Surefil

What Surefil does

Surefil is a U.S.-based contract and private-label manufacturer of health, hygiene, and personal care products, headquartered in Grand Rapids, United States, operating as a subsidiary of Vivos Holdings, LLC (a portfolio company of Emprise Group). The company produces packaged liquid and gel products and, per its primary positioning, manufactures wipes for private-brand and contract-manufacturing partners across Baby, Beauty, Home & Health, and Personal Care categories. Its go-to-market is primarily business-to-business, serving retailers' store brands and co-manufacturing customers through an OEM/private-label distribution model, with offerings spanning raw material selection, formulation, packaging, and distribution. Differentiators cited include R&D depth on next-generation formulas and sustainably-sourced ingredients, with operational scale derived from integration into the Nice-Pak Products platform.

Effective January 1, 2026, Surefil is being integrated into Nice-Pak Products, LLC alongside Consumer Product Partners and the U.S. operations of Nice-Pak Products. The integration follows the 2025 combination of Vivos Holdings and Nice-Pak Products, positioning the post-deal entity as one of the world's largest solution providers in private-brand and co-manufactured health, hygiene, and personal care products. Pricing, revenue, and detailed financial disclosures are not publicly available; the company distributes through retail partners for store-brand distribution and supplies global private-label customers as part of the integrated Nice-Pak operation.

Name

Surefil

Legal name

Surefil

Website

https://surefil.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Surefil is a U.S. contract and private-label manufacturer of wipes and personal care products, serving store-brand and co-manufacturing partners across baby, beauty, home & health, and personal care categories. It is a subsidiary of Vivos Holdings being integrated into Nice-Pak Products effective January 1, 2026.

Ownership category

akta.pro rank

Product category

Personal Care Manufacturing

NAICS

Toilet Preparation Manufacturing (32562)

akta.pro primary industry

Wipes (Baby, Flushable, Household, Personal) (CRADALAH)

Keywords

• Private label wipes
• Contract manufacturing
• Personal care products
• Liquid and gel packaging
• Co-manufactured hygiene

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Surefil manufactures packaged liquid and gel products and offers laboratory services for raw materials of liquid filling products. As a private brand and co-manufactured hygiene and personal care products producer (now integrated under the Nice-Pak Products brand as of January 1, 2026), the company delivers wipes and related products across Baby, Beauty, Home & Health, and Personal Care categories for retailers' store brands and contract manufacturing partners.

Product overview

Surefil operates as a manufacturer of private brand and co-manufactured hygiene and personal care products. The company is one of three U.S.-based subsidiaries (along with Consumer Product Partners and Nice-Pak Products U.S. operations) being integrated under the Nice-Pak Products brand, effective January 1, 2026. Nice-Pak Products offers a portfolio of products across Baby, Beauty, Home & Health, and Personal Care categories, serving private brand and contract manufacturing partners in the health, hygiene, and personal care sectors. The integration aims to create a streamlined, customer-centric operation as part of the combination of Vivos Holdings and Nice-Pak Products.

Differentiator

Problem solved

Functional benefit

Products and services

• Packaged Liquid and Gel Products Manufactured packaged liquid and gel products supplied to private brand and contract manufacturing partners in the health, hygiene, and personal care sectors.
• Laboratory Services for Raw Materials Laboratory testing and analytical services for raw materials used in liquid filling products, supporting quality assurance and product development for private brand customers.
• Baby Wipes (Private Brand / Co-Manufactured) Baby care wipes manufactured for retailers' store brands and contract manufacturing partners, offered as part of Nice-Pak's private brand portfolio.
• Beauty Wipes (Private Brand / Co-Manufactured) Beauty care wipes and personal care products manufactured for retailers' store brands and contract manufacturing partners in the beauty category.
• Home & Health Wipes (Private Brand / Co-Manufactured) Home and health care wipes manufactured for retailers' store brands and contract manufacturing partners serving home health and hygiene categories.
• Personal Care Wipes (Private Brand / Co-Manufactured) Personal care wipes and hygiene products manufactured for retailers' store brands and contract manufacturing partners serving the personal care category.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Vivos HoldingscoreStrategic or Co-development Partner · 1 January 2026Vivos Holdings is integrating its U.S. subsidiaries including Consumer Product Partners, Surefil, and U.S. operations of Nice-Pak Products into a single business under the Nice-Pak Products name, effective January 1, 2026. This strategic move follows the combination of Vivos Holdings and Nice-Pak Products to create a more streamlined, customer-centric operation.
• Nice-Pak ProductscoreStrategic or Co-development PartnerSurefil is being integrated into Nice-Pak Products brand as part of the Vivos Holdings and Nice-Pak Products combination. Nice-Pak Products focuses on health, hygiene, and personal care products including baby, beauty, home & health, and personal care categories. The combined entity is described as one of the world's largest solution providers in health and wellness.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rockline Industries: One of the largest private label wet wipes manufacturers in the world, producing baby, personal care, household, and industrial wipes for major retail and brand customers. Highly comparable to Surefil in store-brand contract manufacturing model, product mix, and customer base.
• PDI (Professional Disposables International): Manufacturer of disposable wipes and hygiene products for healthcare, foodservice, and consumer applications, including private label programs. Directly comparable in wipes manufacturing capabilities, regulatory environment, and B2B contract manufacturing model.
• Sellars Nonwovens: Developer and manufacturer of nonwoven substrates and finished wipe products, including private label and industrial wipes. Comparable as a U.S.-based wipes converter and contract manufacturer serving similar retail and institutional end markets.
• Albaad: Global manufacturer of wet wipes and nonwoven products serving private label and brand customers across personal care, baby, and household categories. Comparable in scale of wipes production, multi-category exposure, and private label contract manufacturing focus.
• Suominen Corporation: Finnish manufacturer of nonwoven fabrics and wet wipes for hygiene and personal care applications, including substrates and finished wipe products. Comparable as a wipes-focused manufacturer serving consumer goods and private label customers globally.

Broad incumbents

• Kimberly-Clark: Global CPG major with leading wipes brands (Huggies, Kleenex, Cottonelle, Scott) and significant private label supply. Broadly comparable as a large incumbent in baby, household, and personal hygiene wipes, though anchored in branded products rather than contract manufacturing.
• Procter & Gamble: Global CPG major with category-leading brands across baby (Pampers), feminine care, and home care wipes. Comparable as a scaled incumbent in personal hygiene wipes categories Surefil serves, though primarily a brand owner rather than a contract manufacturer.
• Edgewell Personal Care: Global personal care company with brands including Wet Ones (the leading U.S. hand wipes brand), Banana Boat, and Schick. Comparable in personal care and hygiene wipes categories, particularly relevant given Wet Ones' overlap with Surefil's hand and personal care wipes portfolio.

Regional players

• Hengan International: Leading Chinese personal hygiene manufacturer (tissue, baby diapers, sanitary products, wet wipes) with growing international presence. Comparable in hygiene wipes manufacturing capabilities and multi-category structure, though primarily serving the Greater China market.
• Vinda International: Major Asian tissue and personal hygiene products manufacturer (part of the Royal Golden Eagle / APRIL group) with wet wipes and personal care product offerings. Comparable in personal care wipes manufacturing, though primarily focused on the Asia-Pacific market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JoinNicePak
• Facebookfacebook.com/NicePak
• LinkedInlinkedin.com/company/49954

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefil