Brickflow
Brickflow is a London-based digital marketplace founded in 2020 that connects UK property finance brokers, borrowers, and 160+ specialist lenders across bridging, commercial mortgage, and development finance via subscription tiers, a Lender API, and embedded integrations with NatWest and LandTech.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brickflow does
Brickflow (legal entity: Property Funding Hub Limited) is a London-based digital marketplace that connects UK commercial property finance brokers, borrowers, and lenders on a single platform. Founded in 2020 and operating with 1-10 employees, the company aggregates access to 160+ specialist lenders across bridging finance (£26k-£50m), commercial mortgages (£10k-£500m), and development finance (£30k-£300m), with the stated ability to deliver a Decision In Principle in as little as 7 minutes via its Smart Appraisal tool. The platform's core technology stack includes a borrower-facing loan modelling workflow, a broker-facing comparison and application portal, and a Lender API that supports embedded integrations with enterprise partners such as NatWest and LandTech, alongside third-party property data enrichment from Sprift (300+ data points across 30 million+ UK properties).
Brickflow monetizes through three subscription tiers — Standard (£32/month/user), Enterprise (£144/month/user with self-branding and a lending commitment requirement), and Enterprise Partner (custom pricing with full API access) — combined with lender commissions on completed loans and pass-through of broker arrangement fees, with Brickflow retaining 50% when it processes the application. Go-to-market combines product-led growth (free borrower tool), direct enterprise sales for the white-label/API tier, and channel partnerships with estate agents, auction houses, accountants, NACFB and FIBA trade bodies, and conveyancing solicitors. The customer base spans 180+ broker companies and networks, 7,000+ property investors on the free tier, and selected enterprise customers such as Articus Finance and Vast Commercial Finance, with NatWest representing the flagship embedded-finance counterparty. Recent strategic activity has been weighted toward API and data partnerships (NatWest, LandTech, Sprift, Revcore) and embedded distribution rather than disclosed funding rounds.
Brickflow firmographics
Firmographics- Name
- Brickflow
- Legal name
- Property Funding Hub Limited
- Website
- https://brickflow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brickflow is a London-based digital marketplace founded in 2020 that connects UK property finance brokers, borrowers, and 160+ specialist lenders across bridging, commercial mortgage, and development finance via subscription tiers, a Lender API, and embedded integrations with NatWest and LandTech.
- Ownership category
- akta.pro rank
Brickflow industry classification
Industry- Product category
- Commercial Property Finance Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
- akta.pro secondary industries
- Commercial Mortgage Brokerage (FSAEAEAB), Short-Term Credit Broking & Lead Generation (FSAKAMAN)
Keywords
Where Brickflow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Brickflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Broker Subscription Fees: Monthly or annual subscription fees charged to brokers for platform access. Pricing tiers range from Standard (£32/month) to Enterprise (£144/month) to Enterprise Partner (custom pricing). Additional lending commitment required for Enterprise tier.
- Lender Commission: Commission received from lenders upon successful loan completion. Commission is built into the displayed loan terms and included in lender bids. This aligns Brickflow's incentives with borrowers to ensure successful loan completion.
- Broker Arrangement Fees: Brokers can receive arrangement fees (procuration fees) from completed loans. Brickflow passes through 100% of broker fees unless the broker asks PFH to process the application, in which case Brickflow retains 50% of fees received.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard: From £32/month + VAT - Access to 150+ lenders across bridging, development, and commercial mortgage finance |
| Subscription | Annual | Enterprise: From £144/month + VAT - Self-branded technology with lending commitment |
| Subscription | Multi-year contract | Enterprise Partner: Custom pricing - Full API access and partner ecosystem integration |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Brickflow product offering
Product offeringCore offering
Brickflow operates a digital marketplace platform that connects UK commercial property finance brokers and borrowers with a network of 160+ specialist lenders across bridging finance (£26k–£50m), commercial mortgages (£10k–£500m), and development finance (£30k–£300m). The platform enables brokers to search, compare, model deals and submit applications digitally, with Decision In Principle issued in minutes. Brickflow monetises primarily through subscription fees paid by brokers and commissions received from lenders on successfully completed loans, supported by API-based embedded finance and white-label capabilities for enterprise partners.
Product overview
Brickflow is a digital marketplace platform for specialist commercial property finance that operates as a unified platform connecting brokers, borrowers, and lenders. The core offering consists of the Brickflow Marketplace supporting three main product categories: Bridging Finance (up to £50m), Commercial Mortgages (up to £500m), and Development Finance (up to £300m). The platform distributes through three subscription tiers: Standard (£32/month) for basic broker access, Enterprise (£144/month) for white-labeling capabilities, and Enterprise Partner (custom pricing) for API access and partner integrations. Supplementary tools include the Smart Appraisal Tool for creating lender presentations, Brickflow Academy for broker education, a Broker Directory for professional networking, and a Stamp Duty Calculator in partnership with CapEx Associates. The platform integrates with third-party property data services (Sprift) and site appraisal tools (LandTech) to provide a comprehensive property finance sourcing solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Brickflow Marketplace Platform
Quantifiable outcome
- Decision In Principle in 7 minutes (platform record)
- +3 more outcomes
Companies that use Brickflow
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Brickflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Brickflow partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SpriftcoreIntegration with Sprift data platform providing comprehensive property data directly into Brickflow's workflow for brokers. The collaboration provides access to over 300 data points covering more than 30 million properties, including title information, flood risks, and price estimates. Aims to streamline property finance by allowing brokers to generate detailed reports and identify potential deal-breakers before cases reach lenders.
- LandTechcorePartnership to embed Brickflow's funding marketplace directly into LandTech's LandInsight platform. Allows developers and property investors to assess project viability and compare financing options within a single workflow. Addresses key friction point where securing finance frequently causes delays or project cancellations.
- Revcore Asset ManagementcorePartnership with Revcore Asset Management to provide end-to-end distressed real estate solutions for commercial lenders. The combined offering integrates Brickflow's specialist finance marketplace with access to over 160 lenders and Revcore's asset management expertise covering valuation, financing, acquisition, development, and disposal of underperforming property assets. Initiative responds to mounting pressure on lenders from elevated interest rates and rising insolvencies.
- NatWestcoreAPI partnership enabling NatWest to provide embedded finance solutions through Brickflow's marketplace. Collaboration enables brokers and their clients to access live rates and real-time deal information directly through Brickflow's Lender API, streamlining the application process and reducing manual data entry. Expected to expand NatWest's reach among digitally active brokers and borrowers.
- Cynergy BankminorBrickflow partnership with Cynergy Bank for commercial lending solutions. Mentioned in press coverage as an additional bank partner for the platform.
- CapEx AssociatesminorPartnership for stamp duty calculator and tax relief services. Partnership claims that 50% of developers calculate stamp duty incorrectly, with £2bn overpaid annually. CapEx offers no-win, no-fee recovery service with 97% success rate and £27.3m in savings claimed.
- 160+ Lenders (including Shawbrook, Together, InterBay, YBS, Roma, Hope Capital, HTB, Viridis Finance, Barclays, OakNorth, Octopus Real Estate)coreNetwork of 160+ specialist property finance lenders including mainstream banks, challenger banks, and specialist lenders. Lenders provide live rates and compete for loans through the platform, receiving introduced borrowers in exchange for commission on completed loans.
- NACFBminorPartnership with National Association of Commercial Finance Brokers. Brickflow is recognized by NACFB and featured in broker directory. Company has won NACFB Industry Supplier of the Year award.
- FIBAminorPartnership with the Finance & Leasing Association trade body. Company is trusted by FIBA members and featured in broker networks.
- OnTheMarketminorPartnership with property portal OnTheMarket for lead generation and visibility among property investors and developers searching for property.
- Conveyancing Solicitors Directory (Glenville Walker, gunnercooke, JMW, Bermans)minorDirectory of UK property professionals including conveyancing solicitors and other service providers (architects, furniture specialists) integrated into the Brickflow platform for referrals.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Brickflow competitors and assessment
Company assessmentDirect peers
- LendInvest: UK-based specialist property finance platform offering bridging, development, and buy-to-let mortgages through a digital marketplace. Directly comparable business model — Brickflow is essentially a SaaS-enabled marketplace version of LendInvest's core lending-and-brokerage proposition, serving the same UK broker and developer segments.
- Habito: UK digital mortgage broker and platform that compares lenders and streamlines applications online. Comparable in using technology to aggregate lender offerings for intermediaries and borrowers, though more focused on residential mortgages than specialist commercial property.
- Koodoo: UK mortgage and property technology platform providing digital infrastructure for lenders and intermediaries. Comparable in building API-first lending marketplace infrastructure for the UK property finance ecosystem.
- Landbay: UK P2P property lending platform focused on buy-to-let mortgages. Comparable in offering a digital marketplace for property-backed lending with intermediary distribution, though Landbay funds loans itself rather than purely brokering.
- Mojo Mortgages: UK online mortgage broker platform that compares lenders and helps intermediaries manage client applications. Comparable in providing a SaaS-led marketplace infrastructure for UK mortgage brokers.
Emerging players
- Molo Finance: UK digital mortgage lender offering online residential and buy-to-let mortgages through a fully digital platform. Comparable in applying technology to streamline property finance origination, though narrower product focus.
- Proportunity: UK proptech using data and technology to help buyers purchase homes with a mortgage booster. Adjacent in applying fintech innovation to UK property transactions, with similar broker/borrower intermediation model.
- Octopus Choice: UK property-backed investment platform offering access to development and bridging loans. Comparable in aggregating UK property finance opportunities through a digital marketplace, with partial overlap in investor base.
Broad incumbents
- Funding Circle: UK-listed SME lending marketplace connecting businesses with multiple lenders via technology. Comparable marketplace model and use of technology to aggregate lender offerings, though Funding Circle focuses on general SME lending rather than specialist property.
- Recognise Bank: UK challenger bank providing specialist property finance, including commercial mortgages and development lending. Comparable in serving UK specialist property finance via digital channels, though as a direct lender rather than a marketplace intermediary.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brickflow social profiles
Digital presenceBrickflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brickflow leadership team
Management profileNumber of profiles
Brickflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brickflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brickflow
What does Brickflow do?
Brickflow operates a digital marketplace platform that connects UK commercial property finance brokers and borrowers with a network of 160+ specialist lenders across bridging finance (£26k–£50m), commercial mortgages (£10k–£500m), and development finance (£30k–£300m). The platform enables brokers to search, compare, model deals and submit applications digitally, with Decision In Principle issued in minutes. Brickflow monetises primarily through subscription fees paid by brokers and commissions received from lenders on successfully completed loans, supported by API-based embedded finance and white-label capabilities for enterprise partners.
Is Brickflow a public or private company?
Brickflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brickflow founded?
Brickflow was founded in 2020. It employs 1 to 10 people.
Where is Brickflow based?
Brickflow is headquartered in London, United Kingdom, in the Europe region.
How does Brickflow make money?
Three revenue lines are on record. Broker Subscription Fees are the primary driver. The others are lender Commission and broker Arrangement Fees.
Who are Brickflow's main competitors?
Direct peers on record are LendInvest, Habito, Koodoo, Landbay and Mojo Mortgages. Emerging players are Molo Finance, Proportunity and Octopus Choice. Broad incumbents are Funding Circle and Recognise Bank.
Does Brickflow have an API?
Yes. Brickflow offers an API for enterprise partners and developers to integrate property finance data and marketplace functionality into their platforms. The API enables embedded finance solutions, allowing partners to access live rates, real-time deal information, and lending criteria directly. API access is available through the Enterprise Partner tier.
What industry is Brickflow in?
Brickflow's product category is Commercial Property Finance Marketplace. Its primary akta.pro industry code is FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage), with a secondary code of FSAEAEAB, Commercial Mortgage Brokerage. Its NAICS code is 52231 and its SIC code is 6163.