Laurie Segall Weekly iHeart video podcast hosted by founder Laurie Segall featuring immersive, in-depth conversations about technology and the future. Distributed on Apple Podcasts, Pocket Casts, Spotify, and YouTube.
- Beyond Mr. Deepfakes Companion survivor resource initiative tied to 'Searching for Mr. Deepfakes' that provides survivor-facing guidance, evidence-preservation steps, takedown resources (StopNCII, Take It Down/NCMEC, Google/Bing de-indexing), FBI/RAINN reporting pathways, and a story-submission intake.
- Mostly Human newsletter Email newsletter subscription offered via mostlyhuman.com, with submissions jointly marketed by Mostly Human Media, Paris Hilton, and 11:11 Media.
Companies that use Mostly Human
Customer profileSegments4 records
Ideal customer profiles3 records
Mostly Human technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Mostly Human partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- 11:11 Media Impactflagship11:11 Media Impact is co-branded on the Beyond Mr. Deepfakes microsite (logo displayed alongside Mostly Human). Paris Hilton is heavily involved as a partner through her 11:11 Media company for the 'Searching for Mr. Deepfakes' series, appearing in episodes and supporting promotion. The collaboration links investigative content directly to legislative advocacy on non-consensual deepfakes.
- Paris Hilton (via 11:11 Media)flagshipParis Hilton is both a featured subject (she was victimized by non-consensual deepfakes) and an active partner on the series, helping drive audience reach and amplifying the project's advocacy and marketing impact, including support for related federal and state legislation.
- BLD ProductionscoreBLD Productions is listed as a co-production partner on the Beyond Mr. Deepfakes microsite (logo displayed alongside 11:11 Media Impact), supporting production of the 'Searching for Mr. Deepfakes' series and related advocacy content.
- iHeartcoreiHeart hosts and distributes the 'Mostly Human with Laurie Segall' video podcast, providing the company with major-podcaster distribution infrastructure and audience reach.
- Lunch SpecialminorLunch Special is credited as the brand design partner for the Mostly Human website, handling visual identity and brand design.
- CNN (former affiliation)minorLaurie Segall is a former CNN senior technology correspondent and 60 Minutes reporter. This is a prior employment affiliation rather than an active commercial partnership, but it underpins the founder's credibility and access.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Mostly Human competitors and assessment
Company assessmentDirect peers
- Pushkin Industries: Pushkin Industries is a premium podcast production company co-founded by Malcolm Gladwell and Jacob Weisberg, producing long-form narrative audio. It is comparable to Mostly Human as a talent-anchored, narrative-driven podcast and audio brand with high production values and partnership-based distribution.
- Pineapple Street Studios: Pineapple Street Studios is an independent podcast production company producing narrative, investigative and documentary audio. It is comparable to Mostly Human as an independent narrative podcast studio producing serialized investigations distributed across major podcast platforms.
- The Information: The Information is a subscription-based, founder-led (Jessica Lessin) tech journalism outlet covering technology's impact on business and society. It is comparable to Mostly Human as an independent, tech-focused, narrative journalism brand with a strong founder voice and direct-to-consumer distribution.
- Crooked Media: Crooked Media is a creator-led, mission-driven independent media company built around high-profile talent (e.g., Pod Save America), producing podcasts and video journalism tied to advocacy. It is comparable to Mostly Human as a founder-led narrative media brand that combines editorial output with social/policy advocacy and multi-platform distribution.
Broad incumbents
- Wondery: Wondery is a large podcast publisher specializing in narrative and investigative serialized audio. It is comparable to Mostly Human as a producer of serialized, true-crime-style investigative audio/video with strong platform distribution partnerships (Amazon).
- iHeartMedia: iHeartMedia is the host and distributor of Mostly Human's flagship podcast 'Mostly Human with Laurie Segall.' It is comparable as a large incumbent podcast and audio distribution platform that provides infrastructure, audience reach and monetization at scale to independent creators like Mostly Human.
- The Verge: The Verge is a major technology and culture journalism outlet covering AI, society and emerging tech, often with a human-impact lens. It is comparable to Mostly Human as a tech-and-society focused editorial brand, though distributed via long-form web and video rather than short-form native.
- VICE Media: VICE is a large independent digital media company known for investigative video journalism, including tech, culture and social issues. It is comparable to Mostly Human as a digital-first investigative media brand with strong video output and cultural relevance, though at far greater scale and breadth.
Emerging players
- Girlboss Media: Girlboss is a media brand built around women-in-tech and female empowerment themes, combining editorial, podcast and community. It is comparable to Mostly Human as a media brand with overlapping audience overlap in women-focused tech storytelling, though with less investigative depth and broader lifestyle framing.
- Substack: Substack is a creator-economy platform enabling independent writers and journalists to build direct subscriber-supported media businesses. It is comparable to Mostly Human as an enabler of founder-led, mission-driven independent media brands, though the format (newsletter/written) differs from Mostly Human's video/podcast focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mostly Human social profiles
Digital presenceMostly Human financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mostly Human leadership team
Management profileNumber of profiles
Profiles1 record
Mostly Human funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mostly Human M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mostly Human
What does Mostly Human do?
Mostly Human is a creator-led media and entertainment network that produces and distributes investigative digital content—including short-form TikTok docuseries (2–4 minute episodes), a long-form weekly video podcast, and survivor-facing resource hubs—exploring the human impact of technology, AI, deepfakes, and synthetic media. The flagship series 'Searching for Mr. Deepfakes' is delivered as a 13-part short-form TikTok run plus a four-part long-form companion, in partnership with Paris Hilton and 11:11 Media.
Is Mostly Human a public or private company?
Mostly Human is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mostly Human founded?
Mostly Human was founded in 2026. It employs 1 to 10 people.
Where is Mostly Human based?
Mostly Human is headquartered in New York, United States, in the North America region.
How does Mostly Human make money?
Three revenue lines are on record. Brand & production partnerships are the primary driver. The others are podcast & video advertising and sponsored / cause-driven content.
Who are Mostly Human's main competitors?
Direct peers on record are Pushkin Industries, Pineapple Street Studios, The Information and Crooked Media. Broad incumbents are Wondery, iHeartMedia, The Verge and VICE Media. Emerging players are Girlboss Media and Substack.
Does Mostly Human have an API?
No public API is recorded for Mostly Human.
What industry is Mostly Human in?
Mostly Human's product category is Digital Media & Entertainment. Its primary akta.pro industry code is MPACAHAA, Generalist Short-Form Video Social Platforms, with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 51621 and its SIC code is 7370.