44er

What 44er does

44er GmbH is a private, founder-owned AI process automation company headquartered in Hannover, Germany, that designs and delivers custom AI automations for agencies, solopreneures, freelancers, and B2B founders primarily in the DACH region. The company operates from the legal entity 44er GmbH, founded in 2017 (originally under the akatona.de brand), with Alexander Katona as CEO & Founder and Christian Schulz as Project Manager / Dev Lead. The team size is stated as 1–10 employees, and the firm is bootstrapped with no disclosed institutional funding.

The platform consists of three core products — CMC (Content Management & Creation), OQO (Outreach, Quotation & Onboarding), and HOC (Hiring, Onboarding & Contracts) — supported by 12+ specialized automation modules covering social media content, real-time quotation, AI chatbots, voice-to-content, AI recruiting, proactive customer communication, influencer partnership triage, customer onboarding, and GDPR-compliant Local AI Servers. The technology stack is an application-layer composition built on third-party foundation models (OpenAI ChatGPT, Anthropic Claude, Perplexity) and third-party automation/orchestration tools (Make, Zapier, n8n-style connectors), with integrations across 20+ productivity, communication, CRM, e-commerce, project management, payment, and CMS platforms.

44er monetizes through fixed-price recurring subscriptions: a Start-up plan at €5,500/month, a Scale-up plan at €4,500/month on a six-month commitment, and a Custom plan for agencies and white-label partners. The go-to-market is sales-led, executed through the company website's 'Book a Call' CTAs and CEO-led LinkedIn outbound, supported by a content engine spanning blog articles, case studies, a weekly AI newsletter, and organic social. The customer base is predominantly SMB, with named references including WOLF OF SEO, Digitalsprung, DOERING MEDIA, Beilmann Marketing, Front Runner, Kliemannsland, and enterprise logos t3n Magazin and Kochstrasse. Reported customer outcomes include 75–90% reduction in manual work and 3–4x faster processing speed in published case studies.

Name

44er

Legal name

44er GmbH

Website

https://44er.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

44er GmbH is a Hannover-based, bootstrapped AI process automation company that builds custom AI agents and workflow automations on top of third-party models (ChatGPT, Claude) and no-code tools (Make, Zapier), sold via fixed-price subscriptions to agencies, solopreneures, and SMB founders across the DACH region.

Ownership category

akta.pro rank

Product category

AI Process Automation

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEANAI

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEAKAF

Robotic Process Automation (RPA) & Hyperautomation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAKAA

Low-Code/No-Code Application Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• AI process automation
• Custom AI agents
• Workflow automation services
• No-code automation
• Business process automation

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Automation Services (Subscription): Fixed-price monthly subscriptions for custom AI automation solutions with three tiers (Start-up €5,500/month, Scale-up €4,500/month for 6-month commitment, Custom plan). Includes unlimited automation requests, tech-stack support, Slack support channel, and strategy calls.
2. Professional Services: Custom automation development and implementation services included in the Custom plan, featuring dedicated automation developer and custom system integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

44er develops and delivers custom AI process automation solutions for agencies, solopreneurs, freelancers, and B2B founders. The offering centers on a suite of AI agents and workflow automations that handle repetitive tasks across content creation, sales/outreach/quoting/onboarding, hiring/onboarding/contracts, and customer support. Solutions integrate with 20+ popular business tools and are delivered as fixed-price monthly subscriptions with optional on-premises GDPR-compliant deployment.

Product overview

44er is an AI process automation company offering custom AI automations for agencies and solopreneurs. The platform consists of three core automation products: CMC (Content Management & Creation) for end-to-end content workflows, OQO (Outreach, Quotation & Onboarding) for sales and client acquisition, and HOC (Hiring, Onboarding & Contracts) for HR and recruitment processes. These core offerings are supplemented by specialized automation modules including Social Media Content, Real-Time Offer Automation, AI Chatbot Service, Customer Onboarding, Voice-to-AI-Agent, AI Recruiting Pipeline, Proactive Customer Communication, and Local AI Servers for GDPR-compliant on-premises deployment. The company targets agencies, freelancers, and B2B founders with fixed-price plans (Start-up at €5,500/month, Scale-up at €4,500/month for 6 months, and Custom plans).

Differentiator

Problem solved

Functional benefit

Products and services

• CMC (Content Management & Creation) End-to-end AI automation for the content lifecycle including ideation, creation, asset and brand management, team coordination, feedback management, and auto-publishing with analytics. Targeted at agencies and content teams.
• OQO (Outreach, Quotation & Onboarding) AI automation for freelancers, agencies, and SaaS startups to scale cold acquisition, quote creation, and customer onboarding. Includes lead segmentation and scoring, AI lead research and validation, personalized messaging, automatic setter and sales call cycles, and automated quotation and onboarding.
• HOC (Hiring, Onboarding & Contracts) AI automation for building applicant and creator pools, identifying top applications, and automating applicant handling. Covers applicant pool building and scoring, automatic interview scheduling, contract generation, applicant onboarding, and AI applicant chat support.
• Social Media Content Automation Automation that generates and schedules social media content from forums and social groups for LinkedIn, X (Twitter), and Instagram. Includes manual approval before publishing, automatic scheduling, and automated community interaction with commenters.
• Real-Time Offer Automation Automation for real-time offer adjustment and creation using AI to analyze customer data sources and generate tailored offers. Includes seamless system integration and e-signature connectivity.
• KI-Chatbot Service (AI Chatbots) AI-powered chatbot automation for 24/7 first-level customer support. Handles recurring inquiries like order status and FAQs, intelligently escalates complex issues to human agents, and uses NLP to understand inquiry intent.
• Influencer Partnership Automation Automation enabling influencers to quickly analyze partnership requests and strategize which partnerships truly fit their brand for authentic and successful relationships.
• Automated Proposals Automation that transforms individual customer requests into precise, automated quotes through dynamic pricing, saving time and minimizing administrative work.
• Customer Onboarding Automation Automation that optimizes client onboarding from contract signing. Sends personalized welcome emails, collects information via online forms, sets up projects in Trello or Asana, and automatically schedules meetings.
• Voice-to-AI-Agent (Sprachnachrichten in Content) Automation that transcribes voice messages from WhatsApp, Telegram, Discord, and Slack into productive output using personalized AI agents activated by keywords to trigger processes like content creation, blog posts, or email drafting.
• AI Recruiting Pipeline AI-powered recruiting and onboarding pipeline that automates job posting distribution, application evaluation via AI resume analysis (using HireEZ), interview scheduling (via Calendly), and complete onboarding workflows.
• Local AI Servers (Lokale KI-Server) On-premises AI server solution for agencies and solopreneurs supporting secure automation of business processes with DSGVO (GDPR) compliance for sensitive data protection.
• Proactive Customer Communication Automation that proactively informs customers about issues like system outages or delivery delays before they ask. Uses AI to analyze affected customers, integrates with CRM and email tools, and sends personalized empathetic notifications.

Quantifiable outcome

• 90% reduction in manual work for performance marketing clients
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ChatGPT (OpenAI)coreTechnology or IntegrationAI integration for natural language processing, text generation, and intelligent automation capabilities.
• Claude (Anthropic)coreTechnology or IntegrationAI assistant integration for advanced reasoning, content generation, and intelligent workflow automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lindy AI: Lindy AI is an emerging AI-agent platform that lets SMBs build custom AI assistants for sales, support, and operations without code. It targets the same 'AI agents for non-technical businesses' niche as 44er's CMC/OQO/HOC products.
• Relevance AI: Relevance AI provides a platform for building and deploying AI agents and workflows for sales, marketing, and operations teams. It overlaps with 44er's AI-agent and process-automation capabilities while serving a similar SMB and mid-market buyer profile.
• 11x.ai: 11x.ai builds autonomous AI sales agents (e.g., 'Alice' for outbound, 'Jordan' for inbound) that automate prospecting and lead qualification. It directly competes with 44er's OQO (Outreach, Quotation & Onboarding) product in the AI-driven sales automation space.
• Clay: Clay is a data-driven outbound and growth automation platform popular with agencies and SMBs for AI-augmented lead generation. It overlaps with 44er's lead scoring, research, and outreach automation modules and serves a similar buyer.

Direct peers

• Make (formerly Integromat): Make is a visual workflow automation platform competing for the same agency and SMB automation buyers as 44er. Notably, 44er integrates with Make, positioning them as both a partner and an alternative for visual workflow building with AI-augmented logic.
• Zapier: Zapier is the leading no-code workflow automation platform connecting thousands of SaaS apps. It is a direct competitor in the same SMB/agency automation category that 44er targets, with overlapping integration ecosystem (including tools 44er integrates with).
• n8n: n8n is an open-source workflow automation platform with strong AI-agent features, popular with technical SMBs and agencies in Europe. It competes directly with 44er's custom-automation value proposition at a lower price point and with self-hosting capabilities that overlap 44er's GDPR angle.

Broad incumbents

• UiPath: UiPath is a public RPA and hyperautomation incumbent offering enterprise-grade bots and process automation. While its core market is large enterprises, its move into AI-powered agents makes it a broad incumbent competitor for the same process-automation budget that 44er targets.
• Automation Anywhere: Automation Anywhere is a major RPA and AI-automation incumbent with an enterprise go-to-market. Although it primarily serves larger customers, its AI Agent Studio and process-automation suite compete for the same process-automation budget category that 44er addresses.
• Workato: Workato is an enterprise iPaaS and automation platform combining integration, workflow, and AI-agent capabilities. It targets mid-market and enterprise, so it is a broader incumbent alternative rather than a direct SMB competitor, but its AI-agent roadmap directly overlaps 44er's automation offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/akatona
• Facebookfacebook.com/44erConsulting
• LinkedInlinkedin.com/company/44er-gmbh
• Instagraminstagram.com/akatona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 44er