What Eggo Kitchen House does

Eggo Kitchen House is a privately held Belgian family business founded in 2007 by Philippe Taminiaux and currently led by his son Frédéric Taminiaux. The company designs, sells, and installs custom kitchens, wardrobes, and interior furniture for Belgian residential homeowners, operating through a network of more than 54 showrooms across Flanders, Wallonia, and Brussels. Manufacturing is outsourced to a European market leader in kitchen production based in Verl, Germany, with final delivery, dismantling of old kitchens, and certified installation handled by Eggo's own teams.

Pricing is all-inclusive, bundling furniture, appliances, delivery, and installation into a single quote (entry kitchens from €6,190, wardrobes from €3,690), and 0% APR financing is offered through partner lenders. Customer acquisition runs through physical showrooms augmented by a digital 3D configurator (online design tool), an at-home advisory service, trade-show presence (Bisbeurs), showroom events, and SEO/content marketing. The company differentiates on German manufacturing quality (25-year warranty on moving parts, 10-year on furniture), wide geographic reach, and a sustainability program ("Life by èggo") using PEFC-certified wood and recycled-content panels.

Eggo is currently organized around three core product lines (kitchens, wardrobes/dressings, interiors) and four service modules (3D Configurator, èggo at Home, dismantling, financing). Strategic brand extensions include the budget-positioned "Cuisine Smart" line and the eco-responsible "Cuisine Life" line under the Life by èggo umbrella. The company is wholly family-controlled with no disclosed external investors, M&A activity, or public funding rounds.

Name

Eggo Kitchen House

Legal name

Eggo Kitchen House

Website

https://eggo.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Eggo Kitchen House is a private Belgian family business (founded 2007) that designs, sells, and installs custom kitchens, wardrobes, and interior furniture through 54+ owned showrooms across Belgium, serving residential homeowners with German-manufactured products and all-inclusive pricing.

Ownership category

akta.pro rank

Product category

Custom Kitchen & Interior Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Custom kitchen design
• Interior furniture retail
• Custom wardrobe solutions
• Kitchen installation services
• Interior design showroom

Headquarters

HQ city

Bois-de-villers

HQ country

Belgium

HQ region

Europe

Offices52 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Kitchen and furniture sales: One-time sale of custom-made kitchens, wardrobes, and interior furniture. The price includes all furniture, appliances, delivery, and installation. Products are manufactured to order based on customer measurements.
2. Appliances and accessories: Sale of built-in appliances (ovens, hobs, hoods, sinks, faucets) and accessories (handles, drawer systems, lighting) as part of the kitchen package.
3. Installation and dismantling services: èggo offers kitchen dismantling of old units and professional installation of new kitchens, provided by certified installers.
4. Financing services: èggo offers 0% APR financing to spread payments over several months, generating revenue through financial partnerships with lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eggo Kitchen House designs, sells, and installs custom kitchens, wardrobes, and fitted interior furniture for Belgian residential customers. Products are manufactured to order in Germany and delivered as all-inclusive packages covering furniture, built-in appliances, delivery, and professional installation, supported by an in-house 3D configurator, an at-home advisory service, dismantling, financing, and after-sales care.

Product overview

Eggo Kitchen House is a Belgian company (founded 2007) offering custom kitchen, interior, and wardrobe solutions across 54 showrooms in Belgium. The core offering consists of three main product lines: Custom Cuisines (kitchens manufactured in Germany with various styles including Cottage, Contemporary, Life eco-responsive, and Smart budget options), Intérieurs (room-by-room interior solutions for living rooms, bathrooms, entry halls, dining rooms, bedrooms, and laundry), and Dressings (custom wardrobes with various configurations and accessories). Services include a 3D Configurator for online kitchen design, Eggo at Home advisory visits, kitchen dismantling, financing options, and after-sales care. The company also operates the Life by èggo eco-responsible sub-brand focusing on sustainability with PEFC-certified wood and recycled materials. Prices are all-inclusive (furniture, appliances, delivery, installation) and delivery typically takes 6-8 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• Life by èggo: Eco-responsible commitment including CO2 emission reduction, responsible production, and local actions for environmental sustainability.

Products and services

• Cuisines (Custom Kitchens) Custom-made kitchens designed to customer specifications, including Cottage, Contemporary, Life (eco-responsible), and Smart (budget-friendly) styles, delivered as an all-inclusive package with furniture, appliances, sinks, faucets, backsplashes, and countertops, manufactured in Germany.
• Intérieurs (Interior Solutions) Custom interior solutions for multiple rooms including living rooms, entry halls, dining rooms, bathrooms, laundry rooms, and bedrooms, comprising office furniture, bar furniture, library units, TV units, sideboards, and closets.
• Dressings (Wardrobes) Custom wardrobe and storage solutions including sloped-ceiling wardrobes, under-stair wardrobes, and straight wardrobes, with accessories such as shoe racks, extendable hanging systems, lift mechanisms, handles, doors, and drawers.
• Kitchen Dismantling Service (Démontage) Service in which Eggo experts safely dismantle the customer's old kitchen, performed by certified installers as part of the renovation and new installation process.
• Financing (0% APR) Financing solutions that allow customers to spread payments for their kitchen, wardrobe, or interior projects over several months, including 0% APR options offered through financial partnerships.
• Èggo Care (After-Sales Service) After-sales care and support program providing ongoing assistance to customers after their kitchen or interior installation, handled alongside official brand after-sales service for built-in appliances.

Quantifiable outcome

• 10-year warranty on furniture (cabinets, panels, plinths, worktops, backsplashes) and 25-year warranty on moving parts (hinges, mechanisms, drawer slides)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• German kitchen manufacturing partner (Verl)coreStrategic or Co-development Partnerèggo's custom furniture is manufactured by a European market leader in kitchen manufacturing located in Verl, Germany, approximately 350 km from èggo's Belgian warehouse. The partner provides production, rigorous quality control testing, and logistics for èggo's custom kitchen orders.
• RecupelminorStrategic or Co-development Partnerèggo partners with Recupel, the Belgian organization for the collection and recycling of used electrical appliances, to ensure proper end-of-life recycling of customers' old electrical appliances.
• PEFC (Programme for the Endorsement of Forest Certification)minorStrategic or Co-development PartnerAll wood used in èggo furniture is sourced exclusively from PEFC-certified sustainably managed forests, ensuring responsible forestry and environmental sustainability.
• BoschcoreStrategic or Co-development PartnerBosch is èggo's primary built-in appliance brand. èggo offers a free 5-year extended warranty on Bosch appliances when customers purchase at least 4 built-in Bosch appliances. Bosch appliances are prominently featured in èggo's kitchens.
• SamsungminorGTM or Marketing PartnerSamsung runs promotional offers through èggo showrooms: a Bespoke Jet Pebble Grey Lite vacuum cleaner is offered free with purchase of four Samsung built-in appliances, plus an additional 3 years warranty on top of the standard 2-year warranty.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cuisinella: French/European custom kitchen retailer with showroom network offering design, manufacture, and installation of fitted kitchens, similar in scope and customer profile.
• Mobalpa: French manufacturer-retailer of custom kitchens, bathrooms, and interior storage with own showroom network, highly comparable product breadth and full-service model.
• IXINA: European kitchen franchise specializing in custom-designed kitchens sold through a showroom network with in-home consulting, directly comparable to èggo's core offering and GTM.
• Schmidt Kitchens: French-headquartered custom kitchen manufacturer and retailer with a large multi-country showroom network selling made-to-measure kitchens, very comparable in product, customer, and showroom-led GTM.
• Hacker Kitchens: German premium kitchen manufacturer selling through dealer showrooms across Europe, directly comparable on product category and German quality positioning that èggo also leverages via its Verl manufacturing partner.

Regional players

• Dovy Keukens: Belgian custom kitchen retailer with showroom presence across Belgium, the closest direct domestic competitor to èggo on geography and offering.
• Brico: Belgian home improvement and DIY chain selling kitchens and interior products, an in-country competitor for renovation-oriented customers though at a more mass-market positioning.

Broad incumbents

• IKEA: Global mass-market home furnishings and kitchen retailer offering affordable kitchen systems, partially competes at the entry-level price point of èggo's Smart line and adjacent wardrobe/interior category.
• Howdens Joinery: UK-listed kitchen and joinery products supplier serving trade customers via a depot/showroom network, comparable in distributed-retail model for fitted kitchens and complementary interior products.
• Leroy Merlin: European home improvement retailer that sells fitted kitchens alongside broader DIY and renovation assortment, overlapping with èggo's project-driven kitchen and interior buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eggokitchen
• Instagraminstagram.com/eggokitchens
• Pinterestpinterest.com/eggokitchens
• Xx.com/eggokitchen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eggo Kitchen House