PublisherDiscovery
Publisher Discovery is a UK-based affiliate intelligence platform serving enterprise brands, affiliate networks, and marketing agencies. It uses proprietary web crawling and ML models to benchmark competitor programs, identify high-value publisher partnerships, and automate recruitment outreach via Gmail and Outlook.
- Company typePrivate
- Founded2016
- HeadquartersEngland, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PublisherDiscovery does
Publisher Discovery, operated by Cloudfind Ltd and headquartered in Bath, UK, is an affiliate intelligence platform serving enterprise brands, affiliate networks, and marketing agencies. The company indexes the affiliate ecosystem independently of any single network via its proprietary Dragonfly web crawler, which performs weekly scans of publisher websites to map affiliate relationships across 3.2M+ publishers, 3.2B+ transactions, and 940M+ connections. A Precision ML model predicts the monthly value and match likelihood of prospective publisher partnerships, while an algorithmic yield projection estimates incremental revenue from capturing a competitor's active publishers.
The product surface comprises a core SaaS platform offering value prediction, competitive gap analysis, and an AI-powered outreach engine that sends recruitment emails via Google Gmail or Microsoft 365 OAuth integrations, plus a free Chrome browser extension that surfaces affiliate opportunity data on any visited website. Upcoming Q4 2025 modules include Voucher & Cashback Monitoring and Brand & Partner Monitoring, extending the platform into revenue protection and compliance. Generative AI features are layered on top using Google Gemini and OpenAI APIs for email drafting and content auditing.
The business model is SaaS subscription with annual contract values between £6,000 and £13,200 per platform seat, billed quarterly, bi-annually, or annually in GBP, USD, or EUR. GTM is a hybrid of direct enterprise sales (with "Book Demo" as the primary CTA) and product-led growth through the free Chrome extension. The customer base spans major brands across banking (NatWest), electronics (Samsung, Currys, Google), food delivery (HelloFresh), sports/retail (Nike, Surfshark), trading (TradingView), insurance (The AA), affiliate networks (Awin, Impact, Perform[cb]), and agencies (Planit, Scale Digital, MG/Omnicom), with FitLife as a named mid-market customer. The company has no disclosed external funding, no parent organization, and no public listing.
PublisherDiscovery firmographics
Firmographics- Name
- PublisherDiscovery
- Legal name
- Cloudfind Ltd
- Website
- https://publisherdiscovery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Publisher Discovery is a UK-based affiliate intelligence platform serving enterprise brands, affiliate networks, and marketing agencies. It uses proprietary web crawling and ML models to benchmark competitor programs, identify high-value publisher partnerships, and automate recruitment outreach via Gmail and Outlook.
- Ownership category
- akta.pro rank
PublisherDiscovery industry classification
Industry- Product category
- Affiliate Marketing Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Shopping/Deal & Affiliate Content Aggregators (MPACAKAK), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where PublisherDiscovery is headquartered
LocationHeadquarters
- HQ city
- England
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PublisherDiscovery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Annual subscription-based SaaS platform providing affiliate intelligence, competitive analysis, and automated outreach tools. Subscription tiers offer varying commitment lengths (quarterly, bi-annual, annual) with price discounts for longer commitments. Each subscription includes 1 platform seat with access to all core features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quarterly Flex - Short-term commitment for agile campaign testing and fast gap analysis at £1,100/month |
| Subscription | Multi-year contract | Bi-Annual Growth - Medium-term access for scaling established affiliate programs at £825/month |
| Subscription | Annual | Performance Annual - Maximum ROI and dedicated support for enterprise affiliate teams at £500/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PublisherDiscovery product offering
Product offeringCore offering
Publisher Discovery provides a network-agnostic affiliate intelligence SaaS platform that indexes publisher relationships across the open web to help brands, agencies, and networks discover high-value affiliate partners, benchmark competitors, and automate recruitment outreach. The offering combines a Precision ML model for value prediction, a proprietary Dragonfly crawler, competitive gap analysis, and AI-powered outreach execution, supported by a free Chrome extension for in-browser opportunity scanning.
Product overview
Publisher Discovery is a single affiliate intelligence platform combining multiple modules: the core Platform provides affiliate discovery, competitive intelligence, and gap analysis; the Chrome Extension enables in-browser opportunity scanning; the AI-Powered Outreach Engine automates recruitment emails via Gmail/Outlook integration; and upcoming features include Voucher & Cashback Monitoring and Brand & Partner Monitoring. All features are powered by proprietary ML models for value prediction and an independent crawler (Dragonfly) indexing the affiliate ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Dragonfly: Publisher Discovery's proprietary web crawler that visits publisher websites to identify affiliate links and map the affiliate landscape. Operates with User-Agent 'Dragonfly/1.0 (+https://publisherdiscovery.com/bots)'.
Products and services
- Publisher Discovery Platform Core SaaS subscription platform providing affiliate discovery, competitor benchmarking, opportunity scoring, gap analysis, AI-powered outreach, and unlimited data exports for enterprise affiliate teams. Each subscription includes 1 platform seat with access to all core features across quarterly, bi-annual, and annual tiers.
- Publisher Discovery Chrome Extension Free Chrome browser extension available on the Chrome Web Store that instantly reveals hidden affiliate data on any website, including predicted value, match likelihood, and competitor activity. Premium automation features (e.g., one-click outreach) require a Publisher Discovery account on a paid plan.
Quantifiable outcome
- 40% reduction in CAC by shifting PPC budget to targeted affiliate outreach using AI scores
- +4 more outcomes
Companies that use PublisherDiscovery
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
PublisherDiscovery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
PublisherDiscovery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- GooglecoreOAuth integration with Google Gmail API for outreach feature. Minimum scopes used (gmail.send, userinfo.email). Google-verified application. Google Cloud Platform hosting (europe-west1, Belgium). Gemini AI API used for email draft generation.
- MicrosoftcoreOAuth integration with Microsoft Graph for Outlook/Microsoft 365 outreach feature. Microsoft-verified application. Uses Mail.Send, offline_access, openid, email, profile scopes.
- OpenAIsupportingOpenAI API used to power AI-assisted content auditing and email-generation features in the browser extension. Page text and domain names submitted for processing.
- Apollo.iosupportingContact enrichment service providing professional contact data (name, title, business email, LinkedIn URL) for publisher organizations. Domains submitted for enrichment to suggest appropriate contacts for outreach.
- Google Cloud PlatformcoreAll data hosted on Google Cloud Platform in europe-west1 (Belgium). Data encrypted at rest and in transit (TLS 1.2+). Google Cloud KMS used for key management with Tink cryptographic library.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PublisherDiscovery competitors and assessment
Company assessmentBroad incumbents
- Impact.com: Enterprise partnership management platform that, like Publisher Discovery, monetizes affiliate intelligence at global brands. Impact already appears as a customer/partner in Publisher Discovery's ecosystem and has far greater scale and first-party network data.
- Awin: Global affiliate network with its own publisher-discovery and analytics tooling; appears in Publisher Discovery's customer list. Competes with Publisher Discovery's gap-analysis and value-prediction capabilities from the perspective of owning first-party transaction data.
- CJ Affiliate (Commission Junction): One of the largest affiliate networks, providing publisher discovery, competitive intelligence and reporting tools to advertisers. Overlaps Publisher Discovery's value proposition across enterprise affiliate program management.
- Rakuten Advertising: Affiliate network providing competitive intelligence, publisher discovery and analytics. Competes with Publisher Discovery's gap analysis for global brand budgets and owns first-party affiliate transaction data.
- SEMrush: Marketing intelligence platform that, like Publisher Discovery, monetizes competitive and keyword intelligence to in-house performance teams. Comparable target buyer (marketing/SEO leaders) and overlapping use cases in competitor benchmarking.
Direct peers
- PartnerStack: B2B-focused partner and affiliate management SaaS with discovery, recruitment and performance-tracking features; competes for similar mid-market and enterprise budgets and overlaps in automated outreach workflows.
- Refersion: Affiliate and creator marketing platform offering partner discovery, tracking and automated payouts. Comparable in offering partner-discovery-plus-execution to mid-market brands, similar target buyer profile.
- BrandVerity: Affiliate compliance and brand-protection SaaS that monitors affiliate activity to detect fraud, trademark abuse and unauthorized partners. Closely comparable to Publisher Discovery's upcoming Brand & Partner Monitoring and Voucher Monitoring modules.
- TUNE (HasOffers): Partner marketing platform providing affiliate tracking, partner discovery and program analytics. Directly comparable SaaS offering to enterprises and agencies running large affiliate programs.
Emerging players
- SimilarWeb: Web and app traffic intelligence platform that publishes publisher-level traffic and engagement data. Adjacent in providing competitive intelligence on publisher performance, albeit broader than affiliate-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PublisherDiscovery social profiles
Digital presencePublisherDiscovery compliance and trust
Trust signalCompliance2 records
PublisherDiscovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
PublisherDiscovery leadership team
Management profileNumber of profiles
Profiles9 records
PublisherDiscovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PublisherDiscovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PublisherDiscovery
What does PublisherDiscovery do?
Publisher Discovery provides a network-agnostic affiliate intelligence SaaS platform that indexes publisher relationships across the open web to help brands, agencies, and networks discover high-value affiliate partners, benchmark competitors, and automate recruitment outreach. The offering combines a Precision ML model for value prediction, a proprietary Dragonfly crawler, competitive gap analysis, and AI-powered outreach execution, supported by a free Chrome extension for in-browser opportunity scanning.
Is PublisherDiscovery a public or private company?
PublisherDiscovery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PublisherDiscovery founded?
PublisherDiscovery was founded in 2016. It employs 11 to 50 people.
Where is PublisherDiscovery based?
PublisherDiscovery is headquartered in England, Germany, in the Europe region.
How does PublisherDiscovery make money?
One revenue line is on record: saaS Subscription Platform.
Who are PublisherDiscovery's main competitors?
Broad incumbents on record are Impact.com, Awin, CJ Affiliate (Commission Junction), Rakuten Advertising and SEMrush. Direct peers are PartnerStack, Refersion, BrandVerity and TUNE (HasOffers). SimilarWeb is listed as an emerging player.
Does PublisherDiscovery have an API?
No public API is recorded for PublisherDiscovery.
What industry is PublisherDiscovery in?
PublisherDiscovery's product category is Affiliate Marketing Intelligence Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of MPACAKAK, Shopping/Deal & Affiliate Content Aggregators. Its NAICS code is 51929 and its SIC code is 7310.