Comunique-se
Comunique-se (now Knewin Comunique-se) is a Brazilian SaaS platform for press mailing, media monitoring, and corporate communication management, serving 2,000+ corporate clients and PR agencies with a database of 33,000+ journalists and 1M+ monitored media vehicles.
- Company typePrivate
- Founded2001
- HeadquartersFlorianópolis, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Comunique-se does
Comunique-se, operating commercially as Knewin Comunique-se, is a Brazilian cloud-based SaaS platform for press relations, media monitoring, and corporate communication management. Founded in 2001 and headquartered in São Paulo (with presence in Florianópolis), the platform serves corporate communication teams, PR and communication agencies, press advisors, marketing teams, internal communications professionals, and government organizations. Its core products are Knewin Comunique-se Mailing (a journalist database with 33,000+ contacts organized by beat, location, and vehicle type), Knewin Comunique-se Clipping (real-time monitoring of 1+ million media vehicles across radio, TV, internet, print, blogs, and social media with AI-powered sentiment analysis and news valoration), and the integrated Knewin Comunique-se 360 platform that combines mailing, release distribution, monitoring, and reporting. The technology stack incorporates AI for sentiment analysis, crisis detection, drag-and-drop email campaign optimization, and retroactive media monitoring going back up to one year.
The company operates a sales-led go-to-market model with consultative direct sales targeting enterprise and mid-market buyers, complemented by a community-led motion through its opt-in journalist registration network. Pricing is quote-based with annual billing cadence, and no public pricing tiers are disclosed; commercial conversion flows through demo requests on the website. The customer base includes 2,000+ corporate clients across Brazil and Latin America, with named enterprise logos spanning financial services (Banco do Brasil, Mastercard), consumer/electronics (Samsung), food delivery (iFood), automotive (Audi), and healthcare (Amil).
Since 2024, Comunique-se has been integrated into the Knewin ecosystem of data intelligence and reputation management solutions, sitting alongside products such as Knewin Monitoring, Knewin Dino, Knewin AI, DINO corporate news agency, Portal Comunique-se news portal, and adjacent tools including Influency.me, Workr, SuaTV, and Comunique-se Social. The platform is structured as COMUNIQUE-SE S/A (CNPJ 04.558.530/0001-31) and operates as a wholly-owned subsidiary of Knewin. The company is recognized as the pioneer and Top of Mind brand in Brazilian press mailing, holds a Great Place to Work certification, and maintains a multi-channel marketing presence spanning blog content, podcast, newsletter, webinars, social media, and original industry research.
Comunique-se firmographics
Firmographics- Name
- Comunique-se
- Legal name
- COMUNIQUE-SE S/A
- Website
- https://comunique-se.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Comunique-se (now Knewin Comunique-se) is a Brazilian SaaS platform for press mailing, media monitoring, and corporate communication management, serving 2,000+ corporate clients and PR agencies with a database of 33,000+ journalists and 1M+ monitored media vehicles.
- Ownership category
- akta.pro rank
Comunique-se industry classification
Industry- Product category
- PR and Media Monitoring Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industries
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Where Comunique-se is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Comunique-se business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Knewin Comunique-se platform providing mailing and clipping services. Pricing likely varies by usage volume, audience size, and feature access level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Comunique-se product offering
Product offeringCore offering
Comunique-se (branded Knewin Comunique-se) is a cloud-based SaaS platform that enables corporate communication teams and PR agencies to distribute press releases to journalists and monitor brand mentions across media channels. The platform combines a journalist database of 33,000+ contacts for targeted press mailing with real-time media clipping covering 1+ million sources (radio, TV, portals, blogs, social media, print), supported by AI-powered sentiment analysis and reporting.
Product overview
Knewin Comunique-se is a comprehensive communication and reputation management platform ecosystem operating in Latin America since 2001. The platform consists of the core Knewin Comunique-se 360 unified platform integrating press mailing, media monitoring, and reporting, supported by specialized products including Knewin Comunique-se Mailing (press contact database with 33,000+ journalists), Knewin Comunique-se Clipping (real-time monitoring across 1M+ media sources), and add-on modules for multi-audience management, email campaigns, and social media. The ecosystem also includes related brands DINO (news agency), Portal Comunique-se (news portal), and supplementary tools like SuaTV, Workr, and Influency.me. The platform leverages AI for sentiment analysis and intelligent automation across all communication workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Knewin Comunique-se Mailing: Press mailing platform connecting brands with journalists and media professionals.
- Knewin Comunique-se Clipping
Products and services
- Knewin Comunique-se 360 Integrated communication management platform combining press mailing, release distribution, media monitoring, and comprehensive reporting in a single environment, serving corporate communication teams and PR agencies.
- Knewin Comunique-se Mailing
Quantifiable outcome
- 3x more efficiency in sending and tracking press pitches
- +3 more outcomes
Companies that use Comunique-se
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Comunique-se technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Comunique-se partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KnewincoreKnewin acquired and integrated Comunique-se into its ecosystem in 2001 (for Comunique-se brand) with the platform now known as Knewin Comunique-se. The integration combines Knewin's AI and data intelligence capabilities with Comunique-se's press mailing and media monitoring expertise. As part of Knewin, Comunique-se 360 now offers an integrated platform for mailing, release distribution, media monitoring, and reporting.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Comunique-se competitors and assessment
Company assessmentDirect peers
- Cision: Global PR software and media intelligence platform offering press release distribution (PR Newswire), media monitoring, and journalist database — directly comparable in product scope and target customers.
- Notified: PR and communications platform combining press release distribution, media monitoring, and communications workflows — competes directly for PR agency and corporate communication budgets.
- Brand24: AI-powered media monitoring and social listening tool serving brands and agencies — competes with Knewin Comunique-se Clipping in the monitoring/segmento brasileiro.
- Muck Rack: PR platform combining a journalist database, press release distribution, and media monitoring — comparable offering and customer base to Comunique-se.
- Prowly: PR SaaS platform for press release distribution and journalist relationship management, popular with small-to-mid market agencies — direct functional overlap with Comunique-se Mailing.
- Critical Mention: Media monitoring platform providing broadcast, online, and social media tracking with sentiment analysis — competes with the Clipping product line.
- Meltwater: Global media intelligence and PR analytics platform providing media monitoring, social listening, and journalist outreach — closely overlapping with Comunique-se's clipping and mailing capabilities.
Emerging players
- Agility PR Solutions: PR and media intelligence platform offering journalist database, media monitoring, and analytics — comparable functionality, primarily serving North American and European markets.
Others
- DINO (Press release distribution): Corporate news agency and press release distributor within the Knewin ecosystem — comparable distribution and publishing capability, though positioned as a sister sub-brand.
- Knewin: Parent company and broader ecosystem provider of data intelligence, monitoring, and AI tools — directly comparable as the parent platform and overlapping customer base across Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Comunique-se social profiles
Digital presenceComunique-se financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comunique-se leadership team
Management profileNumber of profiles
Profiles5 records
Comunique-se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comunique-se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comunique-se
What does Comunique-se do?
Comunique-se (branded Knewin Comunique-se) is a cloud-based SaaS platform that enables corporate communication teams and PR agencies to distribute press releases to journalists and monitor brand mentions across media channels. The platform combines a journalist database of 33,000+ contacts for targeted press mailing with real-time media clipping covering 1+ million sources (radio, TV, portals, blogs, social media, print), supported by AI-powered sentiment analysis and reporting.
Is Comunique-se a public or private company?
Comunique-se is a private company. It is classified as corporate owned and is currently operating.
When was Comunique-se founded?
Comunique-se was founded in 2001. It employs 101 to 250 people.
Where is Comunique-se based?
Comunique-se is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Comunique-se make money?
One revenue line is on record: saaS Platform Subscription.
Who are Comunique-se's main competitors?
Direct peers on record are Cision, Notified, Brand24, Muck Rack, Prowly, Critical Mention and Meltwater. Agility PR Solutions is listed as an emerging player. Others are DINO (Press release distribution) and Knewin.
Does Comunique-se have an API?
No public API is recorded for Comunique-se.
What industry is Comunique-se in?
Comunique-se's product category is PR and Media Monitoring Software. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 5418 and its SIC code is 7311.