What lindbaum does

lindbaum GmbH is a privately held, owner-managed e-commerce agency founded in 2011 and headquartered in Bremen, Germany, with a second office in Osterode am Harz. The firm specializes in Magento and Adobe Commerce development, support, theme migration (including Hyvä relaunch), marketplace and ERP/PIM integration, and performance marketing. It also operates Via Nordica, a proprietary Magento-based shop for saunas and sauna accessories launched in 2022 that functions as an internal test environment. The company is a Google Premium Partner (top 3% in DACH for 2025 and 2026) and an Adobe Bronze Solution Partner, managing over €60M in client Google and Bing ad spend across more than 20 countries and delivering more than 700 projects over its history.

The company generates revenue through project-based and recurring professional services: Magento development and migration projects, ongoing Magento support contracts, Google Ads and Bing campaign management, AI consulting and implementation for e-commerce, and social recruiting services for clients in finance, pharma, automotive, and e-commerce. Pricing is quote-based with multi-year contracts. All delivery is performed by approximately 15 permanently employed specialists — no freelancers or nearshore outsourcing — spanning software, marketing, finance, and automation functions. The firm is led by co-founders and managing directors Simon Lindner and Jens Martin Baumgartner, with Niklas Müller heading the automation team.

The customer base spans mid-market B2B and B2C online shops (revenue range €3–100M) plus select enterprise accounts including Pfizer, the German Football Association (DFB), VR Bank Mitte, and Grillfürst (Germany's largest grill retailer, €70M+ revenue). Go-to-market is direct consultative sales with free initial strategy sessions and certified partnership credibility. Recent product expansion has added AI-enabled e-commerce solutions and social recruiting, while geographic reach extends from the DACH core into North America, with stated intent to expand further into South America and Asia.

Name

lindbaum

Legal name

lindbaum GmbH

Website

https://lindbaum.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

lindbaum GmbH is a Bremen-based Magento and Adobe Commerce agency (founded 2011) serving mid-market and enterprise e-commerce clients across the DACH region and 20+ countries, offering development, support, Google Ads management, AI consulting, and social recruiting, with approximately 15 in-house specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. E-Commerce Agency Services: Project-based agency fees for Magento development, implementation, support, and maintenance. Includes Magento upgrades, performance optimization, module development, and technical evolution.
2. Performance Marketing / Google Ads Management: Managed Google Ads and Bing advertising services, charging fees for campaign management across multiple countries. Manages over 60 million EUR in ad spend.
3. Magento Support Contracts: Ongoing Magento support and maintenance contracts offering security updates, performance monitoring, and proactive maintenance.
4. Strategic Recruiting / Social Recruiting: Social recruiting services using targeted digital marketing across platforms (TikTok, Facebook, Instagram, Reddit) to attract specialized talent for clients in finance, pharma, automotive, and e-commerce sectors.
5. AI Consulting and Implementation: AI advisory and implementation services for online shops including content enrichment, chatbots, shopping advisors, and process automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

lindbaum is a full-service e-commerce agency that builds, supports, and optimizes Magento/Adobe Commerce online shops, manages Google Ads and Bing performance marketing campaigns, implements AI solutions (content, chatbots, product images, shopping advisors) for online retailers, and provides social recruiting services. The company also operates its own Magento-based sauna e-commerce shop (Via Nordica) as a real-world testing environment. All services are delivered by permanently employed staff in Bremen and Osterode am Harz, Germany.

Product overview

lindbaum is a full-service e-commerce agency offering a unified portfolio of Magento/Adobe Commerce development, support, and optimization services combined with performance marketing (Google Ads), AI solutions for online shops, and strategic consulting. The core offering centers on Magento development and support (Magento Development, Magento Support, Magento Updates, Hyvä-Relaunch), supplemented by integration services connecting shops to marketplaces and ERP/PIM systems. Performance marketing (Google Ads) and AI services (KI für Online-Shops) are integrated capabilities that drive revenue growth for clients. The agency also operates its own Magento-powered shop (Via Nordica) as an internal test case. The product architecture is a platform-plus-services model where Magento development is the technical foundation, with complementary modules for support, updates, integrations, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Via Nordica: Online shop for garden saunas and sauna accessories operated by lindbaum GmbH since 2022

Products and services

• Magento/Adobe Commerce Development Full-service Magento/Adobe Commerce development including custom module development, theme customization, multi-store setup, and technical support. Targeted at e-commerce companies in the DACH region. Certified Adobe Bronze Partner with expertise in both open-source Magento and Adobe Commerce.
• Magento Support
• Magento Updates Migration and update services for Magento shops to latest versions, ensuring performance improvements, security patches, new features, and compatibility with payment providers and marketing software. Targeted at Magento 1 and Magento 2 operators needing version upgrades.
• Google Ads / Performance Marketing Google Premium Partner-led performance marketing service managing Google Ads and Bing campaigns across 20+ countries. Specializes in ROAS optimization, conversion tracking, and direct sales increase through paid search, display, YouTube, shopping, and remarketing. The agency manages over €60M in ad spend and ranks in the top 3% of DACH Google Ads agencies (2025/2026).
• KI für Online-Shops (AI for Online Shops) AI consulting and implementation service for e-commerce including AI content enrichment, customer support automation, AI-generated product images, AI shopping advisors, and process automation. Offers solutions compliant with EU AI Act and GDPR, with optional on-premise Custom GPT deployment. Targeted at online retailers seeking AI adoption.
• Social Recruiting / Strategic Talent Acquisition Digital recruitment marketing service using targeted campaigns across social platforms (TikTok, Facebook, Instagram, Reddit) to reach specialized candidates. GDPR-compliant campaigns successfully deployed in finance, pharma, automotive, and e-commerce sectors. Targeted at companies needing to fill highly specialized positions.
• E-Commerce Consulting Strategic e-commerce consulting service covering UX/UI optimization, SEO, marketplace integration strategy, B2B/B2C positioning, and process automation for revenue growth and efficient operations. Targeted at mid-market e-commerce operators.

Quantifiable outcome

• Double-digit ROAS and positive ROI on Google, Meta, TikTok advertising
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adobe (Magento)coreTechnology or IntegrationLong-term Adobe Bronze Solution Partner. Lindbaum has worked with Magento/Adobe Commerce since 2011 (Version 1.5). Their programmers are certified in Magento development. They work with both the open-source version and Adobe Commerce (formerly Magento Enterprise).
• Tideways GmbHcoreTechnology or IntegrationPerformance analysis and optimization software for PHP applications, especially Magento and Shopware. Lindbaum has successfully completed many projects with founder Benjamin Eberlei and his team, significantly improving performance for page views, product imports, and other resource-intensive operations.
• Maxcluster GmbHcoreTechnology or IntegrationReliable hosting partner for Magento shop projects. Selected as number 1 among German hosting providers regarding fast collaboration, support quality, uptime reliability, and customer satisfaction.
• bremen digitalmediaminorOthersAssociation representing the interests of the digital economy in the state of Bremen. Lindbaum has been a member since 2016.
• Die FamilienunternehmerminorOthersStrong community of entrepreneurs from all industries and company sizes.
• BVMW (Bundesverband Mittelständische Wirtschaft)minorOthersFederal Association of Medium-Sized Business advocates for German SME interests at the political level.
• BNI (Business Network International)minorOthersWorld's leading entrepreneur network for contacts and referrals with facilities in 77 countries.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopmacher: German Magento and Shopware agency offering development, performance marketing, and ongoing support services to mid-market e-commerce clients. Closely comparable business model and customer segment to Lindbaum.
• diva-e: German full-service digital commerce agency specializing in Magento, Shopware, and Adobe Commerce implementations, performance marketing, and PIM/ERP integration. Directly comparable to Lindbaum in service mix (Magento dev, performance marketing, integrations) but at materially larger scale.
• magedigital: German Magento/Adobe Commerce agency providing development, support, and migration services to mid-market e-commerce clients. Directly comparable service portfolio and target segment.
• integer_net: Magento extension developer and agency based in Germany, focused on custom module development, performance optimization, and consulting for Magento merchants. Comparable in technical specialization on the Magento stack.
• dotfly: German Magento development and consulting agency serving mid-market e-commerce clients. Comparable boutique Magento specialist profile with similar service mix and customer segment.
• netz98: Magento and Shopware agency based in Mainz, Germany, offering development, hosting, and managed services to mid-market merchants. Directly comparable as a German Magento specialist with similar size and service mix.

Broad incumbents

• valantic: Larger European digital commerce consultancy with broad portfolio across SAP, Adobe Commerce, and custom development. Overlaps Lindbaum's Magento work but operates at significantly larger scale with enterprise focus.
• Adobe Commerce: Owner of the Magento/Adobe Commerce platform on which Lindbaum's entire business is built. As platform owner, Adobe sets partner tiers, pricing, and feature roadmaps that directly shape Lindbaum's competitive position.

Emerging players

• Wagento: US-based Magento and Adobe Commerce agency offering development, migration, and support. Comparable pure-play Magento focus but serves a different geographic market than Lindbaum's DACH concentration.

Regional players

• nexum: German full-service digital agency covering strategy, technology, performance marketing, and content for enterprise brands. Comparable DACH focus and digital marketing capabilities but with a broader, less e-commerce-specialized portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lindbaum_hb
• Facebookfacebook.com/lindbaum.hb

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lindbaum