What Miles does

Miles Labs, Inc. (operating as Miles) is a Denver-headquartered, privately held consumer technology company building a connected-car safety and vehicle-health platform. Its core offering is the Miles Plug, a $99.99 OBD-II hardware device assembled in Michigan that pairs with iOS and Android apps to deliver real-time GPS tracking (up to 60 data points per minute), vehicle diagnostics (engine codes, battery, emissions), geofence-based place alerts, driving-insight trip recaps, an AI-powered "Miles Mechanic" assistant that explains diagnostic trouble codes in plain English, and a digital document vault ("Digital Glovebox"). The Miles Plug is compatible with roughly 99% of US vehicles (model year 2008 and newer), positioning the product as an aftermarket retrofit rather than a replacement vehicle.

The business model rests on two interlocking revenue streams: one-time hardware sales of the device and a required Miles Membership subscription (available in 1-, 2-, and 3-year prepaid terms with no auto-renewal) that unlocks the Miles Guard tier — automatic crash detection and emergency dispatch via Affiliated Monitoring, 24/7 roadside assistance through Honk for Help, and full app functionality. A third, contingent revenue stream runs through wholly-owned subsidiary Miles Labs Insurance Services, LLC, a licensed insurance-referral producer that earns commissions and bounties when users are matched with carrier partners; a related optional feature, the insurance-grade "Miles Score," is generated by LexisNexis Risk Solutions under FCRA-compliant opt-in. Distribution is direct-to-consumer via Shopify (mileslabs.com) and Amazon, with a pre-launch email waitlist driving early demand.

Miles is built by a small distributed team of 1-10 employees whose founders previously spent 20 years on connected safety and home IoT products at Blink, Ring, Schlage, and Trane. The company is privately held with a single disclosed $700,000 funding round in April 2026, no institutional investors named, no parent entity, and operates exclusively in the United States. Target segments are families and households (primary), small business and fleet operators, and individual vehicle owners seeking preventive maintenance and emergency protection.

Name

Miles

Legal name

Miles Labs, Inc.

Website

https://mileslabs.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Miles Labs builds the $99.99 Miles Plug OBD-II device and required Miles Membership subscription that turn existing US vehicles (2008+) into connected cars, offering crash response, roadside help, real-time GPS, vehicle diagnostics, and an AI mechanic for families, small businesses, and fleet operators.

Ownership category

akta.pro rank

Product category

Connected Car Telematics Hardware

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

V2X On-Board Units (OBUs) & Vehicle Connectivity Modules (TLAJAHAB)

akta.pro secondary industries

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Connected car services
• Vehicle telematics devices
• OBD-II diagnostics
• Auto safety technology
• Family vehicle tracking

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales — Miles Plug: One-time purchase of the Miles Plug device at $99.99 (retail price). Device must be paired with an active Miles Membership for functionality. Device covered by 1-year limited warranty.
2. Miles Guard Membership Subscription: Required annual subscription providing crash response, 24/7 roadside assistance (jump start, flat, fuel, lockout, tow), real-time location and trips, place alerts, driving insights, vehicle health and Miles Mechanic AI assistant, and cellular+GPS connection. Offered in one-, two-, and three-year terms. No automatic renewal. 60-day money-back guarantee on device and prepaid membership.
3. Insurance Referral (Miles Labs Insurance Services): Optional insurance referral service through Miles Labs Insurance Services, LLC (a licensed insurance producer in select U.S. jurisdictions). Acts as referral agency connecting users with carrier partners. Receives compensation (commissions, referral fees, bounties) from carrier partners based on applications, policies, or premiums generated. Does not underwrite, bind, quote, or adjust policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Miles sells a $99.99 OBD-II hardware device (Miles Plug) that pairs with a mobile app and a required subscription (Miles Membership) to provide real-time vehicle health monitoring, GPS location tracking, driving insights, automatic crash response, and 24/7 roadside assistance. The product is designed for self-installation in 99% of US vehicles (model year 2008 and newer) and is primarily targeted at families and individual vehicle owners, with small business and fleet use supported under the same product.

Product overview

Miles offers a unified connected car platform combining hardware and software. The core product consists of the Miles Plug ($99.99 OBD-II device) paired with the Miles App (iOS/Android), which together provide vehicle health monitoring, real-time location tracking, driving insights, and safety features. An optional Miles Membership subscription (1-3 year terms, no auto-renewal) unlocks Miles Guard — a premium tier including automatic crash response (via Affiliated Monitoring), 24/7 roadside assistance (via Honk for Help), and full access to all features. The platform also includes the optional Miles Score feature, an insurance-grade driving score generated by LexisNexis that users can choose to share with insurance carriers. Key software features include Miles Mechanic (AI-powered diagnostic explanations), Digital Glovebox (document storage), Place Alerts (geofencing), and trip logging with route maps. The device requires an active membership to function and is compatible with 99% of US vehicles (model year 2008 and newer).

Differentiator

Problem solved

Functional benefit

Brands

• Miles Guard: Subscription service providing vehicle health monitoring, real-time location, driving insights, automatic crash response, and 24/7 roadside assistance
• Miles Plug
• Miles Mechanic
• Miles Score
• Digital Glovebox

Products and services

• Miles Plug A $99.99 OBD-II plug-in hardware device that connects to a vehicle's diagnostic port, providing cellular and GPS connectivity for real-time vehicle health monitoring, location tracking, driving behavior data, and automatic crash detection. Targeted at families, individual car owners, and small business/fleet operators; requires active Miles Membership to function.
• Miles Membership Required annual subscription paired with the Miles Plug that unlocks crash response, 24/7 roadside assistance (jump start, flat tire, fuel, lockout, tow), real-time GPS location and trip logging, place alerts, driving insights, vehicle health diagnostics, the Miles Mechanic AI assistant, and cellular+GPS connectivity. Available in 1-, 2-, and 3-year prepaid terms with no auto-renewal and a 60-day money-back guarantee.

Quantifiable outcome

• Detects crashes automatically and contacts emergency services within seconds — no manual action required from the driver
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Affiliated MonitoringcoreTechnology or IntegrationThird-party professional monitoring and dispatch center engaged by Miles to receive crash signals from the Miles Plug device and coordinate emergency response (911 dispatch and emergency contact notification). Operates under the Miles Guard subscription. The Monitoring Provider accesses a signed, time-limited incident page with vehicle and contact details during an active incident. Affiliated Monitoring is a covered third-party beneficiary under the Terms of Service disclaimers and liability limitations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cambridge Mobile Telematics: Mobile telematics platform powering UBI and crash-detection programs for global insurers (e.g., Geico, Liberty Mutual). Comparable telematics data infrastructure and insurance score capabilities to Miles Score.
• Hum by Verizon: Verizon's consumer connected-car service uses an OBD-II device with cellular connectivity to deliver crash response, vehicle diagnostics, location, and roadside assistance — the closest head-to-head competitor to Miles Plug and Miles Guard.
• Samsara: Connected operations platform with vehicle telematics hardware (including OBD-II devices), location, and AI-driven driver behavior insights. Comparable hardware-plus-software telematics stack, more fleet-oriented.
• Metromile: Pay-per-mile auto insurer using telematics-derived mileage and driving behavior — overlaps with Miles Score's insurance-grade data play and validates the telematics-to-insurance monetization path.
• Automatic (by SiriusXM): Pioneering OBD-II dongle consumer product (Automatic Labs) acquired by SiriusXM in 2017; offers vehicle diagnostics, driving insights, and app-based monitoring. Direct hardware-form-factor and feature-set competitor to Miles.
• Zubie: Consumer and small-business OBD-II connected-car service providing location, vehicle health, driving behavior, and trip insights. Highly comparable positioning to Miles for families and small fleet operators.
• Mojio: Connected-car platform with OBD-II hardware, cellular connectivity, and telematics data services — historically white-labeled through carriers such as T-Mobile and Bell. Comparable hardware-plus-cloud telematics stack.
• Root Insurance: Usage-based auto insurer that prices policies on driving behavior captured via smartphone telematics. Closest smartphone-only competitor to Miles' insurance-data narrative and a risk to Miles Plug device adoption.

Broad incumbents

• OnStar (General Motors): Established OEM-connected car service offering automatic crash response, roadside assistance, and vehicle diagnostics integrated into GM vehicles. Sets the consumer expectation Miles competes against in the family-safety category.

Others

• LexisNexis Risk Solutions: Miles' data partner for the optional Miles Score; as a major consumer reporting agency for insurance underwriting, it is an adjacent ecosystem participant whose insurance-score products compete with Miles' data-monetization roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miles